B2b Influencer Marketing Summit 8th September

The first b2b Influencer marketing summit is being held online on the 8th September from 8.30am to 3.30pm and includes an impressive line up of speakers from the influencer and thought leadership community. The conference will hear from leading experts on how they have created brand partnerships that are not just one-offs but integrated thought […]

Pandemic intensifies Parliament’s reliance on social media

By Mario Creatura, head of digital, DGA Interel UK. The pandemic has irrevocably changed the way we go about our daily lives. From reticent employers forced to embrace flexible working and remote appointments at doctors surgeries, to Zoom school lessons and augmented reality games with the family, technology has proven to be pivotal in allowing […]

From Swipe-ups to Stickers: Instagram’s newest update

With Instagram announcing that it is ditching the ‘swipe-up’ link in Instagram stories in favour of clickable stickers, here’s what the change means for brands. By Shauna Madden, Head of Social & Paid Media at Ilk. Since August 30th, Instagram has been rolling out the retirement of the tried-and-tested swipe-up link and replacing it with […]

How can we limit our exposure to social media negativity?

By Gemma Storey. Did you know that doomscrolling was in the dictionary now? It makes sense. In the early part of the pandemic, even the most sensible people I know were doing things like leaving the Guardian Live page of COVID doom open and frantically checking on it the second the browser tab reads [1] or […]

The Love Island influencer world is a women’s game

By Hayley Coleby, Associate Director and Head of Social at The PHA Group. With only a week left of the current Love Island series, we’ve seen the drama unfold, along with all the memes on social media, and now we’re ready to see our winners. However, when the villa is a distant memory, who is going […]

How Google’s ‘messy middle’ research should inform your digital marketing strategy in 2021

Google’s specialist research team has coined a new phrase to describe the period between consumer awareness and purchase. This ‘messy middle’ impacts every one of your customer journeys, so how should your digital marketing adapt? By Alec Harden-Henry, Commercial Director, Influence Network. “The way people make decisions is messy — and it’s only getting messier.” Google’s […]

Why a narrative could save Facebook from its whack-a-mole apologies

By Simon Brooke. An Ugly Truth, a new book by New York Times journalists Siva Vaidhyanathan and Franklin Foer, paints a devastating picture of the way Facebook operates, based on interviews with hundreds of current and former employees. The book features a list of apologies and promises to do better made by Facebook over the years. […]

Political Language: The Careful Choice Of Words

There can seem to be occasions when politicians are not thinking carefully about what they say or tweet. That may be true for some but is rarely the case when it comes to Ministers or Prime Ministers. They carefully chose what to say and how to say it. That comes with implications for Public Affairs. […]

How do you continue to make an impact when the media is shrinking?

By André Labadie, MD, Business & Technology, Brands2Life. The media landscape has changed and continues to change fast in the UK through a combination of declining readership, the commercialisation of the relationship between brands and the media, and, crucially, the emergence of a number of ‘mega’ issues such as Brexit, climate change and, of course, […]

Whose responsibility is it to police social media?

By Aaron Brooks, co-Founder at Vamp. Social media can be a creative, empowering, supportive community that brings people together and encourages them to reach new heights. However, as with any social forum, there is also the potential for harm. After a narrow loss in the Euro 2020 final, England footballers faced a torrent of racist abuse […]