Broadcast PR Campaigns Amidst Brexit

By Arthur Perkins, And just like that, January 2019 and all the broadcast PR campaigns about health and resolutions, has come to an end – over in a flash (or maybe not for those whose month has been drier than others). February often seems quite frantic and by March, ordinarily, the year has found its regular pace. Not this year though… Brexit. Yep, the buzz word of the …

The Perfect PR Agency – the stuff of fiction?

By Laura Wilkinson-Rea, So the question is; does the perfect PR agency exist? Having spent much of my career being the client in the in-house communications team, I can categorically say that there’s no such thing as the perfect agency. To have the perfect agency you need to have the perfect client. And sadly although …

Fyre Festival: Influencer Paradise Lost

By Babs Watson, Director of Brand and Content, Launch, You will have heard the descriptions of the Fyre Festival by now; ‘When Hunger Games met Coachella’, ‘Lord of the Flies with Instagram’, or my personal favourite; ‘Like the Trump administration – a mess made up of frat boys, who were trying to pull off a house …

Why compliance is the key to professionalising influencer marketing

By Sarah Burns,  The Competition and Markets Authority (CMA) recently announced that 16 influencers, some of them among the biggest names in influencer marketing, have agreed to be completely transparent and tell their followers upfront when they have been paid to promote the products they feature in their posts. Although the CMA didn’t comment on whether …

How to measure internal communications using a simple learning model

Measurement is something that features on a regular basis at many communication conferences but yet no one seems to have found the magic formula. Committee member, Debbie Aurelius, shares a model that has worked for her in the past  and she has kindly shared her thoughts behind it.  Measuring and demonstrating the value of internal communication is …

NHS lessons on internal comms

It’s clear that the current workforce challenges facing the NHS are prompting deeper and more urgent thinking by comms teams, if the number of sessions devoted to internal comms in the past six months is anything to go by. A focus on internal communications has been a feature of almost every seminar or presentation that …

From Dissertation to Director: Are Millennials Manageable?

By Gemma Spinks, Millennials make up a huge chunk of our current workforce, not to mention the amount of successful startups that have been founded and are thriving by savvy Millennials. So, how can businesses engage and retain the workforce that is key to the success of their business? Business owners must look to embrace …