Are we leaning on women to solve PR’s diversity problems?

By Sara Hawthorn, Across PR the number of women-focused initiatives have steadily increased to drive much needed progress to support, mentor and encourage women towards senior roles. However, new research published in the Harvard Business Review highlights a worrying trend that could impact overcoming different elements of gender disparity and lead to additional pressure placed …

Being crisis (and creative) ready

Throw out the playbook* and buckle up. It’s a bumpy ride. By Oliver Druttman,  “Ah yes, I’ve seen this one before. Just copy and paste the statement from the crisis manual. That’ll hold ‘em,” said no (self-respecting) PR ever. The one sure thing about an issue or subsequent crisis is it never plays out like the …

Podcasting Equipment To Consider

By Colin Kelly, In our full day ‘Introduction To Podcasting’ workshop you’ll have the opportunity to try out a variety of equipment designed for various budgets and receive some personal advice on what’s right for your needs. Here’s quick look at some of the things to consider. 1: Laptop Yes, you could podcast straight from …

The Brexit Outcome? Europe will be more important than ever

Despite the ongoing saga that is Brexit, there will be one clear outcome.  UK businesses will need to do more to engage with Europe, its institutions and its Member States. But how? The release of the House of Lords European Union Committee report, ‘Beyond Brexit: How to Win Friends and Influence People’ provides some really …

A talent crisis is coming, will you remain on top?

When Brexit is settled and your employees come up for air, will people move toward or away from you? By Ashley Carr, We’re all aware this Brexit business has caused quite a mess, leaving much uncertainty for all and tough economic times for many. What’s typical in these situations, particularly for those feeling a financial pinch, …

Busting the Myth that ‘all PR is Good PR’

By Andy Barr, Managing Director and founder, 10yetis, Business is ultimately a popularity contest. Brands will invest heavily in their marketing, especially public relations, in order to be at the forefront of consumers’ thoughts. The increased attention gained through public relations will likely lead to more customers. However, in their reckless attempt to gain attention, brands …

Facebook asks government to take a more active role in the internet

By Nicola Rossi, Facebook’s CEO, Mark Zuckerberg, has surprised some commentators by suggesting that ‘a common global framework’ is needed to regulate the internet. Perhaps what happened in Christchurch, when a terrorist used Facebook to live stream video of mass shootings, was the final straw. His substantial opinion piece was placed in the Wall Street Journal, …

How to manage the news when things don’t land

By Niki Wheeler, Director, Launch, We’ve all been there. Nothing on the cuts, alerts or social feeds on ‘D Day’ be it a campaign or brand launch or big news push. Rather than putting your head the sand and pressing the snooze button, the best thing to do when the coverage hasn’t (immediately) landed is to …