Eight key influencer marketing trends in 2020

By Rohan Midha, Managing Director of creative influencer marketing agency PMYB. In 2019, for the first time ever, digital ad spend overtook traditional. And, with 59% of marketers planning on increasing their influencer marketing budget next year, it’s fair to say that in 2020 the power of influencer marketing will increase once again. Here’s my breakdown …

Consumers aren’t idiots: Influencer marketing in 2020

By Jonathan Kirby, Managing Director, Instinct, The decorations are barely back in the boxes and gym membership cards are still being used instead of wasting away in wallets, and influencer marketing has already had a barrage of negative headlines, picking up where it left off in 2019. Influencer Marketing spent most of last year facing …

Why true talent could save retail this Christmas

By William Soulier, CEO and co-founder of Talent Village, It’s been a tough year for retail and sadly much of the news coming out of the high street is one of woe. For instance, we’ve seen Debenhams and LK Bennett call in the administrators this year, off the back of Maplin, Toys R Us and …

Four common business mistakes to avoid

By Alice Barat, chief commercial officer at BGirl Fashion, From news-worthy opportunities being overlooked to a lack of research on a client, the fast-paced world of PR and marketing can sometimes mean that important mistakes can be made, costing potential success for clients and your business. Here are four common business mistakes to avoid, and …

Marketing Predictions for 2020 

By Sarah Evans, senior digital strategist, Bottle, As we move into 2020, a new decade, the pace of change is only set to increase for the marketing world. This will be the year that some proposals will be out of date if they get stuck in a six-month queue waiting for the board to sign …

Getting it Right with Influencer Marketing, the ASA, CMA, and CPRs

By Paul Herbert, Partner at Goodman Derrick LLP, Influencer marketing is an increasingly common component of brands’ marketing strategies. Its inherent effectiveness is that it is seen as a more natural form of marketing and can allow brands access to previously inaccessible audiences. However, those very qualities can also create problems, particularly around transparency. Brands need …

Influencer marketing: online conversations plummet 42%

Influencer marketing conversations drop but searches via Google continue to climb along with budgets. Online conversations around influencer marketing have dropped by 42% year on year according to a new report. Talkwalker, a media analysis firm and software company Hubspot have joined forces to publish: Social Media Trends for 2020. The eBook discusses trends for next …

Rebranding for ‘soft power’ – examples from the Gulf

Now is a good time to be in the branding business, at least here in the Gulf. A slew of governments and government-owned assets are launching brand campaigns. At the beginning of the month, the UAE government announced that it’d be launching a national competition to create the first brand entity for the UAE – …

Going Dutch: Living the integrated dream in Amsterdam

Every agency website shouts about being integrated, but in reality, bolting on talent from the ‘Mad Men’ legacy advertising world to an existing PR agency creates nothing more than additional services you can sell to clients. By Steve Heywood, GM, Edelman Amsterdam,  We all know that the world of comms is changing and in five years …