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By Gwilym Lewis, Good security has always started at home. The below is a US Government information poster from the 1940’s. It was part of the Allied propaganda campaign which produced hundreds of posters reminding people that if they didn’t take care to protect even the smallest, seemingly innocent, pieces of information the results could …
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By Kayleigh Toyra, You will have heard by now the oft-repeated phrase that “content is king” — and it’s true. It boosts SEO and keeps your customers locked into your brand. The value of posting useful and engaging content regularly on your website and social feeds has long been recognised and appreciated by marketers the …
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By Tessa Curtis, Under fire from all sides over fake news, fake accounts and data misuse, Facebook is losing trust and fears for its reputation. Under fire from all sides over its monetisation of user data, its very business model seems on the line. Teenagers prefer Snapchat and Instagram – and increasingly their parents too. …
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Facebook has admitted it is a publisher not just a neutral technology platform. Here’s why this 180 degree turn is big news and what the catch is. This week attorneys representing Facebook told a US court that the social media giant is a publisher and as such it makes editorial decisions. This is big news. …
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By David Alexander, There’s always been huge expectation about the England football team. The fact that England created the rules for the modern game has always put huge pressure on the national team manager and his players. Tournament after tournament, the England team have disappointed or fallen short, most often after the lottery of a …
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Goals. We all have them. I aim to run a half marathon this time next year, will it happen? Watch this space. But what about setting goals on Google Analytics? By Carla Mateus, senior account executive at Stone Junction, The goals feature on Google Analytics allows you to look closely at how your website visitors …
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By Sarah Burns, Managing Director of Prizeology, We published some research earlier this year that created quite a buzz. A large part of our business is focused on compliance and regulation so we wanted to analyse advertising regulations around the growing area of influencer marketing to understand what needed to change. The results made interesting …
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Ireland’s advertising watchdog makes first finding against influencer marketing image manipulation. In an age of smartphone photo filters and editors what does this landmark case mean for the whole industry? Ireland’s advertising watchdog has found a social media influencer promoting Rimmel makeup products to be in breach of its code. It’s the first of its …
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Former UN Secretary General Kofi Annan’s 2014 prediction that the 21st Century would be the “era of the NGO” is an appropriate starting point for Communicating Causes – an all encompassing new book on the state of campaigning in the charity sector. The book, launched at a PRCA Charity and Not for Profit event last …
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Last week I attended the Annual Growing Gloucestershire Conference, with the theme of the Fourth Industrial Revolution. Topics discussed included futurism, robots, artificial intelligence and the changes that would be brought about by the proliferation of the last two. This got me thinking about where artificial intelligence (AI) can make a big difference. The theory …