How brands can get involved with podcasting

Tweet A few days ago, I had the privilege of participating in an episode of the CIPR’s C-Suite podcast to discuss the topic of podcasting, especially from the point of view of what the medium can mean for brands. I joined host Russell Goldsmith and podcasters Tom Ollerton and Alastair Cole – hosts of The …

Last Night a Blog Post Changed My Life

I devoured books as a child. Couldn’t put them down. Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. P. G. Wodehouse, Laurie Lee, Sue Townsend, Ursula le Guin, Tolkien, Lewis Carroll, …

Vuelio’s Top 10 UK PR blogs 2015

Tweet Every year, PR software and services company Cision (which was acquired by Vuelio in June 2015) publishes a ranking of what it considers to be the top ten PR blogs in the UK. Last week, the latest list for 2015 was published and I’m pleased to note this this blog is ranked by Vuelio …

A-Z of social media – 120 glossary definitions for content marketing and social media

Content marketing, blogging and social media are all now recognised as hugely important tools for businesses looking to acquire new customers, target key individuals and build relationships. However, this new digital marketing landscape is awash with confusing terms, acronyms and jargon. In this latest blog, I aim to provide some quick and simple explanations to …

FIR #822: The case against impressions as a digital metric

Tweet View image | gettyimages.com Intro: Red Folder is free for a year to those affected by fires in the U.S. West, IABC Fellows talk measurement and ROI live this Thursday on ‘Circle of Fellows’; Quick News: Drones are taking off in the oil industry, the U.S. federal government partners with Yelp to get citizen …

Cash for blogs – are some bloggers now selling out?

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. Who will read that? How will people find it? Why bother wasting your time with that? …

Is company culture important?

The layers of culture inside organisations run deep. Every company is nuanced, with its own set of beliefs, values and “the way things are done around here” underpinning what it does. One of my favourite daily reads comes from Dr Leandro Herrero in his email series. He’s a psychiatrist by background, who then spent many years …

We Need to Reboot Twitter Events

I’ve been thinking for a while that 24-hour Twitter events have driven up a bit of a cul-de-sac. You know the sort of thing. An organisation tweets what it is doing for 24-hours and shines a light on unsung heroes. You learn things you didn’t know and then the timeline moves on. Back in 2011, …

SEO is dead – content marketing is king!

Yes, it’s a bold headline and I suspect I’m now going to be bombarded by SEO specialists who will, quite rightly, condemn me for such a sweeping statement. However, content marketing – or writing quality and regular articles for online platforms – is becoming increasingly important to the success of a business. Even the most …