Are paywalls the future of online news?

By Gemma Storey, When The Times introduced its paywall in 2010, it lost 66% of its internet readership. As of 2018, it had 255,000 digital subscribers. Should other media outlets follow suit? It seems like every other week a news site throws up a paywall around its previously free-to-view content. Of course, while it may feel …

Never Hire a Journalist to Do Public Relations

Hire a journalist to do Media Relations only – and if they manage to get that right, then check to see they understand what Public Relations is all about.   If they tell you that Public Relations is all about building the right image, playing nice with media and having tons of coverage, drop them or …

The Political Realities of 2019

Anyone considering how to engage with Government and politics in 2019 needs to consider the political realities and their impact.  It shows the scale of the task ahead. There is no doubt that Brexit has dominated all else for a long time.  It is sucking the time and the energy of central government and civil …

4 questions for the new CIPR President, Emma Leech

Emma Leech, Director of Marketing and Advancement for ‎Loughborough University, kicked off her tenure as CIPR President this month. Emma joined the Institute back in 1996, became one of the first Accredited Practitioners in 2005, and a Fellow in 2009. She’s a Founding Chartered Practitioner and credits the CIPR for shaping her skills, but what …

AIinPR 2019 = PR’s intelligent assistant

By Kerry Sheehan, Chart.PR, AIinPR Vice Chair, Artificial Intelligence will further empower PRs, communicators and marketers during 2019, enabling us to work smarter faster. AI really is an intelligent assistant to us and not a threat to jobs. However, we do need smart PRs to diversify and do good things with data, machine learning and AI …

Could you spin negative stereotypes in STEM?

By Richard Stone, managing director of Stone Junction, This week has seen the launch of an unusual new advertising campaign by the British Army, which intended to spin negative stereotypes about millennials, instead positioning their alleged weaknesses as strengths that could help potential new recruits thrive in a military setting. Here’s how this strategy can be …

Top YouTubers target kids with online gaming site promo

Top YouTubers with core audiences of 8-16 years old are running paid-for content for MysteryBrand – an online gambling site. Jake Paul, RiceGum and Morgz who combined boast 35.8m YouTube subscribers have all created paid-for partnership content for MysteryBrand. The MysteryBrand site consists of rows of mystery boxes that visitors to the website pay to open. …

Five things to expect from your PR practitioner

Public relations is highly misunderstood. It’s much more than media relations and crisis management and when employed strategically, helps an organisation to decide its what, why and how – its purpose for being. Here are five points on what to expect from a good PR practitioner:  #1 Someone who treats PR as a strategic management …

How to set your professional goals for 2019

At this time of year, I’m reminded of a history lesson at school and learning how January is named after Janus. He was the Roman god of beginnings, gates, transitions, doorways and endings and had two faces – one looking to the future and one looking to the past. As we look behind us before …