CIPR President’s Q1 2014 report: Focus on vision and purpose

Last year I set out ten pledges as a candidate for President of the CIPR in 2014. Members of the Institute elected me to the role and I started my term in office on 1 January. Three months in I’ve just published my first report spotlighting progress in each of the ten areas. I committed […]


#PRredefined is a new initiative with a bold ambition – to stimulate new thinking about the theory and practice of public relations, ultimately changing how public relations is defined  – and delivered to make a positive difference. Organisations, like markets, are becoming networks, and traditional hierarchies are breaking. There’s a role for public relations within every […]


In my recent post, The social business mutuality stack, I describe PR theory as the foundation for social business. (You might like to read the post if your understanding of PR is what might be described as mainstream – yes, PR has a reputation problem!) Given the import, I added that I’d joined a new […]

#EbookInADay update and a publication date

#EbookInADay was planned over a month and created in a day by PR students at Southampton Solent University. It was inspired by a project at Boston University. I challenged my network to develop the concept in a blog post. As President of the CIPR for 2014, the professional membership organisation for public relations in the […]

The Chartered PR Practitioner Q&A: Peter Walker on globalisation

One of my commitments as CIPR President was to promote the value of learning and development as a foundation for professionalism. Throughout the year I’m going to blog interviews with practitioners that have achieved Chartered PR Practitioner status to understand their motivation and perspective on the profession. The Chartered Practitioner qualification is pitched by the CIPR as […]

A student perspective on the PR gender pay gap

As I’m nearing the end of my time studying, and looking into full time work, I’m becoming increasingly aware of the gender balance in professional PR teams. Currently working freelance for a range of companies, in two of my clients I have female managers, and the other three are male. When learning about company structure […]

The reinvention of public relations

The CIPR East Anglia group invited me to open its Reinvention of PR conference in Cambridge today. It was a cracking event that pulled in speakers from Cambridge University, eBay, Kantar Media, Santander and Three UK. My thanks to the East Anglia group for putting together such a great event. Here’s my speech. It’s on a […]

‘There is a special place in hell for women who don’t help other women’ – let’s collectively collaborate to change organisational culture

Last week I went to the launch of Tomorrow Company’s research paper: Tomorrow’s Global Leaders: How to Build a Culture that Ensures Women Reach the Top. Chaired by Tony Manwaring, chief executive of Tomorrow’s Company and attended by The Rt Hon Maria Miller MP, Secretary of State for Culture, Media and Sport and Minister for […]

10 Steps to Nailing a Killer Career in PR

PR is changing. Gone (for the most part) are the days of endless media relations and measurement using AVEs. So far, so obvious. And so whether you’ve been in the industry for five years or you’re looking for your first role, you need to adapt your skill set and the way you position yourself if you want to forge a […]

Social sniff test: engaging employees as advocates or treating them as commercial commodities?

Latest post on shared blog, PR Conversations, is by Judy Gombita, my co-author: Some weighty conversations with subject experts: Debating employee engagement in a healthy corporate culture versus an amplified trend to “suggest” a program of socializing, whereby “employee brands” or “advocates” post marketing messages on their personal accounts (similar to native advertising). The communicative, socialized […]