Posted on By Ollie Tunmore, Senior Account Executive, Spa Communications. The last thing anyone needs to read today is yet another article telling us how ‘2020 shocked the world’, or ‘how the workforce of today will never be the same’, and how these are ‘unprecedented times’. However, the past 12 months have undoubtedly been a testing period […]
Posted on By Mary Keane-Dawson, Group CEO of TAKUMI. YouTube has recently announced that it will be trialing a new technology that can detect items shown in videos and generate a list of related products for consumers to buy. Automated suggestions will appear as viewers scroll on the platform. The technology will allow users to identify products […]
Posted on By Carrie Webb, head of content, The Bigger Boat. Content now needs to cut through vast noise if it’s to resonate with the right people and impact on the bottom line. Quality content that empathises with and engages audiences is a must to drive conversations, deliver unrivalled experiences and increase conversions. With so many brands […]
Posted on By Simon Brooke. If there’s one word that dominates the lexicon of communications and public relations professionals at the moment, it’s storytelling. Everyone’s doing it – chief executives, politicians, charity bosses and communications professionals. Or at least they think they’re doing it. The fact is that what many people call storytelling simply isn’t storytelling at […]
Posted on There is no such thing as waiting for your turn when it comes to government announcements. It is dangerous to assume that simply because government makes one announcement that there is a definitive logic to the next. Instead, public affairs always has to help shape the policy future. You have to assume that there is […]
Posted on By Andrew Rowley, PR and Marketing Account Manager at Brilliant. There’s no denying that shock tactics hold power. They get us talking. Encourage us to read on. Make campaigns memorable. And when it’s done right, whether it’s through some clever copy or a real-life stunt, the impact can be immeasurable and sometimes spark real change. […]
Posted on The Budget is one of the most important days in the political calendar and also the public affairs calendar. The initial focus is rightly on the individual details contained in the Budget. But we also need to think about what it tells us about the direction of Government policy and where it might go. What […]
Posted on The Spring 2021 edition of Influence is out now, featuring some of the best commentary and opinion from the world of PR and beyond. Below is the editor’s letter and a taste of what you can find in the first edition of the year… So often we can be fixated with milestones we can be taken by surprise when, […]
Posted on By Carrie Webb, head of content at The Bigger Boat. For many brands, creating content that appeals to both search engines and people can be a challenge. In actual fact, it’s not about prioritising one over the other. The two go hand in hand – they’re almost one and the same. Points for credibility if […]
Posted on After lockdown are you going for a drink at a Wetherspoons pub? I’m in a dilemma. On the one hand I recognise it offers perhaps the best choice of beers, ciders and food on the High Street at great prices. The comments made by Wetherspoons’ founder Tim Martin, at the first Lockdown, however, really angered […]