Reputation lends the ‘Wow’ to WeWork

By Tessa Curtis, Principal, Tessa Curtis Associates, Boards often need a push to invest in a more strategic approach to corporate communications. Those still waiting to jump might ask which business they’d prefer to lead – WeWork or Regus, the latter now part of International Workplace Group (IWG). Less than 10 years old, WeWork has just raised …

What Makes A Good CEO In A Crisis?

We have all seen CEOs perform in times of a crisis for their organisation. But what are the main traits that help them to perform well? What makes a good CEO in a crisis? The type of pressure faced in times of a crisis is different from other forms. The time available to think and …

Brand storytelling consumers actually believe

By Jessica Friend Bartlett, Twelve PR, Last weekend my husband and I visited the new Kentucky Fried Chicken (KFC) restaurant which opened a few months ago in Banbury.  Sat there, tucking into my Zinger Burger (it’s a classic), we both, independently, commented on how the restaurant had quite a different décor to what we would normally …

What to do when influencers go rogue

By Julia Ruane, Yet another social media influencer hit the headlines recently as it quickly became clear that their personal views clashed very badly with the values of the brands they worked with. In this case it was a popular make-up artist who had links with a number of major international beauty brands. Following her …

How to PR an IPO

Stock-market debuts generate column inches. But the challenge for comms professionals starts earlier. By Gabrielle Lane, There’s a story in every share price. No-one knows this better than the executives at Snap Inc, the producer of photo-sharing app Snapchat, which was recently dissed in public by two social media superstars in two months. Most notably, …

Navigating micro partnerships: the new marketing must-have

By Jill Coomber, co-founder of OneChocolate, Once upon a time, marketing partnerships were all about big investments translating loosely into ROI. Flashy sponsorship deals measured success on how many people had seen or could recall a TV ad or billboard, or how many had seen the logo by attending the sponsored event. So very little focus …

When it counts, Facebook Backs Mainstream Media

By Tessa Curtis, Under fire from all sides over fake news, fake accounts and data misuse, Facebook is losing trust and fears for its reputation. Under fire from all sides over its monetisation of user data, its very business model seems on the line. Teenagers prefer Snapchat and Instagram – and increasingly their parents too. …