A Government Announcement Is Only The Start Of The Hard Work

When any government announcement is made there can be a tendency to think that everything has been resolved. This is normally far from the case. Instead, it should be the time when the really hard work starts. Even those celebrating a government announcement should appreciate that there remains work to do. An official announcement may […]

Advisers Should Advise, Not Implement Policy

By James Knight. Political Advisors have been around for many a day, they have come to the forefront in recent years, with Alastair Campbell probably the most well-known until Dominic Cummings came along and stole the limelight. It’s my opinion that they do damage to our profession’s reputation, the perception of professional communicators everywhere. Unfortunately, […]

Be Ready For The Radical: What The Government Relaunch Really Means

Now that Dominic Cummings is spending more time driving to Barnard Castle, the PM has chosen to relaunch his Government. We can expect to see a series of policy announcements but how should public affairs react? Despite Johnson’s Covid-19 isolation we have already seen announcements including plans for a Green Industrial Revolution and huge increase […]

The power of broadcast in telling the vaccine story

By Rachel Royall, Director, Healthcare, Wellbeing and Life Sciences, Markettiers. Vaccines look set to dominate the news cycle into 2021 as all countries look for ways to get back on their feet after COVID‐19. What role can broadcast media play in supporting a successful adoption of this much‐needed response to a pandemic and the post‐pandemic […]

Trial By Select Committee

Preparing properly to appear in front of a Select Committee should not be controversial. The potential implications of getting it wrong can be enormous for individuals and organisations. But still we see examples of sessions being badly handled. How can we avoid these mistakes? The resignation of the Chairman of the Football Association, Greg Clarke, […]

Now is the time for Government realism, not certainty

By Shimon Cohen, founder and chairman, the PR Office. Decades ago, I worked as part of the PR team for the launch of Sky. The birth of its 24-hour news spawned the growth of constant news everywhere: TV, radio, print and online. For those of us in PR, this was awesome: so many hours and columns […]

Getting The Responses Right: Consultations and Inquiries

Consultation and inquiry responses are a mainstay of proactive public affairs and engagement. But what are best ways to ensure their effectiveness? Consultations can come out of central government as well as regulators and other bodies. Many of the inquiries we deal with result from Select Committees or All Party Groups trying to get to […]

The Marcus Rashford Guide To Public Affairs

Not only is Manchester United’s Marcus Rashford a brilliant footballer but he is also proving himself to be a highly effective campaigner. Everyone in public affairs could learn lessons from his approach to engagement. There is no doubt that Rashford is a special footballing talent but his campaign to secure free school meals to those […]

Football’s Public Affairs Own Goal

The leaking of details about Project Big Picture, with plans to revise the Premier League, led to widespread discussion but the reaction of the Government was pretty clear – they were not impressed. So what went wrong and what can public affairs teach those involved? After the plans were leaked, it was up to the […]