Posted on The results of the Chartered Institute of Public Relations (CIPR) State of the Profession Survey for 2013/2014 revealed some interesting results. Of course there was a lot about salaries and redundancies, as well as the issues of concern to both members and non-members. One element stood out for me and that was the result that […]
Posted on The results of a new survey for BBC World News shows a surge in smartphone use for consuming news among affluent consumers compared to the general population. The BBC defines “affluent consumers” as the highest 20 percent income earners in each country surveyed. What the BBC describes as the world’s first study into the use […]
Posted on More comedy genius from Australia’s Clarke and Dawe: You can also watch this on YouTube. Read Original Post
Posted on In this guest post Andrew Smith seeks out consumer buying insights from a free Google planning tool. By Andrew Smith Google’s Consumer Barometer tool has been around for nearly two years – but it still seems to be something of a mystery to many working in consumer public relations. It’s a free tool that provides insights […]