Posted on A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The great hope of the world wide web in 1989 was that it would democratise the publication and sharing of information. It enabled anyone with access to the …
Posted on Balvinder Kataora, Marketing Executive, Comms8 An astounding 98% of people in China experience the internet through their mobile phone, which instantly makes over 800 million users a formidable cohort for marketers to tap into. When combined with the steady growth of the Chinese middle-class it is clear to see the business opportunities waiting for …
Posted on By Emma Yates, defamation, reputation management and IP specialist lawyer at Irwin Mitchell Solicitors. As PR professionals and communication experts, you will be fully aware of the huge value that a brand can have. Promoting it is of course crucial, but protecting it is arguably even more important and utilising the skills of a specialist …
Posted on Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. AI represents a significant growth opportunity for the UK. It is …
Posted on By Christine Bowles, Head of PR and Marketing, Renaix and Fiona Hathorn, Managing Director, Women on Boards UK. CIPR members have many of the capabilities that community and business boards across the UK are looking for right now. Good boards will be doing a skills audit and looking for the qualities you could bring rather …
Posted on Why isn’t the PR industry able to get a grip on and deal with ethical breaches? Don’t fall asleep. Please don’t. What I’m going to say matters to our industry and profession. Over the past week there have been a number of big reads about ethical issues. First there was Fleishman and accusations of astroturfing …
Posted on Values. Go to almost any business website, and you’ll probably find a section dedicated to the company’s core values. They may be keywords like equality, diversity, authenticity and empathy. But these values can also explain what the brand is committed to, and why those commitments are important to the business and its people. Values aren’t …
Posted on We’ve got a bit of a problem here at Influence Towers. It’s really important to us that we have a great looking magazine. A lot of time and effort goes into creating the design of each edition and the cover story is a big part of that. Yet, for the next edition of Influence, due …
Posted on Since leaving the world of traditional PR agencies, I’ve seen the startup world from nearly all angles now: writer, in house at a scaleup, my own agency, head of comms at a Venture Capital (VC) — and the more distance you gain from the agency community, the more clearly its foibles reveal themselves. Considering everything …
Posted on How trustworthy is the culture of your organisation? Do employees believe your leaders to be credible, trustworthy and authentic? How does the level of trust impact your company’s culture? Earlier this year I wrote about the latest Edelman Trust Barometer and how it revealed ‘My Employer’ topped the 2019 barometer. Trust has changed profoundly in …