How long should my video be?

Duration is a fundamental consideration when planning a video for your organisation or client. But how long is good? The answer depends partly on what we think our audience wants. Sometimes that’s a vague instinct for ‘short and sweet’, involving a focused punchy set of messages or a crisp story tell. Traditional TV news stories …

The influencer marketing industry in 2019

By Adam Williams, CEO of Takumi, It was a rocky start to the new year for Instagram and the influencer marketing industry. In January, the release of two high profile documentaries around Fyre Festival, whose promoters had used influencer marketing to ‘catfish’ consumers, only for the event to spectacularly – and very publicly – fail. With …

Privacy isn’t necessarily a good thing

Facebook is building a private version of the internet. While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy …

LinkedIn Groups — how to make them work for you

They can be spammy, unfocussed and self-promotional, but when you handle them correctly, LinkedIn Groups can be a truly effective marketing resource.  By Kirsty McMahon, When the industrial sector entered the early stages of the fourth industrial revolution, Stone Junction set up a LinkedIn Group to give professionals a platform to share their knowledge. After all, …

Marques Brownlee helps with Samsung Galaxy Fold crisis comms

Tech YouTuber Marques Brownlee shows the value of influencers in helping companies through crisis communications with his Samsung Galaxy Fold video. Marquees Brownlee, the technology-focused YouTuber is helping Samsung through its crisis management surrounding its new Galaxy Fold. The American influencer with 8.3m followers has uploaded a video to YouTube addressing the broken screen issues suffered …

The key to tailoring your PR social media strategy

By Simon Kingsnorth, Social media has changed the face of PR forever. A world that has always focused on deep relationships, consumer insight and effective writing has now changed, as social media continues to affect every part of that formula. But how do you take advantage of these changes and who owns this world in the …

Careem and Uber – Lessons on how to do Acquisition Communications

Uber’s acquisition of Careem was a masterclass in how to do M&A comms. Careem’s message (and who delivered that message) didn’t help to assuage unhappy customers. We’re a couple of weeks in, and the whole swell of media attention has gradually faded out. The mammoth US$3.1 billion deal by Uber to purchase Careem made headlines …

Podcasting Equipment To Consider

By Colin Kelly, In our full day ‘Introduction To Podcasting’ workshop you’ll have the opportunity to try out a variety of equipment designed for various budgets and receive some personal advice on what’s right for your needs. Here’s quick look at some of the things to consider. 1: Laptop Yes, you could podcast straight from …