Getting it Right with Influencer Marketing, the ASA, CMA, and CPRs

By Paul Herbert, Partner at Goodman Derrick LLP, Influencer marketing is an increasingly common component of brands’ marketing strategies. Its inherent effectiveness is that it is seen as a more natural form of marketing and can allow brands access to previously inaccessible audiences. However, those very qualities can also create problems, particularly around transparency. Brands need …

Fixated Threats: Comms and protection from obsession

As more and more people step into the public eye, PR professionals need to be able to handle persistent, obsessive communications. By Matthew Rock, What links a 19th-century prime minister, the shiny HQ of a top retail bank and tennis icon Monica Seles? The answer is a sinister, little-discussed issue. It’s something that has been …

GE2019: What do the main parties have to say about lobbying?

By Peter Campbell, public affairs and communications manager, Local Government Association, As Sir Humphrey, the slippery civil servant in Yes, Minister once observed ‘government policy has nothing to do with common sense’, so we see the latest pronouncements, or lack thereof, regarding lobbying by the main political parties in their election manifestos. Both Labour and …

This Thanksgiving I Give Thanks to my Mentors

To celebrate her 20th anniversary as a PR professional and mark Thanksgiving, Louisa Bartoszek gives thanks to her mentors, colleagues and friends and shares 20 pieces of advice she has received over the last two decades of her global communications career. This month marks my 20th anniversary as a communications professional. Wow. How did this …

Diversity is about more than gender or ethnicity

This week is a symbolic moment for diversity and inclusion in public relations (PR) with the arrival of the UK’s first BAME PR professionals’ conference. It’s a reflection of a wider movement in business, with PR employers increasingly encouraged to show leadership. People are asking valid questions, such as why a sector so dominated by …

Five things every PR can learn from Prince Andrew’s interview

By Tsuey Shan Ho, Account Director, Byfield Consultancy, By now if you haven’t watched Prince Andrew’s Newsnight interview, or read the numerous articles out there sharing strong opinions about his performance, you have been living under a rock. After years of intense speculation about his relationship with convicted sex offender, Jeffrey Epstein, the Duke of York finally …

Influencer marketing: online conversations plummet 42%

Influencer marketing conversations drop but searches via Google continue to climb along with budgets. Online conversations around influencer marketing have dropped by 42% year on year according to a new report. Talkwalker, a media analysis firm and software company Hubspot have joined forces to publish: Social Media Trends for 2020. The eBook discusses trends for next …

Ten reasons to choose an agency outside London

By Rachel Cass, senior account manager, Genesis PR, It’s easy to get distracted by the ‘London factor’ when choosing an agency but the truth is, there are top PR consultancies based outside London across the country. Thanks to technology, clients can connect wherever they are, and location is not an issue when selecting an agency. …