Posted on By Andrew Rowley and Shauna Madden, PR Account Managers at integrated creative agency, ilk, Over recent years Twitter has consistently come under fire for doing very little to handle the abuse on the platform. While anonymous abuse or ‘trolling’ is on the rise, only a tiny fraction of online abuse happens on Facebook or other …
Posted on By Jonathan Kirby, Managing Director, Instinct, The decorations are barely back in the boxes and gym membership cards are still being used instead of wasting away in wallets, and influencer marketing has already had a barrage of negative headlines, picking up where it left off in 2019. Influencer Marketing spent most of last year facing …
Posted on By Fiona Broomfield, head of content at Igniyte, Online reputation management in 2020 is going to be vital for every company’s relevance and success. Here are 10 trends and tactics to shape how you should look after your online reputation in 2020. 1 Use online reputation monitoring tools: Using online reputation monitoring tools makes it …
Posted on By Sarah Evans, senior digital strategist, Bottle, As we move into 2020, a new decade, the pace of change is only set to increase for the marketing world. This will be the year that some proposals will be out of date if they get stuck in a six-month queue waiting for the board to sign …
Posted on Time moves strangely on social media. When you’re casually scrolling through your timeline, tweets flow like sand through an egg timer, with little lasting impact. However, if you are caught up in a social media crisis it can seem like the whole world and time is standing still. We are all aware of the damage …
Posted on By Rohan Midha, MD, PMYB, Politicians and influencers – a modern day match? It’s well proven that influencers resonate with much of the public making them an ideal resource for shaping opinions through political advertising. In addition to being persuasive, the reach of influencers is one of the most cost-effective communication mediums out there, which …
Posted on By Luke Webb, account executive at the PR Office, Twitter has become one of the most important political battlegrounds of modern times; as campaigning has moved beyond just traditional methods such as leafletting, a greater emphasis has been placed on social media as a place where messages are developed, and opposition claims attacked. Twitter channels …
Posted on By Paul Herbert, Partner at Goodman Derrick LLP, Influencer marketing is an increasingly common component of brands’ marketing strategies. Its inherent effectiveness is that it is seen as a more natural form of marketing and can allow brands access to previously inaccessible audiences. However, those very qualities can also create problems, particularly around transparency. Brands need …
Posted on Influencer marketing conversations drop but searches via Google continue to climb along with budgets. Online conversations around influencer marketing have dropped by 42% year on year according to a new report. Talkwalker, a media analysis firm and software company Hubspot have joined forces to publish: Social Media Trends for 2020. The eBook discusses trends for next …
Posted on By Adam Williams, CEO of Takumi, When it comes to influencer marketing, the temptation is to frame it within the context of millennials. After all, they are the largest generation in terms of population – now counting 1.8 billion people worldwide. They are also the most likely to engage with influencers and generate conversions for brands. Our …