Behind the scenes of #ad: the trust gap between influencers and brands

By Adam Williams, CEO of Takumi, The influencer marketing industry is under greater scrutiny than ever before. Question marks remain over authenticity, resulting in mounting criticism from consumers. Just a few months ago, fashion influencer Marissa Casey Fuchs ‘surprise’ marriage proposal was revealed to be a pre-planned series of brand partnerships. Yet a lack of trust between …

Alexa, is AI taking over online marketing?

The year is 2033; velour tracksuits have made an unfortunate comeback, easyJet can send you to Mars for just over a fiver and Artificial Intelligence (AI) has officially taken over the world. Although we may have another 14 years before the robot revolution, AI is already dominating the multi-media sectors. With 72 per cent of …

Highway to Discomfort Zone: Farrah Storr on creativity

By Niki Wheeler, If you’ve ever ‘done the PR’ for a media org, you’ll be working at a breakneck speed with comms, editorial and commercial teams to publicise scoops / salient features, special reports, supplement relaunches, partnerships, conferences, digital innovation or brand campaigns via non-competitive outlets, specialists and of course, social. You’ll also be getting …

It’s nothing personal: Why you need to turn off personalised search

Stone Junction’s marketing executive, Tasha Bodger, explains why getting personal with Google can be bad for business. Most of us would rather Google didn’t check our online search history; but for a media-savvy business owner or anyone downloading bootleg footage of the new Lion King, it can be more than just an inconvenience. Personalised searches enable …

How brands can navigate China’s livestreaming market

By Carol Chan, MD, Comms8 An astounding 98% of people in China experience the internet through their mobile phone, which instantly makes over 800 million users a formidable cohort for marketers to tap into. When combined with the steady growth of the Chinese middle-class it is clear to see the business opportunities waiting for the …

Influencer spend up 83% says report

Influencer spend in the US and Canada is up 83% year-on-year according to a report. Do the figures stack up though? Spend on influencers has jumped 83% year-on-year in the the US and Canada. Brands in Q2 2019 paid social media influencers a total of $442 million according to new research by Instascreener (formerly known as Points …

Public Relations Research: Thinking Outside the Box at BledCom

A public relations research conference is a good place to test some of the assumptions underlying practice. BledCom, an international public relations research symposium that has just finished its 26th annual meeting in Bled, Slovenia, stirred up controversy by questioning the practice’s interests in trust and reputation. Do these topics really merit the importance attached …

Influencer marketing’s indecent proposals

Recent ‘fake’ engagements by influencers show context collapse and authenticity as performance art. So, it appears that fashion influencer, Marissa Casey Fuchs pimped out her wedding proposal to the highest brand bidder. Or, at least, her fiance Gabriel Grossman did. How do we know? The pitch deck for the ‘campaign’ has surfaced. It became the focus of yet another, …