Never Hire a Journalist to Do Public Relations

Hire a journalist to do Media Relations only – and if they manage to get that right, then check to see they understand what Public Relations is all about.   If they tell you that Public Relations is all about building the right image, playing nice with media and having tons of coverage, drop them or …

4 questions for the new CIPR President, Emma Leech

Emma Leech, Director of Marketing and Advancement for ‎Loughborough University, kicked off her tenure as CIPR President this month. Emma joined the Institute back in 1996, became one of the first Accredited Practitioners in 2005, and a Fellow in 2009. She’s a Founding Chartered Practitioner and credits the CIPR for shaping her skills, but what …

How to set your professional goals for 2019

At this time of year, I’m reminded of a history lesson at school and learning how January is named after Janus. He was the Roman god of beginnings, gates, transitions, doorways and endings and had two faces – one looking to the future and one looking to the past. As we look behind us before …

Internal Comms predictions for 2019…

What’s going to be hot over the next 12 months? What will the trends be? Every year I contribute to various articles in the industry press to share my predictions, so I thought I’d share them here first. Spoiler: It’s not robots. I also invited my network to contribute to this article, thank you to …

Public relations in 2019

Here’s my analysis of the opportunities and challenges that public relations faces in the next 12 months. There’s no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. It’s where I’m placing bets over the next 12 months. Please let me know what …

The power of everyday language

We all know how powerful language can be, with phrases like #metoo helping to unify entire social movements, but we sometimes forget how much impact we can have with the language we randomly choose to use as part of our day. I’ve seen two examples recently where a word, or a turn of phrase, has …

March of the machines in PR

Thanks to everyone involved in the CIPR’s #AIinPR panel this year. Here’s a summary of our work presented to the Council today. I returned to the CIPR today to present a summary of the work of the #AIinPR panel to the Council. It was set up this year to make sense of the impact of …

Why the new labour policy won’t help the employee voice

This week the Labour party announced plans to bring the employee voice into the Boardroom. Under Labour’s plans, all companies with a workforce of 250 or more, whether public or private, would be required by law to reserve at least one third of places at the boardroom table for employee representatives. While the theory is …

Why internal communication strategies matter

How are internal communication strategies designed and implemented? Why do they matter? Today I have a guest post for you by Lisa Pantelli @lisapantelli. She’s an award-winning employee engagement and internal communications specialist and Director of Become. Lisa says she is passionate about gathering and interpreting employee-led insight to develop strategies to drive positive change. Sounds …

Exploring the importance of internal comms

Internal comms can often feel like the poor relation to PR in the public sector, but with the current workforce challenges facing the NHS it’s becoming more important than ever before. The always excellent NHS provider comms network focused on internal communications this time around and it’s clear that this is something at the top …