Au revoir Roquefeuil – the psychology of place

Where are you from? The second question that anyone is likely to ask you, after your name and before your occupation. So it is surprising that within public relations we rarely, if ever, consider the importance of place. As Edward S. Casey writes in his pioneering study of the importance of place in people’s lives: […]

Getty Images ups its game in the collaborative economy

A picture is worth a thousand words, the saying goes. For anyone publishing content online, an image is becoming ever more valuable as an inclusive element in story-telling that can enrich your story and help it get attention. Did the picture you see above get your attention? It’s embedded from the Getty Images website under […]

Social Media ROI Explained – Presentation

Yesterday, my social media agency Prohibition held another of our strategic social media seminars and the topic was on the much discussed issue of social media ROI. However, instead of me banging on about my thoughts on this issue for once I have decided to share the full deck on Slideshare which you can see […]

CIPR Scotland AGM and Annual Report

Ahead of the 2014 CIPR Scotland Annual General Meeting at the Blythswood Hotel, in Glasgow, on Tuesday the following key documents are available: The 2014 AGM Agenda. If you are coming along, please download the 2014 CIPR Scotland AGM Agenda and bring a copy with you. Our Annual Report can now be viewed online. Download the CIPR Annual […]

Stakeholder Expectations Roundtable: A tale of two books

Where does public relations fit into the organization? How should we update our practices to meet the needs of today and tomorrow? What are our responsibilities to the organizations we serve—and how can we communicate with, and address concerns of, stakeholders? By Bob Geller The above questions were some of the topics covered in a […]

David Cameron forgets Twitter needs to be authentic – again!

One of the topics we cover in my online PR master classes is how powerful images can be – if they are authentic, fun,creative or interesting. David Cameron provided a great example of how not to do authenticity with his much derided photo of him watching the boxing during the London Olympics. He’s now helpfully provided […]

Getting brands through the school gates can start a green revolution

Green Schools Revolution is one of the most innovative corporate social responsibility (CSR) programmes in the UK and could signal a new way for brand owners to engage with children and their families and turn traditional B2C sponsorship on its head. That was the message delivered at a special PRCA Breakfast Briefing where Hopscotch Consulting […]

The value of PROs becoming good public speakers

I recently had the pleasure of attending a course run by Sarah Lloyd-Hughes and her team at Ginger Public Speaking. The course was primarily targeted at entrepreneurs but there were a number of PROs like myself in attendance too. Although we were obviously all at the training for the same reason, it was still a […]

A sweet 16 celebration with a difference

What happens when you mix TV gameshow formats Play Your Cards Right, Blind Date, Family Fortunes and an old school headmaster? You’re in the right place to found out. Following on from Dawn Robinson’s article the other day about how she is using games for comms, I heard through the grapevine about another initiative taking […]

The PR gender pay gap – what to do next

Not quite reality The recent CIPR State of the Profession survey revealed an average gender pay gap of £12,000 in favour of men. I blogged about it here.  So, what to do next? At 12.30pm on Friday 7 March, in advance of International Women’s Day, the CIPR is holding a dedicated Twitter chat dedicated to this […]