Brilliance vs mediocrity – are you too smart to be hired?

There’s something really screwed up with today’s workplaces and, especially, their advertised “culture”. One the one hand, you get to see all these lovely images and videos of various layers of corporate structure and, on the other, you experience the “reality”. The saying “perception is reality” seldom applies to a workplace and, in my experience, the …

Proud of public relations

If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Don’t get me wrong, reflection is a positive means of learning, and is something that I practice myself, but self flagellation in industry media helps …

Jamal’s Legacy – What PR Must Learn & Do Differently

It’s been over a month and I’m still in shock at what happened to Jamal Khashoggi, the Washington Post columnist who died last month while at the Saudi Consulate in Istanbul. I knew Jamal. I first met him four years back at a SAGIA event in Riyadh. He was working with HRH Prince Al Waleed …

‘In the arena of emerging tech, PR needs to step up’

Get ahead of the game for 2019 By Kerry Sheehan, 2019 is set to be a big year for #AIinPR — with the growth in artificial intelligence assistants, chat bots and voice search — alongside virtual reality, augmented reality and mixed reality. As PR and communications professionals, we are increasingly expected to embrace new technologies which we then deploy …

Pragmatism in Public Relations

Newsjacking allows brands to demonstrate relevance and catch a ride on the day’s headlines. Advertising buys column inches. Reputation builds goodwill. Actions prove trustworthiness. PR spin is like making a wish, hoping it will come true. PR stunts are great for headlines and brand awareness. Welcome to the 21st century Public Relations mix – a landscape …

Influence Live 3 – the future for Brand Britain

Influence Live is back and is coming February 2019! We are delighted to announce our first speaker: Formerly the UK’s youngest-ever ambassador, Jules Chappell OBE has spent her career working in the highest echelons of foreign affairs. During 15 years at the Foreign and Commonwealth Office Chappell worked to strenghtne the UK’s relationships around the world …