Game, set and match

There is an unanswered question that exists: what do we want from or expect of our media? It has been much debated and discussed but with no universal agreement. The situation with Naomi Osaka, who has withdrawn from the French Open, raises many issues. In a statement she talks about suffering with depression and anxiety, […]

Ethics – The importance of context when communicating internationally

By Crispin Thorold. One of the most visited sights at United Nations Headquarters is a striking Norman Rockwell mosaic, which depicts the humanity, internationalism, and ethical foundations of the organisation. The piece is both a celebration of the diversity of humankind and a call for us all to abide by the ‘Golden Rule’ which runs […]

Hybrid working is the new employment currency

By Ashley Carr, Managing Director and Founder of Neo PR. Gone are the days that traditional perks in the workplace; 28 days holiday, paid sick days, dress down Friday and bake sales, reign supreme. Now, both existing staff and prospective employees want more from their role and company culture. With the pandemic accelerating the ‘work […]

Speed-dating for PRs and journos. What could possibly go wrong?

By Lee Simpson, account director at Fourth Day PR. I’ve never been comfortable with the ancient grudge that exists between PRs and journos. As much as I enjoy reading relentless PR bashing on Twitter (and even recently on the opening page of Sathnam Sanghera’s Empireland, bemoaning the 90,000 unread emails in his inbox from PRs) […]

Lobbying: Do Audiences Really Understand What We Do?

A series of scandals have recently impacted on public affairs. Despite those involved being David Cameron and Boris Johnson, they have been labelled as ‘lobbying’ scandals. This potentially damages us all. We have to appreciate that if the reputation of the profession is damaged then it has a direct impact on all of us. The […]

There is my truth, there is your truth, and there is fact

A few years ago, I was at lunch with a coach and we were chatting about experiences and interpretation of events. They used this example: If someone stands outside this restaurant with a clipboard and asks you questions about this lunch afterwards, you will have a very different version to me. Yet we are sharing […]

Colin the Caterpillar litigation comms crawl

By Matt Baldwin. The battle between Colin and Cuthbert – both caterpillars and cakes – is crawling towards the courts, shuffled along by a cringeworthy litigation comms campaign driven, it seems, by Aldi’s social media team. The details of the case can easily be found online, but it is unlikely that either retailer will emerge […]

Lobbying By Tweet? Beware The Pitfalls

Amazon has recently taken a more public and aggressive approach to political engagement. But using Twitter to engage in a more direct way is not without its pitfalls. Decisions about whether and how to use Twitter in any public affairs campaign is now a normal part of strategy development. Some organisations are more geared up […]

Covering a Pandemic: The Impact of COVID-19 on Journalists

By Lindsey Piercy, Senior Information Specialist, University of Kentucky. Fast-paced and deadline-driven — two phrases that are often used to describe the demanding world of news. The challenges facing TV journalists are unique. They’re exposed to traumatic events and experience a lack of resources due to budget restraints. On top of that, add the stressors that accompany […]