Love Island, test & trace and that £63,000

We now know the UK government spent £63,000 paying Love Island stars for their part in promoting the Test and Trace app. Was it money well spent? The Mirror newspaper was the first to report back in August that Love Island stars Shaughna Phillips, Chris Hughes and Josh Denzel were among those paid by the UK government […]

Measuring influencer marketing ROI in 2021

By Mary Keane-Dawson, Group CEO of TAKUMI. The meaning of ROI can vary depending on a brand’s campaign objectives, whether it’s driving brand awareness or generating sales and everything in between. But regardless of a brand’s ultimate goal, ensuring that the campaign provides good value for money is always crucial no matter what the activation is. […]

How this year’s Christmas campaigns have been different

By Mary Keane-Dawson, Group CEO of TAKUMI. Who could have imagined that when the World Health Organisation declared COVID-19 a public health emergency of international concern on January 30th, we’d still be dealing with the pandemic eleven months on? Certainly not the Prime Minister, who, in July, memorably told the public to expect a ‘significant […]

85% of FMCG firms report a negative influencer experience, so what’s going wrong?

By Alec Harden-Henry, Commercial Director, Influence Network. In the world of Fast Moving Consumer Goods (FMCG), influencers are big news. A recent report highlighted that almost half of FMCG companies will allocate 50% of their marketing budget to influencers. That statistic is a) astounding and b) would be largely unthinkable just a few years ago. 19% […]

How to understand and leverage the effectiveness of influencer marketing today

By Sophie Moore, Senior Digital Planner at Bottle. Influencer Marketing has enormous clout for brands’ growth objectives and it’s becoming an essential tactic for many businesses digital marketing strategies. Google searches for ‘influencer marketing’ have increased 1500% in just 3 years, and the industry is expected to see the industry grow to approximately $10 billion […]

How to Brief an Influencer

‘The brief is the moment where the success of your campaign can be decided. A great brief can have your influencers’ creativity running wild, whilst staying on brand and on target for what you want to achieve.’ By Harriot Rockey, COO, Influence Network. The brief for an influencer campaign can be everything. The above quote […]

How to tackle Zoom fatigue when it’s impacting pitches and sales

By Lyndon Nicholson, CEO of Future Present. Zoom fatigue is very real and businesses, and audiences, are tiring of it. In the first lockdown we were all pitching, selling and communicating via Zoom and other video-calling tech, because it was the only option. Initially it was a bit of a novelty. But even in the […]

Review Your Green Credentials: CMA investigates ‘misleading eco-friendly’ claims

By Joanna Conway and Emma Dunnill from Kemp Little LLP. Over recent years there has been an increased focus on the environmental and ethical impact of our actions and buying decisions, often termed as “conscious consumerism”. The Competition and Markets Authority (CMA) claims that in 2019 UK consumers spent £41 billion a year on ethical […]