Making the move from journalism to public relations

Hacks can double their salary by applying transferable skills in public relations but the switch isn’t without its issues. There is no single career path in public relations. Practitioners join the profession via apprenticeships, degrees, professional qualifications, social media and marketing. Some people, like me, make the switch from journalism to public relations. It’s an …

Top tips for successful social media management

By Mandy Pearse, FCIPR, Chart PR, Social media can grow organically within a business taking up a lot of time, resource and energy. There usually comes a point when we need to stand back, take a long hard look and introduce more effective management to ensure the activity delivers value to the business. Here are …

Why Do Journalists Get the Highest Profile Jobs in PR and Comms?

Because they are credible, recognised, trustworthy and write good copy (or speak very well). They get most of the best jobs out there because, also, they are unlikely to be called “spinners”. Moreover, their future employers easily assume that former journalists can save them if they need public/media “saving”. Many of my friends and colleagues …

Like for like: New, caring Instagram or PR stunt?

By Ollie Tunmore, Magenta Associates, In an online world governed by a new business model of ‘influencers’, Instagram, one of the world’s leading social media sites, recently announced that it will trial hiding the number of likes on posts. The social media giant, which is owned by Facebook, announced the news on 18th July, citing …

Why Instagram is really hiding likes

Facebook’s fear of government-imposed regulation and reducing the threat of being broken up are drivers for why Instagram is really hiding likes. Instagram has caused a brouhaha by extending its tests on hiding likes. Mainstream media and trade press alike have piled in with conjecture pieces asking whether the move signals the end of influencer …

How to set up a Corporate Newsroom 

Do you have a Corporate Newsroom in your company? If not, would you like to know how to set one up? You’re in luck as I have a guest post for you today by Leah Bowden @humanizecomms, who is an in-house Head of Internal Comms, to discover everything you need to know. I’ll hand you …