Leaders leading leaders: objectivity and respecting the micro-leader

By Paul Hutchings, founder of fox&cat. Passionate leaders go far. But clip their wings, fail to recognise their skills or respect their passions, and you’re set for uproar. Especially with Gen Z now established in the workforce. In this article we’ll look at: Where leadership in comms is today How it’s evolving What you as a […]

Speed-dating for PRs and journos. What could possibly go wrong?

By Lee Simpson, account director at Fourth Day PR. I’ve never been comfortable with the ancient grudge that exists between PRs and journos. As much as I enjoy reading relentless PR bashing on Twitter (and even recently on the opening page of Sathnam Sanghera’s Empireland, bemoaning the 90,000 unread emails in his inbox from PRs) […]

How To Prepare For Engagement With Policy Makers

I was recently set the challenge of describing how best organisations can prepare for engagement with policy makers, especially politicians, to ensure that it is effective. My comments were made in a discussion about ‘When Business Meets Politics’ for the British Chamber of Commerce in the Czech Republic that I took part in with Václav […]

Why we’re bucking the trend and investing in innovation

By Mark Gair, Managing Director, CDS. There’s no getting away from the fact that the past year has forced decision-makers to embrace the opportunity to tackle things in a way they might never have done previously. While we all had to dig deep in the ‘resilience reserves’, there were many who innovated on a scale […]

Emerging tech and its impact on businesses and PR teams

By Gemma Storey. I thought it would be interesting to look back at Deloitte’s 2021 tech trends report and see how some of the nine trends it identified could affect businesses and how these changes will impact the PR work we do. Trend 1: Organisations will be using tech to transform their business strategy Deloitte predicted that more […]

Lobbying: Do Audiences Really Understand What We Do?

A series of scandals have recently impacted on public affairs. Despite those involved being David Cameron and Boris Johnson, they have been labelled as ‘lobbying’ scandals. This potentially damages us all. We have to appreciate that if the reputation of the profession is damaged then it has a direct impact on all of us. The […]

What Comms pros need to know about ESG

Environmental Social and Corporate Governance (ESG) is one of the most radical developments in business within the last 50 years. It’s likely to shape the way both organisations and the communications sector evolve and operate for years to come. But what is ESG? How is it different from CSR? (Corporate Social Responsibility). And how is […]

Influencers & reactive marketing: how to move quickly without endangering your brand

By Alec Harden-Henry, Commercial Director, Influence Network. Social media done well is often social media done quickly. We don’t necessarily mean social media as a marketing channel here, rather social media as a consumer pastime or independent pursuit. Think about the best accounts or pages you follow and in amongst them you’ll probably find those that […]

How to Identify Your Award-Worthy Work

By Nikki Hughes, Marketing Director for Edelman EMEA and ‘Champion for The Work’. Hands up who wants to submit their work for awards? There’s no shortage of great PR, creative and integrated campaigns, and naturally everyone wants to see their work get the recognition it deserves. However, showcasing your work in a way that’s engaging, […]

The EU’s new AI regulation puts trust and transparency to the fore. Here’s what it says

The European Commission’s (disclaimer: former employer) new legislative package on artificial intelligence has drawn plenty of attention for banning high risk uses such as live facial recognition and social credit scoring. That transparency will be mandatory has generated less ink. Yet it is a critical ingredient of the Commission’s risk-based, trust-centric approach and, as such, […]