Posted on By Rohan Midha, MD, PMYB, Politicians and influencers – a modern day match? It’s well proven that influencers resonate with much of the public making them an ideal resource for shaping opinions through political advertising. In addition to being persuasive, the reach of influencers is one of the most cost-effective communication mediums out there, which …
Posted on By Luke Webb, account executive at the PR Office, Twitter has become one of the most important political battlegrounds of modern times; as campaigning has moved beyond just traditional methods such as leafletting, a greater emphasis has been placed on social media as a place where messages are developed, and opposition claims attacked. Twitter channels …
Posted on By Peter Campbell, public affairs and communications manager, Local Government Association, As Sir Humphrey, the slippery civil servant in Yes, Minister once observed ‘government policy has nothing to do with common sense’, so we see the latest pronouncements, or lack thereof, regarding lobbying by the main political parties in their election manifestos. Both Labour and …
Posted on Purdah places restrictions on government and public bodies during elections. There have already been two claims over the misuse of communication and resources. Complaints of misuse of government resources Although restrictions only began today claims of the misuse of government resources began before the purdah period. Chancellor Sajid Javid asked the Treasury to calculate the …
Posted on The debate about political advertising is heating up as we head towards the pre-election or purdah period for the general election in December. And public sector PR professionals need to be on their guard to ensure they give the best politically neutral advice. By Mandy Pearse, Chair of the CIPR’s Local Public Services Group, Twitter’s …
Posted on Organisations with poor reputations are damaging their political engagement. Unless efforts are made to build, maintain and protect reputations then you are also risking political intervention. Politicians do not want to suffer from guilt by association. What makes political stakeholders different from any other stakeholder is their need to stand for election and win. So, …
Posted on By Max Sugarman, The current political landscape doesn’t lend itself well to attempts at predicting the future. In fact, Brexit – and the volatility it has brought – has meant many in politics now treat each day as it comes, and many of us have given up trying to make any effort at predicting the …
Posted on The party conferences are not everyone’s idea of fun but approached properly they can offer great opportunities for engagement. This year’s conferences have obviously been slightly interrupted by a Supreme Court decision that could make the Conservative conference more or less null and void but gave the Labour conference the boost it was otherwise lacking. …
Posted on Trying to map out what will happen with Brexit is challenging to say the least. But that does not mean that public affairs cannot help organisations make sense of what is happening and what is likely to happen. Without this advice, the risks simply increase. There is uncertainty across all aspects of government and opposition …
Posted on Are you still stuck sending out press releases on that new executive hire? Or prepping for a new product launch with a stock photo and a couple of lines of text? Communications can often feel that it’s a function which is devoid of creativity. With this post, I wanted to inspire you to think that …