Posted on YouTube ads may be dirt cheap to run. But that doesn’t mean making them profitable is easy. Far from it. People now have WORSE attention spans than goldfish (Microsoft did a study on it). And you’re competing for attention with an entire screen of things to click on like an elaborate game of dopamine whack-a-mole. …
Posted on By Adam Williams, CEO of Takumi, The influencer marketing industry is under greater scrutiny than ever before. Question marks remain over authenticity, resulting in mounting criticism from consumers. Just a few months ago, fashion influencer Marissa Casey Fuchs ‘surprise’ marriage proposal was revealed to be a pre-planned series of brand partnerships. Yet a lack of trust between …
Posted on The year is 2033; velour tracksuits have made an unfortunate comeback, easyJet can send you to Mars for just over a fiver and Artificial Intelligence (AI) has officially taken over the world. Although we may have another 14 years before the robot revolution, AI is already dominating the multi-media sectors. With 72 per cent of …
Posted on At 24, Tim Hyde is a global engagement wunderkind and works with some of the world’s coolest brands. He explains how he creates a distinct content style, why engagement isn’t always an upward curve and what people get wrong when they newsjack By Mark Rowland, Tim Hyde’s first job, straight out of school, was as …
Posted on Don’t Feed the Trolls is a primer on dealing with hate-filled online trolls published by the Center for Countering Digital Hate. It’s an important piece of work. Trolling is not a random activity. It’s a planned communication strategy used to attract attention to a cause. Its goal is to generate outrage, spread misinformation and attract …
Posted on Are you still stuck sending out press releases on that new executive hire? Or prepping for a new product launch with a stock photo and a couple of lines of text? Communications can often feel that it’s a function which is devoid of creativity. With this post, I wanted to inspire you to think that …
Posted on By Hanna Basha, Partner at Payne Hicks Beach, Almost every company has a Twitter handle. Many companies also run accounts for their key figureheads to make communication feel more personal. However, Twitter is not without security concerns. Jack Dorsey’s Twitter account was hacked recently with the hackers posting offensive, ugly and racist tweets. If the …
Posted on Four in five MPs believe that public attitudes towards politicians have been changed for the worse by social media. By Sam Webber, external relations manager, Vuelio. Research commissioned by Vuelio has found that MPs believe social media has a negative impact on politics, with four in five (81%) of the 137 MPs surveyed believing public …
Posted on A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The great hope of the world wide web in 1989 was that it would democratise the publication and sharing of information. It enabled anyone with access to the …
Posted on Earlier this year a dam burst near the Brazilian town of Belo Horizonte and within minutes 40 were dead and 300 missing buried under thick brown sludge. In the UK, its been almost 100 years since loss of life from a dam burst from any of our almost 3,000 dams. In August 2019, it nearly …