‘AI-driven marketing threatens consumer choice’

Challenging those behind the disaster that was (the original) Jurassic Park, mathematician Dr Ian Malcolm (famously played by the laconic Jeff Goldblum) alleged that “scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” This could equally be applied to many technological advances in the modern age. …

PR: the sole survivor of the GDPR apocalypse

By Gemma Spinks, Director, Neo PR, Bored of talking about GDPR yet? You won’t be the only one. We all know it’s happening, we all know it is going to mean massive process changes for every business, and I am pretty sure there are only a handful of businesses that truly understand the scale of the …

Why CGI influencers are the perfect fit for fashion industry

CGI influencers are the perfect mannequin. They can be placed within any context and dressed in any sponsoring-fashion house’s garment. Influencer marketing effort is often front-loaded. It takes time – and therefore money – to identify the most appropriate influencer for your brand. Enter the CGI influencer. With avatar influencers you don’t have to: Spend …

Four Critical Statistics Every Comms Pro Should Know & Understand

This is just a guess, but when David Bowie wrote “turn and face the strange” in the lyrics to Changes in 1971, I don’t think he was referencing the communications industry some 47 years in the future. But let’s withhold disbelief for just a second and assume I’m wrong. What absolutely incredible foresight the man …

Marketing & PR: Integration not segregation

By Gemma Spinks, Director, Neo PR As organisations embrace the digital era, the lines between different departments are being constantly blurred. Marketing used to mean direct mail, events, branded stationery and content for sales collateral. PR was all about newspapers and printed magazines, wining and dining journalists and trying very hard to get your name on …