Instagram creator accounts: what’s their real purpose?

Instagram creator accounts are being trialled by the influencer marketing powerhouse platform. But are they designed to enhance community or to bring more cash to the plateauing Facebook group? Instagram is testing new creator accounts offering influencers more in-depth analytics over their follower counts plus the ability to filter direct messages. The new features are …

I’m a Celeb Get Me Hired

Transition from “I’m a Celeb, Get Me Out Of Here” to “I’m a spokesperson, please hire me”… By Sam Munton, We now know who the winner of “I’m A Celeb” is, but what happens next? Who is going to be hitting the screens and soundwaves with the PR pound behind them? As you may have …

What’s the best phone video editor for 2019?

User-created phone video is currently the biggest thing in media content generation.  And with network giant Cisco predicting over 80% of all web traffic will include video by 2020 the corporate drive to become video literate can only build exponentially. As that literacy gains traction, so expectations of what’s possible on phones are growing. Just …

Why now is the time to start podcasting for PR

By Marina Lois, , Seven million adults in the UK listen to podcasts each week, and that figure has risen by 1.3m in the last year alone. Although Apple has been the main proponent of this success to date, Google has now announced that they want to ‘double global podcast listenership’ within two years. And …

Pretending to be the boss: Tips for ghost tweeters

By Nicola Rossi, To ghostwrite convincingly you need to do more than just string a few words together. It takes empathy and imagination as well as a good grasp of the facts. In corporate communications, taking on the persona of a business leader, and delivering an authentic story, is a common task. One that requires a …

Palm oil and the slippery issue of online crisis management

By Julia Ruane, When an issue starts trending online a good PR team gets creative fast, finding ways to maximise its popularity to build engagement with their audience. Remember Oreo and their Superbowl blackout tweet? But the best PR teams do more than that – they don’t just look at how the rising trend could bring …

Tone-deaf keyword squatting by Instagram influencers

Avoid keyword squatting Instagram influencers. There is no point bringing your authentic ‘whole-self’ to work if your whole self is an a**hole. There’s no longer a separation of the personal from the professional. Our online lives are not distinct from our day-to-day lives. Both ebb and flow into one fully-rounded self. The most fundamental virtues …

The perils of the gamer backlash

By Gemma Storey, Gamers are a passionate bunch – one minute they love a game developer – the next they’re ripping them to shreds on Reddit, launching campaigns and starting a backlash. But why does this happen? Is it just a mixture of entitlement, social media anonymity and being angry at the world? Or is there …