Posted on A new series of guides explores artificial intelligence (AI) in public relations practice. They’re published by the CIPR #AIinPR panel. The CIPR has published a Skills Guide about #AIinPR. An introduction to AI in PR is available for free via the CIPR website. It’s intended for anyone that works in communications. The primer explores the …
Posted on A public relations research conference is a good place to test some of the assumptions underlying practice. BledCom, an international public relations research symposium that has just finished its 26th annual meeting in Bled, Slovenia, stirred up controversy by questioning the practice’s interests in trust and reputation. Do these topics really merit the importance attached …
Posted on By Katee Dias, You only need to look at the celebrity world to find some very recent examples where an individual has lost their job and damaged their reputation by making a thoughtless social media post. Danny Baker tweeted a picture of a chimpanzee and made reference to the royal baby. This was interpreted as a …
Posted on Are you responsible for the Comms budget in your company? How do you plan and how do you measure what you do? Today I have a guest post to help you know what other professional communicators are doing and an invitation to participate in a survey. The article has been written by Anthony Bernard-Sasges, Specialist in Research …
Posted on The Gulf’s media has had a shocking year so far, with a series of journalist layoffs in the UAE. Is there anything that communicators can do to support the journalists they work with? I’ve been around the block, and I’ve read, seen and done so many bizarre things in my profession that I’m rarely phased. …
Posted on Working life can often feel a bit like table tennis – as soon as you hit one over the net another one comes flying back at you – so attending a seminar held in a giant ping pong arena felt strangely appropriate. In between frantic sets with paddle and ball – and nothing says social …
Posted on By Ashley Carr, Research from PR Week showed that a rise in competition and a hesitation to commit longer-term has led to an increased number of organisations seeking PR projects rather than a retainer agreement. But, although the tradition of long PR lunches is long gone and the time when press releases were King in the …
Posted on Last week I had the fortune to be invited to speak on the topic of reputational risk management to MBA students and assorted internal auditors, risk managers, HR and communications executives at the Othman Yeop Abdullah Graduate School of Business at the Universiti Utara Malaysia in Kuala Lumpur. Reputation risk may not be as high …
Posted on By Stephen Humphreys, Whom to trust is an increasingly complex issue and separating fact from fiction, in an age when anyone can mass produce and share information, is getting harder. At the same time, trust continues to be shaky. Today people are most trusting of others they believe to be like themselves and those they have …
Posted on It can be very easy to get bogged down in day-to-day activity but we all need to take the time to raise our eyes and look at the longer term. It can prove useful. It is a commonly held belief that politicians have difficulty taking longer term decisions. Anything that may deliver results outside of …