Spring Statement – a lesson in PR resilience

By Aaron Bass,  There are many dates in the year that the PR world gets excited about. The Spring Statement and the Budget are undoubtedly two of them. They go in the diary months in advance. Corporates, charities, consumer brands and especially personal finance clients get VERY excited. “This is our opportunity to get national/trade/broadcast …

Liverpool FC: Champions of CSR

Liverpool football club is tackling local poverty through its Red Neighbours community campaign Football has come far since the advent of the Premier League in 1992, turning from a sport of muddy pitches and local lads into a global business where the average top-flight player earns more than £2m per year. This has led some …

White saviour row strikes at the heart of influencer relations

When Labour MP David Lammy tweeted: “The world does not need any more white saviours” in response to an Instagram picture posted by documentary maker Stacey Dooley of her holding a young Ugandan child, it unleashed a row about whether charities need to change their approach to influencer relations. Here six experts weigh in on …

The pitch is dead, long live the pitch!

By Laura Wilkinson-Rea, I can still remember it now, frantically hitting ‘function F7’ on my laptop hoping that our 50+ slide Powerpoint would somehow miraculously appear on the big screen in the boardroom where we were about to pitch to a prospective client. Nowadays I find myself on the other side of the table and being …

E-newsletters that click

Build a company-wide email that people actually want to read By Alex Benady, At precisely the same time every second Thursday, a ping emits from the computers of the 132,000 employees of global pharmaceutical giant GSK. The alert heralds the arrival in their inbox of the latest edition of the company’s newsletter, Your GSK News. …

Tobacco, climate change and spin

Cult novel Thank you for Smoking satirised the tobacco lobby. Here, author Christopher Buckley explains what his lead character would make of today’s world… My novel Thank You for Smoking was published a quarter of a century ago, which I suppose is a highfalutin way of saying 25 years ago, but then it is a …

Why you shouldn’t use storytelling in your communications

By Kat Dibbitts, Press & PR Manager at the Science and Industry Museum, Storytelling. It’s like the magic word in comms. If you can do storytelling, the wisdom goes, the press will run feature after feature on you, your social media followers will treble overnight, and your employees will be so smitten by your internal comms …

Super should trump superficial in PR

By Bruno Piscatelli, There was some disgruntlement in the private members’ clubs. Did the luncheon claret leave a nasty taste in the mouth? What could have led to such harrumphs of disgust? CIPR’s immediate past president, Sarah Hall, has suggested that PR has a posh problem. Read her piece here. Quite what they will make of …