Fixing the broken web

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The great hope of the world wide web in 1989 was that it would democratise the publication and sharing of information. It enabled anyone with access to the …

How brands can navigate China’s livestreaming market

Balvinder Kataora, Marketing Executive, Comms8   An astounding 98% of people in China experience the internet through their mobile phone, which instantly makes over 800 million users a formidable cohort for marketers to tap into. When combined with the steady growth of the Chinese middle-class it is clear to see the business opportunities waiting for …

Seven reasons why being on a board is good for your career

By Christine Bowles, Head of PR and Marketing, Renaix and Fiona Hathorn, Managing Director, Women on Boards UK. CIPR members have many of the capabilities that community and business boards across the UK are looking for right now. Good boards will be doing a skills audit and looking for the qualities you could bring rather …

Do you put your money where your values are?

Values. Go to almost any business website, and you’ll probably find a section dedicated to the company’s core values. They may be keywords like equality, diversity, authenticity and empathy. But these values can also explain what the brand is committed to, and why those commitments are important to the business and its people. Values aren’t …

Agency lessons from startup land

Since leaving the world of traditional PR agencies, I’ve seen the startup world from nearly all angles now: writer, in house at a scaleup, my own agency, head of comms at a Venture Capital (VC) —  and the more distance you gain from the agency community, the more clearly its foibles reveal themselves. Considering everything …

How poor communication can destroy employees’ trust

How trustworthy is the culture of your organisation? Do employees believe your leaders to be credible, trustworthy and authentic? How does the level of trust impact your company’s culture? Earlier this year I wrote about the latest Edelman Trust Barometer and how it revealed ‘My Employer’ topped the 2019 barometer. Trust has changed profoundly in …