Exclusivity clauses: What are they and issues to consider before signing one

By Sinead O’Brien. An exclusivity clause is a restriction within a contract which prevents a party from entering into an arrangement with a third party. An example would be somebody selling their home giving exclusive rights of sale to one estate agent preventing the instruction of other estate agents to sell the same property. Another […]

The Consequences of ‘Gagging’ Trump

By Mario Creatura. Late on Wednesday evening Facebook chose to ban President Trump from their platform and Instagram indefinitely, but at least for the duration of his presidency. Twitter temporarily froze his account, but then took the more drastic decision of banning him permanently on Friday. Given his words directly led to the violence on […]

Boards – Consider a communications professional as your next CEO

By Mike Browne, director, How-Now. The pandemic has seen the value of communications as a strategic function become more recognised and its seat at the top table acknowledged, but we still don’t hear of many communications people making the step up to CEO. Why is that? There are ‘push’ and ‘pull’ factors determining how any […]

What happened to innovation during Covid-19 fight or flight mode?

By Fergus Bailie, CEO of Bailie Group Even the most aspirational and transformational leaders were rocked by the events of 2020. Covid-19 came as a complete shock – shifting supply, demand, operating models and revenue streams, practically overnight. Many landscapes evolved faster in weeks than they had in decades, particularly in terms of remote working, […]

Vaccines, public confidence and comms

By Julio Romo, public relations consultant and digital strategist. We are at the beginning of the end of the COVID-19 global pandemic. Scientists have done an incredible job in creating a vaccine against this virus. They have done it at pace, but with confidence and within regulatory guidelines. What has helped them deliver this is […]

85% of FMCG firms report a negative influencer experience, so what’s going wrong?

By Alec Harden-Henry, Commercial Director, Influence Network. In the world of Fast Moving Consumer Goods (FMCG), influencers are big news. A recent report highlighted that almost half of FMCG companies will allocate 50% of their marketing budget to influencers. That statistic is a) astounding and b) would be largely unthinkable just a few years ago. 19% […]

CE(R)O: chief executive (reputation) officer?

By Drew Salisbury. Challenged by the global pandemic, the pressure on a CEO to communicate has changed dramatically. The business landscape is, to coin a phrase, ‘unprecedented’: salient changes in client behaviour and customer habits, the freezing of budgets, cancellation of events, an unyielding reliance on tech, renewed focus on sustainable growth, displaced employees working […]

Online Contagion: 5G and the growth of Misinformation in the Digital Age

By Alex Bluestone, Senior Sector Consultant – Industry, alva. Despite having access to more information than ever before, people appear to be suffering from an information paradox: as access to information increases, the ability to parse and interpret that information for truth wanes. Misinformation around the links between 5G and personal health is just one […]

Resetting Communications: Lastest Influence Magazine out now

The Winter 2020 edition of Influence is out today featuring some of the best commentary and opinion from the world of PR and beyond. Below is the editor’s letter and a taste of what you can find in the final edition of the year… This time last year I was writing about how silly humour and cuteness becomes […]

How to Brief an Influencer

‘The brief is the moment where the success of your campaign can be decided. A great brief can have your influencers’ creativity running wild, whilst staying on brand and on target for what you want to achieve.’ By Harriot Rockey, COO, Influence Network. The brief for an influencer campaign can be everything. The above quote […]