Fixing the broken web

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The great hope of the world wide web in 1989 was that it would democratise the publication and sharing of information. It enabled anyone with access to the …

Top tips for successful social media management

By Mandy Pearse, FCIPR, Chart PR, Social media can grow organically within a business taking up a lot of time, resource and energy. There usually comes a point when we need to stand back, take a long hard look and introduce more effective management to ensure the activity delivers value to the business. Here are …

Like for like: New, caring Instagram or PR stunt?

By Ollie Tunmore, Magenta Associates, In an online world governed by a new business model of ‘influencers’, Instagram, one of the world’s leading social media sites, recently announced that it will trial hiding the number of likes on posts. The social media giant, which is owned by Facebook, announced the news on 18th July, citing …

Why Instagram is really hiding likes

Facebook’s fear of government-imposed regulation and reducing the threat of being broken up are drivers for why Instagram is really hiding likes. Instagram has caused a brouhaha by extending its tests on hiding likes. Mainstream media and trade press alike have piled in with conjecture pieces asking whether the move signals the end of influencer …

Five tips for social media crisis management

The reality is that what many people think is a social media crisis isn’t actually a crisis at all. The long-term impact on the brand’s or company’s reputation, sales, share price etc is often minimal. However, often doesn’t mean never so it is still vital to have a social media crisis management plan to minimise …

Public Relations Research: Thinking Outside the Box at BledCom

A public relations research conference is a good place to test some of the assumptions underlying practice. BledCom, an international public relations research symposium that has just finished its 26th annual meeting in Bled, Slovenia, stirred up controversy by questioning the practice’s interests in trust and reputation. Do these topics really merit the importance attached …

Social Media and employee engagement

By Katee Dias, You only need to look at the celebrity world to find some very recent examples where an individual has lost their job and damaged their reputation by making a thoughtless social media post. Danny Baker tweeted a picture of a chimpanzee and made reference to the royal baby. This was interpreted as a …