21st century Public Relations: a Blockbuster story

Any PR person worth their salt knows that statistics can make the basis for a good story.  In the age of the corporate storyteller, we’re forever hearing how narrative skills are essential for PR practitioners.  But sometimes we can forget that the narrative often needs numbers to support it. So what’s the story from the …

Big data. Big trust.

This morning, my colleague Hector Arthur pointed me to a new report from Ovum’s Mark Little knowing I’d have a few comments to make. In the corresponding blog post – “Big Trust is Big Data’s missing DNA” – Mark kicks off with: In the rush to monetize customer data, companies risk diminishing the trust people …

Four coverage-related metrics that will impress your client

As the line between PR, SEO and content marketing blurs further with every Google algorithm update, the industry’s smart money is now on securing responsibility for almost all of clients’ online content. It’s happening so fast that “media relations” or “public relations” are no longer enough to explain the myriad activities undertaken all in the …

The truth gap, diversity & PR

The latest State of the Profession survey results make for fascinating reading. It was encouraging to see that for the first time ever public relations professionals were asked about the business case for diversity.  The thinking behind this approach is that if we as a profession can accept the business case for diversity and inclusion …

Going native

Back in the days when I worked on a newspaper, we weren’t even allowed to put advertorial – paid for content – in the same font as the rest of the paper. How times are a-changing. As our Diploma Course Leader Chris Tucker discusses here. Seems we are all going native. Over to Chris….. Our …

Facebook, Maslow & the Psychology of Social Media

A couple of years ago, Boston University released the results of a study into the psychological aspects of why people use Facebook. It looked at how Facebook specifically, but in a wider sense social media in general, fits into the context of human needs. The research concluded that, in line with Maslow’s hierarchy of needs, …

How serious are PRs about being genuinely professional?

A simple, musing, rhetorical, tweet on Monday evening about PRs who send out press releases under embargo prompted a wide-ranging conversation on Twitter among a handful of people about professional behaviour, education and training, and being prepared for the PR workplace. Sending out press releases under embargo isn’t an unusual practice. On the contrary, it …

Call the Midwife and other communication case studies

I love the BBC show Call the Midwife – the part played by the lovely actress Jenny Agutter is so serene, but I do have to hit the ‘mute’ button for the shouty-giving-birth bits! The most recent episode had a story line about a couple wanting to adopt. There is already a son in the …

Back to School?

The results of the Chartered Institute of Public Relations (CIPR) State of the Profession Survey for 2013/2014 revealed some interesting results. Of course there was a lot about salaries and redundancies, as well as the issues of concern to both members and non-members. One element stood out for me and that was the result that …