Posted on In 101 Ways To Win An Election, Ed Maxfield and I wrote that: “Data is your organisational lifeblood … You need to love and cherish data, and keep a close eye on both quality and quantity. Far too often, campaigners fail to keep an eye on either, resulting in lost opportunities and mistakes made.” How …
Posted on It can be very easy to get bogged down in day-to-day activity but we all need to take the time to raise our eyes and look at the longer term. It can prove useful. It is a commonly held belief that politicians have difficulty taking longer term decisions. Anything that may deliver results outside of …
Posted on Far from being used as an excuse to help explain Boris Johnson’s retort of ‘f**k business’, public affairs is a valuable organisational tool especially at a time where reputation is everything. Writing in The Times, ‘Cavalier Johnson must curb his wild side’, Daniel Finkelstein, suggested that Johnson’s comment: “is really not about business. It’s not …
Posted on By Lisa Townsend, You could be forgiven for thinking that the Tory leadership race has been going on for months, if not years in the case of some contenders. Arguably, Boris Johnson never stopped running following his failed bid in 2016 and it comes as no surprise to see Michael Gove, Jeremy Hunt or Andrea Leadsom …
Posted on A public affairs programme will always cover who the key decision-makers are. But ‘who does what’ among the team is not always considered in so much detail. So think about establishing Personal Engagement Plans. The overall programme will, of course, set some strategic priorities for engagement, list top targets and outline what the ‘asks’ for …
Posted on Not everyone has a huge budget to put at the disposal of their public affairs campaign. So what should those with more limited resources do? I thank Jon Gerlis at the CIPR for getting me to think about this issue. We had a chat in preparation for a talk that he is to do shortly. …
Posted on By Paula Keaveney, So now we know. A good Euro election night for some, bad for others, disaster for the rest. I’ve been following the various campaigns and here are my thoughts, looking back and looking forward. Labour didn’t really know what the line was. The initial manifesto and leaflet had to rather dance round …
Posted on The American news channel has rebranded political communication, says Reece Peck, author of an explosive new book. The ‘fighting for the little guy’ rhetoric of Fox News hosts has often been dismissed as a simple gimmick. But, after years of studying Fox’s programming, I’ve come to realise that this isn’t the case. Not only does …
Posted on The ‘news’ that Theresa May will soon be agreeing the timetable for her departure will have shocked few people. Despite her best efforts, the PM’s time in office has been drawing to a close for some time. But what does the contest that will take place mean for public affairs? The process to find a …
Posted on By Shimon Cohen, Chairman, The PR Office, It’s high time that the charity sector got a grip on the well-publicised issues that have prompted a decline in public trust. This month, a report conducted by the Charity Aid Foundation (CAF) came to some bleak conclusions on charitable donations. According to the report’s findings, the percentage …