The B2B C-Suite can no longer afford to ignore social media

By Sarah Park, According to a Brunswick Digital Report, over 50 percent of S&P 500 and FTSE 350 CEOs have no social media presence and the 48% that do, have poor posting records with only one in four posting in the past 12 months. That these companies have achieved global success without their C-Suite feeling …

Challenging the most common assumptions of social media

Ian MacRae and Michelle Carvill‘s new book, Myths of Social Media, dismisses the fallacies of using social media for business by tackling 28 common misconceptions. Here Ian outline three we will all be familiar with. Social media is no longer new, nor is it a niche technology. Social media platforms have been around in various …

The buck stops with… who?

By Shimon Cohen, chairman, the PR Office, “Personal responsibility” means taking responsibility for one’s actions, without expecting others to do it for you or blaming others for not doing it for you. Over the last few weeks, the debate around social media, online media and indeed newspapers has revolved around responsibility. Who is responsible for …

Ever wanted to be InstaFamous? Now’s your chance… sort of

Shauna Madden, Social and Paid Media Manager at integrated agency, ilk,  Have you ever wondered what it’s like to be an online influencer? To post your wit to the world and have hundreds – or even thousands – of adoring fans sing your praises? If you have, you’re definitely not the only one. Enter Botnet. A brand …

Influencers exploit coronavirus for fame

Some influencers have been exploiting the coronavirus catastrophe for fame. How can they misjudge sentiment so much? The Coronavirus death toll has topped Sars. 814 people have now died versus 774 who were lost to the 2003 Sars outbreak. The World Health Organisation has called the epidemic a global health emergency. At the time of …

The Splendour of Social Media

Shauna Madden, Social and Paid Media Manager at integrated agency, ilk, shares four ways in which social media has helped the world recently. It’s all doom and gloom at the moment on social media, isn’t it? Whether it’s concerns over the shady conglomerates pushing the buttons behind the scenes on Facebook, scathing arguments about political …

Five things brands need to know about working with actors

By William Soulier, CEO and co-founder of Talent Village, From Robert Downey JR and Jennifer Aniston to Reese Witherspoon, we all have our favourite actors. Those who we simply love to watch on our screens at home and at the cinema. But our interest and passion for the acting community goes further than the films and shows …