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By Richard Cook, In the first week of the year, Andrew Edgecliffe Johnson in the FT, asked: Should Business Put Purpose before Profit? (Jan 3 ,2019). He states that there is “a new model for capitalism based on the watchwords of purpose, inclusion and sustainability”. So, should the new year resolution of business leaders in …
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Hire a journalist to do Media Relations only – and if they manage to get that right, then check to see they understand what Public Relations is all about. If they tell you that Public Relations is all about building the right image, playing nice with media and having tons of coverage, drop them or …
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By Richard Stone, managing director of Stone Junction, This week has seen the launch of an unusual new advertising campaign by the British Army, which intended to spin negative stereotypes about millennials, instead positioning their alleged weaknesses as strengths that could help potential new recruits thrive in a military setting. Here’s how this strategy can be …
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At this time of year, I’m reminded of a history lesson at school and learning how January is named after Janus. He was the Roman god of beginnings, gates, transitions, doorways and endings and had two faces – one looking to the future and one looking to the past. As we look behind us before …
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Transition from “I’m a Celeb, Get Me Out Of Here” to “I’m a spokesperson, please hire me”… By Sam Munton, We now know who the winner of “I’m A Celeb” is, but what happens next? Who is going to be hitting the screens and soundwaves with the PR pound behind them? As you may have …
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These are uncertain times. You’d have been hard pressed to imagine we’d end the year in a more precarious climate than we entered it. Bourgeoning political uncertainty – coupled with volatile financial markets – means uncertainty will continue to be a prevalent theme in 2019 and beyond. But how can communications professionals make their mark …
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By Niki Wheeler, Director, Launch, Mariah Carey on repeat on the radio, Christmas trees twinkling in receptions across the land and diaries ram packed full of calls, creative sessions and festive catch-ups. As the Christmas Gift Guides close for another year, it’s all about fresh thinking as 2019 plans get finalised. More time out of the …
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On 10 July 2018, I pulled up in a cab outside CIPR’s headquarters in Russell Square, London. There was a crowd outside, including quite a few of my colleagues. I thought for a moment that the fire alarm might have gone off. However, rather than shuffling awkwardly from side to side, as is tradition during …
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By Matthew Rock, One of the most intriguing sub-plots in the Brexit process has been the performance of the corporate lobbying community. Most of us would have expected the voice of business to dominate the original referendum. In reality, business often seemed sidelined, not quite in tune with the visceral nature of the debate. After …
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By Julia Ruane, When an issue starts trending online a good PR team gets creative fast, finding ways to maximise its popularity to build engagement with their audience. Remember Oreo and their Superbowl blackout tweet? But the best PR teams do more than that – they don’t just look at how the rising trend could bring …