Political advertising, spin and manipulation

The debate about political advertising is heating up as we head towards the pre-election or purdah period for the general election in December. And public sector PR professionals need to be on their guard to ensure they give the best politically neutral advice. By Mandy Pearse, Chair of the CIPR’s Local Public Services Group, Twitter’s …

Reputation and Political Engagement: The Fundamental Link

Organisations with poor reputations are damaging their political engagement. Unless efforts are made to build, maintain and protect reputations then you are also risking political intervention. Politicians do not want to suffer from guilt by association. What makes political stakeholders different from any other stakeholder is their need to stand for election and win. So, …

Why Facebook needs to take its reputation more seriously

Facebook wants to build the digital currency of the future. But first it must contend with its past and sinking reputation after a relentless hurricane of data privacy PR nightmares. By Louisa Bartoszek, I recently saw CEO Mark Zuckerberg testify before the House Financial Services Committee to discuss Facebook’s plans for Libra with deep fascination. I …

How to get off the Crazy Busy Bandwagon and get your real work done

Do you ever feel like you are on a stationary bike – peddling furiously but never moving forwards? By Zena Everett, executive coach, I’m constantly hearing how busy people are: it’s a badge of honour. Their days are ‘back-to-back meetings’ that they attempt to fit their real work around. They send emails late at night. …

Advertising in 2019 – beautifully bold or sweetly simple?

By Ollie Tunmore, With a recent report finding that the average person spends two hours and 23 minutes on social media every single day, it is no surprise that advertising brands are trialling new methods of portraying their messaging to audiences. In one respect, agencies are taking it to the next extreme; for example, Frank …

Unconscious bias in influencer marketing

Why accepting unconscious bias in influencer marketing is not just ethically wrong but is a lost opportunity for brands to engage with wider groups. We’re all the product of what we’ve seen, what we’ve read, where we’ve visited, what we’ve listened to, where we grew up, who we hang around with, the manager who mentored …

The integration imperative

By Claire Lamb, director at Skout PR, Over the past 25 years the marketing industry and the tools it employs has profoundly changed. Marketing teams were previously tasked with deploying a few standalone activities – whether they were above or below the line – and most occurred in relative isolation, as marketers worked hard to …