What Makes A Good CEO In A Crisis?

We have all seen CEOs perform in times of a crisis for their organisation. But what are the main traits that help them to perform well? What makes a good CEO in a crisis? The type of pressure faced in times of a crisis is different from other forms. The time available to think and …

How to PR an IPO

Stock-market debuts generate column inches. But the challenge for comms professionals starts earlier. By Gabrielle Lane, There’s a story in every share price. No-one knows this better than the executives at Snap Inc, the producer of photo-sharing app Snapchat, which was recently dissed in public by two social media superstars in two months. Most notably, …

Five ways to turn stakeholders into cheerleaders

By Jo Field, Brexit is a critical issue for PR professionals. It will dominate politics, government, and the media for the foreseeable future. And it opens up both opportunities and challenges for the organisations we represent. Against this backdrop of change, demands from customers and service users are also shifting. Organisations are asking themselves how …

The art of science and engagement in internal communication

We know that internal communicators are struggling to influence at the top, finding digital adoption hard across organisations and working with limited budgets. Some of the conversation we need to have are increasingly challenging and opinion or experience might not be enough to win your case. Last week, at the CIPR Northern Conference in Newcastle, …

The Strategic Value of Public Relations

Have you ever wondered what does it take for Public Relations to be recognised as a strategic management function, and for its practitioners to be considered trusted business advisors? What it takes is a rather different skillset than the one we are accustomed to, and plenty of techniques, not “tools”. In strategic management (if we consider PR …

How to communicate a Royal Wedding

Weddings are stressful at the best of times. But when the town you work for is chosen for a Royal Wedding, it’s a whole new ball game. Today I have a guest post by Louisa Dean, Communications and Marketing Manager at the Royal Borough of Windsor & Maidenhead. She’s responsible for internal and external communications, digital …

Who is the best communicator in your business?

Communication – the key component to getting relationships right – is often taken for granted, yet frequently trips up organisations when it goes wrong. Given the evidence that it is the root cause of so much trouble (large and small), you might assume that most reasonably sized organisations would have an internal communications strategy in …