Posted on A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The great hope of the world wide web in 1989 was that it would democratise the publication and sharing of information. It enabled anyone with access to the …
Posted on Earlier this year a dam burst near the Brazilian town of Belo Horizonte and within minutes 40 were dead and 300 missing buried under thick brown sludge. In the UK, its been almost 100 years since loss of life from a dam burst from any of our almost 3,000 dams. In August 2019, it nearly …
Posted on If there’s one article you should read today, it’s this piece in the Washington Post by Shibani Mahtani and Regine Cabato. Titled Why crafty Internet trolls in the Philippines may be coming to a website near you, the article explains what has happened over the past couple of years in the Philippines in relation to …
Posted on By Mandy Pearse, FCIPR, Chart PR, Social media can grow organically within a business taking up a lot of time, resource and energy. There usually comes a point when we need to stand back, take a long hard look and introduce more effective management to ensure the activity delivers value to the business. Here are …
Posted on By Ollie Tunmore, Magenta Associates, In an online world governed by a new business model of ‘influencers’, Instagram, one of the world’s leading social media sites, recently announced that it will trial hiding the number of likes on posts. The social media giant, which is owned by Facebook, announced the news on 18th July, citing …
Posted on This week you may have come across the Twitter rant unleashed by the employee of an MP. Gareth Arnold took the unusual step of handing his notice in by posting thread of tweets from the account of Jared O’Mara MP he had access to. It was oddly polarising. It was greeted as a glorious ‘f*** …
Posted on Facebook’s fear of government-imposed regulation and reducing the threat of being broken up are drivers for why Instagram is really hiding likes. Instagram has caused a brouhaha by extending its tests on hiding likes. Mainstream media and trade press alike have piled in with conjecture pieces asking whether the move signals the end of influencer …
Posted on The reality is that what many people think is a social media crisis isn’t actually a crisis at all. The long-term impact on the brand’s or company’s reputation, sales, share price etc is often minimal. However, often doesn’t mean never so it is still vital to have a social media crisis management plan to minimise …
Posted on A public relations research conference is a good place to test some of the assumptions underlying practice. BledCom, an international public relations research symposium that has just finished its 26th annual meeting in Bled, Slovenia, stirred up controversy by questioning the practice’s interests in trust and reputation. Do these topics really merit the importance attached …
Posted on By Katee Dias, You only need to look at the celebrity world to find some very recent examples where an individual has lost their job and damaged their reputation by making a thoughtless social media post. Danny Baker tweeted a picture of a chimpanzee and made reference to the royal baby. This was interpreted as a …