Why we need diversity in communications

Earlier this month, the Government released its white paper on the future of the BBC. The need for the organisation to reflect the diversity of its audience within its programming was a key issue raised in the paper. While the salaries of its stars, the distinctiveness of its programmes and issues like the way it’s …

The new rules of crisis communications

Poor behaviour, by an individual or an organisation, will always make for a good media story. It is all well and good putting a crisis plan together and media training senior executives, but they should only be considered to be the basic foundations. Expectations are changing. The media, in particular, are used to what organisations …

Who wants to know how to craft a powerful headline?

Did you know that 80 per cent of people read a headline while only 20 per cent will read the rest? Advertising legend David Ogilvy agreed: On the average, five times as many people read the headline as read the body copy. So crafting a powerful one is important. In this online world. If you take …

HM The Queen – 10 Lessons in Leadership

To mark Queen Elizabeth’s 90th birthday, Nottingham businesswoman Louise Third MBE, suggests that our businesses would flourish if we adopt just a few of Her Majesty’s leadership qualities. The Queen is a quite remarkable leader, and I decided to try to find out why. My shelves are packed with business and management books that get nowhere …

How PwC responded to that pair of heels

Last week PwC hit the headlines after a receptionist was sent home from work after refusing to wear high heels. On Friday their Head of People and Executive Board Member Gaenor Bagley @gaenorbagley published a searingly honest article on the PwC blog. In it, she shared their side of the story and how they have “learnt the hard way it is critical …

1998 seen from 1988

To mark the passing of Dr. Reginald Watts Hon FCIPR, former President of the Institute, the CIPR have for the first time digitally republished Reginald’s contribution to the 40th Anniversary edition of the The Journal of The Institute of Public Relations (Volume 6, Number 4), first published in Summer 1988. The piece discusses the PC revolution, multi-channel …

Paid vs editorial coverage – where is the line?

Following recent allegations that a contributor to Forbes.com asked a PR for £300 to write and place a story on the website, on top of their regular fee, Gavin B Harris, a freelance PR Manager and copywriter, blogs for Influence about the dangers of blurring the line between paid for and earned media. It’s never right to pay …

Engage at all costs: Driving PR & digital forward for Welsh Rugby

In a new series of posts aiming to shine a light on the day-to-day of PR professionals across a range of sectors and interests, Influence exclusively hears from Luke Broadley, National Team Communications Manager at the Welsh Rugby Union Group / Grwp Undeb Rygbi Cymru, ahead of Saturday’s big RBS 6 Nations match-up between England and Wales. Weeks such as these highlight …