Posted on The debate about political advertising is heating up as we head towards the pre-election or purdah period for the general election in December. And public sector PR professionals need to be on their guard to ensure they give the best politically neutral advice. By Mandy Pearse, Chair of the CIPR’s Local Public Services Group, Twitter’s …
Posted on Organisations with poor reputations are damaging their political engagement. Unless efforts are made to build, maintain and protect reputations then you are also risking political intervention. Politicians do not want to suffer from guilt by association. What makes political stakeholders different from any other stakeholder is their need to stand for election and win. So, …
Posted on Facebook wants to build the digital currency of the future. But first it must contend with its past and sinking reputation after a relentless hurricane of data privacy PR nightmares. By Louisa Bartoszek, I recently saw CEO Mark Zuckerberg testify before the House Financial Services Committee to discuss Facebook’s plans for Libra with deep fascination. I …
Posted on Do you ever feel like you are on a stationary bike – peddling furiously but never moving forwards? By Zena Everett, executive coach, I’m constantly hearing how busy people are: it’s a badge of honour. Their days are ‘back-to-back meetings’ that they attempt to fit their real work around. They send emails late at night. …
Posted on By Ollie Tunmore, With a recent report finding that the average person spends two hours and 23 minutes on social media every single day, it is no surprise that advertising brands are trialling new methods of portraying their messaging to audiences. In one respect, agencies are taking it to the next extreme; for example, Frank …
Posted on Why accepting unconscious bias in influencer marketing is not just ethically wrong but is a lost opportunity for brands to engage with wider groups. We’re all the product of what we’ve seen, what we’ve read, where we’ve visited, what we’ve listened to, where we grew up, who we hang around with, the manager who mentored …
Posted on By Claire Lamb, director at Skout PR, Over the past 25 years the marketing industry and the tools it employs has profoundly changed. Marketing teams were previously tasked with deploying a few standalone activities – whether they were above or below the line – and most occurred in relative isolation, as marketers worked hard to …
Posted on Reputation matters. How your organisation is viewed is not just a pat on the back for a job well done – it has serious financial implications. Earlier this year, research claimed that corporate reputation accounted for 38% of market capitalization across the FTSE 100 & 250. Good news for the public relations industry, but can …
Posted on By Max Sugarman, The current political landscape doesn’t lend itself well to attempts at predicting the future. In fact, Brexit – and the volatility it has brought – has meant many in politics now treat each day as it comes, and many of us have given up trying to make any effort at predicting the …
Posted on By Christine Bowles, Mental health issues have proliferated in recent times, and this is borne out in our industry by research from CIPR. The “State of the Profession Report 2018/19”, finds that the number of people in the PR industry with a diagnosed mental health condition, at 1 in 5, is higher than in the …