How Inbound Marketing got me to Antarctica

Are you old enough to remember when you had no choice but to go to a travel agent to book a vacation? Every town and village had at least one and it seemed like there was one on every corner in the big cities. The bottom line in booking a vacation twenty years ago was …

How Inbound Marketing got me to Antarctica

Are you old enough to remember when you had no choice but to go to a travel agent to book a vacation? Every town and village had at least one and it seemed like there was one on every corner in the big cities. The bottom line in booking a vacation twenty years ago was …

What to look for in 2014

I've seen a bunch of 2013 year in review pieces in the past few weeks. I’m sure you have too. My favorite is from The Week magazine, it’s an entire edition devoted to last year. And there are a bunch of 2014 predictions floating around too. For example, I contributed to Sonja Jefferson’s Marketing trends …

What to look for in 2014

I've seen a bunch of 2013 year in review pieces in the past few weeks. I’m sure you have too. My favorite is from The Week magazine, it’s an entire edition devoted to last year. And there are a bunch of 2014 predictions floating around too. For example, I contributed to Sonja Jefferson’s Marketing trends …

Keeping to new year resolutions and the power of habit

As a marketer I spend a lot of time, in fact probably too much, thinking about behaviour change and how to achieve it. Whether it’s changing a behaviour for a commercial or social gain, getting people to do things differently is what most of marketing boils down to. And at this time of year plenty …

Adding context to content to create sales magic

I recently had an excellent conversation with my friend Greg Alexander, CEO of Sales Benchmark Index, about how marketing and sales can work together more effectively. I spent most of my career in business-to-business marketing, although for four years I was in B2B sales. So I've seen both sides. Back in the mid-1990's it was …

Adding context to content to create sales magic

I recently had an excellent conversation with my friend Greg Alexander, CEO of Sales Benchmark Index, about how marketing and sales can work together more effectively. I spent most of my career in business-to-business marketing, although for four years I was in B2B sales. So I've seen both sides. Back in the mid-1990's it was …