Making the complex world of AI simple: Why PRs should be embracing tech and working/ experimenting with chat bots

Kerry Sheehan Chart.PR, argues for a better understanding of chat bots amongst the PR profession.   If you’re not sure whether having a chat bot on say Messenger, other chat apps, online or via a voice assistant adds value to your organisation/client or whether you should recommend one, there are clear advantages for PRs to …

Party Conferences and Communication part 1; the Liberal Democrats

In the first in a mini-series, Paula Keaveney MCIPR explores the importance of the Party Conference season in communicating with party members and the wider electorate.   Party political conferences are about more than a get together. They are opportunities for a party to communicate to a wider world as well as to some of …

Professions versus machines

A CIPR project led by Professor Anne Gregory is set to explore the impact of AI on the professions. Public relations exhibits many of the qualities associated with a profession but is very much a work in progress. A profession is defined by a number of criteria including: Barrier to entry in the form of …

Influence Live 2: Coming soon

Following the success of the inaugural event in January, Influence Live is back! The programme will feature thought-provoking speakers and original content, as well as the opportunity to network and build the Influence community. The event will be held on Wednesday 12 September and will conclude with a drinks reception. Programme 15.00 – Event open …