It’s nothing personal: Why you need to turn off personalised search

Stone Junction’s marketing executive, Tasha Bodger, explains why getting personal with Google can be bad for business. Most of us would rather Google didn’t check our online search history; but for a media-savvy business owner or anyone downloading bootleg footage of the new Lion King, it can be more than just an inconvenience. Personalised searches enable …

How brands can navigate China’s livestreaming market

Balvinder Kataora, Marketing Executive, Comms8   An astounding 98% of people in China experience the internet through their mobile phone, which instantly makes over 800 million users a formidable cohort for marketers to tap into. When combined with the steady growth of the Chinese middle-class it is clear to see the business opportunities waiting for …

Influencer spend up 83% says report

Influencer spend in the US and Canada is up 83% year-on-year according to a report. Do the figures stack up though? Spend on influencers has jumped 83% year-on-year in the the US and Canada. Brands in Q2 2019 paid social media influencers a total of $442 million according to new research by Instascreener (formerly known as Points …

Public Relations Research: Thinking Outside the Box at BledCom

A public relations research conference is a good place to test some of the assumptions underlying practice. BledCom, an international public relations research symposium that has just finished its 26th annual meeting in Bled, Slovenia, stirred up controversy by questioning the practice’s interests in trust and reputation. Do these topics really merit the importance attached …

Influencer marketing’s indecent proposals

Recent ‘fake’ engagements by influencers show context collapse and authenticity as performance art. So, it appears that fashion influencer, Marissa Casey Fuchs pimped out her wedding proposal to the highest brand bidder. Or, at least, her fiance Gabriel Grossman did. How do we know? The pitch deck for the ‘campaign’ has surfaced. It became the focus of yet another, …

How to protect brand and content promoted by Influencers

Influencers, bloggers, PR companies, communication agencies and brands create online content to create buzz and increase knowledge around a product or service. But how do you ensure regulatorily compliant content, protect content and make sure you own it? And even if getting attention is the aim, what can be done when the attention is negative …

Phone-based video editing: More bang for your buck

Video editing on your phone has never been easier – or more sophisticated. Two of my favourite on-phone editors have just had significant upgrades, potentially making life more cushty for all of us and, increasingly, rivalling the functionality of high-level desktop editing software. Starting out: iMovie iMovie for IOS is free from Apple and superbly …

Why VW’s electric driving campaign is worth the risk

Most companies expressly avoid mentioning past scandals in their advertising. Not so VW, which makes its 2015 diesel emissions crisis the starting point for its latest ad ‘Hello Light’. The ad is clearly intended to signal VW’s shift to electric driving, while drawing on the company’s glory days of the 1960s and 1970s. It is …

Digital exclusion: internet access in the UK has peaked

Thirteen percent of adults in the UK do not use the internet. It’s a figure that has remained unchanged since 2014 according to Ofcom. That’s a problem for public engagement. Access to digital services and literacy rates have plateaued in the UK according to new data published by the broadcast and telecom watchdog Ofcom. The …