Posted on Twitter trolls. If you manage a brand’s Twitter profile you’ll have come across them. People who do nothing but snipe at a company for their activity and generally have nothing good to say. As a brand on Twitter, it’s part of the game. But do you know who the worst brand trolls are? Marketing people. […]
Posted on What goals do you try to achieve with your content? Are you publishing with a strategy, or focused too much on keywords? In this guest post by Catherine Fyson from Koozai suggests four questions to ask before you hit publish. Incidentally, I’ve decided to ramp up my guest blogging activity. So if you’d like me to […]
Posted on This is a guest post based on an excerpt from the latest edition of Mark Tungate‘s book Adland. If you like this, blog readers can get an exclusive 30% discount and free P&P on the book (here’s my review). To get the discount buy online at www.koganpage.com and enter the code WAKEMANADLAND30 – giving you […]