Can you tell your story in under a minute?

By Gordon Glenister, global head of influencer marketing at the Branded Content Marketing Association. Covid19 has allowed many organisations to review what they do and how they do it. And that includes all the processes, the people, the products and  the services offered. Do we communicate our message in  the most effective way. So many …

Influencer marketing brand safety: four things you must plan for

By Alec Harden-Henry, Commercial Director, Influence Network. In an influencer marketing benchmark report for 2019 79% of respondents said that brand safety could either occasionally be a concern or that brand safety was always a concern when it came to their influencer marketing. That leaves 21% of respondents who don’t feel as though brand safety …

TikTok opens for business

By Mary Keane-Dawson, Group CEO of TAKUMI. 2020: the year of TikTok. The social media platform has experienced astronomical growth in the last six months, and earlier this year was crowned most downloaded app worldwide – with 315 million downloads to its name in Q1 alone. Since then, TikTok has gone from strength to strength. …

Influencers now a vital part of the creative department

By Alec Harden-Henry, Commercial Director, Influence Network. When studios are closed, new creative talent is hard to come by and multi-person location shoots are off-limits where should you turn? For those brands who were quick to react, influencers have appeared to be an increasingly acceptable answer. Where once a ‘creative’ would have been a core …

Why the modern marketing solution is like a fantasy football team

By Stephen Knight, Founder and CEO of virtual agency network Pimento. Whether you’re a fan or not, football is back on our screens and for many this is a welcomed sign that things are very slowly returning to some kind of normal. For avid fans, it also means they’re kickstarting their Fantasy Football teams. But …

How will influencer marketing progress in 2020?

By Mary Keane-Dawson, Group CEO of TAKUMI. In 2019, TAKUMI surveyed nearly 4,000 consumers, marketers, and influencers across the UK, US, and Germany to uncover their opinions of influencer marketing on Instagram. In our whitepaper, ‘Trust, transaction and trendsetters, the realities of influencer marketing’, several interesting relationship dynamics emerged across four key themes: legislation, authenticity, …

Influencer agencies’ measurement lets clients down

By Simon Lucey, founder, Hype Collective. It was a wet winter’s evening in Leeds when I realised what the AMEC measurement framework meant to me. That is a very strange line to open a blog post with. I assure you that the fact it’s true is as surprising to me as it probably is to …

Where should Marketers spend their time?

By Sarah Evans, Senior Digital Strategist at Bottle. As lockdown continues, brands need to make sure they’re in the best possible position when we emerge from all this *gestures broadly*. There are two key approaches: being responsive and reactive in the here and now, and optimising and planning for the coming months. With a blend …

3 reasons your brand should be spreading positivity right now

By Paul Rowlett, CEO of promotional printing company EverythingBranded. This is a trying time for all of us: people are worried about their loved ones, many are struggling with the lack of social contact, and a lot of us have been hit financially by the coronavirus crisis. And, because this is such an unprecedented situation, …

Marketing and advertising through and beyond COVID-19

An online discussion facilitated by the University of Oxford ‘s Saïd Business School about marketing and advertising through and beyond COVID-19 threw up some interesting perspectives. I attended a virtual event hosted by Oxford Saïd’s Professor Andrew Stephen, featuring Martyn Etherington, CMO, Teradata; Oxford Saïd Associate Fellow Seth Rogin; and Julie Kollman, Global Head of Insights, …