Cannabis Campaigning: The boy who changed the law

Billy Caldwell may have changed public opinion about cannabis forever. This is the inside story from his campaign team. By Paul North, On a late summer afternoon in June 2018, a cab was racing across London to Chelsea and Westminster Hospital carrying a team of campaigners who hoped to change the law to help a …

#PR60Over60 – Addressing an under-appreciated vector of diversity

By Darryl Sparey, Director, Hotwire, Chances are, if you’re reading this, you still have an opportunity to be nominated for the PRCA’s next Young Professional of the Year award. The PRCA’s latest PR and Communications Census states that PR is: ‘an overwhelmingly young industry: the average industry practitioner is 29 years old’. Data from the IPA’s 2017 Census shows that …

Forget About Corporate Social Responsibility

Corporate Social Responsibility (CSR) is about integrating environmental and social affairs with corporate strategies and business operations in the communities or sectors in which organisations operate – a sort of ethical ‘pay to play’. Many abused the term and even more believe that by having, pretty much, a ‘charitable’ department, nothing else matters. Well, it …

Being crisis (and creative) ready

Throw out the playbook* and buckle up. It’s a bumpy ride. By Oliver Druttman,  “Ah yes, I’ve seen this one before. Just copy and paste the statement from the crisis manual. That’ll hold ‘em,” said no (self-respecting) PR ever. The one sure thing about an issue or subsequent crisis is it never plays out like the …

Busting the Myth that ‘all PR is Good PR’

By Andy Barr, Managing Director and founder, 10yetis, Business is ultimately a popularity contest. Brands will invest heavily in their marketing, especially public relations, in order to be at the forefront of consumers’ thoughts. The increased attention gained through public relations will likely lead to more customers. However, in their reckless attempt to gain attention, brands …

PR Hell – when pitches go bad!

By Darryl Sparey, Director, Hotwire, Whether you’re in-house or at an agency, the life of a PR practitioner can be a challenge. Mediating between the objectives of the boardroom, the demand for leads from the sales team, the deadlines of the product and brand teams and an indifferent, uninterested or uncaring media, PR professionals can …

Automation threatens a quarter of marketing and PR jobs, ONS report

Women, young people, and those who work part-time are most likely to work in roles that are at high risk of automation. The Office on National Statistics published a report today that estimates that 27% of marketing and public relations jobs are at risk from automation. Automation involves replacing tasks currently done by workers with technology, which could include …

Sunderland AFC’s two-way football comms revolution

By Deb Sharratt, Last Friday afternoon I joined several students at Newcastle University (where I deliver some of their PR & Communication modules to both undergrads and postgrad students), to hear all about the strategy of open communication that the new owners of Sunderland Association Football Club have instilled at the north east football club. Charlie …