Posted on By Andy Barr, CEO of digital marketing agency 10yetis. Newsjacking is an integral skill for any digital PR agency, and more recently (in the last five years or so) has arguably drawn level with meticulously-planned campaigns in terms of its importance. Now, more so than ever, the news agenda is fickle and everchanging – as are […]
Posted on By Tricia Fox. It was only a matter of time after the explosion of that new phenomenon, fake news, that we were to get an uptick in the next best thing which is the fake press release. This week the media was buzzing with the news that cryptocurrency litecoin was going to be accepted as a payment […]
Posted on By Patricia Zylberman, Senior PR Consultant, Sherlock Communications. The recent Olympic and Paralympic Games in Tokyo proved a welcome distraction to the myriad pandemic and political problems prevalent here in Brazil. They also prompted me to wistfully reminisce about the last Games and how different everything seemed when Rio 2016 was in the spotlight. Back […]
Posted on The ongoing action by Extinction Rebellion in London highlights the critical decisions that organisations – corporates, charities, religious, and public sector – need to take regarding their reputations. It isn’t just about what the media (and, beyond them, the public) might think. They need to consider activist groups as well. Activist actions Extinction Rebellion recently […]
Posted on By Lucy Beldon, head of planning and performance at CDS. Communication underpins everything we do as a society. Therefore, isn’t it right that everyone has a fair chance of understanding the messages which are presented to them? Whether it’s public sector directives or consumer interactions, accessibility and inclusion should form a core component of any […]
Posted on With Instagram announcing that it is ditching the ‘swipe-up’ link in Instagram stories in favour of clickable stickers, here’s what the change means for brands. By Shauna Madden, Head of Social & Paid Media at Ilk. Since August 30th, Instagram has been rolling out the retirement of the tried-and-tested swipe-up link and replacing it with […]
Posted on By Simon Brooke. An Ugly Truth, a new book by New York Times journalists Siva Vaidhyanathan and Franklin Foer, paints a devastating picture of the way Facebook operates, based on interviews with hundreds of current and former employees. The book features a list of apologies and promises to do better made by Facebook over the years. […]
Posted on By Ben Verinder, MD, Chalkstream. Since 2018 my agency Chalkstream has had the privilege of working with the CIPR on the State of the Profession studies, and this year we managed the PR in a Pandemic research project for the Institute. More than 1400 practitioners contributed to the study and we produced a series of […]
Posted on By Christopher Bo Shields, Co-founder, Totem Hybrid Events. I’d like to introduce you to Hanna. Hanna is in her early thirties. She works in marketing, and has a senior job with a well-known financial services company. She used to commute to work every day. Her daily life was predictable, and she generally knew where she’d […]
Posted on By Sarah Leembruggen, MD, The Works Search. It’s no surprise that the pandemic has had a knock-on effect on salaries and bonuses for corporate communications professionals. We expected it after seeing redundancies, professionals on furlough, hiring freezes and agency’s budgets being cut. However, what I didn’t foresee is how much women have been affected financially […]