PR and SEO: ‘more by accident than design’

In 2013, when Jim Hawker merged his PR agency with a digital marketing agency to bring data and analytical skills together with search and display marketing capability, the PR industry was intrigued…  Fast forward four years and we have just acquired a SEO agency and no one has batted an eyelid. For one reason, everyone (pretty …

Is the internet disappointed in us?

The need for businesses to “be human” and communicate authentically might seem like basic concepts today but that wasn’t the case in 1999. Shortly before the turn of the millennium , The Cluetrain Manifesto, predicted this and much of what we know about the internet today. Co-authors David Weinberger, Christopher Locke, Doc Searls and Rick Levine …

Mobile is not as important as we think

With Black Friday and CyberMonday upon us and the start of the Christmas shopping season, it’s no wonder there are all sorts of articles about how to use the Internet to sell more. Much of that information is focusing on the power of the smartphone. Indeed, one study has shown that mobile-driven purchasing is now behind …

99% of those surveyed said good research is dying*

Don’t you just hate it when a headline lures you with the promise of evidence-based analysis – only for the full article to leave you disappointed by lightweight data masquerading as quantitative research? Guy Washer, Founding, Managing Partner at Sapio Research, explores the link between high quality market research and effective content marketing. In a …

A question of trust

Recently, Amazon has announced something that many consider a step too far and it’s made me think about how and why we decide to trust certain brands, what it takes to earn that trust and what happens when that trust is broken. Amazon has developed some outstanding innovations, such as Amazon Prime Now providing one-hour …

How comms can help transform charity transparency

The TFN Live panel debate at the Institute of Fundraising Conference in Glasgow highlighted the divide between fundraisers and the rest of charity sector. But it’s a gulf that can be bridged by better communications. Fundraising has been through tough times; negative headlines, changes in legislation and changes in sources of revenue have led many …