Five things brands need to know about working with actors

By William Soulier, CEO and co-founder of Talent Village, From Robert Downey JR and Jennifer Aniston to Reese Witherspoon, we all have our favourite actors. Those who we simply love to watch on our screens at home and at the cinema. But our interest and passion for the acting community goes further than the films and shows …

A race to the top? How companies can build a sustainable reputation

By Claire Barraclough, Communications Advisor, World Benchmarking Alliance, The pressure on companies to deliver on the United Nation’s Sustainable Development Goals is rising. The World Benchmarking Alliance’s (WBA) release of the SDG2000 list is an opportunity for communications professionals keen to drive change. The list of the 2,000 companies having the most influence across seven key transformation areas, provides independently verified proof of …

PR campaign’s legacy highlights issue of depression

By Jenifer Stirton, iprovision Trustee, This month we once again had ‘Blue Monday’ the so-called day in January claimed to be the most depressing day of the year – which incidentally got its name from a PR campaign for Sky Travel. The thinking was that if you were gloomy you were more likely to book …

Keeping the lights on and emissions down: Comms and the energy sector

From behaviour change to crisis management to global advocacy, Nick Turton MCIPR delves into recent polling among senior communication professionals in energy and climate change. Energy is all about molecules and electrons, right? It’s the stuff of engineers and scientists, of big power stations and oil platforms? Well, that’s certainty partly true. But look a …

Is everyone entitled to PR representation?

By Lisa Jones, account director, Liquid PR, The #PowerAndInfluence Twitter chat is a chance for all people with an interest in PR to share opinions and learn from alternative viewpoints. It was fitting therefore, that Birmingham, rather than London, was chosen to host the UK’s first #PowerAndInfluence live debate. As a symbolic gesture, it was …

The role of founders in doing things differently

Agencies are fundamentally about ideas. But not just the ideas you sell to clients. Once I moved to work in startup world, it very quickly became apparent to me that the way agencies are run is iterative of decades-old processes, rather than designed for today. I think part of this is about the ways in …

What Would The Cummings Reforms Mean For Public Affairs?

Dominic Cummings’ plans for a radical overhaul of government has set pulses racing. For the first time since Mrs Thatcher had a go in the 1980s, the traditional workings of Government could be seriously challenged. But what would such changes mean for public affairs? Cummings’ blog on the proposals being considered secured plenty of media …

Eight key influencer marketing trends in 2020

By Rohan Midha, Managing Director of creative influencer marketing agency PMYB. In 2019, for the first time ever, digital ad spend overtook traditional. And, with 59% of marketers planning on increasing their influencer marketing budget next year, it’s fair to say that in 2020 the power of influencer marketing will increase once again. Here’s my breakdown …

Reflections on reputation: 6 brands to watch in 2020

By Ollie Druttman, As a youngster growing up in London in the 90s, big brands were powerful, influential, and seemingly indestructible. All pocket money was promptly deposited at HMV, which was literally the cornerstone of the Ealing high street. Disney represented Saturday morning cartoons and the contents of the video shelf at home. The Royal …