1998 seen from 1988

To mark the passing of Dr. Reginald Watts Hon FCIPR, former President of the Institute, the CIPR have for the first time digitally republished Reginald’s contribution to the 40th Anniversary edition of the The Journal of The Institute of Public Relations (Volume 6, Number 4), first published in Summer 1988. The piece discusses the PC revolution, multi-channel […]

Public relations needs to think more like doctors than accountants

Matt Battersby, MD of H+K SMARTER, blogs for Influence on how parallels between health and reputation mean public relations could learn a thing or two from the medical profession. When it comes to our health, we know that we cannot balance out bad habits with good ones. If you drink too much alcohol then you […]

Paid vs editorial coverage – where is the line?

Following recent allegations that a contributor to Forbes.com asked a PR for £300 to write and place a story on the website, on top of their regular fee, Gavin B Harris, a freelance PR Manager and copywriter, blogs for Influence about the dangers of blurring the line between paid for and earned media. It’s never right to pay […]

Engage at all costs: Driving PR & digital forward for Welsh Rugby

In a new series of posts aiming to shine a light on the day-to-day of PR professionals across a range of sectors and interests, Influence exclusively hears from Luke Broadley, National Team Communications Manager at the Welsh Rugby Union Group / Grwp Undeb Rygbi Cymru, ahead of Saturday’s big RBS 6 Nations match-up between England and Wales. Weeks such as these highlight […]