Influencer marketing’s language problem

The influencer marketing language problem: successful innovation demands a shared vocabulary. A shared vocabulary follows shared values and a shared purpose. This remains lacking in our industry. Seated in a nondescript seminar room at an MBA residential school we were asked to jot down our definitions of strategy. As the walls filled with Post-It notes, …

Automation threatens a quarter of marketing and PR jobs, ONS report

Women, young people, and those who work part-time are most likely to work in roles that are at high risk of automation. The Office on National Statistics published a report today that estimates that 27% of marketing and public relations jobs are at risk from automation. Automation involves replacing tasks currently done by workers with technology, which could include …

Think Carefully About Thought Leadership

Thought leadership can offer many benefits in public affairs but there can be too much of a focus on the media.  We need to be aware of the potential pitfalls and take action. Thought leadership can set you apart from the competition, and we have to be aware that we are all competing for space …

Fashion bloggers switching to Instagram says survey

UK-based fashion and style bloggers have abandoned their blogs in droves favouring Instagram according to a new survey by Vuelio, but at what cost? The number of UK-based fashion & Beauty blogs has plummeted according to Vuelio’s UK Bloggers Survey 2019, the annual report on the blogging industry. In 2016 nearly one-in-four blogs (22%) recorded in …

PR’s vital role in tackling child sexual exploitation

By Sheila Taylor MBE, chief executive NWG Network, As a chief executive of a charity, I hear the narratives of survivors of child sexual exploitation on a daily basis. I talk to professionals caring for and dealing with the fall out of this horrific crime as well. It’s a difficult subject for the media to cover …

Sunderland AFC’s two-way football comms revolution

By Deb Sharratt, Last Friday afternoon I joined several students at Newcastle University (where I deliver some of their PR & Communication modules to both undergrads and postgrad students), to hear all about the strategy of open communication that the new owners of Sunderland Association Football Club have instilled at the north east football club. Charlie …

The fork in the road for social media and our society

The horror from Christchurch, New Zealand, that exploded across newspaper pages and television, computer and smartphone screens this weekend captured imaginations in ways that no one could possibly have imagined beforehand. The fact that one individual armed with a semi-automatic rifle could visit such an outrage upon people worshipping in a place of religion isn’t …

Getting your Message out During Challenging Times

By Ismail Jan, Data Journalist at Signal AI, Crises are unavoidable. Bad press is not. Whether you like it or not, your company’s going to go through some trying times. This doesn’t mean, however, that you fall prey to the media’s hunger for controversy. Over the last twelve months, we’ve seen many examples of companies that have hit …