Posted on By Claire Gamble, MD Unhooked Communications, The coronavirus outbreak has already provided a wealth of PR case studies on what not to do during a global crisis. Sports Direct, Wetherspoons, and Britannia Hotels are just some of the businesses facing criticism from the public for how they’ve handled their operations and comms. Even the humble …
Posted on We have been plunged into the midst of an unprecedented situation. It is pushing, pulling, stretching, testing, debilitating, gut-wrenching and heart-breaking in equal measure. The last recession has nothing on what we’re all going through right now, and we are ALL going through it. But this won’t be the death knell for PR agencies like …
Posted on By Keren Haynes, co-managing director, Shout! Communications, Like Brexit and Christmas Imagine Brexit and Christmas all rolled into a mash-up of a PR story and you have the COVID-19 pandemic. Brexit went on and on…. and on a bit more. At times it seemed like broadcasters would never look at another story again. Christmas, meanwhile, …
Posted on By Jennifer Sanchis, If you are following a crisis comms plan and are trying to keep up with the rapidly evolving Covid-19 crisis, this article is for you. It’s been great to see the PR community come together in the face of the Covid-19 crisis. Despite the challenges, I have found the discussions prolific and …
Posted on Business and the biggest brands are facing one of the toughest moments in modern life. This is uncharted and unprecedented territory despite all the planning and preparation we may have done. Companies and organisations are facing pressure like they have never seen. I think it is safe to say have never seen because of the …
Posted on By Dawn McGuigan, I began my freelance career in November 2019 after 16 years of in-house communications and marketing roles. The prospect of working for myself and having a portfolio of clients had always appealed to me; when I found out I was pregnant, I decided it was time to take the leap to obtain …
Posted on By Sam Munton, Account Executive, 4 Media Group Due to Coronavirus and social distancing measures broadcasters, are increasingly looking to minimise face-to-face interviews. A major tv news station have said they have banned studio guests and all interviews are now conducted over Skype or Facetime. With many likely to follow this in the coming days, …
Posted on ‘He’s an escapist’, the writer Nathaniel West once wrote, ‘he wants to cultivate his interior garden.’ What is striking is that everyone has a tolerance for coronavirus news and especially if you’re in the public sector communicating it. At times, a 24-hour flow of information can intoxicate. If only, you think, if I keep reading …
Posted on To tackle the Coronavirus we urgently need a meme strategy – using one form of virus to counter-act another. And current government health advice that it’s okay to shake hands could be fundamentally wrong: not on health grounds – but for missing a golden communications opportunity. The corona virus presents an extraordinarily communications challenge. With …
Posted on Rarely has the comms world seen an issue such as this global pandemic, coronavirus, which cuts across all geographical borders regardless of cultures and language. Yet reactions in different countries have been very varied. From Wuhan and Italy, which cordoned themselves off, to America which has banned visitors from selected Shengen countries, to the UK …