How to manage the news when things don’t land

By Niki Wheeler, Director, Launch, We’ve all been there. Nothing on the cuts, alerts or social feeds on ‘D Day’ be it a campaign or brand launch or big news push. Rather than putting your head the sand and pressing the snooze button, the best thing to do when the coverage hasn’t (immediately) landed is to …

72 Point Ramps up talent for positive social change campaigns

CSR specialist Lisa Malyon joins leading national PR agency 72Point, bolstering the agency’s vision of supporting more household name brands with campaigns that engage audiences around today’s biggest issues. The agency has a strong Corporate Social Responsibility record and provided over £140,000 of pro-bono PR support in 2018 to charities including Children with Cancer UK, …

PR Hell – when pitches go bad!

By Darryl Sparey, Director, Hotwire, Whether you’re in-house or at an agency, the life of a PR practitioner can be a challenge. Mediating between the objectives of the boardroom, the demand for leads from the sales team, the deadlines of the product and brand teams and an indifferent, uninterested or uncaring media, PR professionals can …

Top five reasons why leaders fail to communicate

One of the most frequent problems I hear from fellow public relations professionals is that their leaders fail to communicate effectively. I’ve identified some of the most common reasons why leaders fail to communicate effectively. 1) Don’t understand how important it is to communicate Many leaders don’t understand how important it is to communicate effectively. …

Reddit: Should PR venture into the ‘darker side’ of social media?

Sinister threads on the social network could be where your target audience is lurking. Should you dive in? By Alexander Garrett, The posts have scary headings, ‘Deathiversary’, ‘I don’t know what’s wrong with me’, ‘I watched my dog die’, ‘I want to do something wrong’… ‘Fucked Up Thoughts’ is one of the darker corners of …

Do you really need media training?

By Kate Betts, I have heard it said that doing a media interview is a bit like having a chat and that dealing with reporters just involves common sense. So, what happens then when things start going off in a direction you don’t want them to? The interviewer starts asking about tiny detail that isn’t really …

Influencer marketing’s language problem

The influencer marketing language problem: successful innovation demands a shared vocabulary. A shared vocabulary follows shared values and a shared purpose. This remains lacking in our industry. Seated in a nondescript seminar room at an MBA residential school we were asked to jot down our definitions of strategy. As the walls filled with Post-It notes, …

Automation threatens a quarter of marketing and PR jobs, ONS report

Women, young people, and those who work part-time are most likely to work in roles that are at high risk of automation. The Office on National Statistics published a report today that estimates that 27% of marketing and public relations jobs are at risk from automation. Automation involves replacing tasks currently done by workers with technology, which could include …

Think Carefully About Thought Leadership

Thought leadership can offer many benefits in public affairs but there can be too much of a focus on the media.  We need to be aware of the potential pitfalls and take action. Thought leadership can set you apart from the competition, and we have to be aware that we are all competing for space …