‘Stealing thunder’ in sports public relations

A version of this article was submitted as part of a CIPR Professional PR Diploma assignment by Stuart Moffatt, who studied with PR Academy. In the sports industry, individual athletes and organisations have an ethical predicament when faced with a crisis which is not yet known to the media or public: should they elect to self-disclose the relevant information before a third party …

5 things you can do to make yourself more cyber secure today

By Gwilym Lewis, Good security has always started at home. The below is a US Government information poster from the 1940’s. It was part of the Allied propaganda campaign which produced hundreds of posters reminding people that if they didn’t take care to protect even the smallest, seemingly innocent, pieces of information the results could …

Campaigners mustn’t feel chilled by the Lobbying Act

The turmoil in British politics increases daily – and with it the possibility of a General Election within the next 12 months. Such an election would mean that any activity currently underway which could be seen as influencing the way people vote would be covered by the Lobbying Act and Electoral Commission’s regulations. Recent research from the Sheila …

The art of science and engagement in internal communication

We know that internal communicators are struggling to influence at the top, finding digital adoption hard across organisations and working with limited budgets. Some of the conversation we need to have are increasingly challenging and opinion or experience might not be enough to win your case. Last week, at the CIPR Northern Conference in Newcastle, …

Communications and the Construction Sector Deal

By Daniel Garrella, The UK has an infrastructure pipeline of £600bn over the next decade, including £44bn for housing. The Industrial Strategy: Construction Sector Deal, published by the Department for Business, Energy & Industrial Strategy last week, outlines plans for meeting this demand. The government’s vision is that the sector will: Deliver homes faster – to …

Why Email Marketing Is The Content Gift That Keeps On Giving

By Kayleigh Toyra, You will have heard by now the oft-repeated phrase that “content is king” — and it’s true. It boosts SEO and keeps your customers locked into your brand. The value of posting useful and engaging content regularly on your website and social feeds has long been recognised and appreciated by marketers the …

CIPR visits friends in the north

“How do you prepare for the unexpected and are you really ready if the very worst happens?” England had just gone out of the World Cup, the Prime Minister was under extreme pressure, two leading cabinet ministers had just resigned, Donald Trump was visiting the UK and it was Friday the 13th. The perfect day …

Wiltshire Council on Novichok crisis response

Wiltshire Council communication chief Laurie Bell told the story of the unfolding Novichok crisis in Salisbury at the CIPR Northern Conference in Newcastle. In March the UK government reported that Novichok, a Russian nerve agent, had been used in a poisoning attack on Sergei Skripal and his daughter Yulia in Salisbury, Wiltshire. Skripal is a …