Engage your workforce to make collaborative content

By Alex Hughes, CEO and Co-founder, Binumi Pro. Want to reflect the diverse nature of your business and the breadth of talent within it? Are you global in reach but want to be able to show that you are a people-first company? Then you should embrace collaborative content as a means of showing these sides […]

YouTube’s pioneering technology trial

By Mary Keane-Dawson, Group CEO of TAKUMI. YouTube has recently announced that it will be trialing a new technology that can detect items shown in videos and generate a list of related products for consumers to buy. Automated suggestions will appear as viewers scroll on the platform. The technology will allow users to identify products […]

Truly hybrid – the only strategy that matters now

By Christopher Bo Shields, Chief Creative Officer and Co-founder, Totem. What is your marketing and events strategy looking like for the coming year? How does the prospect of a return to real life events affect the shift to 100% online that you arrived at after many late nights and Zoom calls? It’s tempting to think […]

How to ensure your content works as hard as it can

By Carrie Webb, head of content, The Bigger Boat. Content now needs to cut through vast noise if it’s to resonate with the right people and impact on the bottom line. Quality content that empathises with and engages audiences is a must to drive conversations, deliver unrivalled experiences and increase conversions. With so many brands […]

How Google’s phrase and BMM update will affect your PPC strategy

By Sean Healy, head of PPC at Jaywing. In February, Google announced some changes to the way they will match search queries to ads. For businesses that utilise Google Ads – formerly known as Google AdWords – to promote themselves to customers, this is likely to impact your PPC (pay-per-click) strategy. These changes specifically focus […]

Comms and Digital Exclusion: Latest Influence Magazine Out Now

The Spring 2021 edition of Influence is out now, featuring some of the best commentary and opinion from the world of PR and beyond. Below is the editor’s letter and a taste of what you can find in the first edition of the year… So often we can be fixated with milestones we can be taken by surprise when, […]

Clubhouse: Overly hyped or the audio trendsetter for marketers?

By Yuval Ben-Itzhak, president at Socialbakers. Today Clubhouse boasts around 2 million weekly active users, with many people still waiting to receive an elusive invite. It is undoubtedly the app of the moment and the talk of the town. Appearances by Elon Musk and Mark Zuckerberg have propelled it into the limelight in the past […]

Actors union approves influencer agreement

The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has approved a new influencer agreement to cover influencer-generated branded content. The new SAG-AFTRA influencer agreement extends coverage beyond YouTubers to include audio and video published to other platforms such as Facebook, Instagram, Twitch and TikTok. Under the scheme, union members will now be […]

How retailers adapted their marketing during the pandemic

By Mary Keane-Dawson, Group CEO of TAKUMI. The COVID-19 pandemic has upended the retail sector, forcing the closure of brick-and-mortar stores, and casting a shadow of doubt over the future of the in-store experience – with the collapse of Arcadia and Debenhams being cases in point. In the place of high street retailers, online giants such as ASOS […]

How to use influencer marketing to support your business’s purpose and values

By Gordon Glenister, influencer marketing strategist & the Influence podcast host.  Never has there been a better time to promote a brand purpose though KOLs (key opinion leaders) or influencers. Why? Because having brand advocates convey your message in an authentic manner often resonates better with your target audience than the brand itself. Only a […]