There is my truth, there is your truth, and there is fact

A few years ago, I was at lunch with a coach and we were chatting about experiences and interpretation of events. They used this example: If someone stands outside this restaurant with a clipboard and asks you questions about this lunch afterwards, you will have a very different version to me. Yet we are sharing […]

The European Super League: A Super Failure Of Engagement

The 48-hour life cycle of the proposed European Super League showed the cost of not working with stakeholders, especially political ones. Decisions made behind closed doors are doomed to failure. Politicians, especially, never like to be excluded. The complete and utter outrage that followed immediately on the late night/early morning official announcement must have been […]

Seven European perspectives on the Super League and its comms

The spectacular rise and fall of European football’s Super League this week has been one of the biggest non-Covid stories of the year in the UK, thanks in part to pledges from Boris Johnson and other politicians to intervene. But what about other football-mad European countries – both those whose clubs were among its founders, […]

Colin the Caterpillar litigation comms crawl

By Matt Baldwin. The battle between Colin and Cuthbert – both caterpillars and cakes – is crawling towards the courts, shuffled along by a cringeworthy litigation comms campaign driven, it seems, by Aldi’s social media team. The details of the case can easily be found online, but it is unlikely that either retailer will emerge […]

Lobbying: Not for the Underground

The public wants what the public gets… In 2013 – before the Office of the Registrar of Consultant Lobbyists had been installed under the Lobbying Act – Tamasin Cave of SpinWatch gave evidence to the Political and Constitutional Reform Committee (PCRC) calling the proposed register “not fit for purpose”. The industry agreed; it would cover only a small proportion of lobbying […]

Lobbying By Tweet? Beware The Pitfalls

Amazon has recently taken a more public and aggressive approach to political engagement. But using Twitter to engage in a more direct way is not without its pitfalls. Decisions about whether and how to use Twitter in any public affairs campaign is now a normal part of strategy development. Some organisations are more geared up […]

What We Can Learn from Organisations Who Flourished During COVID

By Natasha Bougourd. When the knock-on effects of the COVID-19 pandemic are discussed, much of the focus is on the impact on the economy and our physical and mental health. While many businesses have suffered, others have flourished – exercise equipment, homeware, DIY, and gardening retailers, amongst others. When it comes to business-to-business, technology providers, […]

Annenberg Communication Report: Polarization, Purpose, and PR

By Andras Sztaniszlav. The USC Annenberg Center for Public Relations published its Global Communication Report this year again. Since Fred Cook was appointed as its director, visibility has got a more prominent role (besides professional quality). This annual report always focuses on one major trend based on the outcomes of a preceding questionnaire. The research team […]