Party Conferences and Communication part 1; the Liberal Democrats

In the first in a mini-series, Paula Keaveney MCIPR explores the importance of the Party Conference season in communicating with party members and the wider electorate.   Party political conferences are about more than a get together. They are opportunities for a party to communicate to a wider world as well as to some of …

The Value of Public Relations

If you tell others over and over again that you know what you’re doing, that you’re committed to be the best you can be, and that you understand the strategic role Public Relations plays in business, you might get somewhere. But, when a business leader such as Heathrow Airport’s CEO argues publicly that Public Relations and Communication …

Can the GREAT campaign lead Britain’s soft-power drive post-Brexit?

Born in the depths of austerity, the GREAT Britain campaign has survived successive governments and referendums. Can it now lead Britain’s soft-power drive post-Brexit? Stuart Rock takes a look into the anatomy of the campaign. Throughout Whitehall and in Downing Street, and across British embassies and high commissions, there was one big head scratcher in …

Getting Chartered. Is it worth it?

By Anne Marie-Lacey   I’ve been a Chartered PR practitioner for a little over a year now, and still look back on the day with fond memories. In fact, it was only yesterday I was chatting with a peer who is preparing for her assessment day, and I was recounting my experience of what the …

PR: proud, practical, not propagandists

CIPR CAPSIG research regarding women in construction PR and marketing showed considerable pride in working in the sector, and recommended some changes to help develop a better, more diverse industry. Colleges and others are also taking practical steps – not turning into propagandists with another ‘lipstick on a pig’ campaign. The image of construction has …

Preparing your agency for sale

By Jessica Nugent, Selling an agency is no small project, whatever its size.  Commercial terms must be agreed and the legal documents will be heavily negotiated. Lawyers will guide you through the process and do most of the work, but one area requiring significant input from the seller is due diligence. The buyer will want to …

PR is broken… and can’t rebuild its reputation

The biggest PR agencies are merging. Sir Martin Sorrell has been ousted from WPP. Management consultants are circling the industry. Is it the end of the road for PR’s old business model? By Ruth Sunderland, In the roaring 1980s a new phenomenon burst into life, along with puffball skirts, Beaujolais nouveau and brick-sized mobile phones. …

How’s Business? Turning an icebreaker into an opportunity

By Niki Wheeler, Director, Launch, How’s business? The question of the urbane networker at a drinks party or conference, over dinner once you’ve done the ordering or before you talk specifics in a meeting. This opener is the corporate equivalent of ‘how are you?’,  more professionally geared than ‘what have you been up to?’ and the …

London Fashion Week influencer marketing: getting it right

How can fashion brands maximise their impact via influencer marketing? London Fashion Week starts tomorrow (14-18 September).  The 68th edition features 80 on-schedule designers; 54 of them hosting catwalk shows, 26 presentations and more than 20 events. The fashion industry is big business, for the economy. Last year it directly contributed  £32.3billion to the UK GDP ($41.8billion). At this London Fashion Week – in …

The Politics of Infrastructure Has Changed… For The Worse

The announcement of Crossrail’s delay and cost overruns have been accompanied by ongoing media stories about similar issues with HS2. Such failures will undermine political and community support for infrastructure projects and something has to be done. It has to be remembered that both projects built on the hope and optimism generated by the Olympics.  …