March of the machines in PR

Thanks to everyone involved in the CIPR’s #AIinPR panel this year. Here’s a summary of our work presented to the Council today. I returned to the CIPR today to present a summary of the work of the #AIinPR panel to the Council. It was set up this year to make sense of the impact of …

Performance art or cynical manipulation? How avatars are taking over Influencer Marketing

More reliable, more on-message and perfect in every way – virtual personalities prove you don’t need to be real to have influence. Miquela Sousa is a Brazilian-American fashion influencer and music artist from Downey, California. Better known as Lil Miquela, she has acquired 1.3 million Instagram followers organically since starting out two years ago. In …

PR: proud, practical, not propagandists

CIPR CAPSIG research regarding women in construction PR and marketing showed considerable pride in working in the sector, and recommended some changes to help develop a better, more diverse industry. Colleges and others are also taking practical steps – not turning into propagandists with another ‘lipstick on a pig’ campaign. The image of construction has …

London Fashion Week influencer marketing: getting it right

How can fashion brands maximise their impact via influencer marketing? London Fashion Week starts tomorrow (14-18 September).  The 68th edition features 80 on-schedule designers; 54 of them hosting catwalk shows, 26 presentations and more than 20 events. The fashion industry is big business, for the economy. Last year it directly contributed  £32.3billion to the UK GDP ($41.8billion). At this London Fashion Week – in …

Kaepernick’s ‘sacrifice’ campaign ensures his place in history

When Barack Obama became President of the United States in 2009, it felt like a watershed moment for the country. After a history of slavery, civil rights abuses and race riots, Obama’s inauguration was meant to see the U.S. transformed into a nation of integration, establishing it as the land of equal opportunity and the …

Covert tobacco influencer marketing targets young, report claims

Tobacco companies are secretly promoting cigarettes via social media influencers according to a new report. Tobacco companies are secretly promoting cigarettes via social media influencers, according to a new report. Following a two-year investigation by the Campaign for Tobacco-Free Kids and Netnografica LLC, a U.S.-based consumer research and consulting firm specialising in online research, the findings have just …

Will your online communities be there for you?

When lies and truth morph online, and the social media users can no longer tell what is real and what is not, the PR practitioners have a significant challenge to contend with. How do you establish trust with your online communities? How much engagement is the “right” engagement, and how much is the corporate “speak” preferred to the …

It’s not fake news you should worry about, but fake people

Fake people are everywhere online. It’s not fake news that’s the issue, but the widespread use of false identities. Facebook, for instance, admitted at the end of 2017 that around 12% of its users were false or cloned accounts. However, by the start of this year, the problem had worsened and the company had to …