Keep Your Friends Close, But Your Enemies Closer…

Friends and opponents can both be critically important to the success of a public affairs campaign.  So how best should you think about these audiences? Potential allies for a campaign can often be given a huge amount of attention but the role of opponents is often less well thought through.  Yes, supporters can reinforce messages …

What should Theresa May do next?

So, is a victory by 83 good or bad? Is there any hope of new concessions from Brussels? Is Parliament likely to agree on anything soon? The answer to questions two and three looks to be no. The answer to number one is “it depends”. And there, in a nutshell, is one of Theresa May’s …

How To Win Political Trust

Building relationships of trust with policy-makers is at the heart of public affairs.  But how can you build those relationships? It is important to appreciate from the outset that, just as with any other relationship, time and effort needs to be invested.  Sometimes the policy-makers may feel like a very needy friend but if you …

Has the business lobby failed in the Brexit process?

By Matthew Rock, One of the most intriguing sub-plots in the Brexit process has been the performance of the corporate lobbying community. Most of us would have expected the voice of business to dominate the original referendum. In reality, business often seemed sidelined, not quite in tune with the visceral nature of the debate. After …

Brexit and the Devolution Dilemma

All sides in the Brexit debate expect some economic disruption once we leave the EU. Many believe that the future should be in local hands and that Westminster needs to let go. Unfortunately, it seems that Westminster does not necessarily feel the same way. There was certainly a drive towards devolution under the Coalition Government …

CIPR House of Commons debate places PR at the heart of organisations

Tonight I had the privilege of representing the CIPR at a House of Commons Debating Group event. Chaired by The Rt Hon Lord McNally, we debated whether ‘Business best serves society by focusing on the bottom line.’ For the motion was Dr Jamie Whyte, research director at the Institute of Current Affairs and Valentina Kristensen, …

Aggression & Trolling Undermines a Valuable Link Request Debate

A firestorm erupted last week when The Times business journalist Deirdre Hipwell tweeted her frustration at being constantly asked by PR and SEO consultants to include hyperlinks to their clients’ websites in her online articles. What hasn’t been reported, however, is how she has been mercilessly trolled and abused about it. When Deirdre initially tweeted …

Comms and the NHS’s digital transformation

Ahead of his appearance at the CIPR’s National Conference, Director for Digital Development for NHS England, Dr Sam Shah, discusses how new communications technology is helping the NHS improve patient care. The NHS is using information and technology to empower and transform people’s lives, and as a result, the way we communicate with people is changing. …