Using Instagram for Social Commerce Success

By Zarnaz Arlia, CMO at Emplifi.  Instagram recently rolled out a new advertising opportunity: it launched ads in Instagram Shop. The new ad placement is the most recent addition in a long line of e-commerce capabilities introduced by the app and a prime example of how Instagram is leaning heavily into social commerce. These moves […]

The six-step email sequence every savvy marketer should know

By Adam Oldfield, CEO, Force24. Every single day over 300 billion emails are sent by brands to customers and prospects throughout the globe – with the sole intention of grabbing a few seconds of their attention and encouraging engagement. However, there’s no question that this is a vast amount of online noise for any marketer to […]

Hot Competition: How Social Media Giants are Evolving

By Yuval Ben-Itzhak, Chief of Strategy at Emplifi. Today, social media is ubiquitous. The platforms we have come to know allow billions of people to consume news, stay connected and, increasingly, interact with bands. And they are just as valuable from the brand’s point of view too. Social media, and the data it collects, are […]

Instagram link stickers are available to everyone – it’s a game changer

By Aaron Brooks, co-founder of Vamp. Instagram fulfilled one of its most frequent user requests when they announced they’d be giving everyone the ability to add links to Stories. CEO Adam Mosseri said: “We’ve received a lot of feedback over the years on limiting links to accounts with >10k followers, and we heard you.” This […]

With a billion users on TikTok, B2B needs to get on board

By Jennifer Brennan, Digital Strategist, Fox Agency. B2B is always looking for new and exciting ways to shake off its reputation as ‘boring to boring’ and with TikTok reaching a whopping billion active users, according to Market Watch, it’s high time that B2B brands joined the party. If you still think TikTok’s sole purpose is […]

Prize draws with an influencer: what you need to know

By Sarah Burns, Managing Director, Prizeology. For brands, conducting a promotional activity like a prize draw in conjunction with an influencer can be extremely beneficial, but it’s vital to be aware of the potential pitfalls as well. Prize draws are regulated by the Advertising Standards Authority (ASA), through the CAP Code, and central to the […]

Cutting customer churn  

By Clare Breakspear, Head of Planning and Insight at Parkhouse. Churn modelling enables businesses to identify customers about to abandon ship and empowers them to target these customers and motivate them to stay. Successfully applied churn modelling can improve customer retention and lifetime value and save a business a fortune in new customer acquisition costs. Detecting risk You first need to understand the key drivers behind churn. An effective way of doing […]

PR: The Persuasion Game

By Ashley Carr, Founder and Managing Director of Neo PR. With most forms of marketing either in decline or at least going through a dramatic refocus, PR remains steadfast as the one-to-many communication method for businesses. Indeed, as a resurgence in the consumption of news – especially local news – and with an audience sat […]