The Rise (Again) of Parliament and its Impact on Public Affairs

The importance of Parliament is increasing. Taking back control means that public affairs campaigns need to focus on Parliament and not just treat it as somewhere to hold events. With strong and stable majority long-term governments came Parliamentarians that followed the lines set out by the party leadership. Patronage was strong and Prime Ministers could …

Misleading online ads the tip of the iceberg

By Paul Owen, Account Director, KRPR   The decision to crackdown on websites that advertised misleading discounts on hotel rooms has been praised by a leading digital marketing agency, but they warn the scale of the issue is much larger. Experts at Fat Media say there are still major issues surrounding the use of backdoor online advertising …

What can the comms industry learn from the most romantic time of the year?

By Niki Wheeler, Director, Launch The windows of nearby Regent Street are bursting with hearts and flowers. E-alerts are flooding in-boxes with deals on branded fizz, perfume, lingerie and sparkle. Social feeds are also positively rose-tinted as influencers and mere mortals capture insta-friendly shop fronts and interiors. Yet, with a ‘calamitous start to the year for …

Comms Strategy: What Can We Learn From Brexit?

By Carolyn Lochhead Reflect on your day so far. Even if it’s early, you’ve probably handled many different issues. Perhaps you’ve coerced children out of bed, checked the day’s headlines or navigated busy traffic. You might have taken phone calls, chaired meetings or made decisions about priorities big and small. Comms people are busy, and it …

The Perfect PR Agency – the stuff of fiction?

By Laura Wilkinson-Rea, So the question is; does the perfect PR agency exist? Having spent much of my career being the client in the in-house communications team, I can categorically say that there’s no such thing as the perfect agency. To have the perfect agency you need to have the perfect client. And sadly although …

If You Are a Journalist and Want to Work in Public Relations…

…your ability to write content and have a keen eye for news will not suffice. There is much more you need to know to ensure your transition to a Public Relations role is smooth and provides you with plenty of development and advancement opportunities. Following an article I wrote two weeks ago, some ex-journalists turned-PR practitioners were …

Diversification and the lost generation of PR

By Amy Airey, There was an era when media relations was at the heart of PR. It defined PR. PR could quite easily have stood for press relations. But there’s been a seismic, and industry-changing, shift, and it’s really quite exciting. Don’t get me wrong, media relations is crucial and, nine times out of ten, …

Sometimes You Do Need To Shout

Using all the means at your disposal to shout about an issue is rarely the best way to deal with Government. But sometimes the circumstances dictate it.  Brexit now calls for shouting. Organisations do not like to stand too close to the political flame. They worry about the long-term implications and the potential regulatory or …