Posted on By Holly Daulby, Lush has announced that it will be leaving social media. In the statement, the company said “Social media is making it harder and harder for us to talk to each other directly”. But is quitting really the answer? By shutting down its social channels, Lush is turning its back on many vital …
Posted on Duration is a fundamental consideration when planning a video for your organisation or client. But how long is good? The answer depends partly on what we think our audience wants. Sometimes that’s a vague instinct for ‘short and sweet’, involving a focused punchy set of messages or a crisp story tell. Traditional TV news stories …
Posted on By Adam Williams, CEO of Takumi, It was a rocky start to the new year for Instagram and the influencer marketing industry. In January, the release of two high profile documentaries around Fyre Festival, whose promoters had used influencer marketing to ‘catfish’ consumers, only for the event to spectacularly – and very publicly – fail. With …
Posted on Facebook is building a private version of the internet. While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy …
Posted on They can be spammy, unfocussed and self-promotional, but when you handle them correctly, LinkedIn Groups can be a truly effective marketing resource. By Kirsty McMahon, When the industrial sector entered the early stages of the fourth industrial revolution, Stone Junction set up a LinkedIn Group to give professionals a platform to share their knowledge. After all, …
Posted on Tech YouTuber Marques Brownlee shows the value of influencers in helping companies through crisis communications with his Samsung Galaxy Fold video. Marquees Brownlee, the technology-focused YouTuber is helping Samsung through its crisis management surrounding its new Galaxy Fold. The American influencer with 8.3m followers has uploaded a video to YouTube addressing the broken screen issues suffered …
Posted on By Simon Kingsnorth, Social media has changed the face of PR forever. A world that has always focused on deep relationships, consumer insight and effective writing has now changed, as social media continues to affect every part of that formula. But how do you take advantage of these changes and who owns this world in the …
Posted on Uber’s acquisition of Careem was a masterclass in how to do M&A comms. Careem’s message (and who delivered that message) didn’t help to assuage unhappy customers. We’re a couple of weeks in, and the whole swell of media attention has gradually faded out. The mammoth US$3.1 billion deal by Uber to purchase Careem made headlines …
Posted on By Oliver Tunmore, Earlier this week, one of the world’s most prominent names in natural beauty and skin products, Lush, announced its departure from mainstream social media channels. In an Instagram post on Monday morning, which now has over 67,000 views and 1,000 comments, the company stated: “We’re switching up social – this isn’t the …
Posted on By Colin Kelly, In our full day ‘Introduction To Podcasting’ workshop you’ll have the opportunity to try out a variety of equipment designed for various budgets and receive some personal advice on what’s right for your needs. Here’s quick look at some of the things to consider. 1: Laptop Yes, you could podcast straight from …