Aggression & Trolling Undermines a Valuable Link Request Debate

A firestorm erupted last week when The Times business journalist Deirdre Hipwell tweeted her frustration at being constantly asked by PR and SEO consultants to include hyperlinks to their clients’ websites in her online articles. What hasn’t been reported, however, is how she has been mercilessly trolled and abused about it. When Deirdre initially tweeted …

Influencer sued for breach of contract

Luka Sabbat is being sued for failing to comply with an influencer agreement.  So, what makes a good influencer agreement? Influencer Luka Sabbat was sued this week for breaching his influencer marketing agreement to promote Snap Spectacles on his Instagram account. The actor, former Kourtney Kardashian romantic squeeze, and Instagrammer with 1.4m followers, is being sued by PR …

How blogging helped to tell our local NHS story

Blogs are pretty simple and have been around for ages, so while ours is nothing shiny or especially new it has helped us talk about everything from dementia and falls, to sign making and nutrition. Last year we launched a new blog space for sharing stories about the NHS in Gateshead and so far an …

Why Poppy Day is a good day to learn how to bust a myth

There’s a great line about lies being half way round the world before the truth has got its pants on. It’s actually something that cuts to the very heart of public sector communications. We should be constantly challenging myths and half-truths when they happen before they take root as the Winterval myth has done. A …

Comms and the NHS’s digital transformation

Ahead of his appearance at the CIPR’s National Conference, Director for Digital Development for NHS England, Dr Sam Shah, discusses how new communications technology is helping the NHS improve patient care. The NHS is using information and technology to empower and transform people’s lives, and as a result, the way we communicate with people is changing. …

Three things Nick Clegg should do when he starts his new job at Facebook

By Nicola Rossi, The news that Nick Clegg, former deputy Prime Minister of the UK, has been appointed vice-president of global affairs and communications at global social media giant Facebook had been the subject of much commentary over the weekend. Clegg’s political expertise and networks – particularly in Europe, the territory that has made the most …

No excuses now for influencers who don’t disclose

By Sarah Burns,   Let’s get this straight from the start: the rules aren’t new. If you’re an influencer and you have a commercial relationship with the brand you’re promoting on social media you need to disclose that commercial relationship to your followers. However, although the rules haven’t changed, what is new is some guidance which explains …