EU Elections 2019 – The story so far

In my third article about the Euro elections I’m focusing on the campaigns so far (here are parts one and two). European elections are always tricky campaign-wise. The constituencies are in fact massive regions which makes it harder to mount an intensive campaign. They often come soon after other elections, which means activists are tired. …

EU Election Manifestos: Unread, but still important

As polling day in the European elections (23 May)  gets nearer, I am writing a series of articles about the messages and communications techniques involved.  Today I am focusing on that staple of elections – the party manifesto. Despite the, sometimes lengthy, arguments about phrasing and content, virtually no one actually reads manifestos. No one, …

Parties launch for unexpected elections

Later this month we have an unusual, and potentially defining, political event. In previous years, the five yearly European Elections have been low-key. Most parties have run campaigns about anything but Europe. Many voters haven’t bothered to turn out. Electoral regions have been too big for any real sense of a constituency link. And the …

7 Ways PR Can Engage with Metro Mayors

By Deb Sharratt, By the end of this week we will know who the first mayor of the North of Tyne Combined Authority will be. We already know it will be a white male, but, regardless of their gender, age, race, background or political persuasion, how can we as PR people work with and influence Metro …

Biden’s narrative fails the Marks and Spencer test

By Steve Howell It doesn’t matter whether you are chocolate pudding or a would-be president, the product has to meet expectations. The Marks and Spencer ‘food porn’ adverts were hugely successful only because most people actually agreed that #ThisIsNotJust any food. Politicians similarly must both choose the right narrative and live up to it. Joe Biden’s …

Political Decisions for CEOs

Some of the trickiest decisions that CEOs face revolve around politics and political engagement.  This is especially the case because of the impact on reputation this can have.  But what are some of the main decisions that they face and how should they consider them? Politics often features highly on the agenda of CEOs.  Some …

Cannabis Campaigning: The boy who changed the law

Billy Caldwell may have changed public opinion about cannabis forever. This is the inside story from his campaign team. By Paul North, On a late summer afternoon in June 2018, a cab was racing across London to Chelsea and Westminster Hospital carrying a team of campaigners who hoped to change the law to help a …

How To Challenge Your Political Bias

A key skill in public affairs is being able to understand and work with audiences from a range of political perspectives. But if you approach the problem with fixed political ideas then it could all go very wrong. So we all need to take steps to challenge our political bias. It is, of course, perfectly …