One word makes a difference

On Saturday I caught the Life is Good festival. It was a beautiful day in the Boston suburbs made better because all profits generated from the festival (over a million dollars) are going to Children’s charities. For those music geeks reading this, my favorite act was the amazing 14-year-old Quinn Sullivan. I noticed at Life […]

One word makes a difference

On Saturday I caught the Life is Good festival. It was a beautiful day in the Boston suburbs made better because all profits generated from the festival (over a million dollars) are going to Children’s charities. For those music geeks reading this, my favorite act was the amazing 14-year-old Quinn Sullivan. I noticed at Life […]

AARP pisses me off

UPDATE: About 20 minutes after I posted this, @tammy and the #AARPsocial team commented. Please take a look at that comment (the first one). +++++++++++++++++++++ Ever since I turned 50 years old two years ago, I’ve been receiving unsolicited AARP mailings that frequently include membership cards. AARP pisses me off a little because they know […]

AARP pisses me off

UPDATE: About 20 minutes after I posted this, @tammy and the #AARPsocial team commented. Please take a look at that comment (the first one). +++++++++++++++++++++ Ever since I turned 50 years old two years ago, I’ve been receiving unsolicited AARP mailings that frequently include membership cards. AARP pisses me off a little because they know […]

United Airlines honors free tickets snapped up in pricing snafu

For a short period of time on Thursday, United Airlines Web reservation system was offering up tickets for a price of zero. Consumers paid just a few dollars to cover taxes and fees. News of the windfall pricing quickly spread on social networks and some people reported getting flights from the US mainland to Hawaii […]

United Airlines honors free tickets snapped up in pricing snafu

For a short period of time on Thursday, United Airlines Web reservation system was offering up tickets for a price of zero. Consumers paid just a few dollars to cover taxes and fees. News of the windfall pricing quickly spread on social networks and some people reported getting flights from the US mainland to Hawaii […]

Well-played Nokia UK Newsjacking of Apple iPhone announcement

Nokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday. This is a great example of newsjacking and as of this writing it has been retweeted nearly 30,000 times. Not bad for a small effort from @Nokia_UK, an organization with just 41,000 Twitter followers. This likely took little time […]

Well-played Nokia UK Newsjacking of Apple iPhone announcement

Nokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday. This is a great example of newsjacking and as of this writing it has been retweeted nearly 30,000 times. Not bad for a small effort from @Nokia_UK, an organization with just 41,000 Twitter followers. This likely took little time […]

The Worst Brand Trolls on Twitter? Marketers.

Twitter trolls. If you manage a brand’s Twitter profile you’ll have come across them. People who do nothing but snipe at a company for their activity and generally have nothing good to say. As a brand on Twitter, it’s part of the game. But do you know who the worst brand trolls are? Marketing people. […]

Guest Post – Four Questions to Ask of Your Content Before You Hit Publish

What goals do you try to achieve with your content? Are you publishing with a strategy, or focused too much on keywords? In this guest post by Catherine Fyson from Koozai suggests four questions to ask before you hit publish. Incidentally, I’ve decided to ramp up my guest blogging activity. So if you’d like me to […]