Avoiding groupthink

By Gemma Storey. Groupthink is a term devised by psychologist Irving Janis. He defined groupthink as: “a mode of thinking that people engage in when they are deeply involved in a cohesive in-group, when the members’ strivings for unanimity override their motivation to realistically appraise alternative courses of action”. Why does groupthink matter? Because it can […]

How do you continue to make an impact when the media is shrinking?

By André Labadie, MD, Business & Technology, Brands2Life. The media landscape has changed and continues to change fast in the UK through a combination of declining readership, the commercialisation of the relationship between brands and the media, and, crucially, the emergence of a number of ‘mega’ issues such as Brexit, climate change and, of course, […]

Whose responsibility is it to police social media?

By Aaron Brooks, co-Founder at Vamp. Social media can be a creative, empowering, supportive community that brings people together and encourages them to reach new heights. However, as with any social forum, there is also the potential for harm. After a narrow loss in the Euro 2020 final, England footballers faced a torrent of racist abuse […]

Reasons for PR to be cheerful, in three parts

In the Ian Dury and the Blockheads song, Reasons to be Cheerful pt 3, the late punk-poet monotonously spends the best part of five minutes doing just what the song suggests; listing reasons to be cheerful. If you look hard enough, you can find them. “The juice of a carrot. The smile of a parrot. […]

Closing the customer experience gap: Why Empathy is key

By Mark Zablan, CEO, Emplifi. The pandemic acted as a crash course in customer experience. Organisations have been forced to rethink every customer touchpoint and rebuild their customer journeys at record speed. According to a McKinsey survey, digital transformation initiatives were accelerated by three to four years, as companies were forced to activate new ways […]

Government Overdrive And The Impact On Public Affairs

The Summer can be busier than ever in public affairs. Parliament may not be sitting but there is more going on. Why is that the case and what are the risks you need to be aware of? It has long been a tradition of Westminster politics to rush out a lot of announcements before Parliament […]

12 lessons from 12 years of Twitter

This weekend marks my 12th year of being on Twitter and it is a time to reflect and see what I have learnt from it and is it still a place I want to be. Back in 2009 social media was in its infancy and so was negative commentary, trolling and the dark side of […]

Make your CIPR Membership work for you

By Naomi MG Smith. Like many of you reading this blog, I am proud to be a member of the Chartered Institute of Public Relations (CIPR). I’ve been working full time in PR since 2018 and a member of the CIPR since late 2019. Having reflected on my journey, I want to share my experience […]

How diversity improves creativity

By Natalie Wright, for Alive with Ideas. We all know that diversity in the workplace is a great thing, but did you know that it is also proven to be better for creativity? Before we dive into the science, let’s clarify what we mean by diversity. Diversity includes demographics such as age, sex and race and in […]

What Makes A Good Public Affairs Consultant?

What are the skills needed to make a good public affairs consultant, whether they work for an agency or in-house? And how can we use this to think about how we can all improve? It is very easy to think about public affairs as being focused on political engagement. That may be the main aspect […]