Posted on
A firestorm erupted last week when The Times business journalist Deirdre Hipwell tweeted her frustration at being constantly asked by PR and SEO consultants to include hyperlinks to their clients’ websites in her online articles. What hasn’t been reported, however, is how she has been mercilessly trolled and abused about it. When Deirdre initially tweeted …
Posted on
Luka Sabbat is being sued for failing to comply with an influencer agreement. So, what makes a good influencer agreement? Influencer Luka Sabbat was sued this week for breaching his influencer marketing agreement to promote Snap Spectacles on his Instagram account. The actor, former Kourtney Kardashian romantic squeeze, and Instagrammer with 1.4m followers, is being sued by PR …
Posted on
Blogs are pretty simple and have been around for ages, so while ours is nothing shiny or especially new it has helped us talk about everything from dementia and falls, to sign making and nutrition. Last year we launched a new blog space for sharing stories about the NHS in Gateshead and so far an …
Posted on
There’s a great line about lies being half way round the world before the truth has got its pants on. It’s actually something that cuts to the very heart of public sector communications. We should be constantly challenging myths and half-truths when they happen before they take root as the Winterval myth has done. A …
Posted on
Ahead of his appearance at the CIPR’s National Conference, Director for Digital Development for NHS England, Dr Sam Shah, discusses how new communications technology is helping the NHS improve patient care. The NHS is using information and technology to empower and transform people’s lives, and as a result, the way we communicate with people is changing. …
Posted on
By Lee Carnihan, The idea of standing up in front of a savvy gathering of PR professionals and telling them how to communicate seemed at the very least a daunting prospect, if not entirely stupid. So that’s exactly what we didn’t do at this year’s Influence Live 2. Because PRs already get the importance and power …
Posted on
By Nicola Rossi, The news that Nick Clegg, former deputy Prime Minister of the UK, has been appointed vice-president of global affairs and communications at global social media giant Facebook had been the subject of much commentary over the weekend. Clegg’s political expertise and networks – particularly in Europe, the territory that has made the most …
Posted on
By Jennifer Sanchis, Fake news is not a new phenomenon but its current scope is alarming. According to the latest 2018 Edelman Trust Barometer, 63 percent of the U.S. general population finds it difficult to distinguish between what is real news and what is fake. Dr Jon White’s new series on the challenges of disinformation …
Posted on
By Jo Crellin, When #DigiCities popped into my newsfeed, my thumb lifted off the screen and my eyeballs paused, the opportunity to hear about how the BBC lead on digital technologies at a free, local event definitely got me clicking. Developed by the BBC Academy, #DigiCities is a national roadshow of week-long events and workshops …
Posted on
By Sarah Burns, Let’s get this straight from the start: the rules aren’t new. If you’re an influencer and you have a commercial relationship with the brand you’re promoting on social media you need to disclose that commercial relationship to your followers. However, although the rules haven’t changed, what is new is some guidance which explains …