Posted on By Rachel McElroy, chief marketing officer for technology solutions and services provider, Solutionize Global. Amid a pandemic, no tech organisation wants to be remembered for the wrong things they’ve said or done during people’s true time of need. More than ever before, the world has required enterprises to be authentic, empathetic, and human in their […]
Posted on As the nature of the relationship between the UK and the EU changes, it’s never been more important to understand the ‘how and why’ of lobbying in Brussels. In July, Milos Labovic, author of EU Superlobby: Winning in Brussels, joined the CIPR’s Public Affairs Group in an online conversation to explore what this new relationship […]
Posted on By Tom Hindle, Lead Publisher, Bottle. There are certain challenges that, as an account manager in a digital PR agency, you expect to face. One that I did not expect though, was Covid-19. It was a set of circumstances that no-one could have predicted; a news agenda suddenly dominated by the pandemic, clients and journalists […]
Posted on Many of those involved in public affairs are often thought of as being political geeks or nerds. Not that I think there is anything wrong with that but what are the signs that you really are a political obsessive? Of course, not everyone involved in public affairs falls into this category and some will actually […]
Posted on By Alberto Lopez Valenzuela, Founder and CEO, alva. In early April – if you can cast your mind back to what may feel like decades ago – Emily Maitlis delivered a powerful opening monologue on BBC’s Newsnight, comprehensively debunking the lazy suggestion that Coronavirus had been a ‘great leveller’. As she highlighted, the idea that […]
Posted on By Mary Keane-Dawson, Group CEO of TAKUMI. Last week, President Trump threatened to ban TikTok by mid-September, unless ownership of its US operations is transferred to an American business. Unsurprisingly, this announcement was condemned by the Chinese Communist Party, whose foreign ministry accused the US of using national security as a cover to exert hegemony over social media. […]
Posted on Is the voice of your internal communications team heard right alongside the executives in strategic discussions? If not, it’s time to speak up. By James Scott, MD, Thrive. You know that internal communications serves a key function, and on some level, your executive team does, too. One study found that CEOs increasingly see communications as having […]
Posted on Brands and agencies are only scratching the surface when it comes to how to deploy influencers to help the ailing High Street. By Alec Harden-Henry, Commercial Director, Influence Network. It’s a photo of someone in a shop, wearing a mask, clutching a bright pink bag, surrounded by shoes. You can take your pick of the tried […]
Posted on Katy Gandon, Director of Communications at Tes Global, explains how an innovative partnership with Oak National Academy helped to make star-studded online school assemblies a reality during lockdown. Looking back at your schooldays, do you remember the time when a senior member of the Royal family, the Prime Minister and an astronaut spoke at assembly? […]
Posted on Covid-19 has meant a change in the relationship between government and large parts of the economy. Many organisations who barely looked twice at their political engagement suddenly became aware of its importance. The challenge is to keep that engagement going. It could be argued that Covid-19 has done more to raise the profile of public […]