Influencers exploit coronavirus for fame

Some influencers have been exploiting the coronavirus catastrophe for fame. How can they misjudge sentiment so much? The Coronavirus death toll has topped Sars. 814 people have now died versus 774 who were lost to the 2003 Sars outbreak. The World Health Organisation has called the epidemic a global health emergency. At the time of …

Building and leading a high performing team

Whether you’re leading a start up, SME or multi-national, every chief executive wants a team that is self-motivated, highly-skilled and willing to collaborate to achieve a common vision. It might sound straight forward, but unless you’re building a team from scratch it can be challenging. More commonly management teams have to work with existing employees, …

Are Communicators Missing Brand Purpose?

Sometimes, well most of the time, we should listen more. Listen without bias, and just sit there and take in what others are saying. This is especially true at conferences, where there’s lots being said but few people listening. I’m can be guilty of not taking my own advice, and this equally applies to me. …

The Splendour of Social Media

Shauna Madden, Social and Paid Media Manager at integrated agency, ilk, shares four ways in which social media has helped the world recently. It’s all doom and gloom at the moment on social media, isn’t it? Whether it’s concerns over the shady conglomerates pushing the buttons behind the scenes on Facebook, scathing arguments about political …

Workplace culture: The secret to belonging

Diversity makes good business sense, but it may not be enough to guarantee everyone will feel happy at work. So how do you build a culture that is welcoming for all? By Rosie Gailor, Having a diverse team means building from all corners: age, gender, socio-economic background, race, sexuality and neurodiversity. Being inclusive, however, means …

Love and marriage: why sales and marketing should ‘go together’

By Rob Skinner, managing director at Skout, As business functions, both marketing and sales play a crucial role in the customer journey. But how well the two departments integrate with each other can be the difference between success and failure. We surveyed 100 senior B2B marketing professionals and found that only 40% of them have …

Hello Kitty and the unstoppable march of cute

She may not have a mouth, but this cool cat has just landed a $200m movie By Kate Wills, At the Hello Kitty Convention in Los Angeles, around 25,000 fans of all ages are queueing for bow-shaped bottles of water and glasses of Hello Kitty wine. You can make an edible Hello Kitty out of …

These are the skills you need to be an IC practitioner

Do you know the skills you need to be an IC practitioner? Today the Institute of Internal Communication (IoIC) has launched its updated profession map following an eight-month consultative review with a broad range of practitioners on a newly established professional development advisory board (PDAB). The IoIC’s original profession map was first introduced in 2016 …