20 Awesome Tools, Apps, People & Resources to Watch in 2014

As the new year gets under way, I thought it might be useful to take a look at some of the people and resources that have been positively impacting my working life over the last few months and which will give you a kick start in 2014. I’d dearly love your input too, so please […]

Keeping to new year resolutions and the power of habit

As a marketer I spend a lot of time, in fact probably too much, thinking about behaviour change and how to achieve it. Whether it’s changing a behaviour for a commercial or social gain, getting people to do things differently is what most of marketing boils down to. And at this time of year plenty […]

Adding context to content to create sales magic

I recently had an excellent conversation with my friend Greg Alexander, CEO of Sales Benchmark Index, about how marketing and sales can work together more effectively. I spent most of my career in business-to-business marketing, although for four years I was in B2B sales. So I've seen both sides. Back in the mid-1990's it was […]

Adding context to content to create sales magic

I recently had an excellent conversation with my friend Greg Alexander, CEO of Sales Benchmark Index, about how marketing and sales can work together more effectively. I spent most of my career in business-to-business marketing, although for four years I was in B2B sales. So I've seen both sides. Back in the mid-1990's it was […]

How to generate sales with social media in an underground business

Many people I meet have a tough time using content for sales and marketing purposes. This is especially true for those who have spent their entire career generating attention via paid advertising, traditional media relations, and direct sales efforts. With that context in mind, imagine how difficult it would be to generate sales if you’re […]

How to generate sales with social media in an underground business

Many people I meet have a tough time using content for sales and marketing purposes. This is especially true for those who have spent their entire career generating attention via paid advertising, traditional media relations, and direct sales efforts. With that context in mind, imagine how difficult it would be to generate sales if you’re […]

Design wise, what makes a good infographic?

If you’ve picked up the latest issue of CorpComms magazine, you might have come across the article on effective infographics by PR Academy graduate Bob Watling. If you haven’t, it is well worth a read. Considering the amount of data we are all faced with every day, any help in making this easier to digest […]

Convert Your Copywriting into Speech to Banish Typo Gremilns for Good

Discovering typos too late can be the stuff of nightmares. They harm your credibility, cost you sales and they’re just plain sloppy. Clients are also none too happy after finding their brand name mispelt in one thousand matt laminated brochures. Indeed, proofreading deserves care and attention. Best practice is to print out your copywriting and […]

Three of the best this Christmas

M&S Magic & Sparkle campaign shot Christmas is a great time for reflection and my thoughts often turn to the fantastic PR and marketing campaigns we’ve been involved with and those we’ve seen elsewhere.  For example we’ve loved developing some really clever content strategies for office supplies price comparison site Mintprice.com, where business is burgeoning […]