The Business of Communications: Taking the lead to help organisations perform better

By Rachel Roberts, 150 PR Professionals gathered at Birmingham City University’s School of Media for the second Midlands PR Conference, exploring the theme of the ‘Business of Communications’. Jointly staged by the CIPR and PRCA Midlands committees, the full day Conference bought together communications professionals from across all sectors, inhouse and consultancy and included keynote …

The power of earned media on the technology sales cycle

By Richard Cook, The B2B technology sales cycle seems to get more complicated by the day. In its report ‘What Sales Should Know About B2B Buyers in 2019’, Gartner says: “The days of simply winning over a senior decision maker are long over, but it may be surprising how functionally diverse buying groups have become. …

Forget About Corporate Social Responsibility

Corporate Social Responsibility (CSR) is about integrating environmental and social affairs with corporate strategies and business operations in the communities or sectors in which organisations operate – a sort of ethical ‘pay to play’. Many abused the term and even more believe that by having, pretty much, a ‘charitable’ department, nothing else matters. Well, it …

Britain’s got (PR) talent

By Rohan Shah, According to the CIPR State of the Profession 2019, 58% of Agencies/Consultancies in the UK intend to grow their staff headcount and 27% of PR departments In-House expect to do the same. This is great news, there seems to be a real appetite for growth in the PR & Communications world but this …

Careem and Uber – Lessons on how to do Acquisition Communications

Uber’s acquisition of Careem was a masterclass in how to do M&A comms. Careem’s message (and who delivered that message) didn’t help to assuage unhappy customers. We’re a couple of weeks in, and the whole swell of media attention has gradually faded out. The mammoth US$3.1 billion deal by Uber to purchase Careem made headlines …

Top tips for a credible PR campaign messaging strategy

By Alison Arnot FCIPR, Long before you decide what you are going to ‘do’ for your PR campaign, you must be laser focused on what you’re going to say and on how your conversations might evolve. Your messaging strategy helps you to connect with your audience in a meaningful way and sets the stage for everything …

AI and data science understanding is now critical for PR professionals

Article researched by infoNation and supported by Chris Tomlinson, director, The Data Science Foundation, We are now in the midst of the 4th industrial revolution characterised by many as ‘’a fusion of technologies blurring the lines between the physical, digital, and biological spheres.” Data is right at the epicentre of this revolution: it continues to turn entire …