Palm oil and the slippery issue of online crisis management

By Julia Ruane, When an issue starts trending online a good PR team gets creative fast, finding ways to maximise its popularity to build engagement with their audience. Remember Oreo and their Superbowl blackout tweet? But the best PR teams do more than that – they don’t just look at how the rising trend could bring …

Tone-deaf keyword squatting by Instagram influencers

Avoid keyword squatting Instagram influencers. There is no point bringing your authentic ‘whole-self’ to work if your whole self is an a**hole. There’s no longer a separation of the personal from the professional. Our online lives are not distinct from our day-to-day lives. Both ebb and flow into one fully-rounded self. The most fundamental virtues …

CIPR House of Commons debate places PR at the heart of organisations

Tonight I had the privilege of representing the CIPR at a House of Commons Debating Group event. Chaired by The Rt Hon Lord McNally, we debated whether ‘Business best serves society by focusing on the bottom line.’ For the motion was Dr Jamie Whyte, research director at the Institute of Current Affairs and Valentina Kristensen, …

AI and the future of journalism

By Catriona Gilmour, We seem to be reading a new story every week about the automation of jobs and industries all over the world. No industry seems to be totally future-proof – but how about journalism? Business Wire UK invited PA editor-in-chief Pete Clifton, technology journalist Holly Brockwell and AP’s Paul Shanley to discuss how …

The perils of the gamer backlash

By Gemma Storey, Gamers are a passionate bunch – one minute they love a game developer – the next they’re ripping them to shreds on Reddit, launching campaigns and starting a backlash. But why does this happen? Is it just a mixture of entitlement, social media anonymity and being angry at the world? Or is there …

Walking a Path Never Taken

If we sit around and moan endlessly about the lack of recognition Public Relations may or may not suffer from today, we won’t get far. This ‘recognition’ is seldom pinned down: recognition for what? For doing a good job? For being good at “pink and fluff”, as a good friend of mine calls it? Recognition …

How Generation Z will change the PR sector

By Natalie Bishop, Generation Z, the oldest of whom are 23, is preparing to take the workforce by storm. A generation borne of digital innovation and social progression, these individuals embody a number of characteristics that are sure to spark change in the PR sector. So, as applications to universities fall and an entrepreneurial culture grows …

The evolving PR agency

By Holly Daulby, PR isn’t what it used to be and it has naturally evolved to be all encompassing which is why agencies need to pride themselves on being able to support brands with fully integrated campaigns that cross all platforms and are planned to have maximum impact at the right time. Got a new …

Public relations in 2019

Here’s my analysis of the opportunities and challenges that public relations faces in the next 12 months. There’s no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. It’s where I’m placing bets over the next 12 months. Please let me know what …