Is the Holiday Season really a holiday?

By Niki Wheeler, Director, Launch, Mariah Carey on repeat on the radio, Christmas trees twinkling in receptions across the land and diaries ram packed full of calls, creative sessions and festive catch-ups. As the Christmas Gift Guides close for another year, it’s all about fresh thinking as 2019 plans get finalised. More time out of the …

Has the business lobby failed in the Brexit process?

By Matthew Rock, One of the most intriguing sub-plots in the Brexit process has been the performance of the corporate lobbying community. Most of us would have expected the voice of business to dominate the original referendum. In reality, business often seemed sidelined, not quite in tune with the visceral nature of the debate. After …

Palm oil and the slippery issue of online crisis management

By Julia Ruane, When an issue starts trending online a good PR team gets creative fast, finding ways to maximise its popularity to build engagement with their audience. Remember Oreo and their Superbowl blackout tweet? But the best PR teams do more than that – they don’t just look at how the rising trend could bring …

The perils of the gamer backlash

By Gemma Storey, Gamers are a passionate bunch – one minute they love a game developer – the next they’re ripping them to shreds on Reddit, launching campaigns and starting a backlash. But why does this happen? Is it just a mixture of entitlement, social media anonymity and being angry at the world? Or is there …

Public relations in 2019

Here’s my analysis of the opportunities and challenges that public relations faces in the next 12 months. There’s no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. It’s where I’m placing bets over the next 12 months. Please let me know what …

In public relations correlation is not causation

Bill runs a small family owned toy shop that’s doing okay. He runs it himself and all his staff are family who all pride themselves on their friendly service. Then his daughter Ruth needs to go on maternity leave so he hires Lucy to cover for her. It’s a phenomenal success as sales the following …

Proud of public relations

If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Don’t get me wrong, reflection is a positive means of learning, and is something that I practice myself, but self flagellation in industry media helps …

Aggression & Trolling Undermines a Valuable Link Request Debate

A firestorm erupted last week when The Times business journalist Deirdre Hipwell tweeted her frustration at being constantly asked by PR and SEO consultants to include hyperlinks to their clients’ websites in her online articles. What hasn’t been reported, however, is how she has been mercilessly trolled and abused about it. When Deirdre initially tweeted …