Can you tell your story in under a minute?

By Gordon Glenister, global head of influencer marketing at the Branded Content Marketing Association. Covid19 has allowed many organisations to review what they do and how they do it. And that includes all the processes, the people, the products and  the services offered. Do we communicate our message in  the most effective way. So many …

Influencer marketing brand safety: four things you must plan for

By Alec Harden-Henry, Commercial Director, Influence Network. In an influencer marketing benchmark report for 2019 79% of respondents said that brand safety could either occasionally be a concern or that brand safety was always a concern when it came to their influencer marketing. That leaves 21% of respondents who don’t feel as though brand safety …

TikTok opens for business

By Mary Keane-Dawson, Group CEO of TAKUMI. 2020: the year of TikTok. The social media platform has experienced astronomical growth in the last six months, and earlier this year was crowned most downloaded app worldwide – with 315 million downloads to its name in Q1 alone. Since then, TikTok has gone from strength to strength. …

Influencers now a vital part of the creative department

By Alec Harden-Henry, Commercial Director, Influence Network. When studios are closed, new creative talent is hard to come by and multi-person location shoots are off-limits where should you turn? For those brands who were quick to react, influencers have appeared to be an increasingly acceptable answer. Where once a ‘creative’ would have been a core …

CoronaCon: Lessons learned from the CIPR’s COVID-19 conference

Darryl Sparey shares his experiences of organising a two-day virtual event and the lessons learned.   Like most things you read in the press nowadays, it all started on Twitter. In the very early days of the lockdown in the UK, events and conferences were being cancelled everywhere. For the foreseeable future, a key plank …

Will social media return to normal? Brand lessons from the pandemic

By Niki Lancaster, Head of Creative at Search Laboratory. With lockdown restrictions easing slowly, many businesses will be questioning what ‘business as usual’ will look like. In particular, many  marketers are sure to be asking is whether or not marketing activity will  return to normal, particularly across social media. Here are my thoughts on what …

How will influencer marketing progress in 2020?

By Mary Keane-Dawson, Group CEO of TAKUMI. In 2019, TAKUMI surveyed nearly 4,000 consumers, marketers, and influencers across the UK, US, and Germany to uncover their opinions of influencer marketing on Instagram. In our whitepaper, ‘Trust, transaction and trendsetters, the realities of influencer marketing’, several interesting relationship dynamics emerged across four key themes: legislation, authenticity, …

Ten tips to ensure that your video content stands out

By Alex Hughes, CEO and Co-founder, Binumi Pro. As some people return to the workplace while remote working increasingly becomes the new normal, we can be sure that video’s prevalence is not going away any time soon. Effectively, every organisation will need to emulate Netflix in the way they communicate their brand, with the creating, scheduling and managing of …

A New Type of Talent Means a New Type of Representation

By Charlotte Tobin, Founder & Managing Director, Belle Public Relations. I am immensely proud to work with some of the UK’s most established and growing talent, both traditional entertainment and online influencers (and the hybrid between the two – more on that below). I am equally as proud to work with their excellent managers (also …

What does the Government’s new messaging mean?

My social media feeds are full of discussions today about the UK Government’s latest COVID-19 messaging. The original was: Stay at home. Protect the NHS. Save lives. Design iterations aside, the messaging has remained constant throughout the COVID-19 pandemic to date. It has seeped into society so much that when recording a video message to …