All I want for Christmas is my completed CPD…

As we come to the end of the year, it’s a time to tie up loose ends and prepare for a year ahead. Jo Twiselton our committee member who looks after CPD has shared this blog post with us ahead of the festive break. Over to Jo: In just a couple of weeks, we’ll be […]

Nominate your IC heroes?

November was all about the #insidestory awards. Lots of super entries have been received and are now being perused and assessed by our panel of expert judges. Well done and thank you to all of you Ic heroes who have entered. However, there was one category that you were all either a bit too shy […]

Social media for internal communication – can you manage it?

Using social media for internal communication is on the syllabus for both the CIPR Internal Comms Certificate and Diploma courses. We are lucky to have Nick Crawford from Better Working come along to run this session for us and on his most recent visit he left my Certificate class pondering the role of community management. […]

What’s on for comms pros this week

What’s coming up for comms pros over the festive season? Today’s What’s on this week covers from now until the end of the year. If you’d like to plan further ahead, see my comms calendar and do let me know anything you’re aware of that should be on the list. Thank you for your feedback […]

What’s on this week for comms pros

How are your Christmas plans coming along? My twin sons are turning one-year-old on 25 December and we’re due to move house a couple of days before Christmas – it’s a busy time in the Miller household! Here’s my regular Sunday look at what’s coming up for comms pros to attend. It covers 6 – […]

How happy employees make happy customers

Recently I presented to a group of 250 marketers at a London conference on “branded content”, one of the newest buzzwords in marketing.  All of the other speakers at the conference focused on how to develop content for consumers – an extension of a traditional marketing campaign. In many ways, this is just another way […]

What’s on this week for comms pros

How are your Christmas comms activities going? Need a hand? See my guide to creating Christmas comms for some top tips. Here’s my regular Sunday look at what’s on this week for communication professionals. It includes Christmas drinks I’m hosting alongside my fellow The IC Crowd @theICcrowd co-founders Jenni Field and Dana Leeson in London […]

The value of a strong employer brand strategy

Why should you consider your employer brand? Why is it important and what do you need to know? (The term is used to describe an organisation’s reputation as an employer, rather than the general brand reputation. See my glossary for more info.) I have an offer to save readers of my blog 15 per cent […]

Are we ever going to have a northern PR powerhouse?

With George Osborne’s latest budget announcement expected on Wednesday, there are a lot of rumours flying around, one of which will be a reduction or removal of Entrepreneur’s Relief, and there has been a lot of rhetoric about the Government’s Northern Powerhouse initiative. The initiative is looking at devolution and how Westminster is going to […]