The fork in the road for social media and our society

The horror from Christchurch, New Zealand, that exploded across newspaper pages and television, computer and smartphone screens this weekend captured imaginations in ways that no one could possibly have imagined beforehand. The fact that one individual armed with a semi-automatic rifle could visit such an outrage upon people worshipping in a place of religion isn’t …

Fake news report picks easy target in Facebook

The Department for Digital, Culture, Media and Sport fake news report disappoints in its single-minded attack on Facebook as the destroyer of public discourse and democracy. I’m tired, weary even, of people seeking easy answers to complex problems. Life isn’t that simple. The Department for Digital, Culture, Media and Sport (DCMS) Select Committee has published its final …

Disinformation and faking the news

By Daniel Gerrella, On Monday, the Digital, Culture, Media and Sport Committee (DCMS) published Disinformation and ‘Fake News’: Final Report. It calls for: The introduction of a compulsory code of ethics for tech companies A requirement for social media companies to remove harmful content, including proven sources of disinformation The creation of an independent regulator to monitor …

Misleading online ads the tip of the iceberg

By Paul Owen, Account Director, KRPR   The decision to crackdown on websites that advertised misleading discounts on hotel rooms has been praised by a leading digital marketing agency, but they warn the scale of the issue is much larger. Experts at Fat Media say there are still major issues surrounding the use of backdoor online advertising …

Fyre Festival: Influencer Paradise Lost

By Babs Watson, Director of Brand and Content, Launch, You will have heard the descriptions of the Fyre Festival by now; ‘When Hunger Games met Coachella’, ‘Lord of the Flies with Instagram’, or my personal favourite; ‘Like the Trump administration – a mess made up of frat boys, who were trying to pull off a house …

Why compliance is the key to professionalising influencer marketing

By Sarah Burns,  The Competition and Markets Authority (CMA) recently announced that 16 influencers, some of them among the biggest names in influencer marketing, have agreed to be completely transparent and tell their followers upfront when they have been paid to promote the products they feature in their posts. Although the CMA didn’t comment on whether …

Paid Media Management for PR

Paying for social media visibility has traditionally been viewed as outside the remit of the PR practitioner. However, with a surfeit of content available vying for the attention of audiences everywhere, gaining visibility, reach and engagement with audiences via social media is tougher than ever. The challenge exists across social channels. Of course, nobody wants …

Diversification and the lost generation of PR

By Amy Airey, There was an era when media relations was at the heart of PR. It defined PR. PR could quite easily have stood for press relations. But there’s been a seismic, and industry-changing, shift, and it’s really quite exciting. Don’t get me wrong, media relations is crucial and, nine times out of ten, …

6 top tips for effective video interviews

When I catch up with my phone video course graduates one subject arises in conversation more than any other – how to get the best out of interviewees. Interviews are a vital component in any video – messaging or storytelling. What you don’t want is a nervous, hesitant speaker.  And what you really don’t want …