From Two Pints of Lager to more than 150,000 Twitter followers

Ralf Little has promised to speak candidly with me about personalities in politics and the importance of speaking out about injustice in a CIPR discussion on 30 January. ‘Ralf Little video accuses Jeremy Hunt of misleading public’, ‘Ralf Little challenges Jeremy Hunt to a debate on the NHS’ and ‘Jeremy Hunt shut down by Royle Family’s Ralf Little in …

How public relations practitioners can help businesses successfully navigate Brexit

As Brexit negotiations continue, PR consultant and 2018 President of the Chartered Institute of Public Relations (CIPR) Sarah Hall explains why businesses should look to their PR practitioners – and ideally CIPR members – for support in navigating the complexities and long-term transition. The results of the EU referendum sent shockwaves through the world and …

PR Interns Should Make Tea

Over the past couple of months I’ve been pulling together my annual ‘150 PR internships and graduate schemes‘ list. Something was different this year. Several of the agencies specifically said about their internships that interns would not be expected to make tea, and one said interns aren’t sent to do the coffee run. Their intentions …

GDPR and the movie maker

New strict data protection laws are due in this May.  What are the implications for the growing army of DIY video makers working in public relations and communications? You might be forgiven for thinking that videoing someone is as easy as pushing a camera or smartphone in their face and pressing Record. But it’s not …

Pro bono PR: Time for a different New Year’s Resolution

By Nicky Smith The advertising industry is famous for the way it showcases its skills through creative work for charities, but the PR industry? Not so much.  As an industry we seem to suffer from Cinderalla syndrome and, ridiculously, seem to be the last people to shout about what a positive impact PR can have …

PR and SEO: ‘more by accident than design’

In 2013, when Jim Hawker merged his PR agency with a digital marketing agency to bring data and analytical skills together with search and display marketing capability, the PR industry was intrigued…  Fast forward four years and we have just acquired a SEO agency and no one has batted an eyelid. For one reason, everyone (pretty …

Nine leadership lessons for communicators

Over time it seems that the term ‘leadership’ has become part of the jargon of middle management that infuriates so many comms people and leaves many thinking of a po-faced Ian Fletcher from W1A. However we shouldn’t make this mistake because if you look closely at every organisation you’ve worked in the difference between good …

Two airlines, one PR crisis. But who was left flying high?

By Julia Ruane,  One thing an airline can’t be without is pilots. Unfortunately for both Ryanair and American Airlines this year, scheduling ‘snafus’ meant that was exactly what they would be without. As a result, hundreds of thousands of passengers were affected across both sides of the pond. Each airline had potentially a major PR …