Public relations needs to think more like doctors than accountants

Matt Battersby, MD of H+K SMARTER, blogs for Influence on how parallels between health and reputation mean public relations could learn a thing or two from the medical profession. When it comes to our health, we know that we cannot balance out bad habits with good ones. If you drink too much alcohol then you […]

Paid vs editorial coverage – where is the line?

Following recent allegations that a contributor to asked a PR for £300 to write and place a story on the website, on top of their regular fee, Gavin B Harris, a freelance PR Manager and copywriter, blogs for Influence about the dangers of blurring the line between paid for and earned media. It’s never right to pay […]

Engage at all costs: Driving PR & digital forward for Welsh Rugby

In a new series of posts aiming to shine a light on the day-to-day of PR professionals across a range of sectors and interests, Influence exclusively hears from Luke Broadley, National Team Communications Manager at the Welsh Rugby Union Group / Grwp Undeb Rygbi Cymru, ahead of Saturday’s big RBS 6 Nations match-up between England and Wales. Weeks such as these highlight […]