Why deepfakes should be on the reputational radar

Concern is widespread that artificially generated ‘deepfake’ videos pose a major potential problem for those targeted, be they companies, CEOs, celebrities, academics and commentators, or politicians. A new study of 14,678 deepfake videos by cybersecurity company Deeptrace suggests otherwise. Deepfakes may generate millions of views, yet the great majority (96%) are pornographic and have little …

How much do you get paid working in PR?

Salaries have fallen in the past year but PR remains a well-paid career. Public relations is well-paid with lots of opportunity for progression for ambitious individuals. Data from the CIPR and the PRCA sets out average remuneration. It covers roles in agency and in-house and describes regional differences. The CIPR polls its members in its …

Behind the scenes of #ad: the trust gap between influencers and brands

By Adam Williams, CEO of Takumi, The influencer marketing industry is under greater scrutiny than ever before. Question marks remain over authenticity, resulting in mounting criticism from consumers. Just a few months ago, fashion influencer Marissa Casey Fuchs ‘surprise’ marriage proposal was revealed to be a pre-planned series of brand partnerships. Yet a lack of trust between …

Countering trolling as a communication strategy

Don’t Feed the Trolls is a primer on dealing with hate-filled online trolls published by the Center for Countering Digital Hate. It’s an important piece of work. Trolling is not a random activity. It’s a planned communication strategy used to attract attention to a cause. Its goal is to generate outrage, spread misinformation and attract …

#Hacked – even @Jack is not safe from hackers

By Hanna Basha, Partner at Payne Hicks Beach, Almost every company has a Twitter handle. Many companies also run accounts for their key figureheads to make communication feel more personal. However, Twitter is not without security concerns. Jack Dorsey’s Twitter account was hacked recently with the hackers posting offensive, ugly and racist tweets. If the …

MPs believe social media has a negative impact on politics

Four in five MPs believe that public attitudes towards politicians have been changed for the worse by social media. By Sam Webber, external relations manager, Vuelio. Research commissioned by Vuelio has found that MPs believe social media has a negative impact on politics, with four in five (81%) of the 137 MPs surveyed believing public …

This is not a drill: Counter-terrorism communications

When a major terrorist incident occurs, communications really can save lives. We can all learn lessons from those who have witnessed such comms planning up close… Terrorists don’t just turn up on the day and decide to commit an atrocity. It’s a big deal for them too. Their planning isn’t all hooded figures staking out …