Posted on Time moves strangely on social media. When you’re casually scrolling through your timeline, tweets flow like sand through an egg timer, with little lasting impact. However, if you are caught up in a social media crisis it can seem like the whole world and time is standing still. We are all aware of the damage …
Posted on By Rohan Midha, MD, PMYB, Politicians and influencers – a modern day match? It’s well proven that influencers resonate with much of the public making them an ideal resource for shaping opinions through political advertising. In addition to being persuasive, the reach of influencers is one of the most cost-effective communication mediums out there, which …
Posted on By Luke Webb, account executive at the PR Office, Twitter has become one of the most important political battlegrounds of modern times; as campaigning has moved beyond just traditional methods such as leafletting, a greater emphasis has been placed on social media as a place where messages are developed, and opposition claims attacked. Twitter channels …
Posted on By Paul Herbert, Partner at Goodman Derrick LLP, Influencer marketing is an increasingly common component of brands’ marketing strategies. Its inherent effectiveness is that it is seen as a more natural form of marketing and can allow brands access to previously inaccessible audiences. However, those very qualities can also create problems, particularly around transparency. Brands need …
Posted on Influencer marketing conversations drop but searches via Google continue to climb along with budgets. Online conversations around influencer marketing have dropped by 42% year on year according to a new report. Talkwalker, a media analysis firm and software company Hubspot have joined forces to publish: Social Media Trends for 2020. The eBook discusses trends for next …
Posted on By Adam Williams, CEO of Takumi, When it comes to influencer marketing, the temptation is to frame it within the context of millennials. After all, they are the largest generation in terms of population – now counting 1.8 billion people worldwide. They are also the most likely to engage with influencers and generate conversions for brands. Our …
Posted on The debate about political advertising is heating up as we head towards the pre-election or purdah period for the general election in December. And public sector PR professionals need to be on their guard to ensure they give the best politically neutral advice. By Mandy Pearse, Chair of the CIPR’s Local Public Services Group, Twitter’s …
Posted on Facebook wants to build the digital currency of the future. But first it must contend with its past and sinking reputation after a relentless hurricane of data privacy PR nightmares. By Louisa Bartoszek, I recently saw CEO Mark Zuckerberg testify before the House Financial Services Committee to discuss Facebook’s plans for Libra with deep fascination. I …
Posted on Why accepting unconscious bias in influencer marketing is not just ethically wrong but is a lost opportunity for brands to engage with wider groups. We’re all the product of what we’ve seen, what we’ve read, where we’ve visited, what we’ve listened to, where we grew up, who we hang around with, the manager who mentored …
Posted on YouTube ads may be dirt cheap to run. But that doesn’t mean making them profitable is easy. Far from it. People now have WORSE attention spans than goldfish (Microsoft did a study on it). And you’re competing for attention with an entire screen of things to click on like an elaborate game of dopamine whack-a-mole. …