Influencers & reactive marketing: how to move quickly without endangering your brand

By Alec Harden-Henry, Commercial Director, Influence Network. Social media done well is often social media done quickly. We don’t necessarily mean social media as a marketing channel here, rather social media as a consumer pastime or independent pursuit. Think about the best accounts or pages you follow and in amongst them you’ll probably find those that […]

Colin the Caterpillar litigation comms crawl

By Matt Baldwin. The battle between Colin and Cuthbert – both caterpillars and cakes – is crawling towards the courts, shuffled along by a cringeworthy litigation comms campaign driven, it seems, by Aldi’s social media team. The details of the case can easily be found online, but it is unlikely that either retailer will emerge […]

YouTube’s pioneering technology trial

By Mary Keane-Dawson, Group CEO of TAKUMI. YouTube has recently announced that it will be trialing a new technology that can detect items shown in videos and generate a list of related products for consumers to buy. Automated suggestions will appear as viewers scroll on the platform. The technology will allow users to identify products […]

‘They said what?!’ Burger king’s IWD Shock Tactics Fail

By Andrew Rowley, PR and Marketing Account Manager at Brilliant. There’s no denying that shock tactics hold power. They get us talking. Encourage us to read on. Make campaigns memorable. And when it’s done right, whether it’s through some clever copy or a real-life stunt, the impact can be immeasurable and sometimes spark real change. […]

How Google’s phrase and BMM update will affect your PPC strategy

By Sean Healy, head of PPC at Jaywing. In February, Google announced some changes to the way they will match search queries to ads. For businesses that utilise Google Ads – formerly known as Google AdWords – to promote themselves to customers, this is likely to impact your PPC (pay-per-click) strategy. These changes specifically focus […]

Clubhouse: Overly hyped or the audio trendsetter for marketers?

By Yuval Ben-Itzhak, president at Socialbakers. Today Clubhouse boasts around 2 million weekly active users, with many people still waiting to receive an elusive invite. It is undoubtedly the app of the moment and the talk of the town. Appearances by Elon Musk and Mark Zuckerberg have propelled it into the limelight in the past […]

Creating copy that connects with your personal brand

By Gemma Storey. There’s no shortage of expert advice out there. Blogs, podcasts, thought leaders – we’re constantly bombarded by people who want us to listen to them for a moment and consider what they have to say. But our attention spans are dwindling, and many of us have pandemic brain. (Anyone else still finding it […]

Poor communications see WhatsApp users flock to privacy-focused rivals

In recent years a growing number of people have been turning their backs on Facebook. Whether due to an alleged lack of action on hate speech or over privacy concerns, over the past 12 months the exodus from Facebook’s core platform seems to have gained ground. However, while people are leaving Facebook – the app […]

Sales-driven influencer marketing campaigns are going to be 2021’s ‘must have’

By Alec Harden-Henry, Commercial Director, Influence Network. If you sit down and analyse the differences between traditional marketing and influencer marketing you will quickly find a large gap. Sales-driven campaigns – campaigns that aim to sell a specific product or service over their lifespan, generating defined ROI – are almost entirely absent currently in the influencer […]

Love Island, test & trace and that £63,000

We now know the UK government spent £63,000 paying Love Island stars for their part in promoting the Test and Trace app. Was it money well spent? The Mirror newspaper was the first to report back in August that Love Island stars Shaughna Phillips, Chris Hughes and Josh Denzel were among those paid by the UK government […]