Posted on A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The great hope of the world wide web in 1989 was that it would democratise the publication and sharing of information. It enabled anyone with access to the …
Posted on Balvinder Kataora, Marketing Executive, Comms8 An astounding 98% of people in China experience the internet through their mobile phone, which instantly makes over 800 million users a formidable cohort for marketers to tap into. When combined with the steady growth of the Chinese middle-class it is clear to see the business opportunities waiting for …
Posted on By Emma Yates, defamation, reputation management and IP specialist lawyer at Irwin Mitchell Solicitors. As PR professionals and communication experts, you will be fully aware of the huge value that a brand can have. Promoting it is of course crucial, but protecting it is arguably even more important and utilising the skills of a specialist …
Posted on Values. Go to almost any business website, and you’ll probably find a section dedicated to the company’s core values. They may be keywords like equality, diversity, authenticity and empathy. But these values can also explain what the brand is committed to, and why those commitments are important to the business and its people. Values aren’t …
Posted on Hacks can double their salary by applying transferable skills in public relations but the switch isn’t without its issues. There is no single career path in public relations. Practitioners join the profession via apprenticeships, degrees, professional qualifications, social media and marketing. Some people, like me, make the switch from journalism to public relations. It’s an …
Posted on If there’s one article you should read today, it’s this piece in the Washington Post by Shibani Mahtani and Regine Cabato. Titled Why crafty Internet trolls in the Philippines may be coming to a website near you, the article explains what has happened over the past couple of years in the Philippines in relation to …
Posted on Because they are credible, recognised, trustworthy and write good copy (or speak very well). They get most of the best jobs out there because, also, they are unlikely to be called “spinners”. Moreover, their future employers easily assume that former journalists can save them if they need public/media “saving”. Many of my friends and colleagues …
Posted on Facebook’s fear of government-imposed regulation and reducing the threat of being broken up are drivers for why Instagram is really hiding likes. Instagram has caused a brouhaha by extending its tests on hiding likes. Mainstream media and trade press alike have piled in with conjecture pieces asking whether the move signals the end of influencer …
Posted on By Jason MacKenzie, To set the scene: it’s 18th February 2019. A new political movement is born. Seven Labour MPs announce they’ve come to the end of their tether. After months of rumours and rumblings of a ‘split’, their emergence as a new group more closely resembles a splinter. Their promise is to become a …
Posted on Every summer, around 150 people gather in the Slovenian lake resort of Bled for a two-day long speed dating spree in PR ideas. BledCom sessions are only ten minutes long – quite a challenge if you have spent seven years researching something and have a lot to share. Over two days I attended 36 sessions, …