London Fashion Week influencer marketing: getting it right

How can fashion brands maximise their impact via influencer marketing? London Fashion Week starts tomorrow (14-18 September).  The 68th edition features 80 on-schedule designers; 54 of them hosting catwalk shows, 26 presentations and more than 20 events. The fashion industry is big business, for the economy. Last year it directly contributed  £32.3billion to the UK GDP ($41.8billion). At this London Fashion Week – in …

The Politics of Infrastructure Has Changed… For The Worse

The announcement of Crossrail’s delay and cost overruns have been accompanied by ongoing media stories about similar issues with HS2. Such failures will undermine political and community support for infrastructure projects and something has to be done. It has to be remembered that both projects built on the hope and optimism generated by the Olympics.  …

Is PR the Answer to the Demise of the High Street Retailer?

I can’t deny it, I hold my hands up and admit that when it comes to retail purchases I would sometimes rather log on to my Amazon account and select the next-day delivery option than contend with my local high street where parking spaces are few and far between, not to mention the limited choice …

Covert tobacco influencer marketing targets young, report claims

Tobacco companies are secretly promoting cigarettes via social media influencers according to a new report. Tobacco companies are secretly promoting cigarettes via social media influencers, according to a new report. Following a two-year investigation by the Campaign for Tobacco-Free Kids and Netnografica LLC, a U.S.-based consumer research and consulting firm specialising in online research, the findings have just …

GDPR and its impact on UK media so far

By Daniel Gerrella, The General Data Protection Regulation (GDPR) came into effect on 25 May 2018. The law protects individual’s rights over their personal data, both in terms of how it is used and how it is stored. It led to a flurry of emails from companies seeking to obtain informed consent from users, pop-ups being added to …

Can you demonstrate leadership in Public Relations?

Leadership in public relations is not as clear-cut as one may think. Not only do you have to display the conventional leadership skills (strategy, purpose, coaching, values, inclusion and character) but, also, you need to demonstrate that PR can drive organisational and societal purpose, and achieve objectives. It all starts with you, the practitioner, and …

Is AI a threat to PR copywriting?

Digital Download Live gave attendees a lot to consider, especially when it comes to how artificial intelligence will affect the PR industry. Some think that AI spells doom for us all, while others dismiss it as a realistic threat. The truth is somewhere in the middle. I still think that the creative aspect of writing …

What Makes A Good CEO In A Crisis?

We have all seen CEOs perform in times of a crisis for their organisation. But what are the main traits that help them to perform well? What makes a good CEO in a crisis? The type of pressure faced in times of a crisis is different from other forms. The time available to think and …

ISIS and social media: Bad Influencers

From glorified lifestyle posts to in-house crisis comms teams, ISIS has run its social media strategy like the slickest of corporate multinationals. By Elliot Wilson, When the Islamic State of Iraq and the Levant (ISIS) first exploded onto the world stage, it took the West utterly by surprise. Terror movements come in all shapes and …