In public relations correlation is not causation

Bill runs a small family owned toy shop that’s doing okay. He runs it himself and all his staff are family who all pride themselves on their friendly service. Then his daughter Ruth needs to go on maternity leave so he hires Lucy to cover for her. It’s a phenomenal success as sales the following …

How newspapers are re-inventing themselves for a chance of survival

As a keen junior newspaper reporter, I was once told the key to writing features was to put the best quote in the intro. So, John Lennon’s ‘Beatles are bigger than Jesus’ should always shout from the first paragraph to reel the reader in. I was reminded of this gem listening to Marc Reeves, editor-in-chief …

Is the Copyright Cat out of the Bag?

By Jacqueline Purcell Chart.PR, This article is not written as a history lesson about where the word ‘copyright’ or the symbol © came from, and which person or team created the word or symbol. Rather I’d like to explain what I discovered about how and why ‘copyright’ might have become so misunderstood in much of the world. …

Brilliance vs mediocrity – are you too smart to be hired?

There’s something really screwed up with today’s workplaces and, especially, their advertised “culture”. One the one hand, you get to see all these lovely images and videos of various layers of corporate structure and, on the other, you experience the “reality”. The saying “perception is reality” seldom applies to a workplace and, in my experience, the …

Proud of public relations

If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Don’t get me wrong, reflection is a positive means of learning, and is something that I practice myself, but self flagellation in industry media helps …

Jamal’s Legacy – What PR Must Learn & Do Differently

It’s been over a month and I’m still in shock at what happened to Jamal Khashoggi, the Washington Post columnist who died last month while at the Saudi Consulate in Istanbul. I knew Jamal. I first met him four years back at a SAGIA event in Riyadh. He was working with HRH Prince Al Waleed …

‘In the arena of emerging tech, PR needs to step up’

Get ahead of the game for 2019 By Kerry Sheehan, 2019 is set to be a big year for #AIinPR — with the growth in artificial intelligence assistants, chat bots and voice search — alongside virtual reality, augmented reality and mixed reality. As PR and communications professionals, we are increasingly expected to embrace new technologies which we then deploy …