A talent crisis is coming, will you remain on top?

When Brexit is settled and your employees come up for air, will people move toward or away from you? By Ashley Carr, We’re all aware this Brexit business has caused quite a mess, leaving much uncertainty for all and tough economic times for many. What’s typical in these situations, particularly for those feeling a financial pinch, …

Busting the Myth that ‘all PR is Good PR’

By Andy Barr, Managing Director and founder, 10yetis, Business is ultimately a popularity contest. Brands will invest heavily in their marketing, especially public relations, in order to be at the forefront of consumers’ thoughts. The increased attention gained through public relations will likely lead to more customers. However, in their reckless attempt to gain attention, brands …

Facebook asks government to take a more active role in the internet

By Nicola Rossi, Facebook’s CEO, Mark Zuckerberg, has surprised some commentators by suggesting that ‘a common global framework’ is needed to regulate the internet. Perhaps what happened in Christchurch, when a terrorist used Facebook to live stream video of mass shootings, was the final straw. His substantial opinion piece was placed in the Wall Street Journal, …

How to manage the news when things don’t land

By Niki Wheeler, Director, Launch, We’ve all been there. Nothing on the cuts, alerts or social feeds on ‘D Day’ be it a campaign or brand launch or big news push. Rather than putting your head the sand and pressing the snooze button, the best thing to do when the coverage hasn’t (immediately) landed is to …

PR Hell – when pitches go bad!

By Darryl Sparey, Director, Hotwire, Whether you’re in-house or at an agency, the life of a PR practitioner can be a challenge. Mediating between the objectives of the boardroom, the demand for leads from the sales team, the deadlines of the product and brand teams and an indifferent, uninterested or uncaring media, PR professionals can …

Top five reasons why leaders fail to communicate

One of the most frequent problems I hear from fellow public relations professionals is that their leaders fail to communicate effectively. I’ve identified some of the most common reasons why leaders fail to communicate effectively. 1) Don’t understand how important it is to communicate Many leaders don’t understand how important it is to communicate effectively. …

Reddit: Should PR venture into the ‘darker side’ of social media?

Sinister threads on the social network could be where your target audience is lurking. Should you dive in? By Alexander Garrett, The posts have scary headings, ‘Deathiversary’, ‘I don’t know what’s wrong with me’, ‘I watched my dog die’, ‘I want to do something wrong’… ‘Fucked Up Thoughts’ is one of the darker corners of …

Do you really need media training?

By Kate Betts, I have heard it said that doing a media interview is a bit like having a chat and that dealing with reporters just involves common sense. So, what happens then when things start going off in a direction you don’t want them to? The interviewer starts asking about tiny detail that isn’t really …