Posted on By Rohan Midha, Managing Director of creative influencer marketing agency PMYB. In 2019, for the first time ever, digital ad spend overtook traditional. And, with 59% of marketers planning on increasing their influencer marketing budget next year, it’s fair to say that in 2020 the power of influencer marketing will increase once again. Here’s my breakdown …
Posted on By Ollie Druttman, As a youngster growing up in London in the 90s, big brands were powerful, influential, and seemingly indestructible. All pocket money was promptly deposited at HMV, which was literally the cornerstone of the Ealing high street. Disney represented Saturday morning cartoons and the contents of the video shelf at home. The Royal …
Posted on By Antonia Welch, It could one day end up as a PR case study: an organisation which prides itself on its progressive credentials and has been known to lecture its audiences on diversity and equality issues loses a discrimination case brought against it by one of its own employees. The damning unanimous verdict is that the …
Posted on By Andrew Rowley and Shauna Madden, PR Account Managers at integrated creative agency, ilk, Over recent years Twitter has consistently come under fire for doing very little to handle the abuse on the platform. While anonymous abuse or ‘trolling’ is on the rise, only a tiny fraction of online abuse happens on Facebook or other …
Posted on I’ve been mulling over this question for several months now. PR’s history at practitioner level is not widely understood and therefore unappreciated. PR professionals, like their marketing cousins, tend to be future-biased; we obsess about trying to understand what’s coming next, while neglecting the knowledge, wisdom and value of what came before. There are exceptions, …
Posted on A literature review published by the CIPR finds that PR lags other professions including HR and management consultancy in getting to grips with AI. It highlights key issues that need to be urgently tackled. What is the future of a profession when a body of knowledge can be assimilated into a data set and interrogated …
Posted on By Aimee Postle, CIPR Midlands Chair, The current State of the Profession survey is out in the market for research now (don’t forget to complete and have your say! – https://www.cipr.co.uk/stateofpr) but last year’s figures showed an upbeat and growing industry, albeit one facing a series of challenges around mental health, the gender pay gap …
Posted on The December 2019 election results in the UK will be picked over in the coming months and years, not least by the opposition parties who were so convincingly beaten, but one thing is certain – the results prove beyond argument the value of public relations techniques, used skillfully and in a highly focused way. Setting …
Posted on By Jonathan Kirby, Managing Director, Instinct, The decorations are barely back in the boxes and gym membership cards are still being used instead of wasting away in wallets, and influencer marketing has already had a barrage of negative headlines, picking up where it left off in 2019. Influencer Marketing spent most of last year facing …
Posted on By Tony Bradley, chair of iprovision, Like many industry veterans I was sad to learn of the death of Harold Burson. The founder of Burson-Marsteller leaves an incomparable legacy within the industry he did so much to shape, leading many to consider him the greatest ever PR practitioner. I met Burson in 2007 when, as …