‘PRs don’t value ideas highly enough.’ Discuss…

At an Influence roundtable, eight PR professionals took a stand against giving ideas away for free. After a year-long hiatus, in April 2018 Kanye West returned to Twitter. “As a creative your ideas are your strongest form of currency. You have to protect your ability to create at all costs. Try to avoid any contractual …

Performance art or cynical manipulation? How avatars are taking over Influencer Marketing

More reliable, more on-message and perfect in every way – virtual personalities prove you don’t need to be real to have influence. Miquela Sousa is a Brazilian-American fashion influencer and music artist from Downey, California. Better known as Lil Miquela, she has acquired 1.3 million Instagram followers organically since starting out two years ago. In …

University public relations – achieving global impact

By Claire Whitelaw, deputy director of marketing and communications, Durham University, Working in University PR is possibly the most interesting and varied job in the industry. We’re managing engagement with partners, journalists and interested parties from around the globe on fascinating campaigns and stories that consistently grab headlines and public attention. Durham University, my employer and …

Making the complex world of AI simple: Why PRs should be embracing tech and working/ experimenting with chat bots

Kerry Sheehan Chart.PR, argues for a better understanding of chat bots amongst the PR profession.   If you’re not sure whether having a chat bot on say Messenger, other chat apps, online or via a voice assistant adds value to your organisation/client or whether you should recommend one, there are clear advantages for PRs to …

Selling Labour Government? The message from Conference

In the second in a mini-series, Paula Keaveney MCIPR, explores the importance of the Party Conference season in communicating with party members and the wider electorate. This week…the Labour Party Conference. The question I asked myself, as I visited Labour Party Conference with a group of students, is what does the party want to get …

Party Conferences and Communication part 1; the Liberal Democrats

In the first in a mini-series, Paula Keaveney MCIPR explores the importance of the Party Conference season in communicating with party members and the wider electorate.   Party political conferences are about more than a get together. They are opportunities for a party to communicate to a wider world as well as to some of …

Can the GREAT campaign lead Britain’s soft-power drive post-Brexit?

Born in the depths of austerity, the GREAT Britain campaign has survived successive governments and referendums. Can it now lead Britain’s soft-power drive post-Brexit? Stuart Rock takes a look into the anatomy of the campaign. Throughout Whitehall and in Downing Street, and across British embassies and high commissions, there was one big head scratcher in …

Getting Chartered. Is it worth it?

By Anne Marie-Lacey   I’ve been a Chartered PR practitioner for a little over a year now, and still look back on the day with fond memories. In fact, it was only yesterday I was chatting with a peer who is preparing for her assessment day, and I was recounting my experience of what the …