If You Are a Journalist and Want to Work in Public Relations…

…your ability to write content and have a keen eye for news will not suffice. There is much more you need to know to ensure your transition to a Public Relations role is smooth and provides you with plenty of development and advancement opportunities. Following an article I wrote two weeks ago, some ex-journalists turned-PR practitioners were …

6 top tips for effective video interviews

When I catch up with my phone video course graduates one subject arises in conversation more than any other – how to get the best out of interviewees. Interviews are a vital component in any video – messaging or storytelling. What you don’t want is a nervous, hesitant speaker.  And what you really don’t want …

Sometimes You Do Need To Shout

Using all the means at your disposal to shout about an issue is rarely the best way to deal with Government. But sometimes the circumstances dictate it.  Brexit now calls for shouting. Organisations do not like to stand too close to the political flame. They worry about the long-term implications and the potential regulatory or …

When is the right time to go freelance?

By Helen Campbell,  PR can seem like a conveyor belt at times, or perhaps a roller-coaster. Planning Christmas in July – and twelve months of strategy for each client by the end of every year – may leave us wondering when we might finally get to figure out our own hopes and dreams. And as …

Cutting Through the Creative Waste

By Erin Dodds at the Creative Shootout, A ten-metre whale erected out of rubbish, a chippy serving battered plastic, the Trash Isles – 2018 was full of memorable anti-plastic campaigns, arguably some of the best creatives of the year. Since David Attenborough shocked viewers with Blue Planet II, consumer perception of single-use plastic has shifted, …

Listen very carefully: the robots are coming

Could “listening” become the most valuable skill set in a PR professionals’ toolkit in an evolving world of artificial intelligence (AI) asks guest author Shelley Sullivan. This article is based on a CIPR Professional PR Diploma submission. The story so far The robot revolution is rapidly gaining pace and as with other professions, it has sparked …

New Year, New (Comms) Opportunity?

By Niki Wheeler, Director, Launch, Apparently most New Year’s Resolutions are broken by mid-January. Well, it’s now the 14th, how are you doing? In the comms business, it is important for us to maximise the opportunity that New Year New You season brings now and throughout 2019. Back after the holidays and fitness classes are packed …