How to understand and leverage the effectiveness of influencer marketing today

By Sophie Moore, Senior Digital Planner at Bottle. Influencer Marketing has enormous clout for brands’ growth objectives and it’s becoming an essential tactic for many businesses digital marketing strategies. Google searches for ‘influencer marketing’ have increased 1500% in just 3 years, and the industry is expected to see the industry grow to approximately $10 billion […]

How to Brief an Influencer

‘The brief is the moment where the success of your campaign can be decided. A great brief can have your influencers’ creativity running wild, whilst staying on brand and on target for what you want to achieve.’ By Harriot Rockey, COO, Influence Network. The brief for an influencer campaign can be everything. The above quote […]

How to tackle Zoom fatigue when it’s impacting pitches and sales

By Lyndon Nicholson, CEO of Future Present. Zoom fatigue is very real and businesses, and audiences, are tiring of it. In the first lockdown we were all pitching, selling and communicating via Zoom and other video-calling tech, because it was the only option. Initially it was a bit of a novelty. But even in the […]

Review Your Green Credentials: CMA investigates ‘misleading eco-friendly’ claims

By Joanna Conway and Emma Dunnill from Kemp Little LLP. Over recent years there has been an increased focus on the environmental and ethical impact of our actions and buying decisions, often termed as “conscious consumerism”. The Competition and Markets Authority (CMA) claims that in 2019 UK consumers spent £41 billion a year on ethical […]

Why Wickes launched the home improvement industry’s first campaign on TikTok

By Mary Keane-Dawson, Group CEO of TAKUMI. This month, home improvement retailer Wickes launched the industry’s first ever influencer marketing campaign on TikTok. The #MyWickesMyWay campaign involved seven content creators each producing a video on the social media platform. The TikTok creators showcased content including DIY tips and transformation hacks to create cultural moments and increase product usage. […]

2020 and the new era of branding

By Chris Loy, founder and CTO at Datasine. 2020 has been a defining year for brands and no one is feeling this more than marketing professionals. The global Covid-19 pandemic and the subsequent economic crisis, as well as the impact of the Black Lives Matter movement has put brands at the centre of societal issues […]

The power of broadcast in telling the vaccine story

By Rachel Royall, Director, Healthcare, Wellbeing and Life Sciences, Markettiers. Vaccines look set to dominate the news cycle into 2021 as all countries look for ways to get back on their feet after COVID‐19. What role can broadcast media play in supporting a successful adoption of this much‐needed response to a pandemic and the post‐pandemic […]

What will an ‘influencer Christmas’ look like?

By Alec Harden-Henry, Commercial Director, Influence Network. The story of influencer marketing in 2020 is still being written, but whatever way you look at it, the year has proven to be a pivotal point for the sector. Whether it was travel influencers being forced to adapt during the early wave of the COVID-19 pandemic, brands gravitating […]

UK AD watchdog makes first ruling on TikTok ad

UK watchdog ruling on TikTok advertisement highlights potential pitfalls of influencers overdelivering against their campaign brief. A hairdryer advertisement fronted by Emily Canham has become the first TikTok post to be ruled against by the UK’s advertising watchdog. The advertisement for GHD included a caption saying users could benefit from a discount if they entered […]