The Values Shield

By Matthew Knowles, The team at Hotwire in the UK kindly invited me to speak on a panel last week looking at crisis communications as they published their UK findings of the agency’s global report on the subject after surveying industry leaders in many of the countries that they cover.  It was a good event, with interesting questions from …

10 Ways PR Can Nail a Broadcast Pitch

By Deb Sharratt, Earlier this month CIPR North East held an event for PR practitioners focusing on the discipline of media relations, and pitching to broadcast media in particular. Media relations is what many people, who don’t have a full understanding of the profession and industry, associate with public relations. Public relations can be done very successfully …

Jacinda Ardern – charismatic purpose-driven leadership

By Iain Patton, Director, Ethical Team, Following the aftermath of the terrible atrocities in New Zealand a new political star has emerged whose influence and impact is reaching far beyond the borders of this traditionally quiet commonwealth country. While the 2019 Edelman Trust Barometer reports that trust in global institutions and authority figures has hit an …

Trillion Dollar Comms?

By Niki Wheeler, Director, Launch, I’ve had two decades of working alongside CEOs across sectors, but listening to Eric Schmidt, former Chairman of Google, talking about his work with the legendary coach, Bill Campbell at The London Business Forum this week and the mists cleared. Schmidt and a panel of Silicon Valley luminaries talked about the …

Mental health and the law – an obligation to protect

By Catherine Hawkes, associate, Royds Withy King, With one in six employees experiencing a mental health problem at some point in their career, it is important that employers take proactive steps to deal with this issue. The PR industry is a sector which is particularly vulnerable to stress and mental health issues given the nature …

EU Elections 2019 – The story so far

In my third article about the Euro elections I’m focusing on the campaigns so far (here are parts one and two). European elections are always tricky campaign-wise. The constituencies are in fact massive regions which makes it harder to mount an intensive campaign. They often come soon after other elections, which means activists are tired. …