Putting action first: IKEA and #BuyBackFriday

By Mark McGinn, Director, Brand and Social Purpose at Edelman. “There are two kinds of people in this world; talkers and doers. Most people are just talkers, all they do is talk. But at the end of the day, it’s the doers that change this world.”  This was the advice from my first boss in […]

Trial By Select Committee

Preparing properly to appear in front of a Select Committee should not be controversial. The potential implications of getting it wrong can be enormous for individuals and organisations. But still we see examples of sessions being badly handled. How can we avoid these mistakes? The resignation of the Chairman of the Football Association, Greg Clarke, […]

How to power through the pandemic, from one agency that’s feeling positive

By Amelia Bullock-Muir, associate director at firstlight. Covid-19 has had a chilling effect on our industry. The second quarter of this year saw marketing budgets contract at the fastest pace in the 20 years since the IPA Bellwether began, with public relations spend cut by over 40% – leaving many agencies on their knees. At firstlight […]

What will an ‘influencer Christmas’ look like?

By Alec Harden-Henry, Commercial Director, Influence Network. The story of influencer marketing in 2020 is still being written, but whatever way you look at it, the year has proven to be a pivotal point for the sector. Whether it was travel influencers being forced to adapt during the early wave of the COVID-19 pandemic, brands gravitating […]

How to communicate the death of an employee

At some point in your Comms career, you may need to communicate the death of an employee. The purpose of this article is to help you think through your approach and point you towards resources. I hope you find it useful and don’t need to act on it. But if you’ve discovered this article because […]

Now is the time for Government realism, not certainty

By Shimon Cohen, founder and chairman, the PR Office. Decades ago, I worked as part of the PR team for the launch of Sky. The birth of its 24-hour news spawned the growth of constant news everywhere: TV, radio, print and online. For those of us in PR, this was awesome: so many hours and columns […]

5 Comms lessons from the pandemic

By Claire Simpson, Communications Consultant at Hard Numbers and Committee Member at CIPR Greater London Group. Communication has never been more important than during the pandemic, from establishing public trust to supporting business continuity. The question of what to do with this elevated stature formed the central premise of this year’s Annual Lecture from the […]

The Marcus Rashford Guide To Public Affairs

Not only is Manchester United’s Marcus Rashford a brilliant footballer but he is also proving himself to be a highly effective campaigner. Everyone in public affairs could learn lessons from his approach to engagement. There is no doubt that Rashford is a special footballing talent but his campaign to secure free school meals to those […]

Instagram cracks down on influencer disclosure

Instagram cracks down on influencer disclosure pledging to do more to prevent hidden advertising marking an important behaviour shift by the major platform. Instagram has today committed to the Competition and Markets Authority (CMA) that it will do more to prevent hidden advertising being posted on its platform. The CMA – the UK government watchdog […]

Saving the planet is ‘a communications challenge’

By Claire Barraclough. The global communications community has been issued with a call to action to pull the planet back from an irreversible tipping point in the next ten years. In his first Instagram post broadcast legend Sir David Attenborough described saving the planet as ‘a communications challenge’. Sustainability is the only future for business […]