New Instagram feature brings maturity to influencer marketing

Instagram’s new functionality will allow brands to turn influencer posts into ads, and it’s something we’ve all been waiting for. By William Soulier, Instagram has launched a tool that will let brands make influencer posts appear as if they are ads with the intention that they will reach a bigger audience. Up until recently, brands who paid …

From Traditional to Digital: How I ‘unlocked’ my creativity

By Rebecca Peel, Hallam, “Creativity involves breaking out of established patterns in order to look at things in a different way” – Edward de Bono A summary of my career in 36 words: Completed journalism degree. Worked in traditional PR. Focused on news releases and events. Had little need to be creative. Moved into digital …

Digital exclusion: internet access in the UK has peaked

Thirteen percent of adults in the UK do not use the internet. It’s a figure that has remained unchanged since 2014 according to Ofcom. That’s a problem for public engagement. Access to digital services and literacy rates have plateaued in the UK according to new data published by the broadcast and telecom watchdog Ofcom. The …

PR Strategy must be set before writing a tactical plan

Last night I was invited to lead a conversation about PR strategy for #PowerAndInfluence, a weekly tweet chat by Ella Minty. A number of points stood out for me last night after well over an hour of keyboard tapping. Here are some of the most important takeaways about PR strategy: # A PR strategy should …

Making PR add up: CFO role in agency success

Behind every successful PR agency is a thorough and diligent chief financial officer (CFO). But what does it really take to ensure today’s agency model flourishes and is able to withstand the whims of an industry that’s historically been hard to measure? Influence caught up with Adrian Talbot, CFO of Hotwire, to understand the intricacies …

Why Your  Agency Culture Should Be Your Competitive Edge

By Sarah Kent, As strategic communicators, many of us talk to clients a lot about culture. ‘Your brand IS your culture’ we stress, ‘you can’t be on the outside what you’re not on the inside.’ We work with them to develop a clear purpose and values and a strategy for clear and consistent communication with …

Financing a growing business – could the Enterprise Investment Scheme (EIS) benefit your PR Agency?

Are you missing out on potential financing opportunities to grow your business? Corporate solicitor David Gee explores the potential benefits of companies obtaining qualifying EIS status to drive their growth forward. By David Gee, Are you missing out on potential financing opportunities? Companies which obtain qualifying EIS status are far more likely to attract private …