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The Brookings Institution, 14 March 2019, Between Brexit and a Hard Place: “Britain has been exposed as having played a weak hand very badly.” “Mrs May has made the worst of a bad job,” The Economist editorial, Whatever Next? 16 – 22 March 2019. One commentator after another has lined up this past week to …
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Every single thing we do in our jobs requires acceptance/approval, collaboration and negotiation. Starting with something as simple as writing a press release and getting it approved (by the way, how many times have you been asked “why do we include this here?”) and ending with a significant organisational restructure/change, one in which you have …
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By Aaron Bass, There are many dates in the year that the PR world gets excited about. The Spring Statement and the Budget are undoubtedly two of them. They go in the diary months in advance. Corporates, charities, consumer brands and especially personal finance clients get VERY excited. “This is our opportunity to get national/trade/broadcast …
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Liverpool football club is tackling local poverty through its Red Neighbours community campaign Football has come far since the advent of the Premier League in 1992, turning from a sport of muddy pitches and local lads into a global business where the average top-flight player earns more than £2m per year. This has led some …
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When Labour MP David Lammy tweeted: “The world does not need any more white saviours” in response to an Instagram picture posted by documentary maker Stacey Dooley of her holding a young Ugandan child, it unleashed a row about whether charities need to change their approach to influencer relations. Here six experts weigh in on …
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By Laura Wilkinson-Rea, I can still remember it now, frantically hitting ‘function F7’ on my laptop hoping that our 50+ slide Powerpoint would somehow miraculously appear on the big screen in the boardroom where we were about to pitch to a prospective client. Nowadays I find myself on the other side of the table and being …
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Build a company-wide email that people actually want to read By Alex Benady, At precisely the same time every second Thursday, a ping emits from the computers of the 132,000 employees of global pharmaceutical giant GSK. The alert heralds the arrival in their inbox of the latest edition of the company’s newsletter, Your GSK News. …
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Cult novel Thank you for Smoking satirised the tobacco lobby. Here, author Christopher Buckley explains what his lead character would make of today’s world… My novel Thank You for Smoking was published a quarter of a century ago, which I suppose is a highfalutin way of saying 25 years ago, but then it is a …
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By Kat Dibbitts, Press & PR Manager at the Science and Industry Museum, Storytelling. It’s like the magic word in comms. If you can do storytelling, the wisdom goes, the press will run feature after feature on you, your social media followers will treble overnight, and your employees will be so smitten by your internal comms …
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By Bruno Piscatelli, There was some disgruntlement in the private members’ clubs. Did the luncheon claret leave a nasty taste in the mouth? What could have led to such harrumphs of disgust? CIPR’s immediate past president, Sarah Hall, has suggested that PR has a posh problem. Read her piece here. Quite what they will make of …