Can the GREAT campaign lead Britain’s soft-power drive post-Brexit?

Born in the depths of austerity, the GREAT Britain campaign has survived successive governments and referendums. Can it now lead Britain’s soft-power drive post-Brexit? Stuart Rock takes a look into the anatomy of the campaign. Throughout Whitehall and in Downing Street, and across British embassies and high commissions, there was one big head scratcher in …

PR: proud, practical, not propagandists

CIPR CAPSIG research regarding women in construction PR and marketing showed considerable pride in working in the sector, and recommended some changes to help develop a better, more diverse industry. Colleges and others are also taking practical steps – not turning into propagandists with another ‘lipstick on a pig’ campaign. The image of construction has …

London Fashion Week influencer marketing: getting it right

How can fashion brands maximise their impact via influencer marketing? London Fashion Week starts tomorrow (14-18 September).  The 68th edition features 80 on-schedule designers; 54 of them hosting catwalk shows, 26 presentations and more than 20 events. The fashion industry is big business, for the economy. Last year it directly contributed  £32.3billion to the UK GDP ($41.8billion). At this London Fashion Week – in …

Covert tobacco influencer marketing targets young, report claims

Tobacco companies are secretly promoting cigarettes via social media influencers according to a new report. Tobacco companies are secretly promoting cigarettes via social media influencers, according to a new report. Following a two-year investigation by the Campaign for Tobacco-Free Kids and Netnografica LLC, a U.S.-based consumer research and consulting firm specialising in online research, the findings have just …

Are you annoyed by adverts for things you have just bought?

Advertising that works is exciting, stimulating and makes you desire something. It is not the kind of thing that makes you go ‘will you go away, I’ve already got it’. However, that’s precisely what much of the online advertising is doing these days. You search for something, buy it, and then for the next two …

Reputation lends the ‘Wow’ to WeWork

By Tessa Curtis, Principal, Tessa Curtis Associates, Boards often need a push to invest in a more strategic approach to corporate communications. Those still waiting to jump might ask which business they’d prefer to lead – WeWork or Regus, the latter now part of International Workplace Group (IWG). Less than 10 years old, WeWork has just raised …

What Makes A Good CEO In A Crisis?

We have all seen CEOs perform in times of a crisis for their organisation. But what are the main traits that help them to perform well? What makes a good CEO in a crisis? The type of pressure faced in times of a crisis is different from other forms. The time available to think and …

Brand storytelling consumers actually believe

By Jessica Friend Bartlett, Twelve PR, Last weekend my husband and I visited the new Kentucky Fried Chicken (KFC) restaurant which opened a few months ago in Banbury.  Sat there, tucking into my Zinger Burger (it’s a classic), we both, independently, commented on how the restaurant had quite a different décor to what we would normally …

What to do when influencers go rogue

By Julia Ruane, Yet another social media influencer hit the headlines recently as it quickly became clear that their personal views clashed very badly with the values of the brands they worked with. In this case it was a popular make-up artist who had links with a number of major international beauty brands. Following her …