Public Relations Research: Thinking Outside the Box at BledCom

A public relations research conference is a good place to test some of the assumptions underlying practice. BledCom, an international public relations research symposium that has just finished its 26th annual meeting in Bled, Slovenia, stirred up controversy by questioning the practice’s interests in trust and reputation. Do these topics really merit the importance attached …

Social Media and employee engagement

By Katee Dias, You only need to look at the celebrity world to find some very recent examples where an individual has lost their job and damaged their reputation by making a thoughtless social media post. Danny Baker tweeted a picture of a chimpanzee and made reference to the royal baby. This was interpreted as a …

Table tennis & social media learning

Working life can often feel a bit like table tennis – as soon as you hit one over the net another one comes flying back at you – so attending a seminar held in a giant ping pong arena felt strangely appropriate. In between frantic sets with paddle and ball – and nothing says social …

Influencer marketing’s indecent proposals

Recent ‘fake’ engagements by influencers show context collapse and authenticity as performance art. So, it appears that fashion influencer, Marissa Casey Fuchs pimped out her wedding proposal to the highest brand bidder. Or, at least, her fiance Gabriel Grossman did. How do we know? The pitch deck for the ‘campaign’ has surfaced. It became the focus of yet another, …

Love Island Contestants: Faking it till they make it?

‘It is what it is’ has become this year’s Love Island soundbite. But when it comes to the contestants’ social media following, perhaps all is not what it seems, according to new research. An investigation by Instagram influencer marketing service, Takumi, has exposed significant numbers of fake followers on the contestants’ profiles. Using AI powered …

How to protect brand and content promoted by Influencers

Influencers, bloggers, PR companies, communication agencies and brands create online content to create buzz and increase knowledge around a product or service. But how do you ensure regulatorily compliant content, protect content and make sure you own it? And even if getting attention is the aim, what can be done when the attention is negative …

Why PR should lead (not own) influencer marketing

As influencer marketing matures it needs better leadership not ownership by any one creative industry. PR has a core role to play in helping lead the discipline. Influencer marketing is forecast to be worth up to $10bn next year. So says MediaKix’s well-worn forecast trotted out in countless articles and keynote speeches. Last year $5bn …

Why we need to manage our news consumption

By Gemma Storey, Reuters has found that 35% of British people deliberately avoid seeing, reading or hearing the news (with many citing a range of emotions over Brexit as the motivator behind their avoidance). Fifty-eight per cent of people surveyed said that they avoided the news because it had a negative effect on their mood, and …

Phone-based video editing: More bang for your buck

Video editing on your phone has never been easier – or more sophisticated. Two of my favourite on-phone editors have just had significant upgrades, potentially making life more cushty for all of us and, increasingly, rivalling the functionality of high-level desktop editing software. Starting out: iMovie iMovie for IOS is free from Apple and superbly …