Posted on By Matt Baldwin. The battle between Colin and Cuthbert – both caterpillars and cakes – is crawling towards the courts, shuffled along by a cringeworthy litigation comms campaign driven, it seems, by Aldi’s social media team. The details of the case can easily be found online, but it is unlikely that either retailer will emerge […]
Posted on Amazon has recently taken a more public and aggressive approach to political engagement. But using Twitter to engage in a more direct way is not without its pitfalls. Decisions about whether and how to use Twitter in any public affairs campaign is now a normal part of strategy development. Some organisations are more geared up […]
Posted on By Lindsey Piercy, Senior Information Specialist, University of Kentucky. Fast-paced and deadline-driven — two phrases that are often used to describe the demanding world of news. The challenges facing TV journalists are unique. They’re exposed to traumatic events and experience a lack of resources due to budget restraints. On top of that, add the stressors that accompany […]
Posted on By Elizabeth Hendry, 2021 Graduate Intern at The ESG Foundation. In the wake of the Covid-19 pandemic and the global climate crisis it feels like the world is on the brink of pivotal change where the future must offer more than a return to normal. As part of a trend for lasting change, investors and […]
Posted on By Ollie Tunmore, Senior Account Executive, Spa Communications. The last thing anyone needs to read today is yet another article telling us how ‘2020 shocked the world’, or ‘how the workforce of today will never be the same’, and how these are ‘unprecedented times’. However, the past 12 months have undoubtedly been a testing period […]
Posted on By Mary Keane-Dawson, Group CEO of TAKUMI. YouTube has recently announced that it will be trialing a new technology that can detect items shown in videos and generate a list of related products for consumers to buy. Automated suggestions will appear as viewers scroll on the platform. The technology will allow users to identify products […]
Posted on By Carrie Webb, head of content, The Bigger Boat. Content now needs to cut through vast noise if it’s to resonate with the right people and impact on the bottom line. Quality content that empathises with and engages audiences is a must to drive conversations, deliver unrivalled experiences and increase conversions. With so many brands […]
Posted on By Simon Brooke. If there’s one word that dominates the lexicon of communications and public relations professionals at the moment, it’s storytelling. Everyone’s doing it – chief executives, politicians, charity bosses and communications professionals. Or at least they think they’re doing it. The fact is that what many people call storytelling simply isn’t storytelling at […]
Posted on There is no such thing as waiting for your turn when it comes to government announcements. It is dangerous to assume that simply because government makes one announcement that there is a definitive logic to the next. Instead, public affairs always has to help shape the policy future. You have to assume that there is […]
Posted on By Andrew Rowley, PR and Marketing Account Manager at Brilliant. There’s no denying that shock tactics hold power. They get us talking. Encourage us to read on. Make campaigns memorable. And when it’s done right, whether it’s through some clever copy or a real-life stunt, the impact can be immeasurable and sometimes spark real change. […]