Misleading online ads the tip of the iceberg

By Paul Owen, Account Director, KRPR   The decision to crackdown on websites that advertised misleading discounts on hotel rooms has been praised by a leading digital marketing agency, but they warn the scale of the issue is much larger. Experts at Fat Media say there are still major issues surrounding the use of backdoor online advertising …

Fyre Festival: Influencer Paradise Lost

By Babs Watson, Director of Brand and Content, Launch, You will have heard the descriptions of the Fyre Festival by now; ‘When Hunger Games met Coachella’, ‘Lord of the Flies with Instagram’, or my personal favourite; ‘Like the Trump administration – a mess made up of frat boys, who were trying to pull off a house …

Why compliance is the key to professionalising influencer marketing

By Sarah Burns,  The Competition and Markets Authority (CMA) recently announced that 16 influencers, some of them among the biggest names in influencer marketing, have agreed to be completely transparent and tell their followers upfront when they have been paid to promote the products they feature in their posts. Although the CMA didn’t comment on whether …

Paid Media Management for PR

Paying for social media visibility has traditionally been viewed as outside the remit of the PR practitioner. However, with a surfeit of content available vying for the attention of audiences everywhere, gaining visibility, reach and engagement with audiences via social media is tougher than ever. The challenge exists across social channels. Of course, nobody wants …

Diversification and the lost generation of PR

By Amy Airey, There was an era when media relations was at the heart of PR. It defined PR. PR could quite easily have stood for press relations. But there’s been a seismic, and industry-changing, shift, and it’s really quite exciting. Don’t get me wrong, media relations is crucial and, nine times out of ten, …

6 top tips for effective video interviews

When I catch up with my phone video course graduates one subject arises in conversation more than any other – how to get the best out of interviewees. Interviews are a vital component in any video – messaging or storytelling. What you don’t want is a nervous, hesitant speaker.  And what you really don’t want …

AIinPR 2019 = PR’s intelligent assistant

By Kerry Sheehan, Chart.PR, AIinPR Vice Chair, Artificial Intelligence will further empower PRs, communicators and marketers during 2019, enabling us to work smarter faster. AI really is an intelligent assistant to us and not a threat to jobs. However, we do need smart PRs to diversify and do good things with data, machine learning and AI …

Top YouTubers target kids with online gaming site promo

Top YouTubers with core audiences of 8-16 years old are running paid-for content for MysteryBrand – an online gambling site. Jake Paul, RiceGum and Morgz who combined boast 35.8m YouTube subscribers have all created paid-for partnership content for MysteryBrand. The MysteryBrand site consists of rows of mystery boxes that visitors to the website pay to open. …