4 questions for the new CIPR President, Emma Leech

Emma Leech, Director of Marketing and Advancement for ‎Loughborough University, kicked off her tenure as CIPR President this month. Emma joined the Institute back in 1996, became one of the first Accredited Practitioners in 2005, and a Fellow in 2009. She’s a Founding Chartered Practitioner and credits the CIPR for shaping her skills, but what …

Could you spin negative stereotypes in STEM?

By Richard Stone, managing director of Stone Junction, This week has seen the launch of an unusual new advertising campaign by the British Army, which intended to spin negative stereotypes about millennials, instead positioning their alleged weaknesses as strengths that could help potential new recruits thrive in a military setting. Here’s how this strategy can be …

Top YouTubers target kids with online gaming site promo

Top YouTubers with core audiences of 8-16 years old are running paid-for content for MysteryBrand – an online gambling site. Jake Paul, RiceGum and Morgz who combined boast 35.8m YouTube subscribers have all created paid-for partnership content for MysteryBrand. The MysteryBrand site consists of rows of mystery boxes that visitors to the website pay to open. …

Instagram creator accounts: what’s their real purpose?

Instagram creator accounts are being trialled by the influencer marketing powerhouse platform. But are they designed to enhance community or to bring more cash to the plateauing Facebook group? Instagram is testing new creator accounts offering influencers more in-depth analytics over their follower counts plus the ability to filter direct messages. The new features are …

I’m a Celeb Get Me Hired

Transition from “I’m a Celeb, Get Me Out Of Here” to “I’m a spokesperson, please hire me”… By Sam Munton, We now know who the winner of “I’m A Celeb” is, but what happens next? Who is going to be hitting the screens and soundwaves with the PR pound behind them? As you may have …

Ploy or Placement? The Realities behind the Iceland Christmas Ad

By Paul Herbert, Christmas ad furore “a genuine case of serendipity, not a cynical PR ploy” commented Iceland’s managing director Richard Walker in response to media reporting of the company’s failure last month to secure clearance for the broadcast of its Christmas ad. The Ad featured Rang-tan, a young cartoon orangutan who sets up camp in …

Is Cultivation Dead?

By Claire Eason-Bassett, In the creative and charitable sector, we talk a lot about cultivation and I don’t think we’re alone. By cultivation, I mean cultivation of leads, of donors, of anyone who might have some kind of use to us in pursuing our business objectives. This frequently takes the form of in-kind benefit to …

Public relations in 2019

Here’s my analysis of the opportunities and challenges that public relations faces in the next 12 months. There’s no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. It’s where I’m placing bets over the next 12 months. Please let me know what …