Comms and the NHS’s digital transformation

Ahead of his appearance at the CIPR’s National Conference, Director for Digital Development for NHS England, Dr Sam Shah, discusses how new communications technology is helping the NHS improve patient care. The NHS is using information and technology to empower and transform people’s lives, and as a result, the way we communicate with people is changing. …

Politics, incivility and public relations

Even by US standards, this has been a rough week in their national politics as mid-term elections approach next week.  Widely seen as a referendum on the Trump presidency, commentators hope the elections will re-establish checks in a political system that is increasingly dysfunctional. President Trump called – shortly after the arrest of a man …

What to say to a politician

It is easy to get confused about what to say when faced with a politician.  The meeting may have taken an age to set-up and is an important 30 minutes.  But if not properly prepared for then the opportunity will be wasted. There can, of course, be different types of interaction with a relevant politician. …

Three things Nick Clegg should do when he starts his new job at Facebook

By Nicola Rossi, The news that Nick Clegg, former deputy Prime Minister of the UK, has been appointed vice-president of global affairs and communications at global social media giant Facebook had been the subject of much commentary over the weekend. Clegg’s political expertise and networks – particularly in Europe, the territory that has made the most …

Platinum – Core values stand the test of time

This week the CIPR launches a celebration of its 70th anniversary. Platinum is the story of the institute as told by its volunteer members, who have recorded its outstanding history, showcasing excellence in modern public relations. By Ruth Fry, The year is 1998. The year the Good Friday Agreement was signed. Harry Potter and the Chamber …

Platinum – Professional Evolution of Lobbying

This week the CIPR launches another celebration of its 70th anniversary. Platinum is the story of the institute as told by its volunteer members, who have recorded its outstanding history, showcasing excellence in modern public relations. By Paul Beckford, As a Council member, I felt it was important to make a contribution to a project …

For charities’ sake we must have more good news

New research has highlighted the lack of positive news sources available to the public. Just a fifth of the population have heard positive news about charities (22%), universities or colleges (18%) and local councils (17%) in the last three months. According to Sapio Research, the picture for social enterprises (13%) and trade unions (10%) is even …

How To Know When Government Doesn’t Have The Answers

It is a self-evident truth of modern politics that Government has to pretend to have all the answers.  But as we all know that is very far from the reality. Here are some examples of when it is very clear that Government doesn’t quite know what to do…. Too often, the media and political opponents …

University public relations – achieving global impact

By Claire Whitelaw, deputy director of marketing and communications, Durham University, Working in University PR is possibly the most interesting and varied job in the industry. We’re managing engagement with partners, journalists and interested parties from around the globe on fascinating campaigns and stories that consistently grab headlines and public attention. Durham University, my employer and …