Are your employees masters of seduction?

By Claire Walker, Group CEO, Firefly Communications, So, now we’re in the last week of January how are your New Year resolutions doing? Still on track or consigned to history? Mine rarely change year-on-year, but not so long ago I did have a particularly scary one – start dating. And I was in my 50s …

‘Creativity will get us out of this mess’

Those were the words of Frederike Magnussen, co-founder of A Plastic Planet, the charity which provided the brief for this year’s Creative Shootout finalists. A Plastic Planet’s aim is to provide consumers with the choice to go plastic-free while shopping and the Shootout brought some of the most creative agencies in the UK together to …

Keep it real – marketing universities post-Brexit

In a competitive and uncertain market, universities must satisfy international students’ search for authenticity. By Emma Leech, Few vice-chancellors will be welcoming 2019 with open arms. Headlines in early January warned that a no-deal Brexit was the “biggest-ever threat” to universities, citing the potential impact on research and the downturn in applications from the European Union. There are …

Why comms pros should act up

By Niki Wheeler, Director, Launch, Sitting in the audience at the final of the ‘Creative Shootout’ at BAFTA truly reinforces the links between presenting creative and treading the boards. Swanning past the eponymous masks before sitting in seats dedicated to some of the world’s most illustrious luvvies sets the tone.  Then the lights go low, the …

If You Are a Journalist and Want to Work in Public Relations…

…your ability to write content and have a keen eye for news will not suffice. There is much more you need to know to ensure your transition to a Public Relations role is smooth and provides you with plenty of development and advancement opportunities. Following an article I wrote two weeks ago, some ex-journalists turned-PR practitioners were …

Choosing the right conference

By Daniel Gerrella, At this time of year, people start planning which conferences they are going to attend. There are many things to consider, including value for money, learning opportunities, and the ability to network. Conferences tend to fit into two categories: Large, general events focused on an industry, broad issue or profession (sometimes over more …

Diversification and the lost generation of PR

By Amy Airey, There was an era when media relations was at the heart of PR. It defined PR. PR could quite easily have stood for press relations. But there’s been a seismic, and industry-changing, shift, and it’s really quite exciting. Don’t get me wrong, media relations is crucial and, nine times out of ten, …

6 top tips for effective video interviews

When I catch up with my phone video course graduates one subject arises in conversation more than any other – how to get the best out of interviewees. Interviews are a vital component in any video – messaging or storytelling. What you don’t want is a nervous, hesitant speaker.  And what you really don’t want …

Book review: Rethinking Reputational Risk, by Anthony Fitzsimmons & Derek Atkins

Since the start of the year a rumour has been swirling that Facebook has been using a then-and-now facial recognition photo-sharing challenge to collect data about users and improve its AI algorithms. The social network denies it started or is involved with the challenge. That people suspect Facebook of being involved, and that the rumour went viral, is indicative …