Are you annoyed by adverts for things you have just bought?

Advertising that works is exciting, stimulating and makes you desire something. It is not the kind of thing that makes you go ‘will you go away, I’ve already got it’. However, that’s precisely what much of the online advertising is doing these days. You search for something, buy it, and then for the next two …

Media and behaviour insights from Ofcom 2018 report

Ofcom’s latest report is packed with consumer data and analysis. It should be part of your planning toolkit. The Ofcom Communications Market Report 2018 tells the story of changing media consumption and behaviours in the UK. It’s an annual data dump of developments in the communications sector that’s invaluable in planning a PR campaign. I’ve …

How to optimise your LinkedIn profile for search and discovery

LinkedIn is a platform for building professional relationships. Here’s how to build a profile. 20 years ago executive profiling meant targeting features in the broadsheet and trade media Today’s modern executive is more likely to seek support in optimising their social networks and content. There’s a growing recognition of the opportunity to use the social …

Five mistakes people make using Google Analytics

Google Analytics can appear intimidating at first, and it’s often tempting to leave everything in default settings out of fear of pushing the wrong button. But I’ve got news for you — by not doing the tips below, you’re missing out on major opportunities to gain meaningful insight into your website traffic. It’s time to …

How Your Organisation Can Make The Most Of Writing For Online

By Colin Kelly, Whether it’s a public facing website, or a company wide intranet, it’s safe to say your organisation is creating more online written content that at any point in its history. But are you truly making the most of the unique opportunities online offers? Most organisations don’t. All too often I see bloated …

ISIS and social media: Bad Influencers

From glorified lifestyle posts to in-house crisis comms teams, ISIS has run its social media strategy like the slickest of corporate multinationals. By Elliot Wilson, When the Islamic State of Iraq and the Levant (ISIS) first exploded onto the world stage, it took the West utterly by surprise. Terror movements come in all shapes and …

What to do when influencers go rogue

By Julia Ruane, Yet another social media influencer hit the headlines recently as it quickly became clear that their personal views clashed very badly with the values of the brands they worked with. In this case it was a popular make-up artist who had links with a number of major international beauty brands. Following her …

UK Government report calls for social media regulation

Media standards must be applied to social media to prevent democratic abuse. This is among the recommendations from the UK Government’s interim report on fake news. A new Government Select Committee report tackles fake news, foreign interference in elections, and the EU Referendum. It’s a must read for anyone that has an interest in the …