3 ways PR pros can make a mark on business & society in 2019

These are uncertain times. You’d have been hard pressed to imagine we’d end the year in a more precarious climate than we entered it. Bourgeoning political uncertainty – coupled with volatile financial markets – means uncertainty will continue to be a prevalent theme in 2019 and beyond. But how can communications professionals make their mark …

Keep Your Friends Close, But Your Enemies Closer…

Friends and opponents can both be critically important to the success of a public affairs campaign.  So how best should you think about these audiences? Potential allies for a campaign can often be given a huge amount of attention but the role of opponents is often less well thought through.  Yes, supporters can reinforce messages …

Is the Holiday Season really a holiday?

By Niki Wheeler, Director, Launch, Mariah Carey on repeat on the radio, Christmas trees twinkling in receptions across the land and diaries ram packed full of calls, creative sessions and festive catch-ups. As the Christmas Gift Guides close for another year, it’s all about fresh thinking as 2019 plans get finalised. More time out of the …

Why now is the time to start podcasting for PR

By Marina Lois, , Seven million adults in the UK listen to podcasts each week, and that figure has risen by 1.3m in the last year alone. Although Apple has been the main proponent of this success to date, Google has now announced that they want to ‘double global podcast listenership’ within two years. And …

What should Theresa May do next?

So, is a victory by 83 good or bad? Is there any hope of new concessions from Brussels? Is Parliament likely to agree on anything soon? The answer to questions two and three looks to be no. The answer to number one is “it depends”. And there, in a nutshell, is one of Theresa May’s …

Agency impact: 6 months into our 4-day work week

By Rich Leigh, It’s been just shy of six months since we started our four-day work week, without cutting staff pay. We trialled it first for six weeks, then announced it would be permanent in early September. I got a lot of variations of the question, ‘but you’re a business owner… isn’t this a TERRIBLE business decision!?’. Six months in …

Internal Comms predictions for 2019…

What’s going to be hot over the next 12 months? What will the trends be? Every year I contribute to various articles in the industry press to share my predictions, so I thought I’d share them here first. Spoiler: It’s not robots. I also invited my network to contribute to this article, thank you to …