Press Release PR Pitch Stupidity

I get many unsolicited PR pitches sent to me via email. Nearly all of them are untargeted broadcast pitches, usually in the form a press release. I almost always delete without reading. Recently I got a press release with a subject line that was interesting to me. I read it because I thought there might […]

Press Release PR Pitch Stupidity

I get many unsolicited PR pitches sent to me via email. Nearly all of them are untargeted broadcast pitches, usually in the form a press release. I almost always delete without reading. Recently I got a press release with a subject line that was interesting to me. I read it because I thought there might […]

Tackling the reputation of public relations

Public relations needs to tackle its’ image problem argues Kate Samuel. She calls for practitioners to be confident and proudly explain their value and purpose. By Kate Samuel Okay, I admit it. Being called a public relations practitioner, or PR, makes me cringe. And occasionally shout. And warn that naysayer, that doom-monger, that accuser, to […]

Savvy social media fishmonger turns #BrandVandal in pursuit of debt

If Steve Earl and myself were to hand out prizes to #BrandVandals, Wetfishshop Limited a fishmonger and merchant based in Lyme Regis, Dorset, would be sure to receive a gong. The fishmonger is in dispute with a pub called the Green Dragon in Brook, Hampshire over invoices totalling £165 that it claims are outstanding from August […]

The Chartered PR Practitioner Q&A: Eva Maclaine on working internationally

One of my commitments as CIPR President was to promote the value of learning and development as a foundation for professionalism. Public relations may be a maturing professional discipline but unlike other areas of management we have yet to mandate the qualities that mark out other professions, such as formal qualifications and life-long learning. Personally […]

The evolution of social media

Yesterday my friend Chris Norton, managing director of Prohibition PR, published this fantastic infographic charting the evolution of social media. Chris was also a fellow co-author of Share This Too. Courtesy of: Prohibition Read Original Post

@UnemployedPRMan on search for a new job

Press officer Peter O’Connor has taken to Twitter as @unemployedPRman in his search for a new job. Here he tells his story. By Peter O’Connor How hard can it be to get a job? How hard can it be to get a job in PR? How hard can it be to get a job in PR […]

Views my own: Do you need a Twitter disclaimer?

One of the first questions attendees on social media training courses ask is, “do I need a Twitter disclaimer?” Social media guidelines across the world are littered with encouragement to add an “all views are my own”, “opinions are not those of my employer” or similar (maybe wittier) Twitter disclaimer, but are they necessary? For […]

Loving or loathing LinkedIn

I’m in two minds about LinkedIn both personally and professionally. In some ways it is the most irritating of social media networks, but also it can be highly useful. I tend to feel LinkedIn (the topic of my second January post reflecting on Social Media) doesn’t really know what it is any more and is […]

What I learned about PR and blogging in 2013

Before 2014 kicks into gear and accelerates away, I thought I’d take a look in the rearview mirror at 2013 and present six things that I learned last year about PR and blogging. Blogging isn’t dead As Stuart Bruce writes, blogging still matters for public relations. In the 12 Days before Christmas, I decided to […]