From CBE to Socially Mobile

Everyone can give back, even in the tiniest of ways. From being little, my Mum taught me that you don’t need to have much to help others.  In our house, that might have been giving someone a bed for the night or surrendering something to allow someone more in need to have it. It’s an […]

Change but not the same: Summer edition of Influence out now

The Summer 2021 edition of Influence is out now, featuring a very special cover designed by the winner of our ‘PR and Parenting in a Pandemic’ competition. Change management is an important part of the public relations skills set. That has certainly been put to the test over the past 12 months. All the changes we, as […]

Summer of sport: How Creators can influence the modern football audience

By Aimee Howells, Business Director at TAKUMI. Football is one of the nation’s most treasured sports – it’s fair to say that Euros 2020 has been a long time coming. The 2018 World Cup feels like a distant memory when the pubs and streets were filled with fans uniting over their love for the game […]

Getting chartered: A guide for young PR professionals

By Claire Simpson, Communications Consultant at Hard Numbers. Back in April I became a Chartered PR professional. It was a huge confidence boost and validation of my work. But I’d be lying if I said it wasn’t a huge relief too. I’d taken a leap of faith by going for chartership early in my career. […]

Game, set and match

There is an unanswered question that exists: what do we want from or expect of our media? It has been much debated and discussed but with no universal agreement. The situation with Naomi Osaka, who has withdrawn from the French Open, raises many issues. In a statement she talks about suffering with depression and anxiety, […]

Ethics – The importance of context when communicating internationally

By Crispin Thorold. One of the most visited sights at United Nations Headquarters is a striking Norman Rockwell mosaic, which depicts the humanity, internationalism, and ethical foundations of the organisation. The piece is both a celebration of the diversity of humankind and a call for us all to abide by the ‘Golden Rule’ which runs […]

Hybrid working is the new employment currency

By Ashley Carr, Managing Director and Founder of Neo PR. Gone are the days that traditional perks in the workplace; 28 days holiday, paid sick days, dress down Friday and bake sales, reign supreme. Now, both existing staff and prospective employees want more from their role and company culture. With the pandemic accelerating the ‘work […]

Speed-dating for PRs and journos. What could possibly go wrong?

By Lee Simpson, account director at Fourth Day PR. I’ve never been comfortable with the ancient grudge that exists between PRs and journos. As much as I enjoy reading relentless PR bashing on Twitter (and even recently on the opening page of Sathnam Sanghera’s Empireland, bemoaning the 90,000 unread emails in his inbox from PRs) […]

Lobbying: Do Audiences Really Understand What We Do?

A series of scandals have recently impacted on public affairs. Despite those involved being David Cameron and Boris Johnson, they have been labelled as ‘lobbying’ scandals. This potentially damages us all. We have to appreciate that if the reputation of the profession is damaged then it has a direct impact on all of us. The […]

There is my truth, there is your truth, and there is fact

A few years ago, I was at lunch with a coach and we were chatting about experiences and interpretation of events. They used this example: If someone stands outside this restaurant with a clipboard and asks you questions about this lunch afterwards, you will have a very different version to me. Yet we are sharing […]