Well-played Nokia UK Newsjacking of Apple iPhone announcement

Nokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday. This is a great example of newsjacking and as of this writing it has been retweeted nearly 30,000 times. Not bad for a small effort from @Nokia_UK, an organization with just 41,000 Twitter followers. This likely took little time […]

Well-played Nokia UK Newsjacking of Apple iPhone announcement

Nokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday. This is a great example of newsjacking and as of this writing it has been retweeted nearly 30,000 times. Not bad for a small effort from @Nokia_UK, an organization with just 41,000 Twitter followers. This likely took little time […]

The Worst Brand Trolls on Twitter? Marketers.

Twitter trolls. If you manage a brand’s Twitter profile you’ll have come across them. People who do nothing but snipe at a company for their activity and generally have nothing good to say. As a brand on Twitter, it’s part of the game. But do you know who the worst brand trolls are? Marketing people. […]

Guest Post – Four Questions to Ask of Your Content Before You Hit Publish

What goals do you try to achieve with your content? Are you publishing with a strategy, or focused too much on keywords? In this guest post by Catherine Fyson from Koozai suggests four questions to ask before you hit publish. Incidentally, I’ve decided to ramp up my guest blogging activity. So if you’d like me to […]

The agency of the future

This is a guest post based on an excerpt from the latest edition of Mark Tungate‘s book Adland. If you like this, blog readers can get an exclusive 30% discount and free P&P on the book (here’s my review). To get the discount buy online at www.koganpage.com and enter the code WAKEMANADLAND30 – giving you […]