Die another day: Managing a PR agency at a time of crisis

We have been plunged into the midst of an unprecedented situation. It is pushing, pulling, stretching, testing, debilitating, gut-wrenching and heart-breaking in equal measure. The last recession has nothing on what we’re all going through right now, and we are ALL going through it. But this won’t be the death knell for PR agencies like …

Broadcast PR in the New World

By Keren Haynes, co-managing director, Shout! Communications, Like Brexit and Christmas Imagine Brexit and Christmas all rolled into a mash-up of a PR story  and you have the COVID-19 pandemic. Brexit went on and on…. and on a bit more.  At times it seemed like broadcasters would never look at another story again. Christmas, meanwhile, …

Covid-19: A monitoring and evaluation guide for communicators

By Jennifer Sanchis, If you are following a crisis comms plan and are trying to keep up with the rapidly evolving Covid-19 crisis, this article is for you. It’s been great to see the PR community come together in the face of the Covid-19 crisis. Despite the challenges, I have found the discussions prolific and …

One priority for us all

Business and the biggest brands are facing one of the toughest moments in modern life. This is uncharted and unprecedented territory despite all the planning and preparation we may have done. Companies and organisations are facing pressure like they have never seen. I think it is safe to say have never seen because of the …

Five things I’ve learnt since going freelance

By Dawn McGuigan, I began my freelance career in November 2019 after 16 years of in-house communications and marketing roles. The prospect of working for myself and having a portfolio of clients had always appealed to me; when I found out I was pregnant, I decided it was time to take the leap to obtain …

How Coronavirus is changing the way we conduct broadcast interviews

By Sam Munton, Account Executive, 4 Media Group Due to Coronavirus and social distancing measures broadcasters, are increasingly looking to minimise face-to-face interviews. A major tv news station have said they have banned studio guests and all interviews are now conducted over Skype or Facetime. With many likely to follow this in the coming days, …

How is Coronavirus influencing the communications industry?

Rarely has the comms world seen an issue such as this global pandemic, coronavirus, which cuts across all geographical borders regardless of cultures and language. Yet reactions in different countries have been very varied. From Wuhan and Italy, which cordoned themselves off, to America which has banned visitors from selected Shengen countries, to the UK …