How to organise and operate a public relations department

This topic remains as relevant today as when the following insight into the public relations department of 1948 was written by Conger Reynolds, public relations director at the Standard Oil Company (Indiana), in the book, Your Public Relations. This is chapter five – to read other chapters in our series of posts, use this link to […]

Remember the point of social business

There is some excellent thinking on display in a presentation deck on Slideshare that examines in some detail what large businesses could look like as the concepts and principles of social business evolve. The deck is by Dion Hinchcliffe, Chief Strategy Officer at the Dachis Group – acquired last week by Sprinklr – that he […]

21st century Public Relations: a Blockbuster story

Any PR person worth their salt knows that statistics can make the basis for a good story.  In the age of the corporate storyteller, we’re forever hearing how narrative skills are essential for PR practitioners.  But sometimes we can forget that the narrative often needs numbers to support it. So what’s the story from the […]

The truth gap, diversity & PR

The latest State of the Profession survey results make for fascinating reading. It was encouraging to see that for the first time ever public relations professionals were asked about the business case for diversity.  The thinking behind this approach is that if we as a profession can accept the business case for diversity and inclusion […]

Facebook, Maslow & the Psychology of Social Media

A couple of years ago, Boston University released the results of a study into the psychological aspects of why people use Facebook. It looked at how Facebook specifically, but in a wider sense social media in general, fits into the context of human needs. The research concluded that, in line with Maslow’s hierarchy of needs, […]

Back to School?

The results of the Chartered Institute of Public Relations (CIPR) State of the Profession Survey for 2013/2014 revealed some interesting results. Of course there was a lot about salaries and redundancies, as well as the issues of concern to both members and non-members. One element stood out for me and that was the result that […]

Smartphones preferred device for news among affluent consumers says BBC

The results of a new survey for BBC World News shows a surge in smartphone use for consuming news among affluent consumers compared to the general population. The BBC defines “affluent consumers” as the highest 20 percent income earners in each country surveyed. What the BBC describes as the world’s first study into the use […]