When it counts, Facebook Backs Mainstream Media

By Tessa Curtis, Under fire from all sides over fake news, fake accounts and data misuse, Facebook is losing trust and fears for its reputation. Under fire from all sides over its monetisation of user data, its very business model seems on the line. Teenagers prefer Snapchat and Instagram – and increasingly their parents too. …

Regulating influencer marketing – what next?

By Sarah Burns, Managing Director of Prizeology, We published some research earlier this year that created quite a buzz. A large part of our business is focused on compliance and regulation so we wanted to analyse advertising regulations around the growing area of influencer marketing to understand what needed to change. The results made interesting …

Communicating causes: the new bible for campaigners

Former UN Secretary General Kofi Annan’s 2014 prediction that the 21st Century would be the “era of the NGO” is an appropriate starting point for Communicating Causes – an all encompassing new book on the state of campaigning in the charity sector. The book, launched at a PRCA Charity and Not for Profit event last …

Product placement double standards affecting influencer marketing

Product placement double standards: Brands should effectively declare a material connection when collaborating on advertorial or sponsored content. Influencer marketing shouldn’t be singled out as main offenders. TV needs to up its game, too.  Influencer marketing has moved from the emergence phase to growth phase. As it transcends niche status influencer marketing is falling foul …

Roseanne brandjacks herself

By Quentin Langley, editor, Brandjack News, Let us consider two people. The first is a comedian and activist. She is Jewish and was born in the state where Donald Trump saw his biggest fall in support compared with Romney or McCain. She was a vocal supporter of “Occupy” and sought the Green Party’s nomination for President …