Vuelio Blog Awards Winners at Influence Live

The rise of the social media influencer has created a world of possibilities for savvy public relations and marketing practitioners. When a single Instagram post can cause products to sell out, relationships with influencers can make or break a campaign. Vuelio’s blog awards have a well-earned reputation as the place to see the most dynamic …

Social Leaders: The Growing Importance Of Executive Communications

There has long been talk about the need for organisations’ senior leaders to embrace more social forms of communication. The evolution of social media channels towards more publishing-centric models has meant that it is now more important than ever for executives to be mindful of their online presence. The opportunities that modern, social and digital-led …

Can we really trust social media to deliver the news?

By Toby Britton, A recent study cited that 51% of people with online access currently rely on social media as a news source. With these figures set to increase as social media platforms continue to grow in popularity, can we really trust this medium to deliver reliable, quality news, or is there good reason to …

Make it don’t fake it

It’s incredibly easy to fake followers and engagement on social media. It’s a significant governance issue for the platforms and public discourse. This blog post starts with a hefty disclaimer. I do not condone any activity that fakes or manipulates social media discourse. The activities described in this post were undertaken with the sole purpose …

PR and SEO: ‘more by accident than design’

In 2013, when Jim Hawker merged his PR agency with a digital marketing agency to bring data and analytical skills together with search and display marketing capability, the PR industry was intrigued…  Fast forward four years and we have just acquired a SEO agency and no one has batted an eyelid. For one reason, everyone (pretty …

(Festive) Media Relations

Niki Wheeler, Director at Launch shares some tips for generating cut through for campaigns this Christmas. The world is saying Bah Humbug to 2017. Our BDO High Street Sales Tracker heralded the start of the critical final trading quarter of the year as the worst in a decade, Black Friday has failed to tempt savvy …

Why Facebook Should look Back to the Future

By Tessa Curtis, Principal & Director, Tessa Curtis Associates Facebook argues it doesn’t produce news, so rules and responsibilities on news publishers don’t apply. Increasingly, this feels like it misses the point. Were politicians and regulators to focus on the impact and influence of news rather than its production social media platforms would surely be centre …

7 tips for “one of the best” webinars

Last night I watched a webinar about using LinkedIn to build your networks and business. Even though I deliver something very similar, you can always learn more. Despite having a keen interest in the subject, I nearly abandoned it after just five minutes. Why? Because the presenters went on and on ….and on about themselves …

Time to reclassify social media platforms as publishers

The time has come to reclassify social media platforms as publishers. They must drop the pretence that they are simply platforms and channels for publishers rather than media companies themselves. The collapse in costs of generating and distributing information have brought many benefits. The social web has: Democratised communication Enabled brands to speak directly with …