Micro targeting with big data

This morning, my wife Yukari Watanabe Scott noticed a fascinating advertisement on her Facebook. The ad, for LendingTree, depicted a mixed-race family with one child. While it could be coincidence, this got us to thinking if she was shown the advertisement because she has an Asian name and Facebook knows she is married to me. […]

Making the #CIPRSM redundant

One of the great things about a professional association is that it can be a powerful force for change in taking a leading and proactive stand in helping those in the profession – association members or not – understand and more likely embrace the change if that’s a goal. I see that as a great […]

How to be smart about guest bloggers

Every week, I receive two or three requests to publish guest posts on my blog. The requests come by email from people I don’t know who almost always have a Gmail address, not a recognisable company domain. And there is usually nothing in the email about the person other than a name (which often doesn’t […]

When the world’s attention turns to your expertise

I arrive in Bangkok late last night. By the time the driver approaches the area near Siam Square where my hotel is located it is nearly 1:00 in the morning. But the road is blocked by protesters. We do a U-turn and drive ten minutes around to the other side and get a little closer […]

When the world’s attention turns to your expertise

I arrive in Bangkok late last night. By the time the driver approaches the area near Siam Square where my hotel is located it is nearly 1:00 in the morning. But the road is blocked by protesters. We do a U-turn and drive ten minutes around to the other side and get a little closer […]

A Social Media Timeline in 2014

Earlier this week my team and I launched a piece of work looking at the evolution of social media in 2014. I wrote a blog about the ten channels which I felt had changed the face of the social web. Some people agree and some have pointed out other platforms that could have been included. […]

Newsjacking Chris Christie

On Saturday, I presented at the Tony Robbins Business Mastery event in Palm Beach. The event was amazingly high energy! I enjoyed every moment I was there. During my talk to the 1,000 enthusiastic entrepreneurs, I shared the strategy of newsjacking, the art of how to inject your ideas into a breaking news story and […]

Newsjacking Chris Christie

On Saturday, I presented at the Tony Robbins Business Mastery event in Palm Beach. The event was amazingly high energy! I enjoyed every moment I was there. During my talk to the 1,000 enthusiastic entrepreneurs, I shared the strategy of newsjacking, the art of how to inject your ideas into a breaking news story and […]

What to look for in 2014

I've seen a bunch of 2013 year in review pieces in the past few weeks. I’m sure you have too. My favorite is from The Week magazine, it’s an entire edition devoted to last year. And there are a bunch of 2014 predictions floating around too. For example, I contributed to Sonja Jefferson’s Marketing trends […]

What to look for in 2014

I've seen a bunch of 2013 year in review pieces in the past few weeks. I’m sure you have too. My favorite is from The Week magazine, it’s an entire edition devoted to last year. And there are a bunch of 2014 predictions floating around too. For example, I contributed to Sonja Jefferson’s Marketing trends […]