The Grey Area Of Political Advertising – Do Political Influencers Have A Role To Play?

By Rohan Midha, MD, PMYB, Politicians and influencers – a modern day match? It’s well proven that influencers resonate with much of the public making them an ideal resource for shaping opinions through political advertising. In addition to being persuasive, the reach of influencers is one of the most cost-effective communication mediums out there, which …

What can we learn about party comms from the Conservative and Labour’s Twitter channels?

By Luke Webb, account executive at the PR Office, Twitter has become one of the most important political battlegrounds of modern times; as campaigning has moved beyond just traditional methods such as leafletting, a greater emphasis has been placed on social media as a place where messages are developed, and opposition claims attacked. Twitter channels …

GE2019: What do the main parties have to say about lobbying?

By Peter Campbell, public affairs and communications manager, Local Government Association, As Sir Humphrey, the slippery civil servant in Yes, Minister once observed ‘government policy has nothing to do with common sense’, so we see the latest pronouncements, or lack thereof, regarding lobbying by the main political parties in their election manifestos. Both Labour and …

Purdah communication and resource rules

Purdah places restrictions on government and public bodies during elections. There have already been two claims over the misuse of communication and resources. Complaints of misuse of government resources Although restrictions only began today claims of the misuse of government resources began before the purdah period. Chancellor Sajid Javid asked the Treasury to calculate the …

Political advertising, spin and manipulation

The debate about political advertising is heating up as we head towards the pre-election or purdah period for the general election in December. And public sector PR professionals need to be on their guard to ensure they give the best politically neutral advice. By Mandy Pearse, Chair of the CIPR’s Local Public Services Group, Twitter’s …

Reputation and Political Engagement: The Fundamental Link

Organisations with poor reputations are damaging their political engagement. Unless efforts are made to build, maintain and protect reputations then you are also risking political intervention. Politicians do not want to suffer from guilt by association. What makes political stakeholders different from any other stakeholder is their need to stand for election and win. So, …

Party conference lessons? It’s all about the engagement

The party conferences are not everyone’s idea of fun but approached properly they can offer great opportunities for engagement. This year’s conferences have obviously been slightly interrupted by a Supreme Court decision that could make the Conservative conference more or less null and void but gave the Labour conference the boost it was otherwise lacking. …