The value of earned PR vs paid and how to get an A* in earned media

By Amy Kimber, lead publisher, Bottle, Because we’re in the business of PR, we’ll PR until the cows comes home. And, we will tell meaningful, impactful stories until the coverage comes home. When it comes to marketing, we’re all aware of adverts. We gaze aimlessly at posters while waiting for the tube, skip through branded …

Rebranding for ‘soft power’ – examples from the Gulf

Now is a good time to be in the branding business, at least here in the Gulf. A slew of governments and government-owned assets are launching brand campaigns. At the beginning of the month, the UAE government announced that it’d be launching a national competition to create the first brand entity for the UAE – …

Going Dutch: Living the integrated dream in Amsterdam

Every agency website shouts about being integrated, but in reality, bolting on talent from the ‘Mad Men’ legacy advertising world to an existing PR agency creates nothing more than additional services you can sell to clients. By Steve Heywood, GM, Edelman Amsterdam,  We all know that the world of comms is changing and in five years …

Research and Insight agency launches new Broadcast division and website

3Gem Media Group has hired Darren Ryan as their Media Director to run this new department. Darren will be responsible for overseeing and developing the company’s broadcast PR, video and podcast offering. He joins 3Gem Media Group having spent over 19 years in the broadcast PR and marketing industry, with experience in many companies. In …

The role of public relations in digital transformation

Recently I was speaking at/on a virtual conference, Insight Live, by Digital Leaders. Here’s my presentation which was aimed to help move on the conversation… The theme was digital transformation and of course I had an opinion about how the role of communication and public relations should be more integrated and a strategic part of …