Why PR’s may need to widen their pitch

By Tessa Curtis, Principal, Tessa Curtis Associates, It used to be simple. Since the days of Evelyn Waugh’s Scoop! and, much later, the Watergate investigation by Carl Bernstein and Bob Woodward for The Washington Post, exclusive stories drove journalists and journalism. No matter if those stories weren’t political, or in far flung war zones, everyone knew that …

Whistles: To blow or not to blow? It’s a question of ethics

By Kevin Taylor, Whistleblowers are certainly making headline news around the world at the moment with not one, but apparently now two, anonymous American whistleblowers accusing the holder of the highest office in the land of colluding with a foreign power for his own personal political gain. This particular act of whistleblowing has directly led …

The Cannes-do spirit: Four rules for selling a TV series around the world

By Justin Crosby and Andrew Dickens, Boom! PR, Despite its glamorous image, PR for the international TV industry is mostly about relentless hard work, timing and attention to detail. Think more ‘late nights in the office’ than ‘late-night pool parties’. Indeed, the global content industry — an umbrella term for the production, buying and selling …

Why deepfakes should be on the reputational radar

Concern is widespread that artificially generated ‘deepfake’ videos pose a major potential problem for those targeted, be they companies, CEOs, celebrities, academics and commentators, or politicians. A new study of 14,678 deepfake videos by cybersecurity company Deeptrace suggests otherwise. Deepfakes may generate millions of views, yet the great majority (96%) are pornographic and have little …

How much do you get paid working in PR?

Salaries have fallen in the past year but PR remains a well-paid career. Public relations is well-paid with lots of opportunity for progression for ambitious individuals. Data from the CIPR and the PRCA sets out average remuneration. It covers roles in agency and in-house and describes regional differences. The CIPR polls its members in its …

Behind the scenes of #ad: the trust gap between influencers and brands

By Adam Williams, CEO of Takumi, The influencer marketing industry is under greater scrutiny than ever before. Question marks remain over authenticity, resulting in mounting criticism from consumers. Just a few months ago, fashion influencer Marissa Casey Fuchs ‘surprise’ marriage proposal was revealed to be a pre-planned series of brand partnerships. Yet a lack of trust between …

Countering trolling as a communication strategy

Don’t Feed the Trolls is a primer on dealing with hate-filled online trolls published by the Center for Countering Digital Hate. It’s an important piece of work. Trolling is not a random activity. It’s a planned communication strategy used to attract attention to a cause. Its goal is to generate outrage, spread misinformation and attract …

#Hacked – even @Jack is not safe from hackers

By Hanna Basha, Partner at Payne Hicks Beach, Almost every company has a Twitter handle. Many companies also run accounts for their key figureheads to make communication feel more personal. However, Twitter is not without security concerns. Jack Dorsey’s Twitter account was hacked recently with the hackers posting offensive, ugly and racist tweets. If the …