Why internal communication strategies matter

How are internal communication strategies designed and implemented? Why do they matter? Today I have a guest post for you by Lisa Pantelli @lisapantelli. She’s an award-winning employee engagement and internal communications specialist and Director of Become. Lisa says she is passionate about gathering and interpreting employee-led insight to develop strategies to drive positive change. Sounds …

Exploring the importance of internal comms

Internal comms can often feel like the poor relation to PR in the public sector, but with the current workforce challenges facing the NHS it’s becoming more important than ever before. The always excellent NHS provider comms network focused on internal communications this time around and it’s clear that this is something at the top …

What Makes A Good CEO In A Crisis?

We have all seen CEOs perform in times of a crisis for their organisation. But what are the main traits that help them to perform well? What makes a good CEO in a crisis? The type of pressure faced in times of a crisis is different from other forms. The time available to think and …

How to PR an IPO

Stock-market debuts generate column inches. But the challenge for comms professionals starts earlier. By Gabrielle Lane, There’s a story in every share price. No-one knows this better than the executives at Snap Inc, the producer of photo-sharing app Snapchat, which was recently dissed in public by two social media superstars in two months. Most notably, …

Five ways to turn stakeholders into cheerleaders

By Jo Field, Brexit is a critical issue for PR professionals. It will dominate politics, government, and the media for the foreseeable future. And it opens up both opportunities and challenges for the organisations we represent. Against this backdrop of change, demands from customers and service users are also shifting. Organisations are asking themselves how …

The art of science and engagement in internal communication

We know that internal communicators are struggling to influence at the top, finding digital adoption hard across organisations and working with limited budgets. Some of the conversation we need to have are increasingly challenging and opinion or experience might not be enough to win your case. Last week, at the CIPR Northern Conference in Newcastle, …

The Strategic Value of Public Relations

Have you ever wondered what does it take for Public Relations to be recognised as a strategic management function, and for its practitioners to be considered trusted business advisors? What it takes is a rather different skillset than the one we are accustomed to, and plenty of techniques, not “tools”. In strategic management (if we consider PR …