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We will look back at 2007 as being a year when the world went in a new direction and communicators struggled to keep up. In January that year, Apple’s iphone, Google’s Android and BBC’s iPlayer were all launched. Tom Baldwin in his book ‘Control, Alt, Delete’ singles out the pivotal year of 2007 as the …
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By Christian Sharp, Firefly Communications, Gillette’s latest advert doesn’t really need much introduction, given the buzz and outrage on the social and news channels at the moment. As I see it, there are (at least) two ways to look at it: as a communicator, i.e. whether it is an effective way of marketing the brand, …
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Using all the means at your disposal to shout about an issue is rarely the best way to deal with Government. But sometimes the circumstances dictate it. Brexit now calls for shouting. Organisations do not like to stand too close to the political flame. They worry about the long-term implications and the potential regulatory or …
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By Helen Campbell, PR can seem like a conveyor belt at times, or perhaps a roller-coaster. Planning Christmas in July – and twelve months of strategy for each client by the end of every year – may leave us wondering when we might finally get to figure out our own hopes and dreams. And as …
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The top news stories of 2018 also happened to be last year’s biggest PR incidents. This isn’t surprising as the media loves a scandal, much to the chagrin of PR professionals. Some companies were able to save face. Others, not so much. The good: Following the Cambridge-Analytica data harvesting scandal, which received 94,400 media mentions …
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By Erin Dodds at the Creative Shootout, A ten-metre whale erected out of rubbish, a chippy serving battered plastic, the Trash Isles – 2018 was full of memorable anti-plastic campaigns, arguably some of the best creatives of the year. Since David Attenborough shocked viewers with Blue Planet II, consumer perception of single-use plastic has shifted, …
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Could “listening” become the most valuable skill set in a PR professionals’ toolkit in an evolving world of artificial intelligence (AI) asks guest author Shelley Sullivan. This article is based on a CIPR Professional PR Diploma submission. The story so far The robot revolution is rapidly gaining pace and as with other professions, it has sparked …
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This post is about the role public relations practitioners can and should play to help organisations understand how to prepare stakeholders and try to get the most from Brexit, whatever the outcome of the agreement. Our opportunity is through clear, strategic leadership and by demonstrating how we can manoeuvre the impact of Brexit. PR practitioners need to …
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By Richard Cook, In the first week of the year, Andrew Edgecliffe Johnson in the FT, asked: Should Business Put Purpose before Profit? (Jan 3 ,2019). He states that there is “a new model for capitalism based on the watchwords of purpose, inclusion and sustainability”. So, should the new year resolution of business leaders in …
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By Niki Wheeler, Director, Launch, Apparently most New Year’s Resolutions are broken by mid-January. Well, it’s now the 14th, how are you doing? In the comms business, it is important for us to maximise the opportunity that New Year New You season brings now and throughout 2019. Back after the holidays and fitness classes are packed …