Getting brands through the school gates can start a green revolution

Green Schools Revolution is one of the most innovative corporate social responsibility (CSR) programmes in the UK and could signal a new way for brand owners to engage with children and their families and turn traditional B2C sponsorship on its head. That was the message delivered at a special PRCA Breakfast Briefing where Hopscotch Consulting …

The value of PROs becoming good public speakers

I recently had the pleasure of attending a course run by Sarah Lloyd-Hughes and her team at Ginger Public Speaking. The course was primarily targeted at entrepreneurs but there were a number of PROs like myself in attendance too. Although we were obviously all at the training for the same reason, it was still a …

A sweet 16 celebration with a difference

What happens when you mix TV gameshow formats Play Your Cards Right, Blind Date, Family Fortunes and an old school headmaster? You’re in the right place to found out. Following on from Dawn Robinson’s article the other day about how she is using games for comms, I heard through the grapevine about another initiative taking …

The PR gender pay gap – what to do next

Not quite reality The recent CIPR State of the Profession survey revealed an average gender pay gap of £12,000 in favour of men. I blogged about it here.  So, what to do next? At 12.30pm on Friday 7 March, in advance of International Women’s Day, the CIPR is holding a dedicated Twitter chat dedicated to this …

Measurement replaces digital as PR professionals’ greatest training need

PR Academy’s annual trends survey has revealed that 47% of its past and present students think measurement is the skill where they have the biggest gap. In separate research Professor Tom Watson at Bournemouth University discovered that 43% of companies are still using AVEs (Advertising Value Equivalents). Last year PR Academy’s survey showed that digital …

Public Relations Credo by Tim Traverse-Healy

Tim Traverse-Healy OBE, founder of the CIPR and IPRA recently shared a personal credo for the future of public relations with friends and colleagues in the profession. He kindly agreed to me publishing it as a guest post and hopes that it will inspire further discussion. By Tim Traverse-Healy OBE Now aged 90, I commenced public relations practice …

Wearable technology and public relations

What is going to happen when public relations and wearable technology collide? It’s already happening. Stephen Davies has some answers. By Stephen Davies Technology that is worn on the human body, called ‘wearables’ for short, are the next frontier in personal computing. Like the laptop, tablet and smartphone before it, wearables are quickly becoming commonplace among …

The Chartered PR Practitioner Q&A: David Crundwell on being a global communicator

One of my commitments as CIPR President was to promote the value of learning and development as a foundation for professionalism. Throughout the year I’m going to blog interviews with practitioners that have achieved Chartered PR Practitioner status to understand their motivation and perspective on the profession. The Chartered Practitioner qualification is pitched by the CIPR as …

How to organise and operate a public relations department

This topic remains as relevant today as when the following insight into the public relations department of 1948 was written by Conger Reynolds, public relations director at the Standard Oil Company (Indiana), in the book, Your Public Relations. This is chapter five – to read other chapters in our series of posts, use this link to …