Influencer spend up 83% says report

Influencer spend in the US and Canada is up 83% year-on-year according to a report. Do the figures stack up though? Spend on influencers has jumped 83% year-on-year in the the US and Canada. Brands in Q2 2019 paid social media influencers a total of $442 million according to new research by Instascreener (formerly known as Points …

Five tips for social media crisis management

The reality is that what many people think is a social media crisis isn’t actually a crisis at all. The long-term impact on the brand’s or company’s reputation, sales, share price etc is often minimal. However, often doesn’t mean never so it is still vital to have a social media crisis management plan to minimise …

Challenging trust and reputation: BledCom19

Every summer, around 150 people gather in the Slovenian lake resort of Bled for a two-day long speed dating spree in PR ideas.  BledCom sessions are only ten minutes long – quite a challenge if you have spent seven years researching something and have a lot to share. Over two days I attended 36 sessions, …

Be a CMO. Not a Copywriter

Are you a CMO or a copywriter? Because here’s the thing, it’s not about job titles but mindset. With more and more copywriters joining the market and AI tools now able to write basic articles, you need to offer more than just ‘copy’. Clients need someone who’s able to strategise, solve their problems, and deliver …

New record for iprovision ‘fun casino’

The iprovision fun casino at the 2019 CIPR Excellence Awards set a new fundraising record for the benevolent fund – with £4,120 being raised by the charity. Many of the 600 plus attendees ‘bought’ the fun money used to play at the roulette and black jack tables.  Those taking part then try to end the …

Reputational risk, the NHS and Amazon’s Alexa

Did NHS satisfy itself that Amazon’s Alexa has all the possible systems in place to guarantee ‘a safe space’ for those seeking medical advice from the NHS? That is a very simple question yet the most important one, I could argue, that NHS’ recent announcement mentioned nothing about. And it should have. What was supposed to be a …

How to use a podcast for internal communication

Are you using podcasts inside your organisation? They have had a huge surge in popularity and are rapidly growing. But are they the latest shiniest thing (or “comms bling” as I call it) or something we need to seriously consider? Deloitte has just wrapped season one of The Green Room podcast, lead by Internal Comms …

Improve your writing style with help from a machine

Hemingway is a proof editing tool. It helps simplify and improve the comprehension of your writing. Good, concise writing uses a set of rules that we learn at school. It can take years of practice to achieve mastery through practice and coaching. It’s an area where machines can help improve the quality of your work …