Is there a way back for any of these people in the limelight?

By James Knight. I call it haughty, arrogant behaviour has it damaged their reputations? Anybody can apologise after the event but celebrities, MPs and scientists should think before they break the lockdown. There seems to be an exclusive club of lockdown breakers, you just need to be famous to join the Lockdown Club. I have […]

How to Boost your Domain Authority Through Link Building

By Colin Cather, Creative Director of digital PR agency Bottle. The purpose of PR (and digital PR) in the simplest version is to build brands. That brand-building has two dimensions – brand strength, and brand stature. Authority and Brand Stature ‘Strength’ is about differentiation, distinctiveness, and relevance: standing out, getting noticed by the right people. […]

Robust Communication Is Here To Stay: Pay Attention To The New Realities

There is little doubt that communication has become more robust. This certainly helps to gain attention but is also a way to ensure that misinformation, or even ‘fake news’ is not allowed to go unchallenged. Whatever an organisation says or does may need to be defended. Organisations need to recognise this reality. Long form There […]

How to build a consultancy during a crisis

By Advita Patel, I’m a relative newcomer to the world of freelance and consultancy. I launched my business CommsRebel with such enthusiasm in January 2020, and then a couple of months later, a global pandemic hit. I’ve always had an entrepreneurial spirit. I grew up in a house where both my parents ran their own business, […]

Beware Of Being Blamed: Just Look At Social Media

Politicians sometimes like to blame entire sectors for perceived failures even if they do not always entirely deserve it. With that blame comes reputational damage and the threat of new regulation. How can we avoid such a situation from arising? What is happening to social media companies provides some lessons for us all. It is […]

Will working from home damage brand culture?

By Lesley Gulliver, managing director of The Engine Room. Having spoken about the benefits of working from home for years – before always finding a reason why this simply wasn’t possible – personally, Covid-19 forced a behaviour change that was long overdue. And a quick scroll through social media feeds shows just how many people […]

Creating copy that connects with your personal brand

By Gemma Storey. There’s no shortage of expert advice out there. Blogs, podcasts, thought leaders – we’re constantly bombarded by people who want us to listen to them for a moment and consider what they have to say. But our attention spans are dwindling, and many of us have pandemic brain. (Anyone else still finding it […]

Actors union approves influencer agreement

The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has approved a new influencer agreement to cover influencer-generated branded content. The new SAG-AFTRA influencer agreement extends coverage beyond YouTubers to include audio and video published to other platforms such as Facebook, Instagram, Twitch and TikTok. Under the scheme, union members will now be […]