How to communicate the end of 2021

Are you planning year-end internal communication activities? Are you being asked to mark the end of 2021 in an appropriate way? If so, you’re not alone. I can see from my blog stats you’re looking for advice and guidance to help you communicate. A 2017 article is proving particularly popular. It feels timely to update the […]

What Can Sewage Teach Us?

The Government U-turn on the Environment Bill about what water companies’ responsibilities are when it comes to dealing with sewage provides some valuable lessons for public affairs. The Guardian, and others, have been writing regularly on the issue but to summarise briefly, an amendment tabled in the Lords to the Bill, demanding that water companies […]

Hot Competition: How Social Media Giants are Evolving

By Yuval Ben-Itzhak, Chief of Strategy at Emplifi. Today, social media is ubiquitous. The platforms we have come to know allow billions of people to consume news, stay connected and, increasingly, interact with bands. And they are just as valuable from the brand’s point of view too. Social media, and the data it collects, are […]

COP26 Week One: Hopeful Start

By Claire Barraclough, specialist in sustainability and corporate communications. What a week. It was hard not to be moved by the opening of COP26. We heard from world leaders about the scale of the climate emergency and how it is impacting the most vulnerable. I defy anyone not to be moved by Mia Mottley, Prime […]

Yorkshire County Cricket Club, Racism and How Not to Manage a Crisis

How Yorkshire County Cricket Club have turned an already unacceptable situation into a PR disaster that they may not recover from. By Peter Jackson Eastwood, senior account manager, The PHA Group. In a competitive field of sporting disasters in recent years, Yorkshire County Cricket Club might well have outdone the lot. It’s remarkable quite how […]

Fortnum & Mason: World Leader in Retail with PR to Match

By James Knight. Based in its iconic Piccadilly store, Fortnum & Mason is one of the most recognisably British brands. During the pandemic they have used PR with great success and are now looking forward to Christmas 2021. I always visit the store at Christmas, from the Christmas windows to the beautiful food hall, chocolates, […]

Instagram link stickers are available to everyone – it’s a game changer

By Aaron Brooks, co-founder of Vamp. Instagram fulfilled one of its most frequent user requests when they announced they’d be giving everyone the ability to add links to Stories. CEO Adam Mosseri said: “We’ve received a lot of feedback over the years on limiting links to accounts with >10k followers, and we heard you.” This […]

Thinking of a change in career? PR/comms could be for you

By Marc Cohen, co-managing director at The PR Office. Back in the day it was the done thing to join a company after university and stay for life. So many people from the Baby Boomer generation (1940-1960) did just that. A job for life was actually a thing. Then, for the next generation, it was […]

Seven crisis communications lessons from across Europe

By Tim Toulmin, managing director, Alder. I recently had the privilege of listening to a range of senior communications leaders from across Europe. My agency Alder is the UK affiliate of the Crisis Communications Network Europe, and our inaugural conference was a chance to share lessons and reflect on best practice. Here are seven things […]

COP26 and the sustainable future of events

By Alex Hughes, co-founder, Totem Hybrid Events. Covid-19 was a ‘reset’ moment for the events industry. We stopped, we worried, and we all responded in different ways to that moment – and we are still adapting to the ripples of change. Alongside that reset, something else happened – something which came as a surprise to […]