The content dilemma: An ex-journalist’s view

By Simon Iatrou, content manager at Magenta Associates, News is content. Features are content. Blog posts are content. Videos are content. White papers are content. Listicles are content. Tweets are content. Everything is now content. When social networking behemoths Facebook and Twitter launched in the mid noughties, all these different types of media and creative pursuits …

Artificial Intelligence (AI) in PR & business – friend or foe?

By Maria Loupa, Account Director Ballou PR; MCIPR; # AIinPR panel  With the fourth industrial revolution upon us, there is no doubt that AI will create significant business opportunities and will have a tremendous societal and economic impact on our lives. However, ethical dilemmas keep being raised by new advancements in the field – from …

PR: the sole survivor of the GDPR apocalypse

By Gemma Spinks, Director, Neo PR, Bored of talking about GDPR yet? You won’t be the only one. We all know it’s happening, we all know it is going to mean massive process changes for every business, and I am pretty sure there are only a handful of businesses that truly understand the scale of the …

Positive Influencing

By Dannie-Lu Carr, One of the trickiest things in our work and personal lives are other human beings! If only other people thought exactly the same way as we do, had the same agendas, had the same trigger points and could read our minds in as much detail as we can read our own, then …

Klout switches off. Who knew it was still on?

Klout will close down for the final time later this month, but who knew it was still around? The social media ranking tool was prone to being gamed and was driven by iffy technology. Will there be a replacement? An unforeseen side effect of the GDPR deadline appears to be the closure of Klout – the service which rates …

Trust, Privacy and Ownership

Facebook, the world’s largest media company, has messed up. By not correctly monitoring Cambridge Analytica, a company they had granted access to registered users’ data, the data was misused to the nefarious and potentially unethical benefit of one of Cambridge Analytica’s clients. In this act, Facebook failed to protect users’ data sufficiently. In one of …

Why CGI influencers are the perfect fit for fashion industry

CGI influencers are the perfect mannequin. They can be placed within any context and dressed in any sponsoring-fashion house’s garment. Influencer marketing effort is often front-loaded. It takes time – and therefore money – to identify the most appropriate influencer for your brand. Enter the CGI influencer. With avatar influencers you don’t have to: Spend …