Using Instagram for Social Commerce Success

By Zarnaz Arlia, CMO at Emplifi.  Instagram recently rolled out a new advertising opportunity: it launched ads in Instagram Shop. The new ad placement is the most recent addition in a long line of e-commerce capabilities introduced by the app and a prime example of how Instagram is leaning heavily into social commerce. These moves […]

Hot Competition: How Social Media Giants are Evolving

By Yuval Ben-Itzhak, Chief of Strategy at Emplifi. Today, social media is ubiquitous. The platforms we have come to know allow billions of people to consume news, stay connected and, increasingly, interact with bands. And they are just as valuable from the brand’s point of view too. Social media, and the data it collects, are […]

Instagram link stickers are available to everyone – it’s a game changer

By Aaron Brooks, co-founder of Vamp. Instagram fulfilled one of its most frequent user requests when they announced they’d be giving everyone the ability to add links to Stories. CEO Adam Mosseri said: “We’ve received a lot of feedback over the years on limiting links to accounts with >10k followers, and we heard you.” This […]

Five things brands need to get right to succeed at social commerce

By Aaron Brooks, Co-Founder, Vamp. With Black Friday and Cyber Monday coming up, now is the time for brands to consider ideas for boosting their sales – and there are few options as simple and effective as embracing social commerce. Worldwide, internet users spend an average of 145 minutes every day on social networking apps. That’s […]

B2b Influencer Marketing Summit 8th September

The first b2b Influencer marketing summit is being held online on the 8th September from 8.30am to 3.30pm and includes an impressive line up of speakers from the influencer and thought leadership community. The conference will hear from leading experts on how they have created brand partnerships that are not just one-offs but integrated thought […]

Pandemic intensifies Parliament’s reliance on social media

By Mario Creatura, head of digital, DGA Interel UK. The pandemic has irrevocably changed the way we go about our daily lives. From reticent employers forced to embrace flexible working and remote appointments at doctors surgeries, to Zoom school lessons and augmented reality games with the family, technology has proven to be pivotal in allowing […]

From Swipe-ups to Stickers: Instagram’s newest update

With Instagram announcing that it is ditching the ‘swipe-up’ link in Instagram stories in favour of clickable stickers, here’s what the change means for brands. By Shauna Madden, Head of Social & Paid Media at Ilk. Since August 30th, Instagram has been rolling out the retirement of the tried-and-tested swipe-up link and replacing it with […]

How can we limit our exposure to social media negativity?

By Gemma Storey. Did you know that doomscrolling was in the dictionary now? It makes sense. In the early part of the pandemic, even the most sensible people I know were doing things like leaving the Guardian Live page of COVID doom open and frantically checking on it the second the browser tab reads [1] or […]

The Love Island influencer world is a women’s game

By Hayley Coleby, Associate Director and Head of Social at The PHA Group. With only a week left of the current Love Island series, we’ve seen the drama unfold, along with all the memes on social media, and now we’re ready to see our winners. However, when the villa is a distant memory, who is going […]