#FuturePRoof 3: A Tribute to the Unsung Heroes of the NHS

We can all agree that we love and hate the NHS – we love it when their staff save our lives (they did save mine once), treat us with respect and dignity (it sometimes happens) and listen to what we have to say before they jump to conclusions (seldom happens). We also hate the NHS when we …

Don’t let a good crisis go to waste

There is no doubt that a crisis can bring reputational damage and clear costs to an organisation. But it can also bring benefits if the time can be taken to recognise them. The glare of the media and political spotlights often cause widespread panic. Sometimes this is well placed and organisations can do little more …

Brexit scenario planning: Possible outcomes for PR

With a year to go before the UK formally leaves the EU there is still a degree of clarity required on a plethora of matters from the Irish border to the rights of EU citizen’s in the UK, and everything in between highlighting that Brexit is not simply an issue that should sit with public …

UK Government comms plan goes live

The Government Communication Service launched the Government Communication Plan 2018/19 here in London tonight (26/4). The plan is important because it outlines what communication professionals across Government will collectively deliver to support the Government. It will help them achieve the priority outcomes in the year ahead and is packed with advice and guidance all professional …

New research on corporate communications in an integrated world

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. I was privileged to be invited as a CIPR board member to sit on a panel to discuss its findings. I’d urge you to read the full The View report, but wanted to quickly share …

Oxfam: Crisis comms can only buy time – not a second chance

Is reputation management the most important thing in crisis communication or is it fixing the underlying issues? This was a question I was asked by someone I respect a lot, a former journalist, and I thought it deserved further exploration – something that we can all think about and try to answer. The view about …