The Chartered PR Practitioner Q&A: Martin Turner on communications strategy

One of my commitments as CIPR President was to promote the value of learning and development as a foundation for professionalism. Throughout the year I’m going to blog interviews with practitioners that have achieved Chartered PR Practitioner status to understand their motivation and perspective on the profession. The Chartered Practitioner qualification is pitched by the CIPR as …

The Gender Gap in PR: what research tells us

In the week following International Women’s Day (Saturday 8 March 2014) we will be publishing exclusive CIPR Conversation contributions on the experiences and views from women relating to equal pay and gender balance in public relations. For further information on the CIPR’s commitment to tackling this issue, view our online news release and contribute your opinions …

The future of PR at the World Communication Forum in Davos

Tomorrow at the World Communication Forum in Davos I’m leading a panel discussion on the future of the public relations industry provocatively titled ‘PR is dead vs. Long live the all PR channel’. We’ve got a fantastic line-up of panellists: Paul Holmes – the founder and CEO of The Holmes Report, the global PR magazine …

Where is the best place for the IC function to live?

It’s a common point of discussion among internal communication practitioners.  Where exactly is the ideal place for the IC function to sit?  Is it as part of the HR or Marketing teams? Or as a direct confidante of the CEO? The consensus of most research is that a third of all IC teams sit in …

Au revoir Roquefeuil – the psychology of place

Where are you from? The second question that anyone is likely to ask you, after your name and before your occupation. So it is surprising that within public relations we rarely, if ever, consider the importance of place. As Edward S. Casey writes in his pioneering study of the importance of place in people’s lives: …

Getty Images ups its game in the collaborative economy

A picture is worth a thousand words, the saying goes. For anyone publishing content online, an image is becoming ever more valuable as an inclusive element in story-telling that can enrich your story and help it get attention. Did the picture you see above get your attention? It’s embedded from the Getty Images website under …

Social Media ROI Explained – Presentation

Yesterday, my social media agency Prohibition held another of our strategic social media seminars and the topic was on the much discussed issue of social media ROI. However, instead of me banging on about my thoughts on this issue for once I have decided to share the full deck on Slideshare which you can see …

CIPR Scotland AGM and Annual Report

Ahead of the 2014 CIPR Scotland Annual General Meeting at the Blythswood Hotel, in Glasgow, on Tuesday the following key documents are available: The 2014 AGM Agenda. If you are coming along, please download the 2014 CIPR Scotland AGM Agenda and bring a copy with you. Our Annual Report can now be viewed online. Download the CIPR Annual …

Stakeholder Expectations Roundtable: A tale of two books

Where does public relations fit into the organization? How should we update our practices to meet the needs of today and tomorrow? What are our responsibilities to the organizations we serve—and how can we communicate with, and address concerns of, stakeholders? By Bob Geller The above questions were some of the topics covered in a …

David Cameron forgets Twitter needs to be authentic – again!

One of the topics we cover in my online PR master classes is how powerful images can be – if they are authentic, fun,creative or interesting. David Cameron provided a great example of how not to do authenticity with his much derided photo of him watching the boxing during the London Olympics. He’s now helpfully provided …