What can brands learn from the #nomakeupselfie campaign?

You may have noticed the sudden glut of people posting glowing, natural beauty type selfies to their Facebook, Twitter and Instagram pages. Okay, so you will have noticed this because it has been such a success that it’s now all over the news. The #nomakeupselfie campaign is one of those rare beasts that started with […]

How to get line managers to love the manager toolkit

There’s a common exclamation we often hear from our fellow internal communicators whenever the subject of line manager communication rears its head; “I’ve crafted this beautiful manager toolkit with great content to help my leaders communicate our latest change programme to staff – but none of them ever use it!” It’s a bit like that […]

Twitter eight years on

Today marks the eighth anniversary of Twitter, the communication platform that is globally ubiquitous today, the eleventh most-visited website in the world. From co-founder Jack Dorsey‘s first tweet on this day, March 21, in 2006, the number of active users of the service now exceed 240 million per month worldwide who tweet in more than […]

Making healthcare personal

Recently, I wrote a post about Dr. Kate Burke, an emergency physician who uses video in her practice, shooting clips for patients at the end of an emergency room visit explaining the treatment and what to do upon getting home. That post about the great work Kate is doing to educate patients and their families […]

Happy birthday Twitter. Why do we tweet?

Twitter is eight tomorrow. Its my favourite form of social media because it is, ad products aside, truly democratic and social. In the last week or so I asked my network to share favourite moments from Twitter in recent years, and reasons for tweeting. I should have known that the response would be enthusiastic and […]

SXSW wrap: seven trends for consumers and brands

SXSW, the annual music, film and interactive conference and festival, took place in Austin, Texas from 7 to 16 March. Ketchum and Zócalo had 40 people on the ground, reporting back all of the information that everyone needed to know. Here are the key trends for consumers and brands that we spotted during the event. #1 What […]

Is procurement killing creativity?

I have been working in public relations for more than 16 years and although I love my job, and the industry finally seems to be adapting to the modern world, one thing that never seems to get better is the formality, bureaucracy and procurement processes that in my opinion stifle the creative sectors in this […]

The social business mutuality stack

Can you tell by looking at a photo like this if it’s of a sunrise or a sunset? Absent knowledge of the time of day or the direction in which it was taken, I think not. Just as well I’m talking about both a start and a finish here then. Sun-setting First, the crap that’s […]

Davos World Communication Forum highlights

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. Croatia, Denmark, France, Germany, Hong Kong, Hungary, India, Italy, Malaysia, Mexico, Netherlands, Portugal, Russia, Switzerland, Turkey, Ukraine, […]