Tone-deaf keyword squatting by Instagram influencers

Avoid keyword squatting Instagram influencers. There is no point bringing your authentic ‘whole-self’ to work if your whole self is an a**hole. There’s no longer a separation of the personal from the professional. Our online lives are not distinct from our day-to-day lives. Both ebb and flow into one fully-rounded self. The most fundamental virtues …

CIPR House of Commons debate places PR at the heart of organisations

Tonight I had the privilege of representing the CIPR at a House of Commons Debating Group event. Chaired by The Rt Hon Lord McNally, we debated whether ‘Business best serves society by focusing on the bottom line.’ For the motion was Dr Jamie Whyte, research director at the Institute of Current Affairs and Valentina Kristensen, …

AI and the future of journalism

By Catriona Gilmour, We seem to be reading a new story every week about the automation of jobs and industries all over the world. No industry seems to be totally future-proof – but how about journalism? Business Wire UK invited PA editor-in-chief Pete Clifton, technology journalist Holly Brockwell and AP’s Paul Shanley to discuss how …

The perils of the gamer backlash

By Gemma Storey, Gamers are a passionate bunch – one minute they love a game developer – the next they’re ripping them to shreds on Reddit, launching campaigns and starting a backlash. But why does this happen? Is it just a mixture of entitlement, social media anonymity and being angry at the world? Or is there …

Walking a Path Never Taken

If we sit around and moan endlessly about the lack of recognition Public Relations may or may not suffer from today, we won’t get far. This ‘recognition’ is seldom pinned down: recognition for what? For doing a good job? For being good at “pink and fluff”, as a good friend of mine calls it? Recognition …

Public relations in 2019

Here’s my analysis of the opportunities and challenges that public relations faces in the next 12 months. There’s no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. It’s where I’m placing bets over the next 12 months. Please let me know what …

In public relations correlation is not causation

Bill runs a small family owned toy shop that’s doing okay. He runs it himself and all his staff are family who all pride themselves on their friendly service. Then his daughter Ruth needs to go on maternity leave so he hires Lucy to cover for her. It’s a phenomenal success as sales the following …

How newspapers are re-inventing themselves for a chance of survival

As a keen junior newspaper reporter, I was once told the key to writing features was to put the best quote in the intro. So, John Lennon’s ‘Beatles are bigger than Jesus’ should always shout from the first paragraph to reel the reader in. I was reminded of this gem listening to Marc Reeves, editor-in-chief …