The role of influencer marketing during the coronavirus crisis

By Mary Keane-Dawson, Group CEO of TAKUMI, We are certainly living in strange times! A virus – which was unknown to humankind only four months ago – has spread throughout the world, appearing in six continents, infecting over 350,000 people and changing the day to day lives of billions. And COVID-19’s impact is not limited …

How Coronavirus is changing the way we conduct broadcast interviews

By Sam Munton, Account Executive, 4 Media Group Due to Coronavirus and social distancing measures broadcasters, are increasingly looking to minimise face-to-face interviews. A major tv news station have said they have banned studio guests and all interviews are now conducted over Skype or Facetime. With many likely to follow this in the coming days, …

Managing influence at scale

By Sian Gaskell, Managing Director, CubanEight, The influencer marketing industry is in growth mode and is set to be worth $9.7B in 2020.  As the industry evolves and matures, it is proving its worth on a global scale – building brands, increasing sales and engaging with customers. Larger proportions of marketing spend are being allocated …

3Gem Announce Launch of Newswire Service

3Gem have launched their very own newswire service – TheResearchWire. The platform will deliver press releases to thousands of trusted media outlets and journalists across the UK, offering maximum exposure of any news, breaking news, sport or lifestyle story. Mehmet Xhambazi, 3Gem Group Managing Director, said: “We’re delighted to offer TheResearchWire to agencies and brands at …

Influencers exploit coronavirus for fame

Some influencers have been exploiting the coronavirus catastrophe for fame. How can they misjudge sentiment so much? The Coronavirus death toll has topped Sars. 814 people have now died versus 774 who were lost to the 2003 Sars outbreak. The World Health Organisation has called the epidemic a global health emergency. At the time of …

Love and marriage: why sales and marketing should ‘go together’

By Rob Skinner, managing director at Skout, As business functions, both marketing and sales play a crucial role in the customer journey. But how well the two departments integrate with each other can be the difference between success and failure. We surveyed 100 senior B2B marketing professionals and found that only 40% of them have …

Eight key influencer marketing trends in 2020

By Rohan Midha, Managing Director of creative influencer marketing agency PMYB. In 2019, for the first time ever, digital ad spend overtook traditional. And, with 59% of marketers planning on increasing their influencer marketing budget next year, it’s fair to say that in 2020 the power of influencer marketing will increase once again. Here’s my breakdown …

Consumers aren’t idiots: Influencer marketing in 2020

By Jonathan Kirby, Managing Director, Instinct, The decorations are barely back in the boxes and gym membership cards are still being used instead of wasting away in wallets, and influencer marketing has already had a barrage of negative headlines, picking up where it left off in 2019. Influencer Marketing spent most of last year facing …

Why true talent could save retail this Christmas

By William Soulier, CEO and co-founder of Talent Village, It’s been a tough year for retail and sadly much of the news coming out of the high street is one of woe. For instance, we’ve seen Debenhams and LK Bennett call in the administrators this year, off the back of Maplin, Toys R Us and …