Posted on As influencer marketing matures it needs better leadership not ownership by any one creative industry. PR has a core role to play in helping lead the discipline. Influencer marketing is forecast to be worth up to $10bn next year. So says MediaKix’s well-worn forecast trotted out in countless articles and keynote speeches. Last year $5bn …
Posted on By Emma Leech, CIPR President, There’s no doubt that we are living in an increasingly uncertain, volatile, and unpredictable world with the threat of terrorism casting a shadow that we live with from day to day. As communicators, dealing with crisis is part of our day to day work. For many of us, though, crisis …
Posted on By Liam FitzPatrick, Don’t confuse messaging with spinning – being persuasive begins by understanding what your audience really believes already. At the heart of every communication plan is the essential message that needs sharing. Who hasn’t experienced the joy of debating the nuances of words with project teams, or attempting to draw together the diverging opinions …
Posted on By Mandy Pearse, A week ago I had a pit in my stomach and a huge bout of Imposter Syndrome as I looked at my file full of notes. Why on earth had I decided to put myself forward for the CIPR’s Chartered PR assessment? To rewind slightly I qualified as a Chartered Marketer 24 …
Posted on By Gemma Storey, Reuters has found that 35% of British people deliberately avoid seeing, reading or hearing the news (with many citing a range of emotions over Brexit as the motivator behind their avoidance). Fifty-eight per cent of people surveyed said that they avoided the news because it had a negative effect on their mood, and …
Posted on Video editing on your phone has never been easier – or more sophisticated. Two of my favourite on-phone editors have just had significant upgrades, potentially making life more cushty for all of us and, increasingly, rivalling the functionality of high-level desktop editing software. Starting out: iMovie iMovie for IOS is free from Apple and superbly …
Posted on Are there long-term downsides to Creator accounts, Checkout, and branded content ads? What are the alternative approaches and platforms? Instagram is the current powerhouse platform for B2C influencer marketers. The image-led platform boasts a billion monthly active users.There are 500 million daily active Stories users. Sixty per cent of users seek out and discover new products on …
Posted on There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. The UK is suffering from news fatigue. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. More …
Posted on Most companies expressly avoid mentioning past scandals in their advertising. Not so VW, which makes its 2015 diesel emissions crisis the starting point for its latest ad ‘Hello Light’. The ad is clearly intended to signal VW’s shift to electric driving, while drawing on the company’s glory days of the 1960s and 1970s. It is …
Posted on By Lisa Townsend, You could be forgiven for thinking that the Tory leadership race has been going on for months, if not years in the case of some contenders. Arguably, Boris Johnson never stopped running following his failed bid in 2016 and it comes as no surprise to see Michael Gove, Jeremy Hunt or Andrea Leadsom …