How Google’s ‘messy middle’ research should inform your digital marketing strategy in 2021

Google’s specialist research team has coined a new phrase to describe the period between consumer awareness and purchase. This ‘messy middle’ impacts every one of your customer journeys, so how should your digital marketing adapt? By Alec Harden-Henry, Commercial Director, Influence Network. “The way people make decisions is messy — and it’s only getting messier.” Google’s […]

Why a narrative could save Facebook from its whack-a-mole apologies

By Simon Brooke. An Ugly Truth, a new book by New York Times journalists Siva Vaidhyanathan and Franklin Foer, paints a devastating picture of the way Facebook operates, based on interviews with hundreds of current and former employees. The book features a list of apologies and promises to do better made by Facebook over the years. […]

Reputation, Responsibility, Adaptibility: PR in a Pandemic

By Ben Verinder, MD, Chalkstream. Since 2018 my agency Chalkstream has had the privilege of working with the CIPR on the State of the Profession studies, and this year we managed the PR in a Pandemic research project for the Institute. More than 1400 practitioners contributed to the study and we produced a series of […]

Welcoming back Hanna – the shift to the delegate-curated event

By Christopher Bo Shields, Co-founder, Totem Hybrid Events. I’d like to introduce you to Hanna. Hanna is in her early thirties. She works in marketing, and has a senior job with a well-known financial services company. She used to commute to work every day. Her daily life was predictable, and she generally knew where she’d […]

A message to prospective freelancers

It is hard to think that just two years ago I was thinking about starting my business and was full of worry and self doubt. We are now 17 months on from when I made the leap and although at times it has not been easy I have never doubted it was the right move […]

7 reasons why hybrid events are taking the lead

By Kate Healy, founder of Virtually Together. During the pandemic virtual events have given everyone a chance to socialise with loved ones during difficult times. It has also helped work events continue in a new dynamic, with many employees favouring the virtual experience over in-person events. But now, in a post ‘Freedom Day’ world, there is […]

Getting to grips with AI black boxes

Technology circles are awash with talk about AI risks, ethics, responsibility, and trust. Principles and frameworks abound. But these are proving awkward in practice, partly because the purpose, nature and inner workings of AI and algorithmic systems can easily be shielded from view. As a result, users, auditors, regulators, legislators, and others often have little […]

Plastic Vaxxer: Barbie’s STEM campaign success

By Sean Hamilton, Associate Director at The PHA Group. It’s been a plastic fantastic week for Barbie as the iconic doll scored another huge PR victory on Thursday, driving the brand forward with a massively successful campaign, celebrating women working in STEM. Mattel presented six leading female scientists around the world with their own replica […]

Launch of the Hundred Cricket – What a hit for Six!

By James Knight. With the European Championships and now the Olympics, this summer has been a great winner for sports fans. Being lover of cricket, The Hundred has most certainly been a welcome addition. The Hundred is a professional franchise 100-ball cricket tournament involving eight men’s and women’s teams. Located in major cities across England and Wales, in a […]

Political Language: The Careful Choice Of Words

There can seem to be occasions when politicians are not thinking carefully about what they say or tweet. That may be true for some but is rarely the case when it comes to Ministers or Prime Ministers. They carefully chose what to say and how to say it. That comes with implications for Public Affairs. […]