Gender pay: BBC controversy highlights reputational risk

By Antonia Welch, It could one day end up as a PR case study: an organisation which prides itself on its progressive credentials and has been known to lecture its audiences on diversity and equality issues loses a discrimination case brought against it by one of its own employees. The damning unanimous verdict is that the …

It’s Twitter’s job to deal with its abuse problem, not its users

By Andrew Rowley and Shauna Madden, PR Account Managers at integrated creative agency, ilk, Over recent years Twitter has consistently come under fire for doing very little to handle the abuse on the platform. While anonymous abuse or ‘trolling’ is on the rise, only a tiny fraction of online abuse happens on Facebook or other …

Does the UK need its own PR Museum? 

I’ve been mulling over this question for several months now. PR’s history at practitioner level is not widely understood and therefore unappreciated. PR professionals, like their marketing cousins, tend to be future-biased; we obsess about trying to understand what’s coming next, while neglecting the knowledge, wisdom and value of what came before. There are exceptions, …

PR representation – and why it matters

By Aimee Postle, CIPR Midlands Chair, The current State of the Profession survey is out in the market for research now (don’t forget to complete and have your say! – https://www.cipr.co.uk/stateofpr) but last year’s figures showed an upbeat and growing industry, albeit one facing a series of challenges around mental health, the gender pay gap …

Consumers aren’t idiots: Influencer marketing in 2020

By Jonathan Kirby, Managing Director, Instinct, The decorations are barely back in the boxes and gym membership cards are still being used instead of wasting away in wallets, and influencer marketing has already had a barrage of negative headlines, picking up where it left off in 2019. Influencer Marketing spent most of last year facing …

When I met Harold Burson

By Tony Bradley, chair of iprovision, Like many industry veterans I was sad to learn of the death of Harold Burson. The founder of Burson-Marsteller leaves an incomparable legacy within the industry he did so much to shape, leading many to consider him the greatest ever PR practitioner. I met Burson in 2007 when, as …

Moving from good to great with the Institute of Directors

Organisations need strong management teams to grow. Directors have to be able to draw on their extensive experience to deliver ambitious growth plans and deal with challenging situations, especially during times of uncertainty and turbulence. As an IoD Ambassador working with the North East North branch, led by chair Ammar Mirza CBE, one of my …

The political realities of 2020

The New Year brings home the new political realities facing everyone in public affairs. But what are these new realities and how should we deal with them? The December General Election changed the public affairs environment completely. Gone are the days of small/non-existent majorities and coalitions. We now enter a period of strong and stable …