Employees: last line of cyber defence or the weakest link?

By Corinne Linskell. The combination of increasingly sophisticated cyber threats and the vast numbers of people working from home during this coronavirus era, means it has never been more critical to put people at the heart of keeping information safe. Information is a core asset of most organisations and employees, customers, clients, patients, regulators and …

Covid Cutbacks Leave Journalists Wanting More From PR

By Louise Findlay-Wilson, founder and managing director of Energy PR. COVID-19 has impacted the world in countless ways and media relations is of course not immune. But what, in reality, has changed? To get a sense of this we surveyed 137 national and trade journalists. We asked them how their interactions with PR professionals have …

Why now is the time for Britain’s rural brands to shine

By Rhiannon Bates, Founder and PR Director of Yorkshire-based rural lifestyle & tourism PR agency, Garnet PR. 2020. The excitement of a new year, a new decade, what would it bring! Enter, Coronavirus. Businesses, not just in our rural sector but across all industries, seemingly entered panic-mode in March. At Garnet PR, clients froze their …

Why the modern marketing solution is like a fantasy football team

By Stephen Knight, Founder and CEO of virtual agency network Pimento. Whether you’re a fan or not, football is back on our screens and for many this is a welcomed sign that things are very slowly returning to some kind of normal. For avid fans, it also means they’re kickstarting their Fantasy Football teams. But …

Returning to work after lockdown: lessons from New Zealand

New Zealand is in the enviable position of being virtually Covid-free. Prime Minister Jacinda Ardern’s policy of ‘go hard, go early’ has paid off and lockdown restrictions have been eased. The country is tiptoeing its way back to work. Businesses, offices and workplaces are, however, navigating the post-Covid landscape with the threat of the virus …

CoronaCon: Lessons learned from the CIPR’s COVID-19 conference

Darryl Sparey shares his experiences of organising a two-day virtual event and the lessons learned.   Like most things you read in the press nowadays, it all started on Twitter. In the very early days of the lockdown in the UK, events and conferences were being cancelled everywhere. For the foreseeable future, a key plank …

Business As Unusual

Nev Ridley, Founder and Managing Director of ilk, discusses how he adapted to the lockdown and what it’s meant for keeping business going.   The start. I remember it felt like a bit of blur. Both because it now feels so long ago, and because the situation escalated so rapidly. It went from following news …

‘I thought my experiences of racist abuse in PR were bad luck’

A new CIPR report finds a profession with declining levels of ethnic diversity and with insufficient action being taken to address the issue. Elizabeth Bananuka, Founder BME PR Pros, reflects on a problem which public relations has been unable, or unwilling, to tackle. It’s a common myth that my personal experiences were the reason why …

A Little Bird Told Me… A Lesson in Out of Office Storytelling

By Seema Sharma, Creative Director, Edelman Amsterdam. We like to think of ourselves as grown up ‘storytellers’ at Edelman Amsterdam, but over the past few months – while school has been out  – we’ve been using our ‘out of office’ ability to craft a good yarn to help our kids (as well as our clients) …