Posted on Concern is widespread that artificially generated ‘deepfake’ videos pose a major potential problem for those targeted, be they companies, CEOs, celebrities, academics and commentators, or politicians. A new study of 14,678 deepfake videos by cybersecurity company Deeptrace suggests otherwise. Deepfakes may generate millions of views, yet the great majority (96%) are pornographic and have little …
Posted on The term ‘truthiness’ was first popularized but the American comedian Stephen Colbert in 2005 to describe the “truth that comes from the gut, not from the book”. It started as a reaction to George W Bush’s decision-making and the public perception of his thinking, but it soon became clear that the concept could be applied …
Posted on Salaries have fallen in the past year but PR remains a well-paid career. Public relations is well-paid with lots of opportunity for progression for ambitious individuals. Data from the CIPR and the PRCA sets out average remuneration. It covers roles in agency and in-house and describes regional differences. The CIPR polls its members in its …
Posted on By Adam Williams, CEO of Takumi, The influencer marketing industry is under greater scrutiny than ever before. Question marks remain over authenticity, resulting in mounting criticism from consumers. Just a few months ago, fashion influencer Marissa Casey Fuchs ‘surprise’ marriage proposal was revealed to be a pre-planned series of brand partnerships. Yet a lack of trust between …
Posted on At 24, Tim Hyde is a global engagement wunderkind and works with some of the world’s coolest brands. He explains how he creates a distinct content style, why engagement isn’t always an upward curve and what people get wrong when they newsjack By Mark Rowland, Tim Hyde’s first job, straight out of school, was as …
Posted on Don’t Feed the Trolls is a primer on dealing with hate-filled online trolls published by the Center for Countering Digital Hate. It’s an important piece of work. Trolling is not a random activity. It’s a planned communication strategy used to attract attention to a cause. Its goal is to generate outrage, spread misinformation and attract …
Posted on By Hanna Basha, Partner at Payne Hicks Beach, Almost every company has a Twitter handle. Many companies also run accounts for their key figureheads to make communication feel more personal. However, Twitter is not without security concerns. Jack Dorsey’s Twitter account was hacked recently with the hackers posting offensive, ugly and racist tweets. If the …
Posted on Four in five MPs believe that public attitudes towards politicians have been changed for the worse by social media. By Sam Webber, external relations manager, Vuelio. Research commissioned by Vuelio has found that MPs believe social media has a negative impact on politics, with four in five (81%) of the 137 MPs surveyed believing public …
Posted on When a major terrorist incident occurs, communications really can save lives. We can all learn lessons from those who have witnessed such comms planning up close… Terrorists don’t just turn up on the day and decide to commit an atrocity. It’s a big deal for them too. Their planning isn’t all hooded figures staking out …
Posted on Mental well-being is a topic that more and more people are talking about as our society continues to evolve at pace with pressures from all angles to keep up with expectations. For those in PR it is something that comes up increasingly because of the endemic always on expectation, 24-7 media, and increasing public scrutiny. …