Posted on ‘Why are PR clients needing help with the tactical rather than the strategic? Is this a tough sell?’ A former journalist who now has her own PR agency asked me this question the other day. I promised I’d answer her question in a blog post. It’s not a tough sell at all – but you …
Posted on How can you create an effective tone of voice in your corporate comms? What does that mean? What does good look like? So many questions! But what are the answers? Today I have a guest post for you by Jaime Cox @compellingcopy_, she’s a freelance Copywriter and Editor, specialising in digital content. As well as …
Posted on At 24, Tim Hyde is a global engagement wunderkind and works with some of the world’s coolest brands. He explains how he creates a distinct content style, why engagement isn’t always an upward curve and what people get wrong when they newsjack By Mark Rowland, Tim Hyde’s first job, straight out of school, was as …
Posted on By Niki Wheeler, If you’ve ever ‘done the PR’ for a media org, you’ll be working at a breakneck speed with comms, editorial and commercial teams to publicise scoops / salient features, special reports, supplement relaunches, partnerships, conferences, digital innovation or brand campaigns via non-competitive outlets, specialists and of course, social. You’ll also be getting …
Posted on Don’t Feed the Trolls is a primer on dealing with hate-filled online trolls published by the Center for Countering Digital Hate. It’s an important piece of work. Trolling is not a random activity. It’s a planned communication strategy used to attract attention to a cause. Its goal is to generate outrage, spread misinformation and attract …
Posted on Trying to map out what will happen with Brexit is challenging to say the least. But that does not mean that public affairs cannot help organisations make sense of what is happening and what is likely to happen. Without this advice, the risks simply increase. There is uncertainty across all aspects of government and opposition …
Posted on By Emma Baker, Creating strong and engaging video in-house can seem daunting. So learn how to avoid and fix these common mistakes to take your smartphone video production skills to the next level. Mistake #1 Making a video with no clear message We know video is important so we set out to make one at …
Posted on Having spent three days on a campsite for Comms Unplugged 2019 I wanted to share my thoughts on why the unconventional event is a must for all comms people. It’s not like any other conference you’ll attend. The main difference is pretty obvious – you camp, rather than stay in a hotel. But until you …
Posted on Are you still stuck sending out press releases on that new executive hire? Or prepping for a new product launch with a stock photo and a couple of lines of text? Communications can often feel that it’s a function which is devoid of creativity. With this post, I wanted to inspire you to think that …
Posted on By Hanna Basha, Partner at Payne Hicks Beach, Almost every company has a Twitter handle. Many companies also run accounts for their key figureheads to make communication feel more personal. However, Twitter is not without security concerns. Jack Dorsey’s Twitter account was hacked recently with the hackers posting offensive, ugly and racist tweets. If the …