Posted on By Emma Leech, CIPR President, There’s no doubt that we are living in an increasingly uncertain, volatile, and unpredictable world with the threat of terrorism casting a shadow that we live with from day to day. As communicators, dealing with crisis is part of our day to day work. For many of us, though, crisis …
Posted on By Liam FitzPatrick, Don’t confuse messaging with spinning – being persuasive begins by understanding what your audience really believes already. At the heart of every communication plan is the essential message that needs sharing. Who hasn’t experienced the joy of debating the nuances of words with project teams, or attempting to draw together the diverging opinions …
Posted on By Gemma Storey, Reuters has found that 35% of British people deliberately avoid seeing, reading or hearing the news (with many citing a range of emotions over Brexit as the motivator behind their avoidance). Fifty-eight per cent of people surveyed said that they avoided the news because it had a negative effect on their mood, and …
Posted on Instagram’s new functionality will allow brands to turn influencer posts into ads, and it’s something we’ve all been waiting for. By William Soulier, Instagram has launched a tool that will let brands make influencer posts appear as if they are ads with the intention that they will reach a bigger audience. Up until recently, brands who paid …
Posted on After more than 40 years, English National Ballet is moving from its Kensington home to east London. Markova House can be a little tricky to find. You wouldn’t think so, given that it’s virtually within sight of the Royal Albert Hall and Hyde Park. But it’s tucked away down a side street off Kensington Gore, …
Posted on By Sarah Kent, As strategic communicators, many of us talk to clients a lot about culture. ‘Your brand IS your culture’ we stress, ‘you can’t be on the outside what you’re not on the inside.’ We work with them to develop a clear purpose and values and a strategy for clear and consistent communication with …
Posted on Not everyone has a huge budget to put at the disposal of their public affairs campaign. So what should those with more limited resources do? I thank Jon Gerlis at the CIPR for getting me to think about this issue. We had a chat in preparation for a talk that he is to do shortly. …
Posted on A new report highlights an artificial intelligence (AI) knowledge gap in public relations. The CIPR is helping its members plug the gap. It’s too early to identify best practice for AI communication. Practitioners need to step up and take personal responsibility for learning and development. This includes exploring the impact of AI on society and …
Posted on By Shimon Cohen, Chairman, The PR Office, It’s high time that the charity sector got a grip on the well-publicised issues that have prompted a decline in public trust. This month, a report conducted by the Charity Aid Foundation (CAF) came to some bleak conclusions on charitable donations. According to the report’s findings, the percentage …
Posted on We need to stop promoting fear, uncertainty and doubt (FUD) in public relations, says mental health author Matt Haig. By Gabrielle Lane and Cicely Creswell, As an influential voice in the mental health conversation, author Matt Haig is spreading an important message of commonality. Four years after the release of Reasons to Stay Alive, a personal reflection …