Posted on By Antonia Welch, It could one day end up as a PR case study: an organisation which prides itself on its progressive credentials and has been known to lecture its audiences on diversity and equality issues loses a discrimination case brought against it by one of its own employees. The damning unanimous verdict is that the …
Posted on By Andrew Rowley and Shauna Madden, PR Account Managers at integrated creative agency, ilk, Over recent years Twitter has consistently come under fire for doing very little to handle the abuse on the platform. While anonymous abuse or ‘trolling’ is on the rise, only a tiny fraction of online abuse happens on Facebook or other …
Posted on I’ve been mulling over this question for several months now. PR’s history at practitioner level is not widely understood and therefore unappreciated. PR professionals, like their marketing cousins, tend to be future-biased; we obsess about trying to understand what’s coming next, while neglecting the knowledge, wisdom and value of what came before. There are exceptions, …
Posted on A literature review published by the CIPR finds that PR lags other professions including HR and management consultancy in getting to grips with AI. It highlights key issues that need to be urgently tackled. What is the future of a profession when a body of knowledge can be assimilated into a data set and interrogated …
Posted on By Aimee Postle, CIPR Midlands Chair, The current State of the Profession survey is out in the market for research now (don’t forget to complete and have your say! – https://www.cipr.co.uk/stateofpr) but last year’s figures showed an upbeat and growing industry, albeit one facing a series of challenges around mental health, the gender pay gap …
Posted on The December 2019 election results in the UK will be picked over in the coming months and years, not least by the opposition parties who were so convincingly beaten, but one thing is certain – the results prove beyond argument the value of public relations techniques, used skillfully and in a highly focused way. Setting …
Posted on By Jonathan Kirby, Managing Director, Instinct, The decorations are barely back in the boxes and gym membership cards are still being used instead of wasting away in wallets, and influencer marketing has already had a barrage of negative headlines, picking up where it left off in 2019. Influencer Marketing spent most of last year facing …
Posted on By Tony Bradley, chair of iprovision, Like many industry veterans I was sad to learn of the death of Harold Burson. The founder of Burson-Marsteller leaves an incomparable legacy within the industry he did so much to shape, leading many to consider him the greatest ever PR practitioner. I met Burson in 2007 when, as …
Posted on Organisations need strong management teams to grow. Directors have to be able to draw on their extensive experience to deliver ambitious growth plans and deal with challenging situations, especially during times of uncertainty and turbulence. As an IoD Ambassador working with the North East North branch, led by chair Ammar Mirza CBE, one of my …
Posted on The New Year brings home the new political realities facing everyone in public affairs. But what are these new realities and how should we deal with them? The December General Election changed the public affairs environment completely. Gone are the days of small/non-existent majorities and coalitions. We now enter a period of strong and stable …