Making the #CIPRSM redundant

One of the great things about a professional association is that it can be a powerful force for change in taking a leading and proactive stand in helping those in the profession – association members or not – understand and more likely embrace the change if that’s a goal. I see that as a great […]

A new guide to help you verify digital content from any source

Verifying facts before publishing a news story is one of the cornerstones of trusted behaviour that we have traditionally expected from the mainstream media. Even in the disruption of traditional sources of news over the past decade – with the rise of social media, of newer sources of news and information that compete with the […]

How to be smart about guest bloggers

Every week, I receive two or three requests to publish guest posts on my blog. The requests come by email from people I don’t know who almost always have a Gmail address, not a recognisable company domain. And there is usually nothing in the email about the person other than a name (which often doesn’t […]

Hacking the global economy: review of Reputation Economics

Who you know is worth more than what you have. That’s both the subtitle and thesis advanced by Joshua Klein in his new book Reputation Economics. Klein is hacker that will hack anything that moves according to his TED profile. His latest target is the global economy. Reputation Economics is a disruptive book that challenges all preconceptions of value […]

Chartered PR Practitioner Q&A: Clare Parker on the defence communicator

One of my commitments as CIPR President was to promote the value of learning and development as a foundation for professionalism. Throughout the year I’m going to blog interviews with practitioners that have achieved Chartered PR Practitioner status to understand their motivation and perspective on the profession. The Chartered Practitioner qualification is pitched by the […]

Press Release PR Pitch Stupidity

I get many unsolicited PR pitches sent to me via email. Nearly all of them are untargeted broadcast pitches, usually in the form a press release. I almost always delete without reading. Recently I got a press release with a subject line that was interesting to me. I read it because I thought there might […]

Press Release PR Pitch Stupidity

I get many unsolicited PR pitches sent to me via email. Nearly all of them are untargeted broadcast pitches, usually in the form a press release. I almost always delete without reading. Recently I got a press release with a subject line that was interesting to me. I read it because I thought there might […]

Tackling the reputation of public relations

Public relations needs to tackle its’ image problem argues Kate Samuel. She calls for practitioners to be confident and proudly explain their value and purpose. By Kate Samuel Okay, I admit it. Being called a public relations practitioner, or PR, makes me cringe. And occasionally shout. And warn that naysayer, that doom-monger, that accuser, to […]

Savvy social media fishmonger turns #BrandVandal in pursuit of debt

If Steve Earl and myself were to hand out prizes to #BrandVandals, Wetfishshop Limited a fishmonger and merchant based in Lyme Regis, Dorset, would be sure to receive a gong. The fishmonger is in dispute with a pub called the Green Dragon in Brook, Hampshire over invoices totalling £165 that it claims are outstanding from August […]

The Chartered PR Practitioner Q&A: Eva Maclaine on working internationally

One of my commitments as CIPR President was to promote the value of learning and development as a foundation for professionalism. Public relations may be a maturing professional discipline but unlike other areas of management we have yet to mandate the qualities that mark out other professions, such as formal qualifications and life-long learning. Personally […]