Managing expectations – Christmas lesson for PR

What are you expecting from Christmas? Peace on Earth? Goodwill to all men (and women)? A White Christmas, with snow that is deep and crisp and even? Santa dropping all the presents you wish for down the chimney? Love at … Continue reading →

Supporting PR Week mentoring programme

My first time in an office was with my mother when I was a young girl.  She wasn’t a high flying executive and it wasn’t “Bring your daughter to work day”.  She was a cleaner in the local Clydesdale Bank and I would sometimes go with her in the evening when the logistics of five …

Three of the best this Christmas

M&S Magic & Sparkle campaign shot Christmas is a great time for reflection and my thoughts often turn to the fantastic PR and marketing campaigns we’ve been involved with and those we’ve seen elsewhere.  For example we’ve loved developing some really clever content strategies for office supplies price comparison site Mintprice.com, where business is burgeoning …

Commonwealth Games 2014 – maximising PR opportunities

Last week (20th November), the PR and partnership teams at VisitScotland joined forces with CIPR Scotland to host an evening event – it was a chance to network with likeminded communicators in the industry and share ideas over a glass of wine, but we were also unveiling an exciting new working partnership and marking the …

POST RELEASE: Life After the Press Release Dies

It’s seven years since the ground-breaking post ‘Die! Press Release! Die! Die!’ was written. Tom Foremski’s this-can’t-go-on wail reads as powerfully as a Martin Luther deconstruction of one of the central pillars of the public relations industry. “I’ve been telling the PR industry for some time now that things cannot go along as they are,” …

Top five tips for freelancers

Planning carefully can avoid headaches.(Picture from www.hongkiat.com) The other day we were asked by The Drum and the CIPR to put together our top five tips for freelancers to mark National Freelancers Day. In case you missed it, here’s what our managing director Sarah Hall had to say:   1)   Write a really good business plan …

Are you a FOMO sufferer?

According to Groupon, the nation’s obsession with social boasting is fuelling the rise of Fear of Missing Out (FOMO) Syndrome, but also encouraging us to lead more exciting and adventurous lives. The local commerce business questioned 2,000 people across the UK, finding that the first thing almost a quarter of those in Newcastle (22%) say …

Chair’s challenge

As Chair of the CIPR in Scotland I hope you know that I do my very best to represent members and their views along with a dedicated committee of volunteers! For those who have been in my position before, you’ll know the ins and outs of Council, committee meetings, events and training, not to mention …

SOME PR STRATEGIES THAT SEOS STILL HAVEN’T LEARNED YET

PR is somewhat of a new thing for many SEO companies. They’ve shifted to content marketing, content strategy and the like, and because of that, they’re slow on the trigger in terms of really assimilating the skills that experienced PR companies have spent 10,000 hours picking up. Despite the many bouts of negative press many …

If Top Trumps did Scientist Communicators

An appetite for popular science and the popularity of science fiction and entertainment go hand in hand.  In the late 1970s and early eighties, the Star Wars franchise was storming at the Box office and in our household Arthur C Clarke and the Tomorrow’s World team made early popular science enthusiasts out of (at least …