The art of science and engagement in internal communication

We know that internal communicators are struggling to influence at the top, finding digital adoption hard across organisations and working with limited budgets. Some of the conversation we need to have are increasingly challenging and opinion or experience might not be enough to win your case. Last week, at the CIPR Northern Conference in Newcastle, …

Wiltshire Council on Novichok crisis response

Wiltshire Council communication chief Laurie Bell told the story of the unfolding Novichok crisis in Salisbury at the CIPR Northern Conference in Newcastle. In March the UK government reported that Novichok, a Russian nerve agent, had been used in a poisoning attack on Sergei Skripal and his daughter Yulia in Salisbury, Wiltshire. Skripal is a …

Crisis, what crisis?  Hopes for public relations at BledCom25

Ambitiously, the 25th annual BledCom conference set out to take on the problems of a world in crisis, and to find a role for public relations in dealing with these. The conference, concluded a few days ago, in Bled, Slovenia, has not shied away from examining central concerns in public relations practice.  Over the years, …

NHS birthday campaigns shows the power of storytelling

By Lorna Branton,  On the NHS’s 70th birthday I have been reflecting on my time as an NHS communicator. Working in the health service has always been to embrace change – whether a total restructure or a shift in emphasis, change is a key part of what we do. Right now, I think the NHS …

When it counts, Facebook Backs Mainstream Media

By Tessa Curtis, Under fire from all sides over fake news, fake accounts and data misuse, Facebook is losing trust and fears for its reputation. Under fire from all sides over its monetisation of user data, its very business model seems on the line. Teenagers prefer Snapchat and Instagram – and increasingly their parents too. …

Five Comms lessons from England manager Gareth Southgate

By David Alexander, There’s always been huge expectation about the England football team. The fact that England created the rules for the modern game has always put huge pressure on the national team manager and his players. Tournament after tournament, the England team have disappointed or fallen short, most often after the lottery of a …