5 things you can do to make yourself more cyber secure today

By Gwilym Lewis, Good security has always started at home. The below is a US Government information poster from the 1940’s. It was part of the Allied propaganda campaign which produced hundreds of posters reminding people that if they didn’t take care to protect even the smallest, seemingly innocent, pieces of information the results could …

Why Email Marketing Is The Content Gift That Keeps On Giving

By Kayleigh Toyra, You will have heard by now the oft-repeated phrase that “content is king” — and it’s true. It boosts SEO and keeps your customers locked into your brand. The value of posting useful and engaging content regularly on your website and social feeds has long been recognised and appreciated by marketers the …

When it counts, Facebook Backs Mainstream Media

By Tessa Curtis, Under fire from all sides over fake news, fake accounts and data misuse, Facebook is losing trust and fears for its reputation. Under fire from all sides over its monetisation of user data, its very business model seems on the line. Teenagers prefer Snapchat and Instagram – and increasingly their parents too. …

Five Comms lessons from England manager Gareth Southgate

By David Alexander, There’s always been huge expectation about the England football team. The fact that England created the rules for the modern game has always put huge pressure on the national team manager and his players. Tournament after tournament, the England team have disappointed or fallen short, most often after the lottery of a …

Setting your first goals on Google Analytics

Goals. We all have them. I aim to run a half marathon this time next year, will it happen? Watch this space.  But what about setting goals on Google Analytics? By Carla Mateus, senior account executive at Stone Junction, The goals feature on Google Analytics allows you to look closely at how your website visitors …

Regulating influencer marketing – what next?

By Sarah Burns, Managing Director of Prizeology, We published some research earlier this year that created quite a buzz. A large part of our business is focused on compliance and regulation so we wanted to analyse advertising regulations around the growing area of influencer marketing to understand what needed to change. The results made interesting …

Influencer marketing image manipulation: Rimmel ad axed

Ireland’s advertising watchdog makes first finding against influencer marketing image manipulation. In an age of smartphone photo filters and editors what does this landmark case mean for the whole industry? Ireland’s advertising watchdog has found a social media influencer promoting Rimmel makeup products to be in breach of its code. It’s the first of its …

Communicating causes: the new bible for campaigners

Former UN Secretary General Kofi Annan’s 2014 prediction that the 21st Century would be the “era of the NGO” is an appropriate starting point for Communicating Causes – an all encompassing new book on the state of campaigning in the charity sector. The book, launched at a PRCA Charity and Not for Profit event last …

VAR: The end of human referees?

Last week I attended the Annual Growing Gloucestershire Conference, with the theme of the Fourth Industrial Revolution. Topics discussed included futurism, robots, artificial intelligence and the changes that would be brought about by the proliferation of the last two. This got me thinking about where artificial intelligence (AI) can make a big difference. The theory …