Proud of public relations

If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Don’t get me wrong, reflection is a positive means of learning, and is something that I practice myself, but self flagellation in industry media helps …

Aggression & Trolling Undermines a Valuable Link Request Debate

A firestorm erupted last week when The Times business journalist Deirdre Hipwell tweeted her frustration at being constantly asked by PR and SEO consultants to include hyperlinks to their clients’ websites in her online articles. What hasn’t been reported, however, is how she has been mercilessly trolled and abused about it. When Deirdre initially tweeted …

Influence Live 3 – the future for Brand Britain

Influence Live is back and is coming February 2019! We are delighted to announce our first speaker: Formerly the UK’s youngest-ever ambassador, Jules Chappell OBE has spent her career working in the highest echelons of foreign affairs. During 15 years at the Foreign and Commonwealth Office Chappell worked to strenghtne the UK’s relationships around the world …

Influencer sued for breach of contract

Luka Sabbat is being sued for failing to comply with an influencer agreement.  So, what makes a good influencer agreement? Influencer Luka Sabbat was sued this week for breaching his influencer marketing agreement to promote Snap Spectacles on his Instagram account. The actor, former Kourtney Kardashian romantic squeeze, and Instagrammer with 1.4m followers, is being sued by PR …

Apple CEO Tim Cook shows courage tackling big data ethics

By Nicola Rossi, Speaking at the 40th International Conference of Data Protection and Privacy Commissioners in Brussels last week, Apple’s CEO Tim Cook took the lead on the other tech giants. He came across as someone who genuinely wants to find solutions to the thorny issues around privacy and data protection that are inseparable from their …

The power of everyday language

We all know how powerful language can be, with phrases like #metoo helping to unify entire social movements, but we sometimes forget how much impact we can have with the language we randomly choose to use as part of our day. I’ve seen two examples recently where a word, or a turn of phrase, has …

Does reputation really matter when you have power?

The risks that are likely to generate the most damage to an organisation’s reputation are those directly related to its checks and balances, and to the way it does business. For instance, a bank that had been saved from the brink of collapse with taxpayers’ money, can hardly afford to pay its CEO a hefty …

Three things Nick Clegg should do when he starts his new job at Facebook

By Nicola Rossi, The news that Nick Clegg, former deputy Prime Minister of the UK, has been appointed vice-president of global affairs and communications at global social media giant Facebook had been the subject of much commentary over the weekend. Clegg’s political expertise and networks – particularly in Europe, the territory that has made the most …

Public relations critical for public engagement

By Carolyn Fairbairn, In the CIPR’s 70th year, I am delighted to support Platinum, a celebration of the Chartered Institute and its members and a reflection on seven decades of progress in PR. It is a mark of the importance of PR as a management discipline that today the CIPR has more members than ever, …