How To Know Which PR Activities Are Best For Your Brand And Story

By Andy Barr, CEO and Founder of 10 Yetis, Deciding how to effectively implement your PR and marketing actions can often be a headache and will take a while to fine-tune. It’s of vital importance to know and fully understand your key messaging, your target market and what your short and long-term goals are. I’ve …

Purdah communication and resource rules

Purdah places restrictions on government and public bodies during elections. There have already been two claims over the misuse of communication and resources. Complaints of misuse of government resources Although restrictions only began today claims of the misuse of government resources began before the purdah period. Chancellor Sajid Javid asked the Treasury to calculate the …

What can universities do to change the story?

By John Gill, editor, THE, If you subscribe to the idea that there’s no such thing as bad publicity, then the past few years have been golden for those who want higher education to have a higher profile. From the prolonged agonies of the vice-chancellors’ pay story, to the focus of mainstream media on alleged …

The Importance of Personal Branding

By Isobel Camier, Building and carefully managing your personal brand equity is essential, whatever your status in the professional world. Your brand is all about how others perceive you, and is key to capturing the right audience and attention. Everything you say and do (or don’t) contributes to how you will be perceived. Strongly defined …

Political advertising, spin and manipulation

The debate about political advertising is heating up as we head towards the pre-election or purdah period for the general election in December. And public sector PR professionals need to be on their guard to ensure they give the best politically neutral advice. By Mandy Pearse, Chair of the CIPR’s Local Public Services Group, Twitter’s …

Reputation and Political Engagement: The Fundamental Link

Organisations with poor reputations are damaging their political engagement. Unless efforts are made to build, maintain and protect reputations then you are also risking political intervention. Politicians do not want to suffer from guilt by association. What makes political stakeholders different from any other stakeholder is their need to stand for election and win. So, …

Why Facebook needs to take its reputation more seriously

Facebook wants to build the digital currency of the future. But first it must contend with its past and sinking reputation after a relentless hurricane of data privacy PR nightmares. By Louisa Bartoszek, I recently saw CEO Mark Zuckerberg testify before the House Financial Services Committee to discuss Facebook’s plans for Libra with deep fascination. I …

How to get off the Crazy Busy Bandwagon and get your real work done

Do you ever feel like you are on a stationary bike – peddling furiously but never moving forwards? By Zena Everett, executive coach, I’m constantly hearing how busy people are: it’s a badge of honour. Their days are ‘back-to-back meetings’ that they attempt to fit their real work around. They send emails late at night. …

Advertising in 2019 – beautifully bold or sweetly simple?

By Ollie Tunmore, With a recent report finding that the average person spends two hours and 23 minutes on social media every single day, it is no surprise that advertising brands are trialling new methods of portraying their messaging to audiences. In one respect, agencies are taking it to the next extreme; for example, Frank …