Content Chaos set to be a major issue in 2020

By Matt Cartmell, director, Carta Communications Nine in ten in-house communications team leaders regularly experience challenges in their content creation, a new survey has revealed. “We don’t know what works and what matters,” complained one comms leader. The results suggest that Content Chaos could be a major concern for in-house communicators in 2020, as they …

Five sustainability trends for brands to watch in 2020

Robert Blood, founder of SIGWATCH, the activist group tracking and issues analysis consultancy, has identified five sustainability trends from his firm’s activist group campaigning data that businesses will need to take into account to protect their brands in the coming years. 1 War on plastics and packaging rages on: We’re already seeing intense pressure from …

The Grey Area Of Political Advertising – Do Political Influencers Have A Role To Play?

By Rohan Midha, MD, PMYB, Politicians and influencers – a modern day match? It’s well proven that influencers resonate with much of the public making them an ideal resource for shaping opinions through political advertising. In addition to being persuasive, the reach of influencers is one of the most cost-effective communication mediums out there, which …

What can we learn about party comms from the Conservative and Labour’s Twitter channels?

By Luke Webb, account executive at the PR Office, Twitter has become one of the most important political battlegrounds of modern times; as campaigning has moved beyond just traditional methods such as leafletting, a greater emphasis has been placed on social media as a place where messages are developed, and opposition claims attacked. Twitter channels …

Are you operating at your B.E.S.T?

By Jo Twiselton, The speakers at the recent 2019 CIPR National Conference, ‘Preparing for the Digital Future’, gave the audience lots of food for thought, covering areas from trust to ethics and reputation to name just a few. For me, the over-riding message was of more big change on the horizon. With this in mind, …

Mind the diversity gap: equality and inclusion work in the NHS

By Shak Rafiq, communications manager for NHS Leeds Clinical Commissioning Group (CCG), Diversity and inclusion matter, there’s plenty of evidence to support this. According to McKinsey (2015) companies that commit themselves to diversity are more successful as they win top talent, improve their customer orientation, employee satisfaction and decision making. Inclusive practices help build a …

Corporate tone of voice: how to stop sounding like everyone else

By Lorraine Forrest-Turner, Has our obsession with creating a ‘unique’ brand/corporate tone of voice turned us into a nation of clones? Over the past few years, I’ve worked with many organisations in the creation and roll out of their ‘unique’ tone of voice (TOV). The starting point is usually a good one. They want to make …

Getting it Right with Influencer Marketing, the ASA, CMA, and CPRs

By Paul Herbert, Partner at Goodman Derrick LLP, Influencer marketing is an increasingly common component of brands’ marketing strategies. Its inherent effectiveness is that it is seen as a more natural form of marketing and can allow brands access to previously inaccessible audiences. However, those very qualities can also create problems, particularly around transparency. Brands need …

Fixated Threats: Comms and protection from obsession

As more and more people step into the public eye, PR professionals need to be able to handle persistent, obsessive communications. By Matthew Rock, What links a 19th-century prime minister, the shiny HQ of a top retail bank and tennis icon Monica Seles? The answer is a sinister, little-discussed issue. It’s something that has been …