Broadcast PR Campaigns Amidst Brexit

By Arthur Perkins, And just like that, January 2019 and all the broadcast PR campaigns about health and resolutions, has come to an end – over in a flash (or maybe not for those whose month has been drier than others). February often seems quite frantic and by March, ordinarily, the year has found its regular pace. Not this year though… Brexit. Yep, the buzz word of the …

NHS lessons on internal comms

It’s clear that the current workforce challenges facing the NHS are prompting deeper and more urgent thinking by comms teams, if the number of sessions devoted to internal comms in the past six months is anything to go by. A focus on internal communications has been a feature of almost every seminar or presentation that …

Be Prepared To Defend Yourself

Not all political comment is welcome and sometimes politicians simply get things wrong. But don’t sit back, think about your reputation and defend yourself. There can be a tendency to steer away from responding to a politician. The risks can be considered too high when balanced against the often limited upside. A ‘wounded’ politician can, …

Sometimes You Do Need To Shout

Using all the means at your disposal to shout about an issue is rarely the best way to deal with Government. But sometimes the circumstances dictate it.  Brexit now calls for shouting. Organisations do not like to stand too close to the political flame. They worry about the long-term implications and the potential regulatory or …

The Political Realities of 2019

Anyone considering how to engage with Government and politics in 2019 needs to consider the political realities and their impact.  It shows the scale of the task ahead. There is no doubt that Brexit has dominated all else for a long time.  It is sucking the time and the energy of central government and civil …

Keep Your Friends Close, But Your Enemies Closer…

Friends and opponents can both be critically important to the success of a public affairs campaign.  So how best should you think about these audiences? Potential allies for a campaign can often be given a huge amount of attention but the role of opponents is often less well thought through.  Yes, supporters can reinforce messages …

What should Theresa May do next?

So, is a victory by 83 good or bad? Is there any hope of new concessions from Brussels? Is Parliament likely to agree on anything soon? The answer to questions two and three looks to be no. The answer to number one is “it depends”. And there, in a nutshell, is one of Theresa May’s …

How To Win Political Trust

Building relationships of trust with policy-makers is at the heart of public affairs.  But how can you build those relationships? It is important to appreciate from the outset that, just as with any other relationship, time and effort needs to be invested.  Sometimes the policy-makers may feel like a very needy friend but if you …

Has the business lobby failed in the Brexit process?

By Matthew Rock, One of the most intriguing sub-plots in the Brexit process has been the performance of the corporate lobbying community. Most of us would have expected the voice of business to dominate the original referendum. In reality, business often seemed sidelined, not quite in tune with the visceral nature of the debate. After …