When people matter: how communicators can influence organisational change for the better

On Thursday 26 September the North East branch of the Chartered Insitute of Public Relations (CIPR) held an organisational change management event at the Durham Business School. Claire Whitelaw reports.  Have you ever been involved in a workplace change management programme where you haven’t a clue what it’s really for? Experienced the anxiety about what it …

Why is tone of voice so important in corporate communication?

How can you create an effective tone of voice in your corporate comms? What does that mean? What does good look like? So many questions! But what are the answers? Today I have a guest post for you by Jaime Cox @compellingcopy_, she’s a freelance Copywriter and Editor, specialising in digital content. As well as …

How poor communication can destroy employees’ trust

How trustworthy is the culture of your organisation? Do employees believe your leaders to be credible, trustworthy and authentic? How does the level of trust impact your company’s culture? Earlier this year I wrote about the latest Edelman Trust Barometer and how it revealed ‘My Employer’ topped the 2019 barometer. Trust has changed profoundly in …

How to set up a Corporate Newsroom 

Do you have a Corporate Newsroom in your company? If not, would you like to know how to set one up? You’re in luck as I have a guest post for you today by Leah Bowden @humanizecomms, who is an in-house Head of Internal Comms, to discover everything you need to know. I’ll hand you …

How to use a podcast for internal communication

Are you using podcasts inside your organisation? They have had a huge surge in popularity and are rapidly growing. But are they the latest shiniest thing (or “comms bling” as I call it) or something we need to seriously consider? Deloitte has just wrapped season one of The Green Room podcast, lead by Internal Comms …

How to plan your Internal Comms budget

Are you responsible for the Comms budget in your company? How do you plan and how do you measure what you do? Today I have a guest post to help you know what other professional communicators are doing and an invitation to participate in a survey. The article has been written by Anthony Bernard-Sasges, Specialist in Research …

Diary of an IC Apprentice at Warner Bros.

How do we expect to retain staff when we don’t value them? Internal Communications listens to employees and their stories, asking what can we do for you not what can you do for us. This is Georgia Cooke’s view. She is Internal Communications & Culture Apprentice at Warner Bros. and is here to reveal her thoughts …

How to construct an internal comms narrative

By Liam FitzPatrick, Don’t confuse messaging with spinning – being persuasive begins by understanding what your audience really believes already. At the heart of every communication plan is the essential message that needs sharing. Who hasn’t experienced the joy of debating the nuances of words with project teams, or attempting to draw together the diverging opinions …