A Winter’s Tale of story-telling, organisational narrative and content marketing

Story-telling and organisational narrative have been discussed in relation to public relations for some time (see PR Conversations posts by Judy Gombita: Constructing the organisational narrative and me: Plotting PR narrative in social media). But it is in 2013 that the concepts have really gained a higher profile – making these the focus of post […]

Why the digital Christmas card is not good PR

When I began researching the origins of careers in public relations, I came across Sir Henry Cole, who I argued in my 2010 presentation at the International History of PR conference (subsequently adapted for publication in Public Relations Review), should … Continue reading →

Popular culture, Christmas and PR

Popular culture is a key part of Christmas and talking with a friend yesterday, we shared a love of classic Christmas movies, and spoke about the number of new seasonal themed CDs that have been released this year. So this … Continue reading →

The importance of kindness and goodwill for PR practitioners

The focus of #7 in my 12 Days of Christmas series of posts looks at kindness and goodwill. Within the professionalisation agenda of public relations has been a focus on being more businesslike with PR activities directed to achieving organisational … Continue reading →

Managing expectations – Christmas lesson for PR

What are you expecting from Christmas? Peace on Earth? Goodwill to all men (and women)? A White Christmas, with snow that is deep and crisp and even? Santa dropping all the presents you wish for down the chimney? Love at … Continue reading →

Supporting PR Week mentoring programme

My first time in an office was with my mother when I was a young girl.  She wasn’t a high flying executive and it wasn’t “Bring your daughter to work day”.  She was a cleaner in the local Clydesdale Bank and I would sometimes go with her in the evening when the logistics of five […]

Three of the best this Christmas

M&S Magic & Sparkle campaign shot Christmas is a great time for reflection and my thoughts often turn to the fantastic PR and marketing campaigns we’ve been involved with and those we’ve seen elsewhere.  For example we’ve loved developing some really clever content strategies for office supplies price comparison site Mintprice.com, where business is burgeoning […]

Commonwealth Games 2014 – maximising PR opportunities

Last week (20th November), the PR and partnership teams at VisitScotland joined forces with CIPR Scotland to host an evening event – it was a chance to network with likeminded communicators in the industry and share ideas over a glass of wine, but we were also unveiling an exciting new working partnership and marking the […]

POST RELEASE: Life After the Press Release Dies

It’s seven years since the ground-breaking post ‘Die! Press Release! Die! Die!’ was written. Tom Foremski’s this-can’t-go-on wail reads as powerfully as a Martin Luther deconstruction of one of the central pillars of the public relations industry. “I’ve been telling the PR industry for some time now that things cannot go along as they are,” […]

Top five tips for freelancers

Planning carefully can avoid headaches.(Picture from www.hongkiat.com) The other day we were asked by The Drum and the CIPR to put together our top five tips for freelancers to mark National Freelancers Day. In case you missed it, here’s what our managing director Sarah Hall had to say:   1)   Write a really good business plan […]