How To: Do a Conference

By Niki Wheeler, Director, Launch, A conference is defined as ‘an event, sometimes lasting a few days, at which there is a group of talks on a particular subject, or a meeting in which especially business matters are discussed formally.’  Worth putting your OOO on for? I worked with a visionary ‘conference guru’ called Brendan …

Ploy or Placement? The Realities behind the Iceland Christmas Ad

By Paul Herbert, Christmas ad furore “a genuine case of serendipity, not a cynical PR ploy” commented Iceland’s managing director Richard Walker in response to media reporting of the company’s failure last month to secure clearance for the broadcast of its Christmas ad. The Ad featured Rang-tan, a young cartoon orangutan who sets up camp in …

Pretending to be the boss: Tips for ghost tweeters

By Nicola Rossi, To ghostwrite convincingly you need to do more than just string a few words together. It takes empathy and imagination as well as a good grasp of the facts. In corporate communications, taking on the persona of a business leader, and delivering an authentic story, is a common task. One that requires a …

Striking a balance – why tone of voice matters

By Simon Maule, The importance of good writing in the communications industry is a given. It’s right at the top of any how-to guide for practitioners learning the ropes. Yet amid the focus on constructing powerful copy, tone of voice in written content has received less attention. But tone of voice is as critical as mastering …

Humans on AI

What future for PR professionals in an automated world? At a Business Wire roundtable, Influence brought together leading professionals and a pioneer in ‘machine journalism’ to discuss the big questions… By Matthew Rock, After a long career in print and broadcast journalism, Gary Rogers knew that the way audiences consume news – in real time …

Has the business lobby failed in the Brexit process?

By Matthew Rock, One of the most intriguing sub-plots in the Brexit process has been the performance of the corporate lobbying community. Most of us would have expected the voice of business to dominate the original referendum. In reality, business often seemed sidelined, not quite in tune with the visceral nature of the debate. After …

Is Cultivation Dead?

By Claire Eason-Bassett, In the creative and charitable sector, we talk a lot about cultivation and I don’t think we’re alone. By cultivation, I mean cultivation of leads, of donors, of anyone who might have some kind of use to us in pursuing our business objectives. This frequently takes the form of in-kind benefit to …

Brexit and the Devolution Dilemma

All sides in the Brexit debate expect some economic disruption once we leave the EU. Many believe that the future should be in local hands and that Westminster needs to let go. Unfortunately, it seems that Westminster does not necessarily feel the same way. There was certainly a drive towards devolution under the Coalition Government …

Communicating via AI: it’s creepy, right?

By Gemma Storey, Alright, look, I know that AI probably has a wondrous future. A future of assisting customers, helping copywriters do their best work and eventually gaining full sentience, taking over the world and killing us all, but it has a way to go yet. Over the past few months, AI has started to creep …

Palm oil and the slippery issue of online crisis management

By Julia Ruane, When an issue starts trending online a good PR team gets creative fast, finding ways to maximise its popularity to build engagement with their audience. Remember Oreo and their Superbowl blackout tweet? But the best PR teams do more than that – they don’t just look at how the rising trend could bring …