Why compliance is the key to professionalising influencer marketing

By Sarah Burns,  The Competition and Markets Authority (CMA) recently announced that 16 influencers, some of them among the biggest names in influencer marketing, have agreed to be completely transparent and tell their followers upfront when they have been paid to promote the products they feature in their posts. Although the CMA didn’t comment on whether …

How to excel at account management

By Maud Davis, The CIPR’s State of the Profession Report 2018 identified management and business acumen as the two competency gaps in the public relations industry, so it’s no surprise that the job boards are full of vacancies for good account managers. So, what should those who are stepping up or into this role aspire …

How to measure internal communications using a simple learning model

Measurement is something that features on a regular basis at many communication conferences but yet no one seems to have found the magic formula. Committee member, Debbie Aurelius, shares a model that has worked for her in the past  and she has kindly shared her thoughts behind it.  Measuring and demonstrating the value of internal communication is …

NHS lessons on internal comms

It’s clear that the current workforce challenges facing the NHS are prompting deeper and more urgent thinking by comms teams, if the number of sessions devoted to internal comms in the past six months is anything to go by. A focus on internal communications has been a feature of almost every seminar or presentation that …

Paid Media Management for PR

Paying for social media visibility has traditionally been viewed as outside the remit of the PR practitioner. However, with a surfeit of content available vying for the attention of audiences everywhere, gaining visibility, reach and engagement with audiences via social media is tougher than ever. The challenge exists across social channels. Of course, nobody wants …

From Dissertation to Director: Are Millennials Manageable?

By Gemma Spinks, Millennials make up a huge chunk of our current workforce, not to mention the amount of successful startups that have been founded and are thriving by savvy Millennials. So, how can businesses engage and retain the workforce that is key to the success of their business? Business owners must look to embrace …

Be Prepared To Defend Yourself

Not all political comment is welcome and sometimes politicians simply get things wrong. But don’t sit back, think about your reputation and defend yourself. There can be a tendency to steer away from responding to a politician. The risks can be considered too high when balanced against the often limited upside. A ‘wounded’ politician can, …