The Brexit Outcome? Europe will be more important than ever

Despite the ongoing saga that is Brexit, there will be one clear outcome.  UK businesses will need to do more to engage with Europe, its institutions and its Member States. But how? The release of the House of Lords European Union Committee report, ‘Beyond Brexit: How to Win Friends and Influence People’ provides some really …

Think Carefully About Thought Leadership

Thought leadership can offer many benefits in public affairs but there can be too much of a focus on the media.  We need to be aware of the potential pitfalls and take action. Thought leadership can set you apart from the competition, and we have to be aware that we are all competing for space …

Spring Statement – a lesson in PR resilience

By Aaron Bass,  There are many dates in the year that the PR world gets excited about. The Spring Statement and the Budget are undoubtedly two of them. They go in the diary months in advance. Corporates, charities, consumer brands and especially personal finance clients get VERY excited. “This is our opportunity to get national/trade/broadcast …

It’s Not Just About the Written Word

Often public affairs is focused on the messages and briefing papers but sometimes it can take more than words to convince an audience. Be prepared to think beyond the written word. Of course, the written word is important. Politicians, and especially civil servants, can be quite traditional in their approach. They like and appreciate briefing papers …

White saviour row strikes at the heart of influencer relations

When Labour MP David Lammy tweeted: “The world does not need any more white saviours” in response to an Instagram picture posted by documentary maker Stacey Dooley of her holding a young Ugandan child, it unleashed a row about whether charities need to change their approach to influencer relations. Here six experts weigh in on …

The Democratisation of Public Affairs

Opening up a public affairs campaign can help deliver greater impact but there can also be a fear of ‘letting go’. While there will always be risks, there can also be significant benefits. It is a cliché to suggest that modern communications and social media have returned power to the people. Certainly they offer greater …

Tobacco, climate change and spin

Cult novel Thank you for Smoking satirised the tobacco lobby. Here, author Christopher Buckley explains what his lead character would make of today’s world… My novel Thank You for Smoking was published a quarter of a century ago, which I suppose is a highfalutin way of saying 25 years ago, but then it is a …

Developing the The Independent Group’s brand

They say a week is a long time in politics but frankly it feels at the moment as if a day is a long time. February’s drama has included eight Labour MPs leave the party to become part of The Independent Group, followed by three Conservatives doing the same. The political world has been awash …