Why now is the time to start podcasting for PR

By Marina Lois, , Seven million adults in the UK listen to podcasts each week, and that figure has risen by 1.3m in the last year alone. Although Apple has been the main proponent of this success to date, Google has now announced that they want to ‘double global podcast listenership’ within two years. And …

Pretending to be the boss: Tips for ghost tweeters

By Nicola Rossi, To ghostwrite convincingly you need to do more than just string a few words together. It takes empathy and imagination as well as a good grasp of the facts. In corporate communications, taking on the persona of a business leader, and delivering an authentic story, is a common task. One that requires a …

Palm oil and the slippery issue of online crisis management

By Julia Ruane, When an issue starts trending online a good PR team gets creative fast, finding ways to maximise its popularity to build engagement with their audience. Remember Oreo and their Superbowl blackout tweet? But the best PR teams do more than that – they don’t just look at how the rising trend could bring …

Tone-deaf keyword squatting by Instagram influencers

Avoid keyword squatting Instagram influencers. There is no point bringing your authentic ‘whole-self’ to work if your whole self is an a**hole. There’s no longer a separation of the personal from the professional. Our online lives are not distinct from our day-to-day lives. Both ebb and flow into one fully-rounded self. The most fundamental virtues …

The perils of the gamer backlash

By Gemma Storey, Gamers are a passionate bunch – one minute they love a game developer – the next they’re ripping them to shreds on Reddit, launching campaigns and starting a backlash. But why does this happen? Is it just a mixture of entitlement, social media anonymity and being angry at the world? Or is there …

Public relations in 2019

Here’s my analysis of the opportunities and challenges that public relations faces in the next 12 months. There’s no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. It’s where I’m placing bets over the next 12 months. Please let me know what …

How newspapers are re-inventing themselves for a chance of survival

As a keen junior newspaper reporter, I was once told the key to writing features was to put the best quote in the intro. So, John Lennon’s ‘Beatles are bigger than Jesus’ should always shout from the first paragraph to reel the reader in. I was reminded of this gem listening to Marc Reeves, editor-in-chief …