Making stuff up

One of the biggest problems with marketing is that marketers just make stuff up. We marketers hang out in hip conference rooms equipped with stylish Aeron chairs, drinking designer water, and we say we are marketing. Your company conference room is not where marketing strategy should develop. And it’s not your agency conference room either. […]

You’re Using Social Media the Wrong Way

Yeah OK, it’s a provocative title for a blog post. Linkbait, some would call it. But you know what, in my experience this is true for 99% of the brands and companies using Facebook and Twitter and whatever else out there and, quite probably, many professional individuals as well. Why? Watch this. [And I do mean […]

Mobile Copywriting Tips for Triggering Responses on Miniature Screens

The mobile revolution is here, and it’s taking over much quicker than anyone expected. Every week there are staggering new statistics on the rapid shift from desktops to miniature screens. It’s now on smartphones that people are looking for product information and spending money. The latest IMRG figures, for example, show that mobile devices account […]

Stupid surveys are all take and no give

I’ve been getting a bunch of surveys recently, more than usual for some reason. It seems like each time I contact a company or buy something where I’ve given my email address they want me to take “less than 10 minutes” to complete a survey. In the past few weeks, I’ve been interrupted by big […]

Stupid surveys are all take and no give

I’ve been getting a bunch of surveys recently, more than usual for some reason. It seems like each time I contact a company or buy something where I’ve given my email address they want me to take “less than 10 minutes” to complete a survey. In the past few weeks, I’ve been interrupted by big […]

One word makes a difference

On Saturday I caught the Life is Good festival. It was a beautiful day in the Boston suburbs made better because all profits generated from the festival (over a million dollars) are going to Children’s charities. For those music geeks reading this, my favorite act was the amazing 14-year-old Quinn Sullivan. I noticed at Life […]

One word makes a difference

On Saturday I caught the Life is Good festival. It was a beautiful day in the Boston suburbs made better because all profits generated from the festival (over a million dollars) are going to Children’s charities. For those music geeks reading this, my favorite act was the amazing 14-year-old Quinn Sullivan. I noticed at Life […]

AARP pisses me off

UPDATE: About 20 minutes after I posted this, @tammy and the #AARPsocial team commented. Please take a look at that comment (the first one). +++++++++++++++++++++ Ever since I turned 50 years old two years ago, I’ve been receiving unsolicited AARP mailings that frequently include membership cards. AARP pisses me off a little because they know […]

AARP pisses me off

UPDATE: About 20 minutes after I posted this, @tammy and the #AARPsocial team commented. Please take a look at that comment (the first one). +++++++++++++++++++++ Ever since I turned 50 years old two years ago, I’ve been receiving unsolicited AARP mailings that frequently include membership cards. AARP pisses me off a little because they know […]

United Airlines honors free tickets snapped up in pricing snafu

For a short period of time on Thursday, United Airlines Web reservation system was offering up tickets for a price of zero. Consumers paid just a few dollars to cover taxes and fees. News of the windfall pricing quickly spread on social networks and some people reported getting flights from the US mainland to Hawaii […]