Reputational risk, the NHS and Amazon’s Alexa

Did NHS satisfy itself that Amazon’s Alexa has all the possible systems in place to guarantee ‘a safe space’ for those seeking medical advice from the NHS? That is a very simple question yet the most important one, I could argue, that NHS’ recent announcement mentioned nothing about. And it should have. What was supposed to be a …

Public Relations Research: Thinking Outside the Box at BledCom

A public relations research conference is a good place to test some of the assumptions underlying practice. BledCom, an international public relations research symposium that has just finished its 26th annual meeting in Bled, Slovenia, stirred up controversy by questioning the practice’s interests in trust and reputation. Do these topics really merit the importance attached …

Diary of an IC Apprentice at Warner Bros.

How do we expect to retain staff when we don’t value them? Internal Communications listens to employees and their stories, asking what can we do for you not what can you do for us. This is Georgia Cooke’s view. She is Internal Communications & Culture Apprentice at Warner Bros. and is here to reveal her thoughts …

The Signs of Modern Slavery

By Lee Carnihan, Marketing Manager, Curveball Media, It sounds odd doesn’t it? Being asked to create an animation about how to spot a slave in the UK, a country where slavery was abolished in 1833. But sadly, slavery does still exist. The brief That’s why The Salvation Army asked us to create an animated explainer. …

The end of trust and the irrelevance of reputation?

We’ve gone backwards and forwards over the years trying to define public relations, but it’s essentially concerned with behaviour in relationships – and what we’re mainly interested in is behaviour around interests and objectives. In trying to define what we do we have been side-tracked into thinking that public relations should be focussed on building …

How to construct an internal comms narrative

By Liam FitzPatrick, Don’t confuse messaging with spinning – being persuasive begins by understanding what your audience really believes already. At the heart of every communication plan is the essential message that needs sharing. Who hasn’t experienced the joy of debating the nuances of words with project teams, or attempting to draw together the diverging opinions …

Why we need to manage our news consumption

By Gemma Storey, Reuters has found that 35% of British people deliberately avoid seeing, reading or hearing the news (with many citing a range of emotions over Brexit as the motivator behind their avoidance). Fifty-eight per cent of people surveyed said that they avoided the news because it had a negative effect on their mood, and …