Social Media’s Key Role in Vaccine Uptake

By Hayley Coleby. As the coronavirus crisis continued and the UK Government’s historic vaccination programme took shape, concerns were raised around the vaccine uptake among younger generations. With the significant influence of social media over millennials, platforms such as, Snapchat, Reddit, TikTok and YouTube showed a united front by building confidence in the vaccine, tackling […]

Top tips for TikTok communications in universities

By Crispin Thorold. Love it or loathe it there’s no avoiding TikTok as a communications tool. It’s the world’s fastest growing app, a standout winner among Gen Z, and for a while Donald Trump’s least favourite social channel. TikTok is never far from the headlines. It began life as Musical.ly, a platform where kids danced and […]

The impact of Apple’s new data privacy update for brands

By Hayley Coleby, Head of Social at The PHA Group. Data privacy is an issue that is almost as old as the internet itself, but only recently has it become such a thorny subject. The issue was brought to the forefront of public debate in 2018, when Donald Trump’s 2016 presidential election campaign team was […]

Instagram Affiliate: finally putting the creator first?

By Ed East. Streaming virtually from Facebook and Instagram’s first-ever Creator Week, Mark Zuckerberg proudly announced last week that the platforms will be rolling out new monetisation functionalities to further allow creators to earn commission from purchases driven by their influence. In an unprecedented move for the social media giant, one of these features is […]

Online safety bill – a step in the right direction

By Yuval Ben-Itzhak, President at Socialbakers.  Announced as part of the Queen’s Speech, the UK government has outlined a draft legislation to improve internet safety, titled the Online Safety Bill. This bill is set to tackle harmful content online, including online trolling and misinformation. Under the proposals, big tech, social media firms and other digital […]

Influencers & reactive marketing: how to move quickly without endangering your brand

By Alec Harden-Henry, Commercial Director, Influence Network. Social media done well is often social media done quickly. We don’t necessarily mean social media as a marketing channel here, rather social media as a consumer pastime or independent pursuit. Think about the best accounts or pages you follow and in amongst them you’ll probably find those that […]

Colin the Caterpillar litigation comms crawl

By Matt Baldwin. The battle between Colin and Cuthbert – both caterpillars and cakes – is crawling towards the courts, shuffled along by a cringeworthy litigation comms campaign driven, it seems, by Aldi’s social media team. The details of the case can easily be found online, but it is unlikely that either retailer will emerge […]

YouTube’s pioneering technology trial

By Mary Keane-Dawson, Group CEO of TAKUMI. YouTube has recently announced that it will be trialing a new technology that can detect items shown in videos and generate a list of related products for consumers to buy. Automated suggestions will appear as viewers scroll on the platform. The technology will allow users to identify products […]

‘They said what?!’ Burger king’s IWD Shock Tactics Fail

By Andrew Rowley, PR and Marketing Account Manager at Brilliant. There’s no denying that shock tactics hold power. They get us talking. Encourage us to read on. Make campaigns memorable. And when it’s done right, whether it’s through some clever copy or a real-life stunt, the impact can be immeasurable and sometimes spark real change. […]

How Google’s phrase and BMM update will affect your PPC strategy

By Sean Healy, head of PPC at Jaywing. In February, Google announced some changes to the way they will match search queries to ads. For businesses that utilise Google Ads – formerly known as Google AdWords – to promote themselves to customers, this is likely to impact your PPC (pay-per-click) strategy. These changes specifically focus […]