#RoundUpYourMates: Why a Lack of Authenticity & Relevance Cost Guinness

Jude wasn’t the only storm that trended on Twitter in the UK this weekend. Guinness launched its new marketing campaign during Saturday night peak TV viewing to a flood of criticism. The campaign hashtag, #roundupyourmates, garnered in the region of 2350 tweets inside 24 hours (source: topsy). Unfortunately, however, the vast majority of them were …

When does an insurance agent enjoy a car crash?

With my friend Larry McGlynn, I went to the Nantucket Demolition Derby recently. It was a great day watching car crashes in beautiful autumn weather. Larry is president of McGlynn, Clinton & Hall Insurance Agencies and is my agent. Larry is a funny guy so I’m always thinking of bad insurance humor. “Larry, there are …

When does an insurance agent enjoy a car crash?

With my friend Larry McGlynn, I went to the Nantucket Demolition Derby recently. It was a great day watching car crashes in beautiful autumn weather. Larry is president of McGlynn, Clinton & Hall Insurance Agencies and is my agent. Larry is a funny guy so I’m always thinking of bad insurance humor. “Larry, there are …

Making stuff up

One of the biggest problems with marketing is that marketers just make stuff up. We marketers hang out in hip conference rooms equipped with stylish Aeron chairs, drinking designer water, and we say we are marketing. Your company conference room is not where marketing strategy should develop. And it’s not your agency conference room either. …

Making stuff up

One of the biggest problems with marketing is that marketers just make stuff up. We marketers hang out in hip conference rooms equipped with stylish Aeron chairs, drinking designer water, and we say we are marketing. Your company conference room is not where marketing strategy should develop. And it’s not your agency conference room either. …

You’re Using Social Media the Wrong Way

Yeah OK, it’s a provocative title for a blog post. Linkbait, some would call it. But you know what, in my experience this is true for 99% of the brands and companies using Facebook and Twitter and whatever else out there and, quite probably, many professional individuals as well. Why? Watch this. [And I do mean …

Mobile Copywriting Tips for Triggering Responses on Miniature Screens

The mobile revolution is here, and it’s taking over much quicker than anyone expected. Every week there are staggering new statistics on the rapid shift from desktops to miniature screens. It’s now on smartphones that people are looking for product information and spending money. The latest IMRG figures, for example, show that mobile devices account …

Stupid surveys are all take and no give

I’ve been getting a bunch of surveys recently, more than usual for some reason. It seems like each time I contact a company or buy something where I’ve given my email address they want me to take “less than 10 minutes” to complete a survey. In the past few weeks, I’ve been interrupted by big …

Stupid surveys are all take and no give

I’ve been getting a bunch of surveys recently, more than usual for some reason. It seems like each time I contact a company or buy something where I’ve given my email address they want me to take “less than 10 minutes” to complete a survey. In the past few weeks, I’ve been interrupted by big …

One word makes a difference

On Saturday I caught the Life is Good festival. It was a beautiful day in the Boston suburbs made better because all profits generated from the festival (over a million dollars) are going to Children’s charities. For those music geeks reading this, my favorite act was the amazing 14-year-old Quinn Sullivan. I noticed at Life …