The Importance of Creative Apprenticeships

Many employers place much of their recruitment focus on graduate schemes when looking to take on talented young individuals with passion and drive to go far, but this causes them to miss a trick. In some industries, apprenticeships are underutilised, to the detriment of employers and apprentices alike. Michael Kosmas, founder of the NXG Group, …

The True Value of Diversity

By Kate Rattigan The lack of diversity in the public relations industry is an issue that has been brought to light by CIPR in their “From Diversity to Inclusion” report (CIPR, 2015). The report reveals that only 9% of PR practitioners are from black, Asian and ethnic minority backgrounds. It also reveals that the industry …

From Two Pints of Lager to more than 150,000 Twitter followers

Ralf Little has promised to speak candidly with me about personalities in politics and the importance of speaking out about injustice in a CIPR discussion on 30 January. ‘Ralf Little video accuses Jeremy Hunt of misleading public’, ‘Ralf Little challenges Jeremy Hunt to a debate on the NHS’ and ‘Jeremy Hunt shut down by Royle Family’s Ralf Little in …

Why I adopted nudge theory and you should too

Local Public Services CIPR committee member Dominic Ridley-Moy talks about why he used behavioural insights in communications at Havering Council. He explores how the approach, often referred to as nudge, could benefit your organisation. Nudge theory is based on the principle that small changes to messages can have a big impact on people’s behaviour. It …

GDPR aka Great Dignity for Public Relations

By Andras Sztaniszlav GDPR is in force in a couple of months. It’s all over the news that it requires a great amount of arrangements, the deadline is too tight and everyone will face data loss sooner or later. Still, I do believe GDPR is not a threat primarily but a huge opportunity especially from the …

May’s ‘Omnishuffles’ Exposes a Team Divided

The Prime Minister’s refresh failed because she lacks the authority to do it properly. By Leon Cook and Thomas Newham British ministers in need of a good metaphor are prone to comparing their Cabinets to sports teams. An ageing Harold Wilson saw himself as deep-lying central midfielder, exhorting his more adventurous colleagues forward from a …