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In the first in a mini-series, Paula Keaveney MCIPR explores the importance of the Party Conference season in communicating with party members and the wider electorate. Party political conferences are about more than a get together. They are opportunities for a party to communicate to a wider world as well as to some of …
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Born in the depths of austerity, the GREAT Britain campaign has survived successive governments and referendums. Can it now lead Britain’s soft-power drive post-Brexit? Stuart Rock takes a look into the anatomy of the campaign. Throughout Whitehall and in Downing Street, and across British embassies and high commissions, there was one big head scratcher in …
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By Anne Marie-Lacey I’ve been a Chartered PR practitioner for a little over a year now, and still look back on the day with fond memories. In fact, it was only yesterday I was chatting with a peer who is preparing for her assessment day, and I was recounting my experience of what the …
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The biggest PR agencies are merging. Sir Martin Sorrell has been ousted from WPP. Management consultants are circling the industry. Is it the end of the road for PR’s old business model? By Ruth Sunderland, In the roaring 1980s a new phenomenon burst into life, along with puffball skirts, Beaujolais nouveau and brick-sized mobile phones. …
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How can fashion brands maximise their impact via influencer marketing? London Fashion Week starts tomorrow (14-18 September). The 68th edition features 80 on-schedule designers; 54 of them hosting catwalk shows, 26 presentations and more than 20 events. The fashion industry is big business, for the economy. Last year it directly contributed £32.3billion to the UK GDP ($41.8billion). At this London Fashion Week – in …
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The announcement of Crossrail’s delay and cost overruns have been accompanied by ongoing media stories about similar issues with HS2. Such failures will undermine political and community support for infrastructure projects and something has to be done. It has to be remembered that both projects built on the hope and optimism generated by the Olympics. …
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I can’t deny it, I hold my hands up and admit that when it comes to retail purchases I would sometimes rather log on to my Amazon account and select the next-day delivery option than contend with my local high street where parking spaces are few and far between, not to mention the limited choice …
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Tobacco companies are secretly promoting cigarettes via social media influencers according to a new report. Tobacco companies are secretly promoting cigarettes via social media influencers, according to a new report. Following a two-year investigation by the Campaign for Tobacco-Free Kids and Netnografica LLC, a U.S.-based consumer research and consulting firm specialising in online research, the findings have just …
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By Daniel Gerrella, The General Data Protection Regulation (GDPR) came into effect on 25 May 2018. The law protects individual’s rights over their personal data, both in terms of how it is used and how it is stored. It led to a flurry of emails from companies seeking to obtain informed consent from users, pop-ups being added to …
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Leadership in public relations is not as clear-cut as one may think. Not only do you have to display the conventional leadership skills (strategy, purpose, coaching, values, inclusion and character) but, also, you need to demonstrate that PR can drive organisational and societal purpose, and achieve objectives. It all starts with you, the practitioner, and …