Artificial Intelligence (AI) in PR & business – friend or foe?

By Maria Loupa, Account Director Ballou PR; MCIPR; # AIinPR panel  With the fourth industrial revolution upon us, there is no doubt that AI will create significant business opportunities and will have a tremendous societal and economic impact on our lives. However, ethical dilemmas keep being raised by new advancements in the field – from …

Psychology and Influence: A communicator’s guide to personality profiling

There’s always been a close link between public relations and applied psychology. After all, in public relations, our interests lie in exerting influence, through communication, to bring about changes in relationships, perceptions, opinions, attitudes and behaviour. It will often be necessary to think about the characteristics of individuals, and how they make up groups of …

Klout switches off. Who knew it was still on?

Klout will close down for the final time later this month, but who knew it was still around? The social media ranking tool was prone to being gamed and was driven by iffy technology. Will there be a replacement? An unforeseen side effect of the GDPR deadline appears to be the closure of Klout – the service which rates …

Don’t let a good crisis go to waste

There is no doubt that a crisis can bring reputational damage and clear costs to an organisation. But it can also bring benefits if the time can be taken to recognise them. The glare of the media and political spotlights often cause widespread panic. Sometimes this is well placed and organisations can do little more …

How to communicate mergers and acquisitions

What’s the best way to communicate mergers and acquisitions? What’s the worst mistake you could make? What works well? Hot on the heels of the proposed merger of Asda and Sainsbury’s supermarkets, I thought I’d collate some advice and guidance to help you learn more about the topic. Communication during mergers and acquisitions is critical. …

UK Government comms plan goes live

The Government Communication Service launched the Government Communication Plan 2018/19 here in London tonight (26/4). The plan is important because it outlines what communication professionals across Government will collectively deliver to support the Government. It will help them achieve the priority outcomes in the year ahead and is packed with advice and guidance all professional …

Is business ethics the missing link in a financial crisis?

The financial and economic experts of the last decade believe that the start of the October 2008 financial crisis in the US represents the most serious shake-up of international finances ever since the Great Depression of 1929-1933 – could the lack of business ethics have played a part in it? The effects of the crisis are still being felt beyond …

TSB’s poor communication could cost the bottom line

TSB crisis communication TSB crisis demonstrates the needs for public relations to be integrated within all elements of the business After two days of down time, for a major system upgrade, Friday 6pm until Sunday 6pm, TSB crisis hit and it came under attack (yesterday, Tuesday, 24 April), as it still didn’t have the system up and …