How Google’s ‘messy middle’ research should inform your digital marketing strategy in 2021

Google’s specialist research team has coined a new phrase to describe the period between consumer awareness and purchase. This ‘messy middle’ impacts every one of your customer journeys, so how should your digital marketing adapt? By Alec Harden-Henry, Commercial Director, Influence Network. “The way people make decisions is messy — and it’s only getting messier.” Google’s […]

Why a narrative could save Facebook from its whack-a-mole apologies

By Simon Brooke. An Ugly Truth, a new book by New York Times journalists Siva Vaidhyanathan and Franklin Foer, paints a devastating picture of the way Facebook operates, based on interviews with hundreds of current and former employees. The book features a list of apologies and promises to do better made by Facebook over the years. […]

Political Language: The Careful Choice Of Words

There can seem to be occasions when politicians are not thinking carefully about what they say or tweet. That may be true for some but is rarely the case when it comes to Ministers or Prime Ministers. They carefully chose what to say and how to say it. That comes with implications for Public Affairs. […]

How do you continue to make an impact when the media is shrinking?

By André Labadie, MD, Business & Technology, Brands2Life. The media landscape has changed and continues to change fast in the UK through a combination of declining readership, the commercialisation of the relationship between brands and the media, and, crucially, the emergence of a number of ‘mega’ issues such as Brexit, climate change and, of course, […]

Whose responsibility is it to police social media?

By Aaron Brooks, co-Founder at Vamp. Social media can be a creative, empowering, supportive community that brings people together and encourages them to reach new heights. However, as with any social forum, there is also the potential for harm. After a narrow loss in the Euro 2020 final, England footballers faced a torrent of racist abuse […]

12 lessons from 12 years of Twitter

This weekend marks my 12th year of being on Twitter and it is a time to reflect and see what I have learnt from it and is it still a place I want to be. Back in 2009 social media was in its infancy and so was negative commentary, trolling and the dark side of […]

Social Media’s Key Role in Vaccine Uptake

By Hayley Coleby. As the coronavirus crisis continued and the UK Government’s historic vaccination programme took shape, concerns were raised around the vaccine uptake among younger generations. With the significant influence of social media over millennials, platforms such as, Snapchat, Reddit, TikTok and YouTube showed a united front by building confidence in the vaccine, tackling […]

Top tips for TikTok communications in universities

By Crispin Thorold. Love it or loathe it there’s no avoiding TikTok as a communications tool. It’s the world’s fastest growing app, a standout winner among Gen Z, and for a while Donald Trump’s least favourite social channel. TikTok is never far from the headlines. It began life as Musical.ly, a platform where kids danced and […]

The impact of Apple’s new data privacy update for brands

By Hayley Coleby, Head of Social at The PHA Group. Data privacy is an issue that is almost as old as the internet itself, but only recently has it become such a thorny subject. The issue was brought to the forefront of public debate in 2018, when Donald Trump’s 2016 presidential election campaign team was […]

Instagram Affiliate: finally putting the creator first?

By Ed East. Streaming virtually from Facebook and Instagram’s first-ever Creator Week, Mark Zuckerberg proudly announced last week that the platforms will be rolling out new monetisation functionalities to further allow creators to earn commission from purchases driven by their influence. In an unprecedented move for the social media giant, one of these features is […]