Sometimes You Do Need To Shout

Using all the means at your disposal to shout about an issue is rarely the best way to deal with Government. But sometimes the circumstances dictate it.  Brexit now calls for shouting. Organisations do not like to stand too close to the political flame. They worry about the long-term implications and the potential regulatory or …

When is the right time to go freelance?

By Helen Campbell,  PR can seem like a conveyor belt at times, or perhaps a roller-coaster. Planning Christmas in July – and twelve months of strategy for each client by the end of every year – may leave us wondering when we might finally get to figure out our own hopes and dreams. And as …

The top news stories of 2018: the good, the bad and the ugly

The top news stories of 2018 also happened to be last year’s biggest PR incidents. This isn’t surprising as the media loves a scandal, much to the chagrin of PR professionals. Some companies were able to save face. Others, not so much. The good: Following the Cambridge-Analytica data harvesting scandal, which received 94,400 media mentions …

Cutting Through the Creative Waste

By Erin Dodds at the Creative Shootout, A ten-metre whale erected out of rubbish, a chippy serving battered plastic, the Trash Isles – 2018 was full of memorable anti-plastic campaigns, arguably some of the best creatives of the year. Since David Attenborough shocked viewers with Blue Planet II, consumer perception of single-use plastic has shifted, …

Listen very carefully: the robots are coming

Could “listening” become the most valuable skill set in a PR professionals’ toolkit in an evolving world of artificial intelligence (AI) asks guest author Shelley Sullivan. This article is based on a CIPR Professional PR Diploma submission. The story so far The robot revolution is rapidly gaining pace and as with other professions, it has sparked …

Preparing for Brexit – how public relations can help

This post is about the role public relations practitioners can and should play to help organisations understand how to prepare stakeholders and try to get the most from Brexit, whatever the outcome of the agreement. Our opportunity is through clear, strategic leadership and by demonstrating how we can manoeuvre the impact of Brexit. PR practitioners need to …

New Year, New (Comms) Opportunity?

By Niki Wheeler, Director, Launch, Apparently most New Year’s Resolutions are broken by mid-January. Well, it’s now the 14th, how are you doing? In the comms business, it is important for us to maximise the opportunity that New Year New You season brings now and throughout 2019. Back after the holidays and fitness classes are packed …