Public Affairs On A Shoestring

Not everyone has a huge budget to put at the disposal of their public affairs campaign. So what should those with more limited resources do? I thank Jon Gerlis at the CIPR for getting me to think about this issue. We had a chat in preparation for a talk that he is to do shortly. …

Do you need to be an IC pro to deliver IC tasks?

By Advita Patel, I’ve not written a blog for a few weeks as I’ve been all over the place recently, all good stuff which I will share soon. But first I want to write about something I read a couple of days ago that’s been niggling me. On LinkedIn I came across a post from …

What if Instagram hid follower numbers?

How would influencer marketing change if Instagram hid follower numbers? Would content quality improve? Would power switch from the creator to the platform? Would scenario analysis help firms anticipate change? Last month I reported on Instagram testing a new feature which shields audiences from the number of likes a post receives. I then gave five potential implications …

EU Elections: Reflecting the new reality

By Paula Keaveney, So now we know.  A good Euro election night for some, bad for others, disaster for the rest. I’ve been following the various campaigns and here are my thoughts, looking back and looking forward. Labour didn’t really know what the line was. The initial manifesto and leaflet had to rather dance round …

How Fox Became Foxy

The American news channel has rebranded political communication, says Reece Peck, author of an explosive new book. The ‘fighting for the little guy’ rhetoric of Fox News hosts has often been dismissed as a simple gimmick. But, after years of studying Fox’s programming, I’ve come to realise that this isn’t the case. Not only does …

Tunnel Vision: the story behind the Crossrail documentary

Crossrail and Transport for London made a documentary to promote their railway project. Should you get in on the action? By Gabrielle Lane and Alex Benady, A project on the scale of Crossrail doesn’t come along very often. London’s first new railway since 1979 will span more than 100km and 41 stations. It has so far cost £1bn …

Professional communicators need to get to grips with AI

A new report highlights an artificial intelligence (AI) knowledge gap in public relations. The CIPR is helping its members plug the gap. It’s too early to identify best practice for AI communication. Practitioners need to step up and take personal responsibility for learning and development. This includes exploring the impact of AI on society and …

Humanise Your Brand with Your Strongest Advocates

By Rob Coyne, GM, EMEA at Hootsuite, Employees can often be an organisation’s strongest advocates, and it’s time more brands started to use this to their advantage. By leveraging the power of human connection within an organisation, businesses can extend their reach, maximise their potential and increase employee satisfaction levels. Creating a working environment where …

What PR pros need to know about SEO

By Gabrielle Lane, The ‘changing digital landscape’ is the biggest challenge facing PR practitioners in 2019. In CIPR’s latest State of the Profession survey, it overtook ‘under-representation of PRs at board level’ as their top concern. This should come as no surprise. Copywriting and editing are now the most commonly performed tasks in PR, with social …