Paying to play on social media

With many brands now being forced to pay for the pleasure of plying their wares on social media channels, Dom Burch from Asda explores the intersection between traditional PR and native advertising. Of the dozen or so predictions that caught my eye at the start of the year, one stood out as being a pivotal […]

Four ways to boost your professional profile and reputation

There are myriad ways in which professional people can demonstrate thought leadership and in doing so, boost their profile and reputation within the industry or marketplace in which they operate. The emergence of the social web can help immeasurably, but age-old techniques such as storytelling and face-to-face engagement are also powerful tools in the thought […]

Go for a walk before writing a blog post

Every day millions of bloggers have the same problem – what to write about. Every day thousands of bloggers give up because they no longer have the motivation to write anything. Every day millions of people visit blogs to discover they are dormant, having been left untouched by their originators for years. Blogging is a […]

Northern Correspondent launches “New Yorker for Newcastle”

The future of print like the future of the media remains a work in progress. News and magazine print competes for our attention alongside other forms of owned and social media. This is a story that will continue to be played out over my lifetime. When the history of print is eventually written the northern […]

Doing the triple loop – profound leadership

Drucker Peter F. Drucker asserted: “What’s measured improves.” I’m a sucker for measurement and organizational learning as you can see from the posts tagged as such here – perhaps it’s something to do with my engineering training. I advocate tapping extant business performance management process to effect the evolution towards social business (on this blog, […]

With Nomad, you’ll always find juice

The bane of contemporary mobile life is your smartphone running out of juice sooner than you expect (what many would undoubtedly see as a classic ‘First World problem‘). It usually happens to me at a conference or other event when I’m using my device a lot for tweets and pics and sharing them online, and […]

Graduating thoughts

Due to finish my degree in Public Relations at the end of this term has recently got me thinking about the daunting task ahead of me of finding a job within the industry. As a student that didn’t do a placement year, this has undoubtedly at times made me even more worried about my strengths […]