Comms and Digital Exclusion: Latest Influence Magazine Out Now

The Spring 2021 edition of Influence is out now, featuring some of the best commentary and opinion from the world of PR and beyond. Below is the editor’s letter and a taste of what you can find in the first edition of the year… So often we can be fixated with milestones we can be taken by surprise when, […]

Clubhouse: Overly hyped or the audio trendsetter for marketers?

By Yuval Ben-Itzhak, president at Socialbakers. Today Clubhouse boasts around 2 million weekly active users, with many people still waiting to receive an elusive invite. It is undoubtedly the app of the moment and the talk of the town. Appearances by Elon Musk and Mark Zuckerberg have propelled it into the limelight in the past […]

The future of media relations: maintaining engagement in a post-pandemic world

By Ella Wallace-Browne, senior account executive at Touchdown PR. Before 2020, socialising at work over a coffee or pizza was commonplace and this was no different for the press. Meeting with a public relations specialist, company spokesperson or networking with another journalist over a drink was an enjoyable way to get work done. Many journalists […]

Champions of our times deserve all the best in PR

By James Knight. Through all the negative PR that we have seen during the pandemic, there have been some glorious winners, people we can respect who deserve every inch of print and media coverage. I pay tribute to our great NHS that has excelled beyond its means, from doctors, nurses and all staff, they have […]

Communications are vital at every stage of M&As

By Neil McLeod, director of strategic communications, the PHA Group. Study after study puts the failure rate for Mergers and Acquisitions at somewhere between 70 and 90 per cent. Of course, every case is different, but, while each failure comes down to a unique set of challenges, communication issues are usually somewhere in the mix. […]

The digital content sweet spot: How to please your audience and Google

By Carrie Webb, head of content at The Bigger Boat. For many brands, creating content that appeals to both search engines and people can be a challenge. In actual fact, it’s not about prioritising one over the other. The two go hand in hand – they’re almost one and the same. Points for credibility if […]

Is the focus on hybrid working a red herring for leaders?

In a recent Clubhouse chat I was co-moderating we talked about the leadership skills needed in a hybrid world. Since the pandemic hit there has been lots of chatter around the workplace, getting back to the office, and how it will work with some people at home and some in the physical office location. In […]

What’s the Net Zero plan?

By Claire Barraclough. Corporate commitments alone under the Race to Zero campaign now cover over 12% of the global economy and USD$ 9.81 trillion in revenue. There has been a threefold increase in the number of businesses that have set net-zero goals, rising from 500 at the end of 2019 to 1,541 currently. From a […]

Is there a way back for any of these people in the limelight?

By James Knight. I call it haughty, arrogant behaviour has it damaged their reputations? Anybody can apologise after the event but celebrities, MPs and scientists should think before they break the lockdown. There seems to be an exclusive club of lockdown breakers, you just need to be famous to join the Lockdown Club. I have […]

How to Boost your Domain Authority Through Link Building

By Colin Cather, Creative Director of digital PR agency Bottle. The purpose of PR (and digital PR) in the simplest version is to build brands. That brand-building has two dimensions – brand strength, and brand stature. Authority and Brand Stature ‘Strength’ is about differentiation, distinctiveness, and relevance: standing out, getting noticed by the right people. […]