Influencer sued for breach of contract

Luka Sabbat is being sued for failing to comply with an influencer agreement.  So, what makes a good influencer agreement? Influencer Luka Sabbat was sued this week for breaching his influencer marketing agreement to promote Snap Spectacles on his Instagram account. The actor, former Kourtney Kardashian romantic squeeze, and Instagrammer with 1.4m followers, is being sued by PR …

Communication Overload? PR and the ‘always on’ culture

By Juliet Cameron, COO, Launch, In the days before smartphones the concept of work/life balance was straight forward.  You were either at work, working.  Or you were out and about at an event, socialising with clients but in effect still working.  The rest of your time was leisure. Simple. For me, it all changed with the Blackberry.  …

For charities’ sake we must have more good news

New research has highlighted the lack of positive news sources available to the public. Just a fifth of the population have heard positive news about charities (22%), universities or colleges (18%) and local councils (17%) in the last three months. According to Sapio Research, the picture for social enterprises (13%) and trade unions (10%) is even …

Lip Service: How one iconic product is promoted around the world

One product, four markets: red lipstick might be worn the world over, but comms campaigns differ wildly by territory. By Claire Coleman, We hear over and over again how the world is becoming a global marketplace, how the most profitable brands are international, and how success lies in developing a product that’s as likely to …

No excuses now for influencers who don’t disclose

By Sarah Burns,   Let’s get this straight from the start: the rules aren’t new. If you’re an influencer and you have a commercial relationship with the brand you’re promoting on social media you need to disclose that commercial relationship to your followers. However, although the rules haven’t changed, what is new is some guidance which explains …

How can a brand ever claim to speak for you?

Why would anyone want to have a relationship with a brand, let alone ‘speak with it’? I’m sorry, but do you have a relationship with your grocer’s or chip shop? How about the place you buy your clothes from? Do you hug each other when you’re feeling low and call each other in times of …

Customer Service Principles? Please apply

By Niki Wheeler, Director, Launch Little did I realise when I worked in a pub (aged 14) and for a couple of big retailers (16-21), that retail and hospitality are the ultimate training grounds for comms. You need to know what your sales targets are, what is part of a new menu or collection, on …

Can the GREAT campaign lead Britain’s soft-power drive post-Brexit?

Born in the depths of austerity, the GREAT Britain campaign has survived successive governments and referendums. Can it now lead Britain’s soft-power drive post-Brexit? Stuart Rock takes a look into the anatomy of the campaign. Throughout Whitehall and in Downing Street, and across British embassies and high commissions, there was one big head scratcher in …

PR: proud, practical, not propagandists

CIPR CAPSIG research regarding women in construction PR and marketing showed considerable pride in working in the sector, and recommended some changes to help develop a better, more diverse industry. Colleges and others are also taking practical steps – not turning into propagandists with another ‘lipstick on a pig’ campaign. The image of construction has …

London Fashion Week influencer marketing: getting it right

How can fashion brands maximise their impact via influencer marketing? London Fashion Week starts tomorrow (14-18 September).  The 68th edition features 80 on-schedule designers; 54 of them hosting catwalk shows, 26 presentations and more than 20 events. The fashion industry is big business, for the economy. Last year it directly contributed  £32.3billion to the UK GDP ($41.8billion). At this London Fashion Week – in …