Robust Communication Is Here To Stay: Pay Attention To The New Realities

There is little doubt that communication has become more robust. This certainly helps to gain attention but is also a way to ensure that misinformation, or even ‘fake news’ is not allowed to go unchallenged. Whatever an organisation says or does may need to be defended. Organisations need to recognise this reality. Long form There […]

How to build a consultancy during a crisis

By Advita Patel, I’m a relative newcomer to the world of freelance and consultancy. I launched my business CommsRebel with such enthusiasm in January 2020, and then a couple of months later, a global pandemic hit. I’ve always had an entrepreneurial spirit. I grew up in a house where both my parents ran their own business, […]

Beware Of Being Blamed: Just Look At Social Media

Politicians sometimes like to blame entire sectors for perceived failures even if they do not always entirely deserve it. With that blame comes reputational damage and the threat of new regulation. How can we avoid such a situation from arising? What is happening to social media companies provides some lessons for us all. It is […]

Will working from home damage brand culture?

By Lesley Gulliver, managing director of The Engine Room. Having spoken about the benefits of working from home for years – before always finding a reason why this simply wasn’t possible – personally, Covid-19 forced a behaviour change that was long overdue. And a quick scroll through social media feeds shows just how many people […]

Creating copy that connects with your personal brand

By Gemma Storey. There’s no shortage of expert advice out there. Blogs, podcasts, thought leaders – we’re constantly bombarded by people who want us to listen to them for a moment and consider what they have to say. But our attention spans are dwindling, and many of us have pandemic brain. (Anyone else still finding it […]

Actors union approves influencer agreement

The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has approved a new influencer agreement to cover influencer-generated branded content. The new SAG-AFTRA influencer agreement extends coverage beyond YouTubers to include audio and video published to other platforms such as Facebook, Instagram, Twitch and TikTok. Under the scheme, union members will now be […]

‘We are a structurally racist organisation, and we’re sorry.’ What next?

By Tim Toulmin, managing director of crisis communications specialist Alder.  “NCVO is a structurally racist organisation… the same is true for sexism, homophobia, transphobia, classism and disablism.” The National Council for Voluntary Organisations (NCVO) – the century-old, pre-eminent sector body in the world of charities – has had an eyebrow-raising few weeks since the surprise […]

How to plan PR campaigns in an uncertain and unpredictable world

By Anne Gregory, author of Planning and Managing Public Relations Campaigns.  ‘There’s no point in planning, things are just so fast-moving you have to just go with it these days.’ This is something I am hearing a lot right now. But it’s not true! The more uncertain things are, the more I need to have […]

How retailers adapted their marketing during the pandemic

By Mary Keane-Dawson, Group CEO of TAKUMI. The COVID-19 pandemic has upended the retail sector, forcing the closure of brick-and-mortar stores, and casting a shadow of doubt over the future of the in-store experience – with the collapse of Arcadia and Debenhams being cases in point. In the place of high street retailers, online giants such as ASOS […]