The content dilemma: An ex-journalist’s view

By Simon Iatrou, content manager at Magenta Associates, News is content. Features are content. Blog posts are content. Videos are content. White papers are content. Listicles are content. Tweets are content. Everything is now content. When social networking behemoths Facebook and Twitter launched in the mid noughties, all these different types of media and creative pursuits …

Dublin Conversation launches 100 days of discussion on future of ‘comms’

A new grass roots campaign, the ‘Dublin Conversation’, is planning what could be the biggest-ever shake-up in new thinking and doing, to enable public relations and advertising to be fitter for purpose, seize new opportunities, and address wider issues of growing distrust, division, and ‘fake news’. The Dublin Conversation is running an intellectual version of …

Does integrity matter in Public Relations?

We all deliver a service in public relations – some of us go above and beyond, others just deliver it. What really makes you stand out is the integrity with which you deliver your service. Do you keep matters that are supposed to be confidential to yourself? Or do you just take the first opportunity …

Artificial Intelligence (AI) in PR & business – friend or foe?

By Maria Loupa, Account Director Ballou PR; MCIPR; # AIinPR panel  With the fourth industrial revolution upon us, there is no doubt that AI will create significant business opportunities and will have a tremendous societal and economic impact on our lives. However, ethical dilemmas keep being raised by new advancements in the field – from …

‘AI-driven marketing threatens consumer choice’

Challenging those behind the disaster that was (the original) Jurassic Park, mathematician Dr Ian Malcolm (famously played by the laconic Jeff Goldblum) alleged that “scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” This could equally be applied to many technological advances in the modern age. …

PR: the sole survivor of the GDPR apocalypse

By Gemma Spinks, Director, Neo PR, Bored of talking about GDPR yet? You won’t be the only one. We all know it’s happening, we all know it is going to mean massive process changes for every business, and I am pretty sure there are only a handful of businesses that truly understand the scale of the …

Mental wellbeing in PR

By Ebony Gayle, Working in PR and communications is stressful, according to the recent CIPR state of the profession report, around one in six PR professionals (16%) report living with a mental health condition – an increase of 10% from the year before. Any percentage increase is a concern, and highlights that more needs to be done …

Can you contribute to the discussion on risks and opportunities of new business ventures?

Can you tell your Joint Ventures from your Licensing opportunities? Can you, as a PR practitioner – agency or in-house – meaningfully contribute to a board/executive management decision on these topics? Do you know what main risks and opportunities either present so that you can prepare your communication strategy / marketing plan accordingly? Not everyone is …