Instagram cracks down on influencer disclosure

Instagram cracks down on influencer disclosure pledging to do more to prevent hidden advertising marking an important behaviour shift by the major platform. Instagram has today committed to the Competition and Markets Authority (CMA) that it will do more to prevent hidden advertising being posted on its platform. The CMA – the UK government watchdog […]

What do the next ten years hold for Instagram?

By Mary Keane-Dawson, Group CEO of TAKUMI. Founded in 2010 by Kevin Systrom and Mike Kriege, Instagram has changed the world over the past ten years, transforming the social media space and creating hundreds of unforgettable cultural moments. From the world_record_egg to the selfie, Instagram has offered a platform for millions of creatives and is showing no signs […]

1-in-4 consumers turn to influencers for news before journalists

One-in-four consumers are more likely to source news updates and opinions from influencers than from journalists and established news outlets says TAKUMI survey. One-in-four consumers are more likely to source news updates and opinions from influencers than from journalists and established news outlets according to a new survey. For younger consumers, the ratio is one-in-three […]

Why am I rebranding?

By Doug Main, creative director at digital marketing agency The Bigger Boat. Whether sales have slipped, workforces and customers have outgrown your existing brand, or leaders have had to pivot their propositions to remain relevant, exploring a rebrand is by no means an overnight process – or a quick-fix that doesn’t address underlying issues. Several […]

The Success Rate of Influencer Marketing Means it’s Time to Rethink Target Markets

By Alec Harden-Henry, Commercial Director, Influence Network. You don’t have to go that far to find examples of brands successfully targeting demographics that would historically have been thought atypical. Nintendo targeting a games console at families. The NFL launching a $10m campaign towards their female viewers. Apple discovering, and embracing, the fact that their biggest spenders […]

Closing the Gap between data and creativity in brand marketing

By Stefan Britton, Commercial Director, Datasine. At Datasine we recently hosted a roundtable where leading marketing professionals discussed the gap between data and creativity in marketing. While data is largely about bringing structure, meaning and segmentation, marketing is still a highly creative discipline. As these two worlds collide, how can we bring these seemingly polar […]

The Oatly Twitter furore forgets silent majority

By Simon Lucey, founder, Hype Collective. PR Twitter lost it’s shit over Oatly last week. The alternative milk brand received a $200 million investment from Blackstone, a controversial private equity firm – and major Republican Party donor. Blackstone have also been accused of indirectly contributing to the deforestation of the Amazon through financial links to […]

Google pits YouTubers against trad media in Australia

Google Australia is pitting YouTubers against traditional media in reaction to new draft news media bargaining code law. Taking to the Google Australia blog earlier this week Gautam Anand, Head of YouTube APAC posted: “I’m writing today to make you aware of a proposed new law, known as the News Media Bargaining Code, that could have […]

What does TikTok’s potential ban mean for the future of social media?

By Mary Keane-Dawson, Group CEO of TAKUMI. Last week, President Trump threatened to ban TikTok by mid-September, unless ownership of its US operations is transferred to an American business. Unsurprisingly, this announcement was condemned by the Chinese Communist Party, whose foreign ministry accused the US of using national security as a cover to exert hegemony over social media. […]

Influencers and saving the high street

Brands and agencies are only scratching the surface when it comes to how to deploy influencers to help the ailing High Street. By Alec Harden-Henry, Commercial Director, Influence Network. It’s a photo of someone in a shop, wearing a mask, clutching a bright pink bag, surrounded by shoes. You can take your pick of the tried […]