How to construct an internal comms narrative

By Liam FitzPatrick, Don’t confuse messaging with spinning – being persuasive begins by understanding what your audience really believes already. At the heart of every communication plan is the essential message that needs sharing. Who hasn’t experienced the joy of debating the nuances of words with project teams, or attempting to draw together the diverging opinions …

Why we need to manage our news consumption

By Gemma Storey, Reuters has found that 35% of British people deliberately avoid seeing, reading or hearing the news (with many citing a range of emotions over Brexit as the motivator behind their avoidance). Fifty-eight per cent of people surveyed said that they avoided the news because it had a negative effect on their mood, and …

New Instagram feature brings maturity to influencer marketing

Instagram’s new functionality will allow brands to turn influencer posts into ads, and it’s something we’ve all been waiting for. By William Soulier, Instagram has launched a tool that will let brands make influencer posts appear as if they are ads with the intention that they will reach a bigger audience. Up until recently, brands who paid …

Why Your  Agency Culture Should Be Your Competitive Edge

By Sarah Kent, As strategic communicators, many of us talk to clients a lot about culture. ‘Your brand IS your culture’ we stress, ‘you can’t be on the outside what you’re not on the inside.’ We work with them to develop a clear purpose and values and a strategy for clear and consistent communication with …

Public Affairs On A Shoestring

Not everyone has a huge budget to put at the disposal of their public affairs campaign. So what should those with more limited resources do? I thank Jon Gerlis at the CIPR for getting me to think about this issue. We had a chat in preparation for a talk that he is to do shortly. …

Professional communicators need to get to grips with AI

A new report highlights an artificial intelligence (AI) knowledge gap in public relations. The CIPR is helping its members plug the gap. It’s too early to identify best practice for AI communication. Practitioners need to step up and take personal responsibility for learning and development. This includes exploring the impact of AI on society and …

Matt Haig on Fear, Uncertainty and Doubt in PR

We need to stop promoting fear, uncertainty and doubt (FUD) in public relations, says mental health author Matt Haig. By Gabrielle Lane and Cicely Creswell, As an influential voice in the mental health conversation, author Matt Haig is spreading an important message of commonality. Four years after the release of Reasons to Stay Alive, a personal reflection …